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PropMedia Podcast
PropMedia Podcast: Where Real Estate Media Professionals Build Better Businesses
Hosted by Matty Fisher and Moses Nickerson, co-founders of Pixlmob and PropMedia.com, the PropMedia Podcast is the go-to show for real estate photographers, videographers, drone operators, and media professionals who are building businesses, not just taking pictures.
Each week, Matty and Moses sit down with industry leaders who've scaled from solo shooter to successful media companies. We cut through the fluff to deliver actionable strategies on pricing, client acquisition, business growth, workflow optimization, and staying ahead of industry changes.
Whether you're shooting your first listing or managing a team of photographers, this is where you'll learn how to expand your services, work with luxury clients, leverage new technologies like AI and 3D tours, navigate the off-season, and build the systems that turn your photography side hustle into a thriving full-service media business.
This is where ambition meets execution in the real estate media world.
New episodes drop every Thursday.
PropMedia Podcast
Press for Property Media: How Photographers and Videographers Can Get Local Media Coverage w/ Mickie Kennedy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Mickie Kennedy, founder of e-releases, joins the PropMedia podcast to discuss how small businesses, particularly real estate photographers and videographers, can successfully get media coverage and grow their business through Public Relations (PR) and press releases. Learn how local companies can compete with big names like Coca-Cola or National Geographic by leveraging their niche and local appeal.
Mickie shares how he has helped thousands of clients with PR, including generating over $132 million in earned media, and specialized in helping local businesses get into the news.
Chapter Markings:
00:00 - Introduction to Prop Media Podcast
00:12 - Introducing Mickie Kennedy of e-releases
00:27 - How a small business can get press (the focus of the conversation)
01:20 - Mickie Kennedy’s background in press releases
02:27 - Why PR matters for real estate photographers and videographers
02:48 - Why niche and small businesses have an easier time getting media coverage
03:58 - Using data points and before-and-after photos for real estate PR
05:31 - Leveraging historic, celebrity, or architecturally significant homes for news
08:09 - The advantage of media coverage (credibility and authority)
09:40 - The ROI of PR (largely anecdotal, but helps attract and keep clients)
10:59 - The "Pay-to-Play" scenario in real estate media
13:02 - Why press releases commonly fail (not newsworthy to the media)
14:09 - Putting the spotlight on the client, not just yourself
15:54 - Building an ongoing relationship with local media
18:48 - The non-daunting strategy: focusing on less than 10 people quarterly
19:51 - Press Releases 101: What is a press release?
21:41 - How press releases are distributed today
24:32 - The Duopoly of Newswires (BusinessWire and PR Newswire)
27:46 - Timing your pitch to local news
28:27 - Product/Service announcement failures and the power of a use case study
30:37 - Strategic ways to make your story compelling (contrarian viewpoint, data points)
33:42 - The power of a strong quote and collaboration with agents
35:38 - Realistic expectations for press release success
36:43 - Case Study: Finding a successful, repeatable PR strategy
39:43 - Is all press good press?
40:56 - Where to find Mickie Kennedy and e-releasesConnect with Mickie Kennedy and e-releases:
- Website: e-releases.com
- Get the free guide on strategic press releases: e-releases.com/plan
Connect with Pixlmob:
- pixlmob.com
- propmedia.com