Coffey Talk

When Innovation Starts With Why: The Projo Story ~ Charbel Mawad

• Kate Coffey-Bacon • Season 1 • Episode 23

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0:00 | 23:57

Summary:
This Coffey Talk episode explores how innovation begins with intention, not features. Kate Coffey-Bacon sits down with Projo founder Charbel Mawad to unpack the personal frustration that sparked the product and the discipline it took to know when to stop adding more. The conversation centers on listening closely, designing for real life, and defining success beyond sales numbers. This is a story about restraint, patience, and the courage to build something better by paying attention.

Key Takeaways:

  • The best ideas often come from personal frustration.
  • Intention matters more than adding features.
  • Listening to customers shapes better products and better leaders.
  • Ease and habit-building drive adoption.
  • Success can be defined beyond revenue and growth metrics.

👉🏻Contact information for Charbel Mawad

Linkedin: https://www.linkedin.com/in/charbel-mawad-8a3373173/

Instagram: drinkprojo

Website: https://idrinkprojo.com


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