Ep.27 “Selling a Home in 2026? 10 Things for Seller's So They Don't Get It WRONG”

Is the 2026 housing market still hot for sellers… or are overpriced listings quietly getting punished?

In this episode of the Real Estate UnRaked Podcast, Eric Rakers and the team break down what’s really happening in today’s shifting Northeast Florida market — and why pricing strategy matters more than ever.

Inventory is rising. Buyer urgency is cooling. And sellers who are still using 2022 comps are learning an expensive lesson.

If you're thinking about selling your home in Jacksonville, Clay County, St. Johns County, or anywhere in Northeast Florida, this episode will help you understand:

• Why overpricing in 2026 can cost you MORE in the long run
• What today’s buyers are negotiating again (yes, it’s back)
• How inventory levels are changing leverage
• The psychology of pricing in a balanced market
• When price reductions help — and when they hurt
• The difference between strategic sellers and emotional sellers

Plus, the team plays a brutally honest and hilarious round of
 “Seller Delusion or Power Move?”
where they break down real-world listing behavior and call it exactly what it is.

This isn’t a crash market.
 It’s a strategy market.

And the sellers who understand that will win.

Whether you're preparing to list your home, debating price reductions, or just trying to understand what 2026 means for real estate, this episode gives you clarity without the fluff.

If you want the truth about selling in today’s market — this is it.