Build Smart with K Squared
The K-Squared Construction Podcast
Tired of contractor horror stories? Ready to learn why your next construction project doesn't have to be a nightmare?
Join Rusty and Brenna Krouse, owners of K-Squared Construction & Design, as they pull back the curtain on the construction industry. With nearly 20 years of experience transforming homes in the Sacramento area, they're here to educate homeowners and industry professionals on how construction should actually work.
From why "get three bids" is broken advice to the real reasons projects go over budget and behind schedule, Rusty and Brenna share the insights that can save you time, money, and stress on your next renovation or custom build.
You'll discover:
- Why pre-construction planning changes everything
- How to find contractors you can actually trust
- What really drives construction costs (hint: it's not what you think)
- Industry secrets that most contractors won't tell you
- Real stories from the field - both successes and cautionary tales
Whether you're planning your first remodel or you're a contractor looking to improve your process, this podcast will challenge how you think about construction and design.
Stay tuned for new episodes. Because great construction starts with great planning.
Hosted by: Rusty Krouse - Licensed Contractor & Owner, K-Squared Construction & Design Brenna Krouse - California Certified Interior Designer & Licensed Contractor
Build Smart with K Squared
Episode 1 - Introduction & Beyond Free Estimates
Episode 1: Beyond Free Estimates - Why Pre-Construction Planning Changes Everything
Welcome to the K-Squared Construction podcast! Hosts Rusty and Brenna Krouse introduce themselves and share their nearly 20-year journey building K-Squared Construction and Design from a "chuck in a truck" operation to a structured, client-focused business.
We tackle one of the biggest pain points in construction: why projects go over budget and over schedule. Spoiler alert - it's usually not what you think.
What You'll Learn:
- Why "get three bids and free estimates" is a red flag for quality contractors
- The two biggest complaints clients have about contractors (and why they're often avoidable)
- How the traditional construction approach sets both contractors and clients up for failure
- Why clients shouldn't try to lead their construction professional
- A behind-the-scenes story of what it's really like when contractors give "free estimates"
Whether you're a homeowner planning a renovation or in the construction industry, this episode will change how you think about the pre-construction process. We're here to educate both sides and help create better outcomes for everyone.
About Your Hosts: Rusty Krouse, owner of K-Squared Construction and Design, and Brenna Krouse, California Certified Interior Designer and licensed contractor, bring decades of real-world experience and honest insights to help you navigate your next project successfully.
Ready to move beyond free estimates? Let's dive in.
