Build Smart with K Squared
The K-Squared Construction Podcast
Tired of contractor horror stories? Ready to learn why your next construction project doesn't have to be a nightmare?
Join Rusty and Brenna Krouse, owners of K-Squared Construction & Design, as they pull back the curtain on the construction industry. With nearly 20 years of experience transforming homes in the Sacramento area, they're here to educate homeowners and industry professionals on how construction should actually work.
From why "get three bids" is broken advice to the real reasons projects go over budget and behind schedule, Rusty and Brenna share the insights that can save you time, money, and stress on your next renovation or custom build.
You'll discover:
- Why pre-construction planning changes everything
- How to find contractors you can actually trust
- What really drives construction costs (hint: it's not what you think)
- Industry secrets that most contractors won't tell you
- Real stories from the field - both successes and cautionary tales
Whether you're planning your first remodel or you're a contractor looking to improve your process, this podcast will challenge how you think about construction and design.
Stay tuned for new episodes. Because great construction starts with great planning.
Hosted by: Rusty Krouse - Licensed Contractor & Owner, K-Squared Construction & Design Brenna Krouse - California Certified Interior Designer & Licensed Contractor
Build Smart with K Squared
Episode 3 - Meet The Man Behind The Scenes
Meet the Man Behind the Scenes - Jordan, VP of Construction Operations | Build Smart with K Squared Podcast #3
Ever wondered who's actually running your construction project behind the scenes? In this episode, Rusty sits down with Jordan, K-Squared's Vice President of Construction Operations, to pull back the curtain on what really happens during your remodel.
What You'll Learn:
- Jordan's journey from property management to house flipping to high-end remodeling
- The critical difference between investment construction and client-focused projects
- Why pre-construction planning takes 2-4 months (and involves 41 separate steps!)
- How material management prevents costly delays and mistakes
- The hidden conversations with manufacturers that save projects from failure
- Real talk about mistakes contractors make - and how the best ones handle them
Key Moments:
- The steam room + sauna design that would have failed catastrophically
- Why "manage don't do" is crucial for project success
- How K-Squared's 3D scanning technology revolutionized their process
- The $10,000 water leak mistake and how they handled it
- What to ask when interviewing contractors about project management
Jordan shares the unglamorous but essential work that happens before your first wall comes down - from coordinating with 10+ subcontractors on a single bathroom spa project to catching design flaws that Pinterest doesn't warn you about.
If you're planning a remodel or wondering why some contractors seem so much more organized than others, this episode reveals the systems and processes that separate professional operations from the "chuck in a truck" approach.
Mentioned in this episode: BuilderTrend software, Matterport 3D scanning, LiDAR technology, and why you should never trust a contractor who can start immediately.
🔗 Connect with K-Squared Construction: Website: [your website] Location: Greater Sacramento Area, California
Previous Episodes: Episode 1: Beyond Free Estimates - Why Pre-Construction Changes Everything Episode 2: The Real Cost of "Free" Estimates
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