vrss Podcast

Tony Jeffries: What Happens When Your Dream Dies

Liana Season 1 Episode 1

Olympic boxer Tony Jeffries - a 7-time British national champion and Olympic bronze medalist at the 2008 Beijing Games - shares the fight of his life: what happens when boxing ends.

In this episode, Tony opens up about:

- Competing on the Olympic stage while battling fear and self-doubt

- The depression, drinking, and identity crisis after his forced retirement

- Moving to Los Angeles, being rejected from his first gym job, and building Box ’N Burn, later named California’s #1 gym

- How he turned his fighter’s obsession into one of the biggest boxing fitness brands on YouTube, with millions learning boxing drills, workouts, and techniques in nine different languages

- His philosophy of “Do hard things for an easy life”,  and how boxing shaped him as a man, husband, and father

Watch more from Tony Jeffries on YouTube: https://www.youtube.com/@TonyJeffries 

This conversation touches on depression, mindset, and the mental battles fighters face outside the ring. If you or someone you know is struggling, please reach out to a trusted friend, family member, or professional. If you’re in crisis, please seek local support services in your country. You don’t have to go through it alone.

0:00 - Intro
3:28 - Fear as Fuel
10:20 - Forced Retirement
13:00 - Climbing Out
15:30 - Beverly Hills Rejection
20:30 - Building Box ’N Burn
24:00 - Boxing for Fitness
27:50 - The COVID Pivot
31:15 - Global Reach
35:40 - Obsession & Craft
46:00 - Impact Beyond Numbers
47:50 - What’s Next
51:40 - Advice for Fighters (Plan B)
54:15 - How Boxing Shaped Me
55:30 - Jiu-Jitsu & Family
59:50 - Do Hard Things, Easy Life
1:03:45 - Final Reflections