Behind the Hustle

Beyond No: How Relationships Drive Business Development

Jill Plair

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0:00 | 44:34

In this episode, I sit down with Tara Gilbert, Director of Economic Viability, to talk all things business development and relationship-building. We dig into what it really takes to build trust with clients—and, just as importantly, how to maintain those relationships over time.

Tara shares her journey from Finance in Corporate America to the nonprofit sector and what prompted that shift. We unpack the realities of business development in nonprofit versus corporate environments, including the resilience required in sales and relationship-driven work.

We also explore the power of the word no—when to say it, why we fear hearing it, and how learning to navigate rejection can actually strengthen trust and lead to better outcomes.

This conversation is an honest, practical look at persistence, purpose, and building relationships that last.

 That’s a wrap on today’s hustle! If you loved it (or even if you didn’t), hit subscribe, leave a review, and follow me on Instagram @thebehindthehustle for more behind-the-scenes stories and weekly “I Dare You” challenges.