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Wellness Founders Podcast
The Wellness Founders Podcast explores the BUSINESS of WELLNESS. We focus on the intersection of wellness, entrepreneurship, innovation, and community-building by diving deep into the stories and strategies behind the people creating the future of well-being.
Each episode features a founder or leader in wellness focused hospitality, events/communities, product, digital, or tech, sharing not just their “how” but their “why,” and the movements they’re building.
Wellness Founders Podcast
[5] From Bootstrapping DIY Cold Plunges to RunningMan’s Preferred Sponsor | Steven Haynes of FjORD
In this episode of the Wellness Founders Podcast, Jordan Carroll interviews Steven Haynes, founder of FjORD, a company specializing in high-quality cold plunges.
Steven shares his journey from a successful consulting career to his passion for cold water therapy, which began while training for a triathlon in Norway.
He discusses the challenges and lessons learned in building his brand, starting with a DIY cold plunge to eventually becoming the preferred cold plunge sponsor of the RunningMan conference.
He bootstrapped FjORD through event activations and community engagement, and also talks about why he quit dropshipping from China to bring all his manufacturing to the USA, and how that creates their competitive advantage.
Guest Bio:
Steven Haynes is the founder and CEO of FjORD Cold Plunge, a wellness and performance brand redefining recovery through premium cold water therapy. After nearly losing his business in its first year, Steven turned it around through innovation, community partnerships, and relentless product development. Today, FjORD is trusted by top wellness events like RunningMan and leading fitness communities for its quality, reliability, and results-driven approach to human performance.
Connect with Steven:
Instagram: https://www.instagram.com/fjordcoldplunge/
LinkedIn: https://www.linkedin.com/in/steven-c-haynes/
FjORD LinkedIn: https://www.linkedin.com/company/fjordcoldplunge/
YouTube: https://www.youtube.com/@fjordcoldplunge
TikTok: https://www.tiktok.com/@fjordcoldplunge
Connect with Jordan:
Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll
Follow Wellness Founders:
Youtube: https://www.youtube.com/@wellnessfounders
Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders