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Wellness Founders Podcast
The Wellness Founders Podcast explores the BUSINESS of WELLNESS. We focus on the intersection of wellness, entrepreneurship, innovation, and community-building by diving deep into the stories and strategies behind the people creating the future of well-being.
Each episode features a founder or leader in wellness focused hospitality, events/communities, product, digital, or tech, sharing not just their “how” but their “why,” and the movements they’re building.
Wellness Founders Podcast
[14] Normalizing THC, Functional Craft Beverages, & Post-Alcohol Culture | Matt Skinner of High Rise
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In this episode of the Wellness Founders Podcast, Matt Skinner, co-founder of High Rise Beverages, shares his journey from the Charleston Hemp Collective to creating a new wave of THC-infused non-alcoholic beverages.
He discusses the importance of community, timing, and experiential marketing in shaping perceptions of THC, and the emphasis behind his commitment to education and crafting unique products while navigating the challenges of the beverage industry.
Guest Bio:
Matt Skinner is the co-founder of High Rise, a lifestyle-led THC beverage brand redefining how people socialize without alcohol. What began as a family health-driven hemp venture evolved into one of the fastest-growing THC drink brands in the U.S., partnering with major distributor networks, food festivals, and Sony Music. Matt is focused on building community-first wellness brands that lead with education, inclusion, and long-term trust, especially inside highly regulated, stigma-heavy markets.
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-skinner-hrbc/
High Rise website: https://highrisebev.com/
High Rise Facebook: https://web.facebook.com/highrisebev
High Rise Instagram: https://www.instagram.com/highrisebev/
High Rise LinkedIn: https://www.linkedin.com/company/high-rise-bev/
Charleston Hemp Collective: https://charlestonhempcollective.com/
Connect with Jordan:
Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll
Follow Wellness Founders:
Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page