The Greater Journey: Stories of Transformation with Gregory Rutledge

She Turned Rejection Into Rhythm—The Power of Starting Anyway

• Gregory Rutledge • Season 1 • Episode 8

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In this episode of The Greater Journey, host Gregory Rutledge sits down with Lindsay “Boog” Yancey, founder of No Hook, LNY Bar Services, and LNY Assistant Services.

From dreaming of dancing on stage to managing artists and building her own brand, Lindsay shares how trial and error, resilience, and purpose turned rejection into rhythm.

🎧 What you’ll learn:

  • How discouragement can redirect—not destroy—your destiny
  • Why trial and error is the fastest teacher in entrepreneurship
  • How to build something no one can take from you
  • The power of starting before you’re ready and learning as you go
  • What “automate repetition, not relationship” looks like in real life
  • The truth about imposter syndrome and how to keep going when you feel stuck
  • How purpose evolves through pain, persistence, and community

Core quote:

“Every time I felt like quitting something… something came up.”

Boog’s story proves you don’t need permission—just the courage to start.

Intro From Rejection to Rhythm Music is my root. I end up being a math major. My dad's like, "No, not going to be no money in music. It's all about trial and error. If you know, just try it. Cuz if you don't try, you'll never know if it works." I'm still learning as I go right now. Sometimes I don't know what I'm doing. I will research it quickly so I can help them get better at this thing because I probably don't know a lot about it. Trial and error. I'mma start my own thing. Something that nobody can take away from me. I didn't even have no name. I just knew what I wanted to do. But no hook is a simple name. It just came to me off of phone. I just know what I want to do. Every time I have felt like quitting something, something comes up. [Music] Welcome to another episode of The Greater Journey. I'm your host, Gregory Rutledge, author of From Waiter to Greater, creator of the Greater Framework. 

On this show, we don't celebrate the highlight reels. We dive into the trenches, the doubts, the detours, the lessons, and the breakthroughs who shape who we become. Each conversation follows the greater framework. And my goal is to uncover the Music in the Bloodline From Lauryn Hill to Boog moments that made my guest greater so that you can find the courage to step boldly into your own journey. On this episode today, we have Lindsay Boo Yansy, who is the founder of No Hook, a brand pushing hiphop and battle rap forward and the owner of LNY Bar Services and LNY Assistant Services, where she combines creativity with entrepreneurship to support culture, business, and community. Lindsay, typically Thank you. Thank you. Absolutely, dear. A heart to serve is usually something that comes from a place of not being served or a place of pain. So I want to know what's the story of where you started that most people don't know. 

That's a good question. Um I music is my root. That's the first thing that comes to mind obviously. Um, I grew up doing chorus and dancing and I dreamed to be a background dancer. That's where I get bug, which is short for Loogie. That's where it stems from. Yeah, I I was inspired definitely from Lauren Hill back in the day. I'm a big hip hop head. Um, and everybody call me ill or anything like that. So, I've been looking for for since I was a kid and um yeah, so I just I went to school initially for music and that was that was something that I was going to do. That's what I had my mindset on as a teenager. Um life, you know, life didn't work out that way. Um but I'm still a big music lover and um yeah, that's where most of my background comes from. My my dad is a jazz player, plays piano, guitarist in a band. My mom was a singer. She sung gospel. She was a blues singer. Um, so yeah, it's just it's just in my roots, I guess. It typically is. I think I think music's in everyone's roots. 

Like if if you notice you're at a party, you play bachata or raeton and all of the Spanish people get to the dance floor and all of the other colors of the the skin leave unless they vibe with it. You play some rock, you got different people. You play some hip-hop, you got different people. There's always something about music that moves us in different ways. And it's it's locked into our bones at a certain age. So there's certain kinds of music that resonate with us. Yeah. Throughout the rest of our lives, but like you get to it. I love it all. I love all types of music really. And what what's your favorite? My favorite um any type of hip-hop. The Shift From Dancing to Helping Artists would have to just say my favorite. Okay. Yeah. I would just have to go go any type any type of hip-hop. I don't want to specify because I might listen to certain different types of artists that are hip-hop artists, but any type of hip-hop to explore. Okay. Okay. Open-minded. I love it. So, you got the side of hiphop and PR and helping artists with their their marketing and managing them, right? Where did that start? Cuz you said background dance. Did you say background dancer? What? Yeah. 

When I was Yeah. Yeah. And you like to dance. You like to boogie. So, what was the heart that inspired that turned from you just dancing to you helping others to help other people dance? Um, I would say like when I got to college, uh, my dancing career didn't go the way I wanted it to go when I was young. I kind of stopped. I didn't go to initially to college for music as I had planned. Um, I ended up being a math major. Um, my dad's like, "It's no not going to be no money in music, you know, you're not going." So, it kind of discouraged me. Um, so I kind of just went on with life, but I always been attached to music somehow. Uh, trying different things. Um, I was, like I said, I was a young I was in chorus when I was younger, but I'm not a singer. like I I wasn't planning on making a career out of sing even though I have performed places like Disney World, Carnegie Hall and things like that. 

And when I was younger, so it's getting older, it's like well I know the music, you know, like what can I do to help the people who are talented enough to really uh expand in this and I like helping people build their talent and showcase their talent because it's like don't let it go to waste. you have this right here like you're good at it so let's do this so we can present it this way and just over the course of time um learning more stuff throughout my retro shifting my first client um which was one of my best friends that passed away Raleigh um he was an artist and it got me back into it even though I came into it for uh just being an assistant it kind of made me realize what was missing And I wanted to kind of add that um and separate it from my assistant business because these were mostly for like small businesses and professionalism and I wanted to kind of separate it and do music kind of separate from that. 

So having something that could provide the income that you were told could not come from music. Mhm. And still having your passion on the side so that this don't get boring and burn you out. Exactly. Now, I think that's something that's common like I I had that same story, right? That don't do music, it's a pipe dream. You're never going to be the rap star. Only the % get it. You're not this. You can't sing. You all these that you said the the word discouraging, right? I saw it in your in your spirit as you were saying it. Right. I felt it in the bottom of my heart when you said that. I think every musician can resonate with that, right? Yeah. And it's it's the resilience to to just get up again and do it anyway, right? Because you can't die with your song inside of you, right? I don't know. I don't know if you've ever tried to suppress the music like make it go away. It always just comes by like like whack. Right. Right. Yeah. Yeah. Oh, I honestly just yesterday I was u watching I think Red Bull does this dance competition thing. Um that's like a world competition thing and I was seeing clips and I was like I felt that feeling inside of me just watching them dance because I'm like I'm too old now. 

But when I was like when I was younger I was like man I was like they're killing it and it just it made me so excited inside. Yeah. Yeah. always comes back. I love that, man. This music is therapy and I believe with the world the way it is, it's time to heal. It's Yeah, music is therapy. It's time to heal. So, connect people. Yeah. It connects people. That's it every time. That's why we go to parties. That's why we play music at weddings, funerals, like it's a it's a thing. So there there had to be a story that you were telling yourself along with that that discouragement that you had to stop telling yourself in order to start this business. What was that story? Um I guess the story was as I kind of got older and not knowing what I wanted to do just my regular full with my like regular full-time job career. Um, it's like, dang, I should have went I should have stuck to my gut and went to school for music. Like, I had college credit. I had for AP music theory. And that was my plan. 

I was going to go to school to be a music teacher. That was my plan. And I did. And now I don't regret the teacher aspect of it because I'm so glad I'm not a teacher right now. Shout out to people who do. But, um, the music part, I feel like I I'm I missed out. like I feel like and it's like what can I do um that keeps me connected to it that I can learn and it's not like it's not straining me to learn it. Um I can just do this because it's coming natural. It's coming naturally to me and I can just add stuff as I go and learn as I go with what I can do for artists. I do a lot of different things from the assistant business with artists and um and just over the course of the Turning Pain Into Purpose time clients and I really I really just started enjoying it. I started enjoying it again. So I wouldn't say it was a particular story. I just started thinking about the regret I had by not going to college for school like for for music instead of math which what I did go to school for. Do do you know like it feels like those are kind of diametrically opposed right? 

It's complete opposite music or math and and you know the people that that couldn't play music from the heart from the soul like feel it they had to put math in it so that other people could understand it. One and two and three and four. Right. So right just just being real. Uh yeah that's all it is obviously. Yeah. I was good at math and maybe because I was good in music and I I was just like, you know, I could probably make some money with this math stuff. Wow. I felt out of place by like my third year in college and was just kind of gave up on it, man. And you said something really powerful that one, you started, right? You you you started, you tried, you failed, but you learned. What can I learn as I help? 

You know how many people are sitting on an idea, sitting on something they're not going to start because they think they need more education, they think they need a degree, they think they need more preparation, and you just jumped in and was like, "Hey, I got this talent over here. I can leverage over here. Let me just learn as I do it." And you've learned a lot. And so that's the next letter in the the greater framework is embracing continuous learning. So I have to ask you this. Who or what taught you your biggest lesson on your journey? 

That's a hard question. Um, biggest lesson. I guess I would say my biggest lesson so far is um I I can't necessarily say some specific person, but just because it's been people just along the way have kind of reminded me to kind of just you know it's all about trial and error if you know just try it because if you don't try you never know if it works. Um so you got to just try it anyway and just jump out there and try it. If it doesn't work, you know, well, re, you know, kind of redo it back to the drawing board. If it does work, keep doing that and just add to it and go to the next thing and build from there. I'm still learning as as I go right now. I'm definitely still learning as I go right now. 

Sometimes I don't be know what I'm doing. I will get into the meeting and they want to talk to me about something and I will research it quickly so I can so I can help them get better at this thing because I probably don't know a lot about it and I try my hardest to do that cuz people cuz I kind of try to make myself as the as the go-to person for things like and that's incredible and you know there's someone that just caught the Holy Ghost on that one. is trial and error. I'll be in a meeting, they're asking me something, then I'll research it real quick. Yeah. Thank God for Zoom meetings, right? Yes. Yes. Research it quick cuz I'm like, oh, like I'm not quite sure. That's so awesome. like you you are truly a rare gem when it comes to entrepreneurship because a lot of people just it's the imposttor experience right I don't know enough to to do or be or I don't feel like I belong or that I am worthy and so I don't even start and you're just like trial and error if I if I win cool I learned something If I lose, cool. I learned what not to do. Right. Right. Exactly. 

With my virtual assistant business, I really just started. Um I've seen people talking about it online and of course there's a Learning by Doing Trial and Error Entrepreneurship lot of like agencies they try to get you to pay and, you know, teach you how to make this money. Um we mentioned before, but I just was like, I'm helping people do stuff anyway. Like people are calling me for help anyway. like let me organize this and and just make a flyer, promote myself as a virtual assistant. I literally that's all I literally did. And a person connected me to my first client and I just went from there and met other clients through that client to the next client, mostly word of mouth. I think I've only had one client that was straight off the street. Wow. That is a testimony for the books. How does that feel? Um, at first, honestly, at first I was like, oh, like I'm not getting nobody. And it's like soon as I was about to kind of quit, I got my first client. And then even now when I kind of think about stuff, it's like if I, you know, cuz with the virtual assistant business, it's kind of depends on that person's business. if they, you know, if they feel, if they stop doing business, then they don't need you anymore. 

So, I've had clients that are like that. So, it kind of puts you down, but it's nothing, it's nothing that you did. It's kind of more of um like this is they no longer need the services. So, hey, like it kind of takes away from it. So, it's been times where I was just like I'm having a hard time getting clients, but somebody pop up because it's all referrals. Um, even a lot of my bartender business is mostly referrals. I do get more clients off the street with that. Um, because of the need of it. Um, but with the assistant business, some people don't really know for sure if they need an assistant or not. You know, if you need a bartender or not. Right. Right. Right. So, so it's a little different. You know, it's time to turn up. Yeah. Right. You know, like I got this party. I'm looking for a bartender. It's real specific. They already know what they want. Where it's like the assistant business is kind of like, do do I really need this right now? Do I need a saleserson first before I need assistant? I've encountered that. Um, so different things. So, I would say it does make me feel good that people refer me because that means I'm doing my my work well. You know, they they're not going to refer somebody that's not good at what they do. Absolutely not. because you only get one name your whole life and you don't want to tie it to a bad reputation or something that could tarnish it, right? I'm really big on that. Like, let me get this work done good so people can refer me to the next person that probably needs it, man. And business people know other business other small business owners know other small business owners. 

So, that's where it stems from because your net worth is your net worth. It really is. So, I'm learning it more and more and uh with the battle rap and no hook, it's just it's all networking really. It's all about who you know, the entertainment. So, wow. Wow, man. This is incredible. I I mean, we were just chatting it up a little bit beforehand and I thought at least three people I could connect you with that are connected in the industry that could get you more referrals. And listen, I didn't even know you. I just felt your spirit and knew I needed to refer you. And now I'm finding out that I made the right decision before I even knew. That's your your reputation walks in the room before you do. Right. So, I appreciate it. Absolutely. 

There's someone listening right now and they just don't know where to start. They they don't know what to do. They're like, "Yeah, this all sounds great, but I'm not Lindsay, right? I'm not Boog. I can't I can't help Boogie." Right. What's what do you think is a daily habit? Actually, no. They don't need habits. They don't need systems yet. They just need What's that first small action that created the momentum for you? H the first small action. I feel like this is this is this is how I think because I'm like I don't have the momentum that I really want right now, right? But the momentum that I do have Why Purpose Matters More Than a Plan um I can relate it more to no hook in this instance. Um I mentioned earlier I was part of like a media team where we did battle rap podcasting. It was just covering uh local uh battle rap stuff out here in North Carolina. um it didn't go well as a team effort. Um it just didn't work out well and we dispersed. Um and I just felt like I had so much unfinished business at that time. I said, you know, I'm going to start my own thing. 

Something that nobody can take away from me and if and that way it's like where if I choose to end it, it would be because of me. And I talked to one of uh one of my artists, you know, Savvy, and we just kind of brainstormed about it. And I was like, you know, I think I I think I want to do this. And and we put it together and grew from just us two to six of us. Well, really eight of us total. I had two legacy members. And I um I just over the course of the time, people wanted to join. And I I feel like the step was just doing it, showing what we could do, showing the work, putting in the work, showing the work, and say, "Hey, like if you come over here, we can offer you this." And at that point, it was like we didn't even ask anybody that joined, they wanted to join. They asked to join. I didn't have to reach out to nobody and say, "Hey, like you want to come over here with us?" Like, we created the team. And because I naturally created the team and the environment, we are family at this point because it was just so natural naturally connected to where it's like we have ups and down. We talk every day. 

We do things outside of battle rap and and just really push the brand, push ourselves. We push each other because together everyone achieves more. Yeah. Team acronym. That's Yeah, that's beautiful. Yeah. And it, you know, there's I saw this meme one day. It's like uh there there is an I in team. It's actually in the a-hole. [Laughter] It's all in there, right? It's it's in there. It's in there, but you don't want to be the a-hole. Right. So, Right. I just love your your ability to have that childlike wonder to be like, I wonder what it would be like. Right. You said they built something didn't work out as it as it seemed and it disbanded and then you said how can I build something that no one could take away from me. That's really important for the next letter in the greater framework. It's a T. It's transitioning with purpose. So knowing when it's time to leave something behind. Now, in that case, it it fizzled. It disbanded. 

But you had another transition in your life. We have multiple, right? It's not just one time. You've always got to be transitioning. Yes. Yes. When you went from [Music] this is not really what I want to do. I know they said this is what I need to do to survive, but this isn't really what I feel in my soul to do for me. This isn't my purpose. What was that moment like? Like what what was that defining moment that said, you know, it's time for me to leave this behind and move on to this. Um I was at that time it was something that wasn't uh built together. It was something that I had joined into. Um, so and that's what my thought was about it. Like I joined into something that they had already built and you know tried my hardest to make it better and we did some great things. Um, but when it disbanded I was I was really hurt personally and you know just trying to figure out what to do career-wise. Like I've been doing different things in battle rap for probably years. Wow. 

So, I just decided like I didn't want I didn't like the name manager and and that's where it kind of ste. It's like I want to create this team. I know everybody's going to look at to me as a manager, but it's like how can I make it different? What's missing? and all the ideas that I were working on doing with the previous team that I had joined since we disband, I didn't get to do those ideas or um or just kind of fail because I wasn't able to apply it. So, I had all these ideas in my head. It's like where I had to like talk with myself where it's like I just want to go ahead and and do it. I'm I'm gonna feel frustrated about it if I just let it sit. Right. So, I just I didn't even have no name. I just knew what I wanted to do. But no hook is is a simple name. It just came to me off a song. Like I didn't have no names, no specific thoughts. I'm like, I just know what I want to do. 

And you know, I don't want to be I was like, I don't want to be called a manager, but it kind of ends up just being a fitted name because like I kind of help my team promote themselves so much to where people reach out to them anyway. So, they don't need me. I don't need to book them or reach out to people and say, "Hey, I got this artist over here. Uh, you got an event coming up. Can you book them?" Like, no. I've helped them promote themselves so much to where people reach out to them. So, the work is already done and we formulate plans to do that and and go from there. And that is so awesome. And you said another key thing in there. I'm not sure exactly the wording cuz it was that's it. There was there was a purpose, right? You didn't have a name. Just kind of came to you sporadically off a song, no hook. You knew what you wanted to do and why. Mhm. How powerful do you think purpose has been in your success? [Music] 

Oh, very powerful. Very powerful. Yeah. And I I I actually and the reason why I say that because within this time of um kind of finding myself, you know, kind of uh getting more comfortable with this with this older age of mine, you know what I'm saying? Like not being, you know, not being little winsy who had these these thoughts about this like how can I fit my life to where it may not be Building No Hook From Idea to Movement where I dreamed it to be of course, right? But I can't be I can't sit around and be sad about it. I got to figure out how to do the things that I want to do and learning more of just about myself and purpose. Then when you when you go try to find your purpose, one of the questions that it will ask you is like what are the things that other people say that you're very good at? Wow. Yeah. And I start thinking about things that people say that I'm typically good at. What do people always calling me for? 

If I'm calling, if people are calling me already to help them with this, that, and the third, that's where the assistance stuff came from. And when I started bartending, it was just me taking a class, I I I fell in love with just making drinks in general. Not even so much as like I love a good drink. Not even alcoholic drinks, just lemonades. Like I like making different stuff um at home and stuff. And I and I was like, you know, I can I already have one business. let me try to do create what I already did with this business and replicate it with the bartender. I did that. So again, then when no hook came, it's like, okay, I got these ideas. Let's see how I could just apply to that. And that's how it just end up kind of going all across the board. Talk about a greater journey. I think sometimes the way the systems on Earth are designed, it just kind of steals all of that childlike wonder and that awe to be able to branch out and try different things and not be afraid and be like, you know, as a creative, you're a creative entrepreneur. I saw like your bio when you sent it. I was like, she's a creative entrepreneur. She's like, how can and you just confirmed it. How can I apply what I'm already doing to a business and turn it into an income? And business is one of two things. 

You're either on the side of I'm solving problems at a profit or you're the slimy kind of business that says if you see a sucker, lick it. Right. Right. And a sucker is born every day. So, you can do the numbers game and burn a bunch of people and, you know, be transactional if you want. That's not my thing. But if I see a problem and I I'm already fit to solve that problem, why don't I just make an offer and make some profit so that I can help other people build, right? Lindsay, you're amazing. I don't know if you know that. Thank you. Thank you. I know somebody is is being inspired today. Somebody is going to go out and try something they never tried before. Someone's going to connect a dot that wasn't able to be connected before this podcast today. Now the E, the second E in greater is empowering your community, empowering your network. How do you use what you do to empower others? Now, That's a good question, too. I never really I never really even thought about anything being like specifically empowering. Um, I do, but when you ask me that, it just makes me think about I do push other people to um to expand. I'm real big on a lot of artists or um like one of one of my clients with no hook is a host comedian and MC and so it's like something he's already built his career around here for doing that but it's kind of like you can always make this bigger and I always try to get everyone to think bigger. Let's go. 

And I would say that that is the part of empowering I would say because a lot of the guys they will get comfortable you know they like oh I did I did this I did everything I was going to do you know or everything I want to do but it's like you can do this like I'm really passionate about it they get frustrated with me sometimes because it's like you could do this and like add this to it and do this thing differently you can get more fans. I tell them all the time that fans, you can get a fan every day, a new fan every day. It could be one. You never know cuz everybody doesn't know you. That part, you know, everybody doesn't know you. You have to go in places and act like no act like nobody knows you and introduce yourself. Take your business card, take your whatever. Like when we go out, we brand ourselves. like uh the shirt I have on is ego. 

This is our sponsor. Um and we wear the brand wear uniform most of the time or just have something that have ego on it. We brand ourselves. We have flyers. We have our banners. We may have a table set up for being at these events and things like that. Like we always stand out. If you stand out, people going to gravitate to you anyway. So always think bigger. The smallest details can create something big for you. That is absolutely right. And the smallest details if you if you're a beacon of light, if you're the salt of the earth, right, your flavor, you have that one that one business card with you, could change could change your momentum in any room that you're in. Absolutely. And and telling your story, right? the story of, you know, how it started or, you know, I see you struggling here and I can help you. [Music] Just someone people people are struggling, right? 

They're struggling. They're they're getting out there and they're trying and they're getting knocked down the very first time and then they just sit there and they're like, "Well, maybe that's not for me. Let me go back to a job, right? let me go back and trade all my money for a little bit of someone else's all my time for a little bit of someone else's money. And we we we got to be able to buy our time back. I love that you're empowering others. Like you sound like you got the same little um superpower as me where if you you talk to me about your dreams, I'm going to make you dream bigger or I'm going to make you actually do it. I love the try. Yeah. Yeah. You're going to try cuz it you it it's almost like you can't help yourself, right? Mhm. Where do you think that comes from? 

I think it comes from me being the only child actually. Um I think it comes from being being the only child and having a small family and being from a small town. I never really thought bigger. Um, I'm one of the people who I don't want to call myself a black sheep because that's it's it sounds negative, but I'm one of the person my family who um moved out of that town, you know, and wanted to like I want this world. I don't want to stay here all my life, you know. I want to be able to do things because it's like my family or like say my parents for instance they lived in that town their whole lives you know and it was just something that I wanted to kind of think bigger again and just kind of do other things and if you don't think outside of your own little world or your own box like you can miss out because there's so much so much other things out here that you can experience or explore And some people don't think like that. 

So I be I kind of try to bring it to some people intentions like hey you know this is you could do this because you probably never thought about it because you're already comfortable where you at. Right. So, I think that's where it comes from like naturally that I just always kind of wanted to do more, wanted to see more. Um, and just wanted to be more honestly. [Music] Bars just dropped the mic down. Dropped the mic down. She said, "I wanted to do more, see more, and be more." Yeah. It's all It's all about the being. How much do you think The journey is about the process of becoming the person that can do the thing. How much y'all think that your journey is becoming and the process? Yeah. The process of becoming that person. becoming that person cuz you weren't you weren't always like this, were you? There there's something that had to change, right? No, I definitely wasn't. I was I was like a quiet person. I still I'm still considered I still consider myself an introvert because I'm not good at small talk. 

And I realized that um I had to kind of change that in order to build my network and get people to know who I am. And it's something I'm honestly still working on to this day. um just letting people know who I am because I start realizing that um when I would approach other artists, they'd be like, "Oh, I always see you at shows, you know, it's like it's because I never spoke up. I could have been working with that person probably months ago if I if I would have spoke up." Um, so I would say that part is is really big and it's the continuous work to kind of change the pro your thought process on it because if you have I know when I was younger I had quite some insecurities of just talking to people um going up to people and stuff like that but it's like how could I how can I be in any type of entertainment or music not talking to people, you know, how can I meet anyone not talking to people? So, it was something I really have to change and work on on a consistent basis. So, the process is I wouldn't say that it is easy. I definitely still to have to get outside my comfort zone. Um, but it has helped. It has helped tremendously. Has it been worth it? Yeah. Yep. Indeed, it definitely has. Are you glad that you took the step to get out of your comfort zone? 

Cuz a lot of people, they are completely comfortable. You said that earlier. People just get comfortable and you want to push them. I forgot what I just asked. You ever had one of those? You said was I glad was I glad that I that I stepped outside of my comfort zone? Yeah. Okay. Yeah. Y'all heard that. She's glad that she stepped out of her comfort zone. She was shy. She didn't speak up. I I'm eating your lunch right now. You're listening to this and you're like, I still do this. My team my team is probably going to watch this and then they're going to be like, well, boo, you still don't speak up. You still don't. And it's like, yeah, cuz it's something I'm working on, but I I do it when necessary and they get on me about it because they're the artist, you know, they're used to that's them. They're, you know, they're charismatic. They're going to, you know, they're the people that people are going to approach. Yeah. Cuz they're the performers. 

Yeah. So, it's like I I got to kind of weed through and shake hands and kiss babies myself that I haven't done in the past. And it's like, all right. It's like, do you want to do this or not? Like, I have to I have to really still kind of push myself to do it to this day. Cuz I know my natural self, if I wasn't doing this, I wouldn't. It's a matter of turning it on and off when I when I can. That's a word. That's a That's a t-shirt. It's like I realize I can still be myself and um but it's like turn the work mode on. We code switch for p for like you know professional jobs. We co most of us do we we'll code switch for working in an office job. So why not code switch for your own business? Come on girl. Come on. Hi. Thank you for calling. You know, we all have that phone voice, right? We all have that. Yeah. Right. So, in this instance, this is not changing my voice. 

This is just changing how I approach things because I probably never would approach it that way normally. If I'm out if I'm out and about in the grocery store, I'm probably not going to speak or hold a conversation with you. You know, hi, it's so nice to meet you, right? I was like, "No, yes, I get it. I I imagine that that builds some sort of resilience, right?" And that's we're we're closing up here on the last letter of the greater framework. It's resilience, not just resilience, but resilience in the face of setbacks, right? A setback could be that personality trait you're trying to hide or that limits you. A setback could be the startup of a business and it fails, right? How many businesses were started like they started thousands of business ideas that they funded and they failed, right? But that it only takes one to change your life. So how how has resilience shaped the way you lead today? These are all good and hard questions at that. I would say good questions but hard to make you think. Um, how has resilience? [Music] 

I would say every time I have felt like quitting something um something comes up every time. There has been so many times even this year I thought about like quitting my assistant business and getting a second job and just saying like I need I want this guaranteed part-time income, you know. Um, and then every time I every time I say that or even I've got to the point where I started looking and I noticed I get a new client or something else comes up that could give me or something builds up, picks up, either on the bartender side or on the hook side, something picks up somewhere to where it's like I'm tripping. I'm not going to have time for that. you know, it's like so it's like I I get to a point where it's like now I'm like I got to stop thinking it and just keep going through it like and finishing it through with it. So I would say that would be a part of the resilience part of it like just kind of sticking to it. Um you know these aren't my businesses are all small. They're they're not necessarily lifech changing at this moment, but I, you know, I'm continuing to build it and continuing to see it through, you know, cuz anything could change. 

I don't want to give up just because it's not at a certain place I wanted to be at the time that I wanted to be because there I can't tell everybody else to kind of, you know, think bigger and I'm not. So that's leadership. Yeah. So that's just how I feel with that. I have to uh keep going. Keep on moving. Don't stop. Hash soul. Yes, definitely. Definitely that. It's keep moving and just never giving up on it. So uh in in the spirit of evolving and growing and being on this journey to greater what is sorry I feel like I feel like my mic changed for some reason. It's cuz I turned on the fan. Listen things are happening. you. Yeah, it it was like the wind, you know, sound dynamics. It's blowing my voice away. So, I I'm trying to get some sort of structure for this. This is episode and, you know, I'm just I'm starting it because I know someone needs to hear these things. And so, I want to ask these three questions at the end of every podcast from now on. Okay? And I need to know what is your definition of greater. M okay. I love when I love when I ask a question you're like cuz you know my brand is question everything. And I I started this because I hated questions. I do not like questions because they've always been used against me. there's Stepping Out of the Comfort Zone been some ulterior motive. 

And so if I could get better at asking questions, hard questions, and then make people feel safe to answer them, maybe, just maybe, I could change the world. One question at a time. But I just love your reactions to my questions. It makes me feel really good. Good question. cuz I am um how can I say I think because I just sometimes I have a hard time putting my words together sometimes to answer it but it makes me think so these are good questions um what does greater means to me um greater mean to me is being the best that you can get my dad my dad's quote every day. If if I talk to my dad, he's going to say, "Well, do the best you can." That's how he gonna get off the phone. That's how he gonna say anything. You tell him you doing something. You got something going on today or something like that. He always gonna say, "Do the best you can." And I I think about that. It sound real simple, but I I think about that cuz as long as you're doing the best you can and being a better you, that is being great and you can continue to be greater. Speaking my love language. Yes, ma'am. Yes, ma'am. 

And if someone listening feels stuck right now, what's one step from you that they can take today? Um, if someone feels stuck, I felt I I still feel stuck sometimes. Let's tell the truth. I'll be honest. Yeah. Like, so if you feel stuck, just kind of relax. Take a breather. Don't quit, though. M just go back to the drawing board what you're doing you know and take your time with it because it will come it will come together you know after a while like um cuz it when we think about it especially like I feel like any entrepreneur that that keeps going even if their business isn't successful they're entrepreneur means you got some type of ambition I mean any any any person that. So it's like if you have that ambition that's already right there that keep you unstuck. [Music] So keep having that ambition to kind of do do the work and do more and not get frustrated and keep having that ambition to to keep doing whatever you're doing cuz eventually you won't stay stuck. That is a bar. That is a bar. Have that ambition to keep going. Cuz eventually I I love the the the opening though. 

She said, "Sit back, relax, take a breather, but don't give up." Yeah. Don't give up. Cuz once you once you give up, you really sting. Yeah, once you give up, you really stuck there. So, yeah, you gota gota keep going cuz every every I'm pretty sure every person every entrepreneur or anybody Sorry, I dropped my earpiece. Anybody that's doing anything uh would is going to feel stuck at times. Yeah, I feel stuck a lot throughout the year. Yeah. On different things. And sometimes just be my focus. I might be focused on I might think I'm stuck over here, but it's just because my focus been on something else that I'm dealing with. Speak. So sometimes it sometimes it's not even that. 

Like so it's like damn, what can I do to adjust that? Like when I feel like I'm not getting a lot of bartending clients, I feel that a lot. Like I know if I know if I did it myself and it was the only thing I did, I would have time to pour all my energy into it. But honestly, I don't. Um, so sometimes it gets slow. I don't I don't just end it though. I don't just quit it, you know. I just do what I can go push it and keep going. So eventually it come it circles back. A lot of my clients are repeat customers anyway. That's beautiful to have to have referrals and repeat customers. Come on, Boo. that comes from doing the best doing the best you can when you can because you know you don't have to be the most popping person the most popular person a lot of times the most popular or most popular person it's not the person making all the money all the time no cuz likes views com or that all that all those vanity metrics we see on social media those don't convert to dollars those don't convert to impact they just convert to ego. Mhm. That's a It's a stroke in the ego. It feels good. And some people it it can make a person feel like they're stuck. Mhm. Mhm. I just came Yep. I just came from VidSummit and you talk about people feeling stuck. 

You're making , $ , a month on your YouTube channel and you got million subscribers and all of a sudden your views tank and now you're not getting the revenue you were. Talk about stuck. When you get to a certain level of income and you drop below it, that don't feel good. So, not at all, Lindsay. Boo. I love it. Boo. Uh it just feels good to say it. Yeah. Because people like what what should I call you? I don't know. Sometime I really don't even know how to introduce myself. So and then I' I've caught people say you know Lindsay and they're like Lindsay and they really talk about they they because they think you say boo or vice versa. So I go by both. That's awesome. Where can people connect with you and your work? Oh, so I got I got all websites for everything. Um for the no hook for the music PR and um management the battle rap is on no hook.net. So you can find us there or our Instagram is no_hook . um for virtual assistant in business. 

Is there any other small business or entrepreneurs that looking for a virtual assistant? Um they can visit my website at lnyass assistant.com. I do free consultations um to see if if a virtual assistant is what you need or not. Um and for the bar services, if you're local in North Carolina and just happen to watch it, I do bartending services at lnybarservices.com. And um both of those are on IG as well. which is LNY assistant in LNY bar services. Okay. And I'm going to say this to the audience. If you're an artist, a creative, an entrepreneur looking for management, branding, or event support, I need you to tap in with Lindsay through No Hook. But if you need to turn up, I can assist that from anywhere. I with the event management and things. Um, and I've done plenty of events. I know you had um Jadilla on the podcast as well. 

We've done events together. We've done a festival and things. So, we between the two of us, we get the events handled. I'm going to need to come to both of y'all for my events coming up. We're going we're doing retreats, greater retreats where we will get people results. I'm thinking of something. I'm not going to mention it on here because it's still formulating, but it's going to be it's going to be great. It's going to be great. It sounds cool. Sounds interesting. I'll talk to you about it offline because it's gonna it's going to be it's going to be life-changing for creatives, especially creative entrepreneurs, anyone that's creating content. Um, I will announce it on the next show possibly. But, okay, to the audience that's watching this that needs book, cuz this isn't about me. 

If you need bar services, it's time to turn up. or you just, you know, person that's all work and no play and you need an assistant to help keep your business running smoothly so that you can turn up. She's got you covered, too. No hook.net for management, branding, event support. lnyassistant.com if you need an assistant. I I said Lynn, my dyslexia. I know it's it's kind of LN Y assistant. LN Y is LN Y services LLC. Ly is my initials, but it stands for life neatly yours. So I kind of just changed switched it up. So it didn't stand for my name, but it it did stand for my initials. Listen, between that's beautiful. Like repurposing your acronym of your initials that Yes. like vibe, right? Big impact, bigger bigger experiences. Yes. Yes. And now life neatly yours. I just I love that. I love that. 

Y'all's brains, man. And I bet if you get y'all both in a room together, it is fire. Yes. Yes. We have a good time. We do. We How Resilience Keeps Her Going do a lot out here. I love it. Well, thank you for tuning in on the Greater Journey. This has been an amazing episode. We hope that y'all take this with you and you journey to your greater and we will see you on the next episode. See y'all gater. [Music]