The Future of Hospitality Is Wellness Driven | With Erin Schirack

Infusing Wellness into Hospitality with Erin Schirack

In this episode of Well Run, Annie Adragna sits down again with Erin Schirack, founder of HIGH SOCIETY, for a conversation about what hospitality brands are getting right and wrong when it comes to wellness.

The two discuss why consumers are no longer looking at wellness as a bonus amenity and instead are expecting it to be woven into the overall experience. From sleep support and calmer environments to fitness programming, recovery offerings and thoughtful food and beverage options, Erin shares why the future of hospitality is about helping people genuinely feel better, not just offering trendy activations.

They also talk about where operators miss the mark by adding wellness language without fixing operational issues underneath it. Staffing, leadership, team training, execution and ownership all play a major role in whether wellness experiences feel elevated or disconnected.

Throughout the episode, Erin shares practical ideas hospitality brands can implement now, including on-demand trainers, guided walks, meditation, recovery experiences, Pilates, sauna, contrast therapy and ways hotels can create experiences that attract both travelers and local communities.

This conversation is especially valuable for hospitality brands, hotels and wellness-focused businesses looking to integrate fitness and wellness in a way that feels intentional, operationally sound and commercially smart.

Oasis Consulting Firm
People-first consulting for luxury health clubs, boutique studios, spas and recovery centers. We help you grow revenue, improve retention, and build teams that last. Founded by Annie Adragna, 20+ years in leadership and executive recruiting across top brands like Life Time, Equinox and Midtown Athletic Clubs.

Work with us: oasisconsultingfirm.co (find ways to work together, schedule a 30-minute call with Annie and grab some free resources there)

Connect:

• Email: annie@oasisconsultingfirm.co
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• LinkedIn: Annie Adragna

About Annie:
Founder of Oasis Consulting Firm and host of Well Run Podcast. Consultant, strategist and executive recruiter focused on people-first operations and profitable growth.

Transcript

SPEAKER_00 0:00

Welcome to Well Run, the podcast for owners and operators of luxury fitness, wellness, and recovery spaces, who believe a truly successful business is both people first and performance driven. I'm Annie Adregna, a consultant, mentor, and 20-plus year leader in the fitness and wellness industry. Each episode, I'll share practical strategies and real-world insights on high EQ leadership and creating clubs that are as profitable as they are respected. Let's get into it. Today's guest on the Wellroom podcast is Erin Chirac. She is the founder of High Society, a luxury wellness consulting and staffing firm that helps hospitality and lifestyle brands bring wellness and fitness into their business in a way that works for them. This is actually Erin's second time joining me on the podcast. And I love talking with her because she just gets it. We have a lot of fun. She understands that wellness is bigger than just trendy amenities and throwing a recovery room into a space. It's really about the full experience, how people feel when they walk in and how teams are led, how environments are like fully designed. And it's this is a great conversation because how hospitality and wellness work together to create something that people and guests genuinely want to come back to. She's got more than 20 years of experience across fitness with a background in hospitality and also sprinkling in a lot of brand strategy. Erin has a really thoughtful perspective on where the industry is headed. And that's one of the reasons why I brought her back. What we're talking about today is how hotels and purveyors of hospitality can bring fitness and wellness into their space. Let's get into it and thanks for listening. Hey, hey, everyone. This is a 2.0 of potentially a never-ending series between my friend Erin and I. Welcome back. Thank you.

SPEAKER_01 2:14

We have so much to talk about, Annie.

unknown 2:16

Hell yeah.

SPEAKER_00 2:18

All right. So today I think that it's time for us to talk about how hospitality brands can bring in a wellness component to their business. And so I think we're just gonna start right there because you have a ton of experience with that. Erin, why do you think this is a good topic for us to approach right now?

SPEAKER_01 2:42

When we speak about hospitality, it's like there's hotels, there's restaurants, there's a lot of different factors that go into it. And I think that people are leaning now, people being consumers are really leaning into the wellness space and the wellness. They're not really looking for, you know, when we were back in the day, like we're not going out and just getting hammered and spending money at the bar. Like this is like they're wanting to have these wellness experiences, but still connect. So I think that hospitality and hotels, particularly, are making sure that this is something that is infused into the business as a way to drive people in hotels, obviously, from even just a normal business traveler. People don't want to miss their workouts when they're have to travel to Chicago for the week for a conference and whatnot. Um, and then see if these hotels have bars and restaurants that are, you know, maybe not known by locals or just could use a little love. So using fitness and wellness as that tool to draw people in to then have them stay and enjoy the food and restaurant is I think just like a big aha moment that people are starting to wake up with, you know. And I mean, I know that I think it was Hilton, they just brought on like an entire wellness team to their profile too. So it's just like hotels are like, okay, we gotta get in on this. So it's big.

SPEAKER_00 3:54

Yeah. I it's it's interesting because so I was at Beyond Active conference in the fall, and one of the individuals on a panel, I think it was Hyatt, I could have been wrong, but he he was brought in and he had fitness experience and some spa experience, and they were talking about, you know, adding in amenities, and specifically, you know, in this conversation, he was discussing how they were talking about sleep, you know, specifically, you know, and I mean, well, duh, of course, everyone needs sleep, but I think looking at sleep in a through a different lens of not just beds and pillows, but how is it that we can help you track sleep? And how is it that we can help facilitate a really awesome night's sleep at but certainly, you know, in in Chicago, for example, we both have worked for, and I think you still might work for Midtown Athletic Club, where in Chicago they've got this boutique hotel they built specifically for people coming into the Chicago area, you know, that wanted a place to exercise while they were staying, mindfully thinking of how is it that I can address this um culture shift that's quite palpable of people not necessarily, like you said, going out, getting hammered, you know, wanting to extend their life. And from a business standpoint, if you're being smart about it, you do want to extend your customers' life so they can pay you money longer. So hospitality, you know, it used to just mean kind of like service. And I would say that there is a bit of a shift, you know. How would you say that you started noticing the shift that we were talking about?

SPEAKER_01 5:43

Well, it was funny. So I started noticing the shift. So my background is in the hospitality space. I've been in the hospitality space for many, many years or was in the hospitality. And then I had flipped over into the fitness industry in a full-time capacity. I'd always been in fitness as a part-time capacity, but I'd flipped over the fitness in full-time capacity 14 years ago. And it was interesting because what I first started noticing, this was probably I want to say it was maybe like eight years ago. Some of my friends were in the hospitality space, especially in the event planner sector. They were reaching out to me and they were like, hey, we have a group that's coming in and they want to do like a morning run. Do you know of a run coach? And I would connect them with a coach, or hey, they want to do like a morning yoga class, or is this something that you do? And it was like they were confused by the ask from the person, their client, because they were like, We've never had this ask before. And then it was one of my friends, Jay, he told me he was like, I think you actually have like a business here if you were to staff like fitness and wellness. So I started just staffing fitness and wellness. And then it was, you know, once COVID hit and the world then opened up after COVID, and all of these hotels were desperately trying to get people to travel again and get back into their spaces. That was when they were starting to reach out to me because again, they were familiar with me in the industry, and they were saying, like, hey, can we you like, is there anything we can do together? So that's how we started getting this event space. Is these hotels were calling us and they were just like, Can you come and do a pop-up class? Or, you know, we've actually had a couple of restaurants that we worked with that were just outdoor dining during COVID. And they're like, How do we get people comfortable with coming out and being outside and staying for brunch after? So they were using wellness as a tool. So we would activate a turf space that was on an open street that was turned into, you know, just like a big outdoor area because nobody was wanting to go inside. We would do a class there and then people would stay after and do brunch. And then it's just kind of steamrolled. And I think that's of course, like social media has helped to remove this because they're really cool activations. I mean, it looks really cool to have a yoga or a Pilates class in a beautiful like bar or restaurant or rooftop space that you normally wouldn't see it. And they started seeing like that number one, it was actually driving ROI. And then number two, it was driving marketing and it was driving brand exposure. So I feel like they started to see the value of it. Like people are wanting, they want wellness retreats, they want to go on vacation, but still work out. You know, they still want to maintain their healthy lifestyle. So I think it's just really becoming something that's important and they're realizing that hey, there's a significant amount of value in this.

SPEAKER_00 8:18

So I want to go a little bit deeper because I think that, you know, I should have hit record before. Like wellness is not just activations, though.

SPEAKER_01 8:31

Yes.

SPEAKER_00 8:33

It's not just an event. Okay. If you and I open this restaurant and it's like the best healthy taco bar with like clean cocktails and all of that, like, sweet, or it's attached to like a nice restaurant or a nice hotel, activations are fine, and that's part of the big picture, but let's lean in a little bit more. Like, what does wellness look like for a hospitality brand that isn't just surface level bullshit?

SPEAKER_01 9:05

So glad that you talked about that. Cause it is, and this is a pain point of mine with a few of the hotels that I've worked with and you know, still continue to talk to when we're in these initial pitch conversations, is they look at it through like the lens of like, oh, well, we're gonna do a fitness event, like box checked, like fitness and wellness. And then that's when I usually like kind of prompt them. I'm like, but like what is the goal? Like, why are we doing this? And what are you doing to infuse it throughout all the lenses of the property? Because healthy sleep habits, you know? Are we developing a space that's in the room that has that? Are we pulling in like little wellness boxes inside the room for our business travelers so they can work out from the comforts in their room if we don't have a fitness space in the hotel? Are we looking at it of like having healthy options on the menu, mocktails, you know, things that people are wanting? Like you have to look at it from a holistic perspective as opposed to just events, you know. I mean, some of my properties, you know, one of them, particularly the Wit Hotel, absolutely love that property because they get it. And they've infused it into every single aspect of the business. We have on-demand trainers that we staff for business travelers, groups that are coming in. We have a whole suite of services built out that they can have midday meditation or chair massages or like just moments of like break and breathe, guided walks in the morning. They get it and they see the value of that brings. And it's also, you know, think about it from the lens of marketing. Like their PR teams are like, whoo-hoo, thank God we finally have something that we can talk about outside of, you know, feels really good. Yeah, that feels good and it hits. Like people are excited about it. They want to do it. We actually we fired a client of ours that we had because they were bringing us in just to activate experiences. And when I proposed the question to them, I go, What are what are we doing? Like, why are we doing this? And they they had no idea. They were like, Oh, well, we wanted to have fitness and wellness. Like, and I'm like, This is I don't think this is aligned. Like, this is not what our goal is. Like, our goal is really to infuse this into the entire property, not just host an event in a banquet room. Like, come on, we can do better.

SPEAKER_00 11:08

I can smell the banquet room. You know what I mean? Like, it smells like old soda pop lines that haven't been cleaned up.

SPEAKER_01 11:16

Oh my god. And they had uh complimentary, like a continental breakfast after they had put fucking Coca-Cola on the bar. And I'm like, what are we doing?

SPEAKER_00 11:25

Like, come on, guys. You know, I mean, that's just like that's just because their ethos and their values don't really align with it. But I think that like some of the green flags, you know, green flags would be this is something that we as a leadership group care about. You know, you don't have to be perfect, right? So I don't want to dissuade anyone who's like curious about adding this kind of part, you know, adding, you know, part of this into their business model, but like you do have to take a stand, right? Take a stand for like I'm tired of doing things the way that every other place does does business, which is you know, stock our bars with nasty Coca-Cola.

SPEAKER_01 12:15

No offense, Coca-Cola, but yeah.

SPEAKER_00 12:17

I mean, I don't know.

SPEAKER_01 12:18

I love a good Coke every once in a while.

SPEAKER_00 12:20

Really? I can't remember the last time I had a Coca-Cola at all.

SPEAKER_01 12:24

Oh my god. Yeah. So every once in a while you just get like a craving for it and you can take a little, the little cans are enough.

SPEAKER_00 12:30

I'm more of like a root beer kind of gal. Do you have anything further to say about like what would a green flag be for a company looking to integrate fully into something like this versus it just being something that we're gonna try, or as you said, it's trending right now.

SPEAKER_01 12:49

Well, first off, I honestly I think even curiosity is a green flag. I think it's in how are you doing it and are you pulling the right people in? You know, I think that the the issue that I find with most hospitality groups and hotels in particular is that they get so in the weeds of the execution of like, oh, we have union people and they have to move furniture and this and that, we can't do it. And then they just quickly shut down. So I think that having curiosity, number one, is like key and lean into that. I think number two, obviously bringing in people who know what they're doing into the mix, and even just having like an initial discovery call and a consultation of like, hey, this is where my brain's at, and being able to have somebody kind of just prompt and ask the right questions. I find that a lot of people don't ask the questions. They just go, Oh, let's do it as you know, fitness check. And then number three, like really looking at the intentionality of like, what is the ultimate goal here? And you know, I always talk to my brands, I'm like, there's there's in essence two goals here. Number one, we're increasing ROI, or number two, we're increasing bargaining eyes. Those are it, you know, like it's very simple. Like we're not, you're either trying to bring money in the door and you're trying to be marketing. Ideally, we hit on both levels, but it's looking at it through the lens of like the who, like, is this travelers, is this locals of crafting it from there? Um, I think the other thing, and you kind of touched on this too, is like create something that is unique to the brand. Like every brand is different, and that's something that we do is that when we look at our clients, all of our experiences are very different. And that's intentional because we want the experience to match the brand and like their energy and their ethos, and obviously the goals in mind. So something that we're gonna do at, you know, the Sophie Hotel is gonna be wildly different than the wit than it is gonna be from the four seasons. And that's because again, like we're coming in and curating this not as a high society event, but it's like it's for this particular space. So making sure that too, like you're having that conversation, that thought as you're viraling is like, what is the brand? You know, like we're not gonna bring in a live DJ, like event the four season, you know, right?

SPEAKER_00 14:58

Yeah, you know, you might have a harp player and a flutist. Yeah, exactly. Exactly. All right, so let's sh let's shift a little bit. You know, I think that one of the reasons why all of this is trending is because life is moving so fast now. And you know, even on social media, if you look at like the mother's Mother's Day, when we're recording this, Mother's Day is this Sunday, and one of the things I see a lot of is you know, moms talking about just taking a a week into themselves and going to a hotel to sleep. I mean, people are so exhausted right now. So regardless if it's moms or not, I think that a lot of us are so our nervous systems are really overloaded. How would you say that hospitality brands can hop on to responding to this reality?

SPEAKER_01 15:52

I think giving people the opportunity to unplug, to create spaces that are quiet, that are calm, that are serene, that are easy, you know, make it easy for people to book a massage. Make it easy for, you know, somebody to like go get a coffee in the morning. Like, you know, just like there's small little things that just like, you know, me and being a mom, like I want somebody to like read my mind. And I stay at particular properties because I know that like they're already 10 steps ahead of where I'm gonna want to be, you know, like when I check in, like offer me a bottle of water. Like, yes, I want a bottle of water. Can I get you this? Can you get like turn down service? Like, I want to come into my hotel room with like the lights dim and like chocolate on my pillow and turn down. But I think it's and that's wellness, you know, that is wellness. Like, think about wellness is like it's not just like always movement-centered. It's like, what can you do for the person's nervous system? And how can you just create a space of like calm and comfort for them where they truly feel like they can rest and relax and recharge? And I think that that's the biggest thing with the hospitality industry is like, you know, when we talk about fitness and wellness, it doesn't always have to be a Pilates pool side. You know, it can be things that you're just really speaking to. And like, how are you pulling that language? And maybe it's things you already do, but you're pulling that language into highlight that in your marketing, into really kind of like speaking about like, hey, this is gonna be that space where you can unplug and you can turn down the phone and we're gonna, you know, have a quiet place for you to just unwind and relax. I mean, that's what I want for Mother's Day. Tell my husband. Yeah, I like flowers too. I like flowers too. Yeah. I just don't want to have to make breakfast in the morning or like deal with PJs at night.

SPEAKER_00 17:43

No.

SPEAKER_01 17:43

I don't think all Mother's Day just don't want to be a mom for the day.

SPEAKER_00 17:47

Yeah, I was just gonna say we don't want to be a mom on Mom's Day. I don't. I just want to go back to being Aaron. Do we remember what it was like?

SPEAKER_01 17:57

I don't. I don't. We dream about that all the time.

SPEAKER_00 18:01

I'm so much better of a like manager and leader now that I am a mom, but still I definitely don't remember. Um okay, so let's talk though. I mean, you talked about some things that hospitality brands can do that is wellness. It's almost like easy opportunities that are missed, like how the lights are when you walk in, and what are we offering you when you step foot on the property? But what do you see on the horizon right now that should be considered? And it is more of a fitness luxury. You know, there's a lot of red light beds and there's classes, Pilates is obviously your thing right now, but what should we be looking at? What's kind of like a list of things? What are you seeing on the horizon right now that like really should be hopping on looking at? Yeah. That's part of their ethos.

SPEAKER_01 18:50

Yeah. I mean, honestly, I think that spa and fitness spaces are big now. Like people want to go, they want to have a sauna session. So having the sauna in, obviously, red light therapy is huge. I mean, I personally think if a hotel really wanted to go big, they should have like a red light loom box in every single hotel room. You know, that should be like something that's built in. It shouldn't have to be like I have to go downstairs because me, I love sitting in front of my red light therapy like first thing in the morning or like right before I'm going to bed. So having just a small little red light opportunity within the rooms, having sleep masks, like those nod pods, like I'm obsessed. Like brand that and give that to me to take home. Game. Like I'm gonna be staying there all the time, you know? Okay. So fitness spaces, making sure that you've got the amenities that are clean. You have, you know, obviously like some trainers on staff or opportunities for people to book a trainer on staff. I think if you can get Pilates equipment in there, if you get a reformer in that gym space, that's gonna be huge. I mean, I would be on that. That would be amazing, right? But definitely, you know, the contrast therapy. People love contrast therapy. Can you create that experience and some sort of a sauna and a cold punch situation? Create the opportunity for me to be able to like take a class in the morning. Um, I think that I personally see this, I should say a lot when I'm traveling like beach vacations. So like Florida, California, they always have some sort of like a 7 a.m. beach yoga offering. And I love that. And I take it every single time I travel, and there's a bunch of other people who are there taking it. I just feel like that should be a standard throughout. And hotels, if you're listening, this is also a huge opportunity for you to bring in some locals too. Have it complimentary for your guests who are staying at the hotel, but then have it open for locals to be able to attend. If I'm downtown Chicago and I live next door to the four seasons or, you know, the Ritz or something, and I know I can pop over and take a 60 and 7 a.m. yoga class in like a beautiful setting, and then run in there and get my coffee and my avocado toast and take it home. I'll be there all day.

SPEAKER_00 20:55

Sounds like a perfect morning. Right. That's a really awesome way for you know to do like community building. Cause one of the things that I think could be missing, right? So like a tough sort of falls flat is when you go on a vacation or or go to a hotel and it doesn't feel like a good community. Like back in the days when I did drink, if we go to like a hotel or a resort bar and there's like great music playing and good drinks, but there's nobody there, you don't want to be there. And I think it's kind of the same thing with the social wellness scene, it's so hot right now where people really do flock to these experiences. And so by allowing people from the neighborhood to kind of come in to that as well, I think that that like people vote with their feet, and you want to go to the busy restaurant, you just don't want to have to wait, right? So perhaps maybe just from like an operator standpoint, reserving a certain amount of space for locals to come and then reserving the rest of it for. people traveling.

SPEAKER_01 22:01

Well, and I think too, a big opportunity is like making sure that your travelers know what you have. Like that's like don't just put it on a billboard in the lobby and like expect. Like those should be in your should be on the website. It should be in like the welcome emails like, hey, heads up, this is what we have. I should, front desk should be asking me when I'm checking in, like, hey, did you know we've got this morning? Can I sign you up for it? Again, going back to that predictability and that ease, like make it easy for me to know and do the work for me, you know, having them check in or having your concierge after I've checked in, give you a call or shoot you a text. I know that the Conrad in Fort Lauderdale is really good about this. Like they would always send a text and they're like, what can we do to help you? And I've texted them. I'm like, what are these pillows? Because I'm obsessed with the pillows on the bed, you know. But just even having text like I think humanism is a piece too. And this kind of goes back to like fitness and wellness like people don't want, I don't want AI automations anymore. Or if it's AI, you better make me think it's Annie sending me a text and like really kind of getting that. But having that human connection and knowing that you have somebody there that you can like count on and is going to just like take care of you when you're there is like so special. So special.

SPEAKER_00 23:17

This isn't meant to be an AI conversation but I think that you saying the AI piece of it really is like wellness experiences is almost like the opposite of how we feel when we know that there isn't like a soul behind you know a communication or that it's just automated certainly in business some things need to be automated and I think that it's a good thing for us to have efficiencies built in but the experiences are not you know do you think that some brands are using wellness language to compensate for like operational dysfunction oh my god yes tell me tell me more about why you had this reaction there are a lot of brands out there even outside of hotels and fitness brands there's a lot of brands out there that use trendy and like forward thinking energy and words and marketing and branding out there as a way to kind of like band aid what the actual issue is.

SPEAKER_01 24:30

And the thing is is that people people sniff that out like will you potentially get somebody book your hotel or sign up for your gym or whatever the case is because you spoke about having these offerings and they're lovely and amazing yeah probably but if you don't deliver or you have you know a terrible let's just say yoga instructor who's executing your 7 a.m beach workout who doesn't show up or shows up late or shows up and gives a mediocre class like it just starts to come through and starts to band-aid through and I think that that just I run into a lot of companies you know again outside of the hotel space specific specifically but I run into a lot of companies that they just like think like by throwing more more more more onto the plates and doing but it's like in all actuality like you have to do way less like I go in and a lot of my companies I'm like we need to get rid of a lot of this and you need to focus on this because at the end of the day if we get this great you're gonna see the ROI you're gonna see the marketing you're gonna see everything go up like you're adding more onto plates operationally your team can't handle it. They're not they're not experienced enough to handle it you know especially in the wellness like the amount of times I see it like being thrown on like a general manager or you know an events manager or you know they're like oh well you do events here do fitness and it's like they have no idea what they're doing. So then they're going hey Sharon do you know a yoga instructor and it's like oh yeah my great aunt teaches on the side out of her basement and you're just like oh my God what are you doing? Right.

SPEAKER_00 26:02

I think it's just yeah I think that that's like common in a lot of industries where it's like a service industry and you have a really good marketing team that has all these ideas of how it is that we can increase business but there's there's not a lot of like true understanding from like up and down the chain of command being fully on board and like that goes back to that ethos thing that we were talking about is like if the marketing team is doing the hiring of you know of Sharon's great aunt or you know buying or like calling in their massage therapist to do just like chair massages. Again all of the things are not bad things but if it's just one team that's like trying their hardest you know I feel like if there's a lot of friction that's that's like a sign that there's something wrong you know um yeah um for sure I think that that just becomes like more aesthetics versus like deeply seated this is a part of who we are totally yeah well and I noticed too like from what you said the word friction like this has happened before you look at it from an experience level like if everybody's not on board or everybody's not equally communicated with about what it is that we're doing then that bleeds through into the experience because if I walk in and I'm checking in for a class and I don't know where to go and I say hey I'm here for you know the high society event and you're talking the concierge and they're like what are you talking about?

SPEAKER_01 27:43

You know then you're like um this is not is this not it and then they're you know walkie talkie somebody like oh ask Joan and you're just like oh my God like come on guys so I think but again going back to like that stem that stems from a poor leader not being able to embrace it and get the team excited about it and cascade that message throughout I mean and that's like brand alignment and change management and all of that.

SPEAKER_00 28:07

Totally if you're advising a hospitality group or wellness operator with limited resources but a desire to make this type of change where would you start first if your goal was making people genuinely feel better when they walk through the door and feel that level of wellness is a part of this brand.

SPEAKER_01 28:36

It starts really with the other staff training your staff giving them the time and the attention you know addressing to them like hey this is how we speak to people when they walk in the door this is how we hand them their room key. This is what we give them I think that that just starts immediately right there. You could have nothing wellness but if you just started taking care of people just from pure like connection then that is just going to like set you leaps and bounds. So it's like again kind of going back to that operational thing like we need to look at like strip everything back how are you operating right now and can you actually execute what I implement for you because I think that that is the big thing that we get into is like people again like they want to do it but then they they get really excited about it and we have these conversations and we you know walk them through it and then they like step back and they're like we don't have anybody who can execute it. And it's like well then we have to go back even more like feel another layer back of that onion and go, okay, well who's running this how can we do this? Who's in charge and who owns everything we've done a couple audits for companies and that's just in that capacity of like hey you want to bring wellness in let's look at your team org chart and let's try to figure out how can we make this happen and like who's doing what and who's oh who owns everything.

SPEAKER_00 29:50

So I think it starts really from again just your team like can you guys actually take care of people in that capacity from just connecting I I think that once that you know once we take a look at our team the willingness to shift responsibilities from one team to the next or who takes ownership you know it's it's kind of like project management at that point of you know these are these this is where we want to go what are the tasks that need to happen and how do we reallocate our resources in general totally.

SPEAKER_01 30:26

And I've always time to like and I'm sure you've recognized this just from being in management like it's amazing how many people will step up to the plate and be willing to take on more if it's something that they are genuinely interested and passionate about. But if you don't present it and you don't talk about it and you don't share it and you kind of hoard everything behind the scenes and think you could do it all, you're gonna miss out on these key people that are like wanting more from the company. Yeah let's go I want to do this. I'll do it.

SPEAKER_00 30:59

So this has been lovely. Until next time thanks for listening everyone talk soon. Bye thanks thank you thanks for spending your time with me today. If something in this episode stood out challenged you or made you think differently I genuinely want to hear from you. Please reach out and connect with me. My goal is to help progress this industry and push the boundaries of performance through a more human centered approach while staying at the cutting edge of what's possible. If you found this episode valuable please share it with someone who needs to hear it and leave a review on Apple Podcasts or Spotify. Thanks again for listening and I'll see you back here next week