The Secret to High-Converting Stories with Colin Boyd

In this episode of Fuel the Flow, I sit down with Colin Boyd, international speaker, entrepreneur, and expert in helping coaches, course creators, and business leaders craft presentations that sell without feeling “salesy.” 

We dive deep into:

• Why most presentations fail to engage or convert (and how to fix it).
• Colin’s step-by-step framework for creating high-converting webinars, workshops, bootcamps, and peer presentations.
• How to craft your own conversion story that resonates emotionally and inspires action.
• The secret to selling without pushing—by shifting from features to transformation.

Colin’s brand-new book One Presentation Away is officially open for preorder! This book distills his entire method into a powerful roadmap for anyone who wants to sell more from the stage, on Zoom, or in any setting. Plus, when you preorder, you’ll unlock tons of high-value bonuses to help you implement right away.

👉 Preorder now and grab your bonuses here: onepresentationawaybook.com

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Transcript

SPEAKER_02 0:00

So the idea of selling from stage is simply building a presentation that naturally creates desire for the audience to want to work with you. It's so funny now with like ChatGPT and like how much you can create content and AI. The thing that it lacks is conviction. Conviction is half, or if not more than half, of the equation of a conversion. And so essentially, it's if you spend too long below this imaginary line, you lose the sale. Now the imaginary line, what's underneath the line, is like Welcome to the Fuel Your Flow podcast.

SPEAKER_01 0:33

I am your host, Valerie Figali, physical therapist, turned software CEO and business coach for health and wellness coaches. We are going to be talking about all things health and business. They might be more closely related than you think. So let's go ahead and get into it. Today I'm excited to welcome Colin Boyd, a world-class speaker, coach, and master of persuasive storytelling. Colin helps entrepreneurs and coaches turn their presentations into powerful sales tools without feeling extra pushy. He's the creator of Sell From Stage Academy and also has a new book, One Presentation Away, where he's trained thousands of experts, including leaders like Amy Porterfield, Jenna Kutcher, Jasmine Starr, on how to speak with confidence and convert with authenticity. As a former life coach, Colin brings a rare mix of psychology, strategy, and practical wisdom that helps people not just share their message, but sell their vision. Colin, thank you so much for being here. I'm excited for this.

SPEAKER_02 1:31

It's good to be here, Valerie.

SPEAKER_01 1:33

So a little bit of a story about how we're why we're here together and why you're sitting with me today. I have followed you for a long time and I've been very interested in storytelling through you and especially convergence storytelling because you are an expert at that. About what two months, a month ago, maybe, I was in, I'm in a Jasmine SARS mastermind, and she had asked for who we would want as guest speakers. And I said Colin Boyd. And I'm like, yes, absolutely. I want Colin Boyd. Make sure you get him here. About two days later, you messaged me on Instagram, and it was a voice memo, so I knew it was you. And I think it said something like, How are we connected? We seem to know a lot of the same people. So I was thinking, did Jasmine put them up to this? Turns out she did not. But we sent a few messages back and forth. I was all excited. I messaged my friend Stacey. Colin Boyd is messaging me. I don't know what's happening in my life right now.

SPEAKER_02 2:26

It's all happening.

SPEAKER_01 2:27

Yes, it's all happening. So fast forward about two weeks later, I see you post in your stories that you are in Newport Beach. And I had booked this podcast studio to do something with Jasmine Starr. And I'm like, wow, what a missed opportunity that would be if I didn't ask him if he has the time to come meet. And you said you had just moved back. I'm like, great, he's still gonna be here when we have the studio. And so I asked you, expecting a no, but I'm like, I'm gonna put it out in the world because you gotta get a hundred no's before you get a yes. And you said yes.

SPEAKER_02 2:58

Come on.

SPEAKER_01 2:58

So here we are.

SPEAKER_02 2:59

Here we are. And that's how synchronicities happen.

SPEAKER_01 3:02

That's how it happens. So moral of the story, you gotta ask if you don't.

SPEAKER_02 3:06

You actually do have to ask.

SPEAKER_01 3:07

Absolutely.

SPEAKER_02 3:08

And I think so so many people are scared to ask. And I even think about when it comes to, you know, like growing your business, selling, doing anything, so many times. I remember the first time I asked a really big name whether I could help them out with something, and they said yes. Um, and then we ended up doing like half a million dollars in the first presentation, a million in the second. Wow. And that changed the trajectory of my life. But I felt so unsure about myself on whether like they would want to work with me, they would want to do anything with me. Um, but they they said they said yes. And so you gotta ask.

SPEAKER_01 3:47

Yes, it's lesson number one. That one yes really propelled you.

SPEAKER_02 3:51

100%.

SPEAKER_01 3:52

So on that note, give us a little background because you've worked with some of the top names. So Amy Porterfield, Jenna Kutcher, Jasmine Starr. How did you get to this point where you are coaching others how to have an amazing presentation?

SPEAKER_02 4:04

I did lots and lots of speaking. Uh over, I mean, I've been running my coaching business for 17 years, full time. And uh, I would say, I mean, I started out, you know, just doing presentations in small little workshops. I went into the corporate world, I started speaking in the corporate world, and I would say like it was about five years ago, I was actually teaching productivity, so I wasn't teaching speaking, and I remember a uh a woman who was doing seven figures in her coaching business came to me. She was, she was like, Colin, your your productivity stuff's great. But but how are you doing this speaking thing? Like, I love the way you present your content and your offers, and and that got me thinking about wow, I wonder if I should teach speaking, and then that kind of unfolded into teaching speaking and then selling from stage and that sort of stuff. But I think I've always been fascinated with um, I've seen a lot of people speak and present. I personally like struggled so much with that at the start. Like I would shake so hard. Like, do you remember when you had to like hold a microphone, like the old school days where they you didn't have like a lapel mic, you're holding this microphone with like this, you know, a cord out the end, and you and you're hanging on to it with two hands. It's like this anaconda snake that you're like wrestling. That was that was my life. I was freaking out so much, and uh, but I but I realized quickly in my business career that the skill of speaking can literally change your business overnight. Like it's such a powerful skill. Like, there's lots of skills to grow your business. For me, speaking was just one of those like accelerator skills, and so that's when I became obsessed with it, but I wasn't teaching speaking. Um, I was just using speaking. So that's kind of how I got into it. And then, and then one of the biggest things I would encourage everyone to do is to make sure you're you're getting in rooms with people who are pushing, like joining your programs, joining other people's programs. Like when the thing that changed my life fundamentally was was betting on myself, investing in myself, putting myself into programs. That's where I met people, rub shoulders with people, and then that was how I started to make these bigger connections. Yes. And one thing led to another thing, led to another thing. Um, and it's just saying yes to that next scary thing each time, and it just it just reveals itself as you as you walk it out.

SPEAKER_01 6:20

Yes, and presentations, I mean, that's how we get our message out there. That's how people can see us, they can hear us, they can, you know, visually see what you're all about, and so and getting in the rooms. I mean, if you don't have those connections. And most people starting out don't have those connections.

SPEAKER_02 6:33

I mean, I didn't at all.

SPEAKER_01 6:35

And so they feel like, hey, I'm I'm you know, starting here, and how am I ever gonna get to that point? And it's just putting one foot in front of the other.

SPEAKER_02 6:41

100%. And if you have no audience, like doing a presentation, I mean, it's so easy these days from the sense of like you can just run a Zoom, right? You could just run a small Zoom room and just say, Hey, I'm gonna host, I'm gonna teach something really cool that my paid clients are using the same great results. Do you want to come and join us and host it for an hour? No replay, uh, have a Zoom meeting, teach on that thing, and then make an offer at the end. Yep. Like it doesn't have to be anything crazy or fancy. And you can just start with that. I know for me, my first webinars, I didn't make any offers. Uh I didn't make any sales. It was just, I was just trying to like get better at speaking on virtual stages. And as I got the reps up, then I my confidence improved and then and then grew from there.

SPEAKER_01 7:21

So I like that point of you don't need to sell anything, you can just be getting the experience of being on stage. And when you say self, sell from stage, what does that actually mean, Colin?

SPEAKER_02 7:31

Selling from so first of all for me, a stage is any platform where you can visually see you and verbally hear you and emotionally engage with you. So for me, I mean, I really specialize in in presenting on like a webinar or some sort of virtual stage. You could apply it to a video or a video podcast. It's not that's not really my like true expertise. My expertise is really in like a structured presentation, maybe it's 60 minutes or even even two days, it doesn't really matter. Um, and it could be in person or it could be could be virtual. So um yeah, so the idea of of selling from stage is simply building a presentation that naturally creates desire for the audience to want to work with you. Okay, and that's the biggest goal. And I think one of the biggest distinctions why when people come and work with me, they they've seen like the bro marketers who, yes, they can make a lot of money and they spout a lot of numbers, but like you don't really resonate with that sort of style of selling. And that's why maybe you know, people like Amy or Jenna or what um want to come and work with me because my style is more it's attraction-based as opposed to like pushing based. And so uh yeah, we can explore that more. Uh yeah.

SPEAKER_01 8:45

Do you have a framework for building a presentation that you you know you have to meet at least the these three or four key things?

SPEAKER_02 8:53

Yeah. Well, for me, I mean there's there's kind of like four parts to any presentation. The first piece is you have to touch people's hearts. Okay. And to touch people's hearts, you have to answer a question which is do you get me? Like, do you get me? Are you like me? Okay. And so in the first like 15 minutes, you you have to show them that you understand their problem better than they do. You can articulate their problem better than they do. You you share your story, but the conversion story, which we talked, we can unpack that as well. Um, but essentially it's a story that is your story, but it attracts them to wanting to work with you. They see themselves in your story. And then the second piece is it the big piece is your content. And your content usually has two elements to it, which is um shifting minds. Okay. So most people teach minds, so they go into their course, they go into their, you know, their their content, and they go, I'm gonna teach something really useful, really helpful. And at the end, if they find this really valuable, you know, they got this for free. I'm sure they'll want to pay me. The problem is we we tend to overwhelm people with like way too much information. I have this concept in my program called um lose the sale line. And the lose the sale line is is like this imaginary line, and it actually exists on one-on-one calls and also exists in presentations. Interesting. And so essentially, it's if you spend too long below this imaginary line, you lose the sale. Okay. Now, the imaginary line, or it's underneath the line, is like super step practical process. Okay, so these are the three things you specifically have to do. The problem is you just load people up with things to do that they won't do because they're not committed yet.

SPEAKER_01 10:34

Yes. And that's what I think most people do is they teach the how-to's on their presentation.

SPEAKER_02 10:38

Yeah. And it feels like I think as a speaker, as a presenter, uh, like it feels good to teach the how-to. Yes. Because you feel like you're like, oh my gosh, I'm really helping them. Yes. The problem is, is if you teach too much how-to, like you can teach some, which is because one of the other elements of content is um equipping their hands. So you have to teach some, but it's enough for them to go, oh, this stuff is really cool. Like I can see how this works, but it's not going to overwhelm them because the audience isn't actually committed to their outcome yet. They think they are. Right. But they're actually not. Um, and that leads into the last piece piece, which is moving their feet and essentially asking them to t make a decision to, you know, take that next step forward.

SPEAKER_01 11:20

So a lot of people think that in order to give their people, their participants that are coming to the presentation value, that they have to go so deep into those how-tos. But I know you have other ways of providing value. Can you explain that?

SPEAKER_02 11:35

Yeah, well, I I think first of all, you have to s you have to look at what actually is value. Because I think for me, you know, some of the experiences of being in a room and hearing a speaker that actually changed my life on a really deep level weren't how-to and practical.

SPEAKER_01 11:53

Okay.

SPEAKER_02 11:54

They might have had a little bit of how-to, but they were it was usually content that that first of all, the person was living it. Like it's so funny now with like Chat GPT and like how much you can create content and AI. The thing that it lacks is conviction. Yeah. And when it comes down to it, conviction is half, or if not more than half, of the equation of a conversion. Okay. And so you can create content all as much as you want through AI, but unless you embody the content and live the content and truly believe the content, you're not gonna sell anything. Right. Because people at the core of it, they buy a feeling. Yes, they they buy a sense of like this person can actually help me. They there's certainty in it. So, um, yeah. So for me, when it comes down to what value, your question of like of value, I think shifting people's perspective on a topic is valuable in itself. I'll give you an example. So one of the shifts that I'll usually teach when I when I'm speaking is is is people's shift of their perspecti perspective of what selling is. Okay. So most people see selling as something that feels uncomfortable, it feels like you're kind of asking for money, you're pushing something onto someone, and it people just feel generally uncomfortable, like which is really normal. But people really have to make that shift of that selling is actually first of all, it's making an offer. So it's an an offer is is actually an energy, it's it's actually a feminine energy, an offer. Interesting. Because you're you're asking people to come in. It's like it's a welcoming. So rather than I'm pushing you, which is a masculine kind of aggressive energy, it is a it's a feminine energy of I'm I'm welcoming you, I'm inviting you into the offer, but there are some boundaries that I have in this offer.

SPEAKER_00 13:54

Okay.

SPEAKER_02 13:54

And the boundaries are there is payment that needs to be made, there is energy that needs to be brought, there is time that needs to be given. If you're willing to to to uh like honor those boundaries, I welcome you into this offer and in this space, this is where we serve each other at the highest level. Okay, and that's why like you're in Jasmine's mastermind. Her mastermind is protected by met by a few things. It's got criteria, you have to be at a certain income level. It's a big investment, right? It's a significant investment, and there's like confidentiality, there's a whole bunch of things. That's what makes it so transformational.

SPEAKER_01 14:34

Yes.

SPEAKER_02 14:34

And so people feel bad about selling, but what if selling wasn't about doing anything to anyone? It was about an invitation to see a sacred transformation that they already want.

SPEAKER_01 14:45

I love that reframe because it's you're actually in some ways doing, you know, you're not pushing anything on them, you're you're doing something for them. You're offering them all your knowledge, uh everything that you're gonna do to make their life easier and achieving the result that you promise. Yeah. And, you know, setting those boundaries so that they stay committed, right? Yeah. And one of the things that I feel about providing value as well during a presentation is making sure that they can self-identify whether or not something is right for them. And just knowing that is this something that I need to worry about or do or or not, right? And just being able to help them figure that out is providing value.

SPEAKER_00 15:22

Yeah.

SPEAKER_01 15:22

So I see you as the king of storytelling and again, specifically that conversion storytelling. So I want to dive deeper in that. Sure. What is a conversion story and how do people start building it?

SPEAKER_02 15:33

Well, it was about four years ago that I started studying story, and I noticed that the people who were who were doing really well when their presentations, their launches, they told a specific type of story. Okay. And up until that point, I'd heard about like a signature story or an origin story. And I noticed that the people who were really doing well were telling a story in a specific structure, and it was leading to a certain thing. And it's what I call now conversion story. Okay. Um, and what's crazy is so I'd launched this thing four years ago. We were almost at 10,000 members. Wow. Paying members in conversion story. That's which is first of all, I just want to say how crazy it is that if you can come up with one idea that is unique or is fresh or hits the market, it literally will change your life. Like conversion story for me has changed my entire life. And so the the concept is essentially that a conversion story does three things. It it connects with the audience. So it answers that first question of like, are you like me? Do you get me? It's that question of that vulnerability. The second piece it answers is um credibility, which is can you lead me? Like, have you been through something? Have you achieved something? Can you lead me? It's that sense of almost invincibility. And then the third piece is the core premise, which is that one core idea that when the audience hears it and believes it, your offer is the logical and compelling next step.

SPEAKER_00 17:07

Got it.

SPEAKER_02 17:08

So vulnerability or challenge combined with credibility, combined with the core premise, and that's the kind of the flow of the story. So you're gonna basically tell a story that encapsulates essentially the transformation that you've been through with the vehicle that you use or the concept of the vehicle that you use.

SPEAKER_01 17:30

Aaron Ross Powell Okay. Now I have seen people actually both go both ways, but mostly on webinars or workshops go on and on about their credentials and their background and their kids and like everything about their life before they even get into the value, right? And then on the other end of that, you see people dive in right into the these are the five pillars to get this result. Yes, and then they sell for two seconds right at the end. So how do you weave in that conversion story and you know not necessarily an origin story, but more that conversion story throughout the presentation so that it's not overbearing for people?

SPEAKER_02 18:06

Well, I think first of all, you have to understand what the difference between what really good storytelling is and what what you know sometimes people do. And so you you articulated that so well, which is sometimes people they go too much into their credibility because it's like they're trying to prove to the audience that they know what they're talking about, like that that they can lead them, etc. The problem with that is it's actually creating status, and status creates separation. Okay. So any sort of status creates separation. That's why, like a Louis Vuitton bag or you know, like you know, a really like a Bentley or something, it creates status, actually creates separation from the average. Now, status is attractive, but it also makes the audience feel like you're not like me. That's why when you combine a story that where you start in a place where you had struggle, where you had difficulty, where you where you weren't at the status level, you know, you're you're driving the the the Honda or the Toyota instead of the Bentley. It's like you start in the Honda and you take them to the Bentley. And so if you can speak in a or tell your story in a way where it's like your story reveals that you're just like them, you've struggled like them, you've had difficulties like them, and then you obviously unpack that journey of transformation. You get to the credibility and then you link it to this core idea. So for me, it is that you're one presentation away from the breakthrough, you're one in your business, right? That's it's all around speaking. Everyone's gonna have their own core premise, their own unique core premise, and your you you your unique core premise is valid and powerful for you and your business and your clients. So essentially, the story needs to be told in a way where the audience hears your story, but they feel theirs.

SPEAKER_00 19:57

Okay.

SPEAKER_02 19:59

And one way of doing that is by taking time throughout your story to unpack the emotions that you were experiencing, the dissonance you were going through. And so, for example, that could be um, I know for me when I first started my coaching business, uh, you know, I had these big desires of running a coaching business, of doing something meaningful, of making great money, of having freedom in my life. Um, but the reality was that I didn't know where to get clients. I I was struggling to make barely any money or get any client. In fact, I had half a client. I don't know if you've ever had half a client before.

SPEAKER_01 20:33

Half a client, what exactly does that mean?

SPEAKER_02 20:34

So they're like one of those ones who they turn up to every like second session and then they pay you every third time. So I had half a client and uh and I just I was just distraught. I I just didn't know what to do.

SPEAKER_00 20:48

Yep.

SPEAKER_02 20:48

Now, first of all, I mean I'll just press pause. Those emotions are universal. Like whether you want to just run a business or start a coaching business, obviously, you know, I I work a lot with people in the expert space, but um, but when you tell your story with universal emotions and dissonance, the the audience goes, Oh my gosh, I've I've felt like that as well, right? Every human being has.

SPEAKER_01 21:09

Yeah, we've all had that half a client. Now, yeah, just you saying that and explaining what that means to me, I'm like, oh, I can think of people there, I can see myself there, which is the point, right? You want your person listening to you. Yes.

SPEAKER_02 21:22

Yeah.

SPEAKER_01 21:22

I get exactly getting what you're putting down.

SPEAKER_02 21:25

Love it.

SPEAKER_01 21:26

So with storytelling, a lot of times when I go to make a presentation, it's like all the stories leave my body, and I've never lived a moment in my life and I can't find anything to talk about.

SPEAKER_00 21:38

Yeah.

SPEAKER_01 21:39

That being said, I know that we can make stories out of going to the grocery store, the most boring, monotonous things, right? How would you recommend like tangible tips for people to start building some stories that they can use for presentations and making those stories meaningful to the results of their presentation? Yeah.

unknown 21:59

Yeah.

SPEAKER_02 22:00

And that comes back to this idea of like sometimes people say, I don't have any stories. But so many situations in your life could be a story. I remember I was uh dropping my daughter off uh at when she was younger, she was like four years old, she was at like daycare, and she was screaming at me across the the playground, and I was as a classic engaged dad, I'm on my phone, scrolling through social media. No, you're not alone, you know, and I'm like, I'm like, I'm like, oh, hey Georgia. Um, and she's like screaming over, screaming over me. And uh I just I was just not not paying attention. And and I watched this little kind of blonde-haired girl, she's got like two pigtails in this little pink dress, she runs over, she taps on the side of my leg, and I look down, she's looking up at it up at me with her big blue eyes, and I bend down, I was like, I was like, what's up, Georgia? And she like whispers into my ear, she's like, Dad, I'm really scared to go across the playground. Can you hold my hand? Oh, baby. And I'm like, I'm like, oh, dagger to the heart, right? And uh, and I, you know, I held her hand, we walked across the playground, and I realized that so often in life, when we try to grow our business and market ourselves, we're shouting. We're shouting, but no one's listening. But when we whisper the words that go deep into people's hearts, they move.

SPEAKER_01 23:16

Okay. So that story is not at all about your daughter at the playground or the cell phone, it's about speaking the right words and the right messaging. Yeah, okay.

SPEAKER_02 23:24

So the question you ask is first of all, like what was that about?

SPEAKER_01 23:28

Yep.

SPEAKER_02 23:29

So the question if because you always have in terms of content, there's there's levels. So there's literal content, which is like the story of you know, Georgia, blonde hair, pink tails, pink, uh, uh, pink dress, whispering my ear, all that sort of stuff, playground. Um, then there's the what is that about, or what what is the lesson, you could say. That's like the next level, which is kind of the conceptual idea. And so for me, the lesson was whisper the right words and people move.

SPEAKER_01 23:53

Okay.

SPEAKER_02 23:54

And then what is that about? What is that about? That is about empathy.

SPEAKER_01 23:57

Okay.

SPEAKER_02 23:58

Right? We can go, we can chunk up further. And so in any story, you would have gone through some things or experienced things, and then but you say, Oh, but that that was like really personal for me. And you're like, first of all, you're not that special, that it was just personal for you. Most people have been through something similar. Yeah. Um, but even if they haven't, you just chunk up and you just go, What's the lesson? Okay. And the lesson becomes somewhat universal a lot of the time. Okay.

SPEAKER_01 24:25

So you're working backwards in those stories where you're saying, What's the lesson I want to teach? And then what's a story that I've experienced and lived and felt that can relate to other people to go along with it?

SPEAKER_02 24:36

I think there's two ways you can find stories. One, one way is you can just ask yourself, what are the most, what were the most challenging moments of my life? What was the most, you know, yeah, difficult, challenging, overwhelming moments of my life? What what are some big breakthroughs I've had in my life? Um, what are some things that I've kind of achieved that were adventurous? Maybe you've climbed a mountain, you've jumped off a cliff, you've like done skydiving. Um, like I've seen Brandon Bashard, he he tells his story of skydiving, he tells his story of his car crash.

SPEAKER_00 25:08

Okay.

SPEAKER_02 25:09

Um, then you can ask questions like what were some of the funniest moments of my life?

SPEAKER_00 25:14

Okay.

SPEAKER_02 25:14

Silly moments are great ones, like where you were like self-deprecating moments where you were embarrassing ones.

SPEAKER_01 25:21

The strong emotion.

SPEAKER_02 25:21

Yeah, strong embarrassment because people resonate with that. And as soon as you tell an embarrassing story, it makes you endearing. It actually makes you attractive.

SPEAKER_01 25:32

Okay.

SPEAKER_02 25:33

Um, but if you can couple it with the fact that if when you first of all, when you're on stage or you you show them that you've got results and you couple it with an embarrassing story, that's actually the the equation for charisma.

SPEAKER_00 25:45

Interesting.

SPEAKER_02 25:46

Charisma is the intersection between invincibility and some vulnerability. And so when you get the right balance right, you become magnetic.

SPEAKER_01 25:54

I have a lot of stories now because I've lived a lot of embarrassing moments. They're great. There we go. Yeah. Okay.

SPEAKER_02 26:00

And even just you being like an entrepreneur, being a business owner, you know, creating content, like that creates status. That creates like I'm showing up, I'm leading, I'm developing, I'm building teams, I'm doing all sorts of stuff. So there's status in that already, even and what you've achieved. And then you tell some embarrassing stories, and people like they feel that and they're like, oh my gosh, they just she just liked me. I feel like she gets me. Right.

SPEAKER_01 26:21

And then how do you take me?

SPEAKER_02 26:23

Yeah, and then the next step is, you know, how do we how do we work together kind of thing? Yeah.

SPEAKER_01 26:26

Okay. Okay. I like that. And I also like how you framed it in a way that it doesn't, I mean, yes, you also talked about these bigger things that we can remember in our life, but it doesn't necessarily have to be the big moments.

SPEAKER_02 26:37

And I No, not at all.

SPEAKER_01 26:38

Yeah, that's where a lot of people get caught because they're like, have I not lived enough, experienced enough to tell stories when really it's just those little things that maybe, you know, you thought you had a friend in middle school and they turned out to, you know, the right story. Yeah, go against you. Who who hasn't experienced that, right? A lot of people who are listening to this are having a tough time with getting the confidence not only to actually have the webinar, actually have the presentation, but then to sell their product online. So when it comes online or you know what I mean, on a virtual presentation, when it comes to building confidence in what they're talking about, what are some tangible things they can do?

SPEAKER_02 27:18

I think there's three levels of confidence. The first level is have you experienced the product and the breakthrough and what you teach yourself? So it's like a personal confidence. And so most people just start with that. Okay. You know, that's where I started. Um, that's where most people start. They're like, oh my gosh, this has been amazing and I just want to share it, right? That's the first layer of confidence. The second layer of confidence is when you've got clarity on how that result is created. So it's like clarity of confidence, clarity in the process. So the first one is like, have you personally gone through it? The second one is how do you know the process you need to follow to get there? And then the third one, do you have proof? Okay, which is do you have social proof? Have you been able to extrapolate this process out into people's enough people's lives to go, no, no, no, this can actually work in other people's lives. So there's first of all, there's I I see it as three levels. And a lot of the times that is just testing. Like, for example, for me, when I started coaching, I did a hundred free coaching hours, one-on-one coaching hours, before I ever did a paid coaching session. Yeah. You know, I I just wanted to get confident in, I knew that coaching was powerful, but I was like, I just want to get confident in the process and get clear on it. I want to get proof that it actually I'm I'm like any good. And then and then I started charging. It's like with speaking, you know, when I started speaking, I I spoke for free. And and I just got free speaking. I hosted my own webinars and I didn't even sell anything. I just I just practice it. Like there's something about that repetition that you you can't AI can't reproduce repetition, like you have to get it in your body and people feel it. So, first of all, it's that's a big one. This this the second big one is just deciding that that you are going to lead.

SPEAKER_01 29:07

Okay.

SPEAKER_02 29:07

I I I feel for me, I really struggled with this because I didn't see myself as a leader. I I thought like a leader had to be wearing like a suit and they had to be like assertive and know where they're going all the time, and like cast vision. And I was like, that's not really my style. And I remember my youth leader called me out one day and she was like, Colin, you know, you you seem like you're involved in uh the the example she gave was a metaphor. She goes, she goes, Colin, I feel like you're you're riding in a pack, like a bicycle pack, a Peloton, and you're riding with the Peloton, but you never pull out of the Peloton and sit at the front of the Peloton. And if you see like Tour de France or something like that, and they take their turns, they they pull into the front of the Peloton, and they they they get the grit and the the mud and the wind, and like you're sitting at the front of you're pulling the pack. And it's like leadership decides to like step out and sit at the front of the Peloton, and you pull the pack.

SPEAKER_00 30:08

Okay.

SPEAKER_02 30:09

And I realized I I was too scared to pull the pack. And and one day I just decided I'm gonna be. I said, I'm gonna be a freaking whale. That's what I decided. I literally said, I'm just like, I am gonna be a freaking whale.

SPEAKER_00 30:24

For context. Well, we're speaking to health and wellness professionals that might think that a whale means something different.

SPEAKER_02 30:32

No, it's no the goal wasn't a physical whale, it was that like I was the like the whale in my niche. So good. Um, I just saw a funny reel on that actually the other day. But anyway, um, I digress. Uh, because I remember I was sitting in a room one day and there was people around me, and if I was honest, like I was thinking about, I was like, I'm as good as them in my in what I do. I was like, I'm easily as good as them, but they are earning like 10 times the amount of money and having success than me. And I realized it was because I was scared, yeah, I was just afraid. And I was like, because I saw them, I'm like, they're like a whale in their in their niche, and I'm like, I want to be a freaking whale. And I remember I decided that, and it was actually about three months later that that I worked with Amy Porterfield.

SPEAKER_01 31:28

Wow. So that was a once you made it.

SPEAKER_02 31:30

Literally changed my life, yeah.

SPEAKER_01 31:31

And sometimes it is as simple as that is as deciding that we are going all in, you know, and I'm good at this.

SPEAKER_02 31:38

And so Yeah, you kind of knight yourself. Yeah. Everyone's like waiting for someone to come up and knight them and be like, you are officially a speaker. Like you are officially a leader, you're an entrepreneur. It's like, well, let's just friggin' knight ourselves and just get on with the I like that.

SPEAKER_01 31:53

Let's do that.

SPEAKER_02 31:54

Yeah.

SPEAKER_01 31:55

I saw an old picture of you, by the way, in a suit. I was doing my research, and I'm like, hmm, that doesn't look like him. So yeah, I'm glad that you moved past that and feel like you don't want to be a good one.

SPEAKER_02 32:03

Well, I used to do a lot of corporate stuff. So that was about yeah, I always get to wear the suit.

SPEAKER_01 32:08

So you have a new book coming out, which I'm so excited for. I have pre-ordered and I recommend everybody pre-orders because I know that what you teach can be transformational. But a couple things on that. I do want to get into the book and what's in the book, but also I saw you during your pre-launch period now releasing quite a few high-value bonuses. And I just want to know what your strategy is behind that.

SPEAKER_02 32:31

Behind the pre-launch bonuses? Bonuses, yes.

SPEAKER_01 32:34

It's I feel like almost every week I'm like, oh, Colin's got a new bonus coming out. So tell us a little bit. You know, how do bonuses change?

SPEAKER_02 32:40

Well, I mean, first of all, there's there's value in pre-orders. So if anyone does a book, um, when when people pre-order the book, because when on opening day, all the pre-orders get counted on one day.

SPEAKER_01 32:50

Okay.

SPEAKER_02 32:50

So the power of that is like significant in in you know achieving something on a list or something like that. Um, for me, the pre-order bonuses are I want to reward people instantly because they have to wait for the book. Okay. And depending on, you know, when this comes out. Um, the you know, the book will be released in October, and it's like uh I want I always like to reward people right away. Yes. Um, and so one bonus we have is uh it's called the $100,000 presentation vault. So I go behind the scenes of people that I've worked with and students and members who've made more than $100,000 on in one presentation, and it's like, how much money did you spend? What strategies did you use? What did you teach? What went wrong? Like it's like behind the scenes, it's under the hood of the Ferrari of like what it really looks like. And so you get access to four in-depth interviews about people who've done that and strategies they used. Wow. And then um, and then I've got a get on stage with confidence guide, which is like, what do you what should you do before you get on stage to really create a sense of confidence in your body, your psychology, so you communicate well.

SPEAKER_01 33:54

Okay. Tell us about the book. What's in the book?

SPEAKER_02 33:56

So the book's called One Presentation Away. Uh, it's all about becoming an irresistible speaker and converting clients. And so the the core idea of the book is that in one presentation, that can that can grow your business significantly. And essentially the presentation, sorry, the book is, I mean, it's what we've been talking about today. Like all the content we've talked about today is is in the book at some level and unpacked in some level. So essentially it's it's like, how do you prepare yourself to get on stage? Right? The mindset, the confidence, the strategies. The second piece is how do you actually build the presentation? The third piece is how do you deliver it? And then the fourth one is like, where are the stages?

SPEAKER_00 34:38

Okay.

SPEAKER_02 34:38

How do you how do you get on stage yourself? So either create your own stage or you know, get booked to be on stage. And so that's essentially the flow of the book. And it's for any any entrepreneur, any coach, speaker, expert who just wants to become better at speaking, but it's not just speaking in general, it is it is being an irresistible communicator that attracts your audience, where you get off the stage virtually or in person, and people are like, that was amazing. And how the heck do I work with you? And I remember I got off stage one time I was speaking at a uh James Wedmore event, actually. Uh it was in Laguna, and uh there was nothing to sell. I wasn't selling anything, it was just a what we call what I call a no-sell presentation. And I got off, there was a line of people up to come and you know say hello. And I think it was a second woman, she physically gave me her credit card, and she's like, Colin, I don't know what you sell, but I know I need to buy it. And and she gives me a physical credit card and I rent.

SPEAKER_01 35:32

No, you're like, and that's that. That's why I am now a millionaire.

SPEAKER_02 35:36

Totally. I'm still using it. Um, no, I was like, no, I can't, I can't actually take this rubber you right now. I gave it back to her. She ended up becoming a client, but but that's the goal, right? Is is is for people to want to want to work with you.

SPEAKER_01 35:49

They're investing in you and not necessarily your program.

SPEAKER_02 35:52

Yeah, yeah. And so, and yeah, they're they're investing in that that idea of like that next level of commitment for their own goals. Okay. So it's good. Yeah, so that's what the book's about.

SPEAKER_01 36:01

Okay, and it can help with more than just presentations, communication outside of your presentation is what I'm hearing as well. Yeah. So I've pre-ordered it, recommend everybody else does. Let's go ahead and link that in the show notes. And thank you so much for taking the time to be here. I appreciate you.

SPEAKER_02 36:15

Thanks so much. It's been a pleasure.

SPEAKER_01 36:17

I hope you enjoyed our conversation from today. Any links we discussed will be in the show notes below. Also, we would be incredibly grateful if you would leave us a five star review. This helps us keep the podcast going so that we can continue to provide value for all of you. I hope we see you on the next one.