Fuel The Flow

She Built 14,000+ Websites. Here's Her Advice For Coaches ft. Promise Tangeman - Wurzell

Valerie Feghali Season 1 Episode 5

Episode Summary:

Are you stuck in a cycle of perfectionism, endlessly tweaking your coaching website instead of launching it? It's time to break free. Your website is the single most important tool for separating yourself as a professional, and in this episode, we're giving you the blueprint to get it done. This week, Valerie sits down with Promise Tangeman-Wurzell, founder of GoLive HQ and the brilliant mind behind thousands of website launches. Promise shares her game-changing "launch now, refine later" philosophy that empowers coaches to overcome tech overwhelm and perfectionism, and build a website that actually gets them clients.


In This Episode, You'll Learn:

  • Why a professional website is non-negotiable for separating amateurs from professionals (even if you have social media).
  • The #1 mistake coaches make when choosing a website platform and why you need a site you can easily edit yourself.
  • How to create a brand that reflects your personality and speaks directly to your ideal client.
  • A simple storytelling framework to write website copy that connects with your audience and converts.
  • The three must-have elements for a minimalist website that still gets results.
  • How to break free from the "perfectionism trap" with the "launch now, refine later" philosophy.

TIMESTAMPS:
00:00 Intro
01:19 Why You Still Need a Website (More Than Social Media)
05:18 The #1 Mistake Coaches Make When Choosing a Platform
06:38 How to Create a Brand That Attracts Dream Clients
08:49 Do You Really Need Professional Brand Photos?
11:46 The Simple Storytelling Framework That Sells
13:42 Speak Your Client's Language (How to Write Copy That Converts)
16:14 Building Unshakeable Trust With Your Website
19:33 The 3 Must-Haves for a Website That Works
20:13 Simple SEO Tips for Health Coaches
23:44 Promise on GoLive HQ

Guest Spotlight:

  • Promise Tangeman-Wurzell is the Founder and Creative Director at GoLive HQ. She started her Squarespace web design agency in 2014 to provide an easier, less stressful way to get a website live.

Resources Mentioned:

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Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.