Fuel The Flow

How to Run a Free Challenge (That Converts to Paid Clients)

Valerie Feghali Season 1 Episode 9

Stop wondering how to get new coaching clients. One of the most effective strategies to grow your business, gain visibility, and re-engage past clients is running a targeted free challenge.

If you've run a challenge before and it "didn't work"—meaning no one converted to your paid offer, it's likely because a critical piece of the strategy was missing.

In this episode, Valerie breaks down her entire A-to-Z playbook for running a successful challenge that delivers a "quick win" for participants and seamlessly converts them into your paid programs.

In this episode, you'll learn:

  • The 3-phase system for designing, promoting, and launching your challenge
  • How to create a "warm-up" campaign (3 weeks out)
  • Why a Facebook Group is the perfect community platform
  • Valerie's strategy for upselling your paid program during the challenge (not after!)
  • How to collect powerful video testimonials to use in your future marketing

MENTIONED IN THIS EPISODE:

👇 JOIN THE FREE 7-DAY NO PROCESSED FOODS CHALLENGE 👇 

Want to see this entire system in action from a participant's perspective? Join Valerie's FREE 7-Day No Processed Foods Challenge, designed exclusively for health and wellness coaches. You'll get to see the emails, the community engagement, and the exact process she uses.

TIMESTAMPS: 
00:00 Why Challenges Are My Favorite Growth Strategy 
01:09 The "Quick Win" Challenge Framework 02:27 The 3 Phases of Challenge Design
05:05 Aligning Your Challenge With Your Paid Program 
05:56 Crafting Your Marketing Message 
06:58 The 3-Week Challenge Launch Strategy 
11:45 Phase 3: How to Run Your Challenge Community 
16:06 How to Upsell Your Next Program (During the Challenge) 
17:10 How to Collect High-Quality Client Testimonials 
18:51 Final Thoughts

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⭐ ABOUT VALERIE 

Valerie Feghali is a physical therapist turned software CEO, business coach, and founder of Wellness Vault. She knows the struggle of burnout firsthand, remembering the nights spent working until 2 a.m., exhausted by client work and frustrated that her dream career was turning into a nightmare. That experience became her mission: to empower fellow health and wellness coaches to escape the same exhausting cycle. Through the Fuel The Flow podcast and her done-for-you resources, she gives coaches the strategies and tools they need to scale their income and impact, without sacrificing their lives to do it.

⭐ CONNECT WITH VALERIE

Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.