Copywriting For Health Coaches: Find Your Brand Voice ft. Becca Mitchell

If you’ve ever sat down to write a sales page and felt like a "health coach robot" took over your keyboard, this episode is for you. We explore why trying to sound "professional" is actually killing your conversions, and how to find an authentic voice that makes clients feel like they already know you.

In this conversation, Valerie sits down with expert copywriter Becca Mitchell to dismantle the fear of being "salesy.". Becca explains why "bland" copy is the enemy of growth and shares her signature "Micro-Storytelling" framework—a method for finding powerful content ideas in your boring daily routine (even while waiting in line for coffee).

They also tackle the "Clarity Crisis" facing most wellness websites. If your tagline says you "help people live their best lives," you might be losing clients. Becca breaks down exactly how to rewrite vague promises into specific, irresistible hooks. Plus, we get into the heated debate of AI in copywriting: why copy-pasting from ChatGPT destroys trust, and how to use it ethically as a brainstorming partner instead.

Whether you are struggling with writer's block or just want to write a sales page that doesn't feel gross, this episode is your permission slip to stop being professional and start being personal.

In This Episode You’ll Learn:

• The "Anti-Robot" Approach: Why your unique personality is the only competitive advantage that matters in a saturated market.
• Micro-Storytelling 101: How to turn small, insignificant moments from your day into high-converting social media content.
• The "One Button" Rule: The specific call-to-action mistake most coaches make on their sales pages (and how to fix it instantly).
• Objection Handling: Where to place your FAQs to ethically answer client doubts before they even ask them.
• AI Best Practices: How to use tools like ChatGPT without sounding like a generic robot.

Resources Mentioned:

🔥 GUEST PROMO: SAME DAY COPY 🔥 Need your brand or website copy done in just one day? Becca takes your ideas, turns them into clear, high-impact copy, and gets your first draft delivered SAME DAY, so you can launch faster. 👉 Check it out here: https://beccamitchell.co/same-day-copy/

👇 YOUR ALL-IN-ONE CONTENT HUB 👇 Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Start your 7-day free trial and get instant access to client-ready resources. → Start My Free Trial: https://wellnessvault.com/

Connect with Becca Mitchell:

• Website: https://beccamitchell.co/
• Instagram: https://www.instagram.com/beccamitchellcopy/

Connect with Valerie Feghali:

• Instagram: https://www.instagram.com/v.feghali/
• The Wellness Vault: https://wellnessvault.com/

Detailed Chapters:

(00:00) Introduction: Valerie introduces Becca Mitchell and discusses the common frustration of landing on a "bored" sales page that makes you click away immediately.

(01:36) What is Copywriting? Becca demystifies the term "copywriting," explaining that it isn't legal protection but the art of using words to move messaging forward and sell your services.

(03:45) Building Genuine Connection: A deep dive into why "being yourself" is a business strategy, and how relatability pulls up a chair for your potential clients.

(05:38) The Art of Micro-Storytelling: Becca explains how to weave small pieces of your personal story into your business content so clients can see themselves in your journey.

(07:48) Finding Stories in Boring Moments: Struggling to find "content"? Becca shares how to find inspiration in routine moments,