Fuel The Flow

Your Limiting Beliefs Are Destroying Your Business Growth ft. Julie Costa

• Valerie Feghali • Season 1 • Episode 21

Share episode

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 40:44

Do you feel like you have an internal "financial thermostat"?

No matter how hard you grind, how many funnels you build, or how much you raise your prices, your revenue seems to hit an invisible wall and stay there.

Even worse, when you do have a record-breaking month, something inevitably breaks—a client drops out, an unexpected bill arrives, or you get sick.

That isn't bad luck. 

According to Business Hypnotherapist Julie Costa, that is your subconscious mind executing a "safety protocol" to keep you in your comfort zone.

In this deep-dive episode, Valerie sits down with Julie to decode the neuroscience behind self-sabotage. We explore the fascinating reality that 95% of our daily decisions are automated by our subconscious programming, meaning your conscious desire for wealth is often fighting a losing battle against childhood beliefs that view money as "unsafe" or "bad."

In this conversation, we cover:

  • The "Black Out Period": Julie uses a powerful analogy from her retail days to explain those moments in business where we "check out," procrastinate, or feel brain fog right before a major breakthrough.
  • Fear of Success > Fear of Failure: Why your nervous system often perceives high achievement (and the visibility that comes with it) as a bigger threat to your survival than staying small.
  • The "Glass Ceiling" Phenomenon: How to identify your current upper limit and the specific NLP tools required to shatter it.
  • Parenting & Abundance: A candid discussion on how to show your children an abundant lifestyle without raising them to be "spoiled" or entitled—and why hiding money struggles from kids can actually backfire.
  • Rewiring the Brain: Practical, actionable steps to use Self-Hypnosis to "trick" your brain into accepting a new reality where wealth is normal, safe, and expected.

If you are ready to stop fighting yourself and start aligning your neurology with your business goals, this episode is your blueprint.

Recommended YouTube Resources

Resources Mentioned

🎁 EXCLUSIVE LISTENER GIFT:

Get 30 Days of Free Access to Julie’s ACTIVATE membership (Self-Hypnosis, HypnoBreathwork, and Subliminal Audios).

👉 Claim your trial here: https://www.juliemcosta.com/gift

👇 YOUR ALL-IN-ONE CONTENT HUB:

Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution.

Start your 7-day free trial: https://wellnessvault.com/

Connect with Julie Costa:

Timestamps & Key Takeaways

  • 00:00 Intro: Why perfectionism is actually a low standard.
  • 01:09 The "Why": Understanding the root of money mindset issues.
  • 05:36 The "Black Out Period": Recognizing the signs of subconscious burnout.
  • 09:57 Hypnotherapy 101: What it actually is (and isn't) for business owners.
  • 17:52 The Glass Ceiling: How your internal thermostat regulates your revenue.
  • 21:41 Parenting: Teaching abundance to the nex