Penis Filler Is Trending… But Is It Safe? | More U Podcast

In this episode of More U, Dom and Dr. Ben break down one of the most unexpected trends in aesthetic medicine right now.

From Olympic rumors to clinics offering penis filler treatments, the conversation dives into how certain cosmetic procedures go viral — and why many of them fall into the gray area of off-label medicine.

They discuss the real risks behind trending procedures, how social media influences demand for surgery, and why safety must always come before aesthetics.

The episode also explores the current state of the aesthetics industry, economic trends affecting cosmetic procedures, and how new technologies slowly reshape the future of the field.

Topics include:

• The truth about penis filler procedures
 • What “off-label” actually means in aesthetic medicine
 • Why some cosmetic trends explode online
 • The safety concerns doctors worry about most
 • How social media influences surgery demand
 • The future of aesthetic treatments and devices

This episode pulls back the curtain on one of the most controversial conversations happening in aesthetic medicine today.

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@dominicmazzone1
@manyfacesofchicago

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Transcript

SPEAKER_00 0:00

I just did a news for uh Fox News uh Chicago uh in the last few months in Florida, the doctor was telling me that I am really seeing more like f enhancement with filler in my practice. There was a billionaire who just died from a f enhancement surgery. I think a lot of people don't understand, first of all, that how much happens in in aesthetics clinics is actually off label. There's a lot in general. It's off label. This is like way off label.

SPEAKER_01 0:27

Well, there's no such thing as way off labels now. I mean, it's either on label or off label. So, well, it people are doing it. It can be done safely. I'm not saying you should. You can also put it in your, you know, I don't know, toenail, but you don't want to do that. So, like, you shouldn't do it. It's not proven there could be the dire, it could be very serious complications. All right, so the more you pod, we're here to get more of us, more of you, more of uh Dom. I hate the good morning. How are you? Like, it's just not in my wheelhouse. Like, emails, my wife is like, dude, you sound like such a dick in your emails. I'm like, no, it's just like, hey, I need this. Can we get it by Tuesday? Like, please answer, and then we're done. Like, no hard failure. I think we've found something I can help you with. Like I think I we found something that I can do. I just I didn't, I just want like an agent to translate it to people. They can I need like an agent to read my emails and be like, please add some fluff to this.

SPEAKER_00 1:21

And then No, it's not fluff, man. Look, look, here's the bottom line, right? I was actually talking to some folks about like a good definition of leadership. And I have like my favorite definitions, but I also I also think this is a really good definite definition of leadership is that getting other people to do things and have them inspired to actually do them. That is leadership, and it's how you approach it and how you do things. That all of a sudden you got people that are like, I'm gonna run through a wall for you. Like, I'm I'm I'm super happy to do that. That to me is like the real definition of leadership, and that to me has been incredibly productive. And look, I mean, how many employees do I have, Ben? Like almost a thousand. 500 or something. Yeah, yeah. No, no, it's almost a thousand. And I'm sure that what's that? What'd you say? That's a lot of walls. That's a lot of walls. What I like to say though is that like I really make sure that I I feel like it's a big part of my job to make sure that I'm consistent for them, and I'm consistent in a way where they're like, hey, if Dom's gonna call me, he's super intense, but it's it's all delivered in a way that gets me super inspired by the time I'm off the phone with them. Like that's how I like it.

SPEAKER_01 2:34

And I think you do a good job, yeah. You do, you do, and and for me, like uh it's funny. I think you said it, um, where you do get in trouble from time to time when your wife says, Dom, I'm not one of your employees. Yeah, uh, because I come home. And and as a surgeon, we, you know, people do uh um they kind of tell me what I want to hear, they do what I want. They kind of have to because it could be a patient safety issue, right? So, like patients and or surgeons and pilots, when we say something, it has to be done at that moment. It's just like so I I probably don't do the best job of translating that into the real world uh communications. I I'll tell you right now, I'm not gonna change. So um it's probably easier if you just learn to not be anybody, yeah. I mean, it's not my first time I've had this conversation. Um, but it's is I just I all I can say is it's it's not out of any uh uh anything malice. No animosity.

SPEAKER_00 3:23

There's no malice or animosity. No, no, no.

SPEAKER_01 3:25

It's no no, it's just like pure productivity and efficiency. I mean, I just it's it's I I have a problem with those with that that part of my life. Um I don't have a problem with that part of my life because I'm like I am, I guess is the answer. I think people would be interested to hear that. I'm sure there's people who hate their boss for that reason, and I'm sure there's bosses that uh are have difficult problems doing this as well.

SPEAKER_00 3:45

Well, I just uh in my life, I've been obviously um an entrepreneur for a lot, but I got like my corporate polish in telecom for like almost nine years, and I just remember seeing a lot of bosses that um I saw them yell a lot, and I was like, Yeah, that's not really great. And I remember I had a boss, the coolest dude in the world, like literally the coolest dude in the world, who said, Hey, um, he's like, You don't need to come to the office anymore. And I said, What do you what do you mean? He goes, Yeah, you he goes, you got this pretty wired now, right? And I go, Yeah, and he goes, Yeah, so listen, this is how we're gonna operate. You're gonna do your job, you're gonna, you're gonna kick butt. Um, if I ever have to hear about it, you then we have a problem. But he goes, just come in and check in with me like once a month. And I worked my butt off for that guy. I worked so hard for them because he actually gave me responsibility, he gave me trust, and I wanted to return that. Like I felt inspired. I I thought that was really good leadership. But I've saw seen the other side of it, and as soon as that other side happens, you know, I uh for me, the kind of person I am, is I just tend to put a wall up, and then I'm like, no, no, no, no. Like, I wanna I because I'm a I'm a fighter, so like I take that as fighting, and I'm like, all right, it's fight time now. So, anyways, I think it's good. I'm glad we had this conversation. It's almost feels like a PSA, a little public service announcement. But are we gonna get into the topic tonight?

SPEAKER_01 5:18

Because the topic is yeah, let's go. So uh I got into it. I was just uh I just did a news little clip thing for uh Fox News Chicago and on penis gate. Do you know what penis gate is? Tonight is all about penis gate. Penis gate, crotch gate, it goes by a couple names. Uh it's has to do with the Olympics and particularly the Olympic long jump skiers, and they are not only them, but there are people putting injections into their penis to make it bigger. And because of that, they they have to um wear their their uniform has to be a little bit larger, and it creates almost this like flying squirrel effect uh for them to get a another three, four, five meters jump, which can be the difference between gold and silver and these Olympics. These guys are jumping like 100 meters, yeah. So and uh it the math works out that if you can get your schlong uh a centimeter or two bigger, you can gain five centimeters in your jump because your suit is bigger. And they regulate these suits, like they do these 3D scans on these guys um super tightly because it's it's gotta be fair. So uh there's like an Italian surgeon who said uh he he was kind of outing somebody. I don't think he got specific. This is all allegedly, by the way. But uh, yeah, that's it. So they just wanted my my insights on it. It's uh obvious. I sent it to Galderma because I used a little filler during the episode. I was like, hey, look at I used your filler in this, and they're like, Yeah, that's off label. I was like, I did, I said it was off label. I told people not to do it, but I was just informing the public.

SPEAKER_00 6:46

Yeah, I think a lot, I think a lot of people don't understand uh, first of all, that how much happens in in aesthetics clinics is actually off label. There's a lot in general. It's off label, but this is like way off label. Ben is um, I think just talking about it.

SPEAKER_01 7:03

Well, there's no such thing as way off label, Dom. I mean, it's either on label or off label. So I mean, you know, I think it well, it people are doing it, it can be done safely. I'm not saying you should. You can also put it in your, you know, I don't know, toenail, but you don't want to do that. So, like it's it's it's it's you shouldn't do it. It's not proven. There could be the dire, it could be very serious complications. But yeah, I mean it's a fine line from from once it's off label, you know, which we all we a lot of us use these products off label, by the way. You know, the labels are super tight. That's what the uh that's how they're pro not for this reason, maybe, but even you know, putting the filler deep down on the bone is off label. It's not if they approve for bone augmentation, right? Most of them. So you know, it's it's a really it's a complicated part of the industry.

SPEAKER_00 7:50

But correct me if I'm wrong on this, Ben. Like when there are certain fillers that have more indications than others, so you may have a certain filler brand that has an indication for like forehead, and another filler doesn't have that indication for forehead. And if you use that in the forehead, it's least there's there's another filler out there that has an indication filler. I see there is no indication for filler in the penis, no one's got that indication for any filler. Not that I'm aware of, correct.

SPEAKER_01 8:23

And now, and and by the way, to be uh equal opportunist, women have asked me to put it in their vulva, you know, in their in their labia, because uh they they it can get atrophied, it can be um uh it can they can want it tighter for whatever reason. And the in even in the uh clitorist, you increase the surface area, they get better sensation. Again, I'm not advising this is is off label, and people it's called the the the G shot is when they put PRP in that area. So I don't think that's on label either. There's probably not many things on label other than radio frequency down in those areas. Um but yeah, there's a P shot and the G shot.

SPEAKER_00 9:00

Yeah. What's that? There, well, I've heard it called the P shot.

SPEAKER_01 9:04

Yeah. Well, that's oh, with probably with PRP, I bet. Yeah. Um PRP to give it some stem cells, some some increase the blood flow in theory. Um but yeah, so it's just it's a fine line. And I don't I don't think it's you know, I don't think there's you know, it was off label till it was on label, most of this stuff, to be honest. And uh, I don't know. I mean, if you're using a cana and dah dah dah and you can do it safely, like I'm sure the first time we injected somebody's lips, somebody was like, What the hell are they doing to people's lips? Oh my god, holy smokes! And they're like, Well, let me do an article, let me start publish this that the complications are pretty low, and they did it.

SPEAKER_00 9:37

Yeah, you know, funny, funny enough, um, on this penis gate, the penis gate is is uh more because we were looking to buy a clinic um in the last uh in the last few months in Florida and spent time with the doctor and talking and blah blah blah. And the doctor was telling me that, hey, um I am really seeing more like penis enhancement with filler like escalating quite a bit in my practice. Like I have lots and lots of that happening in my practice more than ever before. Um, and they were just saying, like, look, this is this is this is what's trending right now in general. So have you heard that too, Ben?

SPEAKER_01 10:24

Well, I mean, this article alone is gonna increase it, trust me. I guarantee people reach out to me for it uh now because I was in the news for it. Um, and you know, yeah, it's definitely going up there. I had a nurse that was trying to get me to do it. She's like, Oh, people are paying a ton of money, you should do it. And I'm like, You are gonna necros off the wrong guy's penis, and he's gonna kill us all. So I would be really careful with that because you know, uh that's one area that actually there was a billionaire who just died from a penis enhancement surgery. No way, yeah. It was in, I think it was in Europe. Yep, he was a billionaire guy going to get a penis enhancement, and he died in the clinic. I don't think it was filler.

SPEAKER_00 11:03

Just for a side note, we never ended up buying that clinic. Um, we were a little bit uncomfortable about that. Um, but I hear what you're saying, Ben. Like it's weird. I mean, that's pretty off label and it's situation. Um, just staying on that same theme right now. Um, I know there are some doctors who will inject filler um for breast augmentation. I have I've seen that like same thing, right? Like, I mean, that's that is a is a pretty dangerous. Like, what are your what are your thoughts on that?

SPEAKER_01 11:35

I mean, again, it's off label. Uh, I think sculpture is the one that people use uh decently for like the BBL as well, um the Brazilian butt lift. Uh off label, technically not that complicated, meaning it could be done safely, very likely, right? If if you uh until somebody does the study, we're gonna just say it's off label, don't do it. But I can see somebody doing that study, proving it's safe, the complication rate's relatively low, and being okay with it. Um, you know, the the particularly the penis, like an end organ or a fingertip, you know, you don't want to inject things where the blood goes this way, and if you stop it, it's gonna necros and die. Whereas, like, if you get a little necrosis on your cheek, it sounds horrible, but there's blood flow around it, you get a little hyperbaric, you'll you'll that, you know, pretty much you can treat that these days. We have the mechanisms to make that not be a horrible life, you know, altering complication. Whereas the penis, or same with the breast, you know, you're not gonna necrosse the whole breast off because it's so big and there's all this blood supply. But the penis is one of those ones that is like an end organ. You want to be careful.

SPEAKER_00 12:38

Yeah. That makes sense. And sorry, you mentioned you're using sculpture for that. Why sculpture instead of HA in that?

SPEAKER_01 12:44

Um, I think just the probably one, the longevity, two, they can put a ton of it because they'll they'll add a bunch of uh uh saline to it, diluted, and um I yeah, I I don't have a good answer. I don't I don't do it, but the the it was sculpture first. Um, you know, a couple and then for the HA, it takes a lot of HA to make a change in the butter of the boobs.

SPEAKER_00 13:08

You know, whereas gonna say you're talking a lot of syringes.

SPEAKER_01 13:11

Yeah, you're talking, I mean, it guess how many syringes they're putting in these penises.

SPEAKER_00 13:15

How many?

SPEAKER_01 13:16

Yes.

SPEAKER_00 13:16

Uh I would say like two to three.

SPEAKER_01 13:20

Twenty to thirty. What? That's why this doctor's doing them. Think about it. That's why maybe you want to buy that Florida Clinic, no, huh, Dom? Um, that's that's why, that's why they're doing them. People are paying$10,000,$15,000 for these.

SPEAKER_00 13:34

Are you kidding me? That is a tremendous amount of filler. Yeah. Oh my god, you just shocked, you just shocked me. I did not know.

SPEAKER_01 13:44

I was researching it for this news clip I was on, and I you know, sometimes they'll do it over like a week or a series, and you know, but yeah, 10 like anywhere from 10 to 30. 30 was the most I found, but 10 is the norm.

SPEAKER_00 13:57

Oh my gosh, Ben. Okay, so that makes that should make anybody, I think, scared, like pretty nervous about that. Like, that is a lot of filler.

SPEAKER_01 14:08

A lot of filler in a in a in a you know, not a huge volume area, you know. Again, like that's the thing about the breasts or the buttocks, you're gonna need 50 ml to make a change. You know, 10 ml, you're not gonna notice in the breast. 10 ml is nothing. So, you know, that's so you it's just gonna be it's like astronomical. It ends up being, you know, the the I think I think they don't quote me on this, but one of the Kardashians they said did the the sculpture BBL and she paid like 70 grand, you know, because you just need a lot of product. I mean, for those, for the people out there, the products are expensive themselves. You know, every vial's three, four hundred dollars. So you're putting 50 of them in there, then you're already to whatever, 15 grand of product.

SPEAKER_00 14:50

Dude, that just uh sorry, let's just uh not to get personal here, but uh like 20 vials of HHL in your in your in your in your junk, that would be kind of heavy. Like that might be kind of heavy.

SPEAKER_01 15:07

Like I that's the point, Dom. I think and and honestly, I think once it gets erect that you don't even really see it. It only happens when it's flaccid. The people like it, like it lit so there's the Olympic people, but those aren't the people going to the place in Florida. The people going to the place in Florida are just guys at the gym that wanted to show through their sweatpants or when they're swimming. That's what people want. Jesus God, man.

SPEAKER_00 15:28

Holy cow! Hard to date in 2026. Like we learned that uh from our max mac matchmaking uh oh, yeah, yeah. I forgot about that one on the episode. Um, but um, I mean, that's just a lot, man. That's all that's a lot. A lot of volume here's the interesting thing. Like when you're talking about putting that much like in the breast or something like that, is that 15 12, 15 months later, you're gonna have to do it again. What's the strangest place you were ever asked to? I mean, I guess Volva's pretty much.

SPEAKER_01 15:58

Yeah, I the strangest was women asked me to put in their in their labia. Um, I didn't do it, by the way. I sent them to a guy that I know that does it though, um, because it's not out of the question, you know. But a few ML in the in the labia apparently like beefs it up enough um that the people are relatively satisfied with that uh procedure.

SPEAKER_00 16:16

Yeah, but probably something like you want to probably have like a little bit of practice and expertise in. Like, that's probably not.

SPEAKER_01 16:22

Yeah, you would I would say you would want like a plastic surgeon that does the labia plasty stuff, or a uh urologist or a gynecologist, even or something like that. Yeah.

SPEAKER_00 16:31

Yeah. Yeah, that'd be my I mean, I I just don't want to sorry, I don't want to go too deep here, but just man, I mean penis, penis gates.

SPEAKER_01 16:38

I mean, this is gonna be a hot topic. I think it's gotta, you know, I think people are gonna like it.

SPEAKER_00 16:42

It's definitely more you, yeah.

SPEAKER_01 16:44

Well, it's definitely more you, yeah.

SPEAKER_00 16:46

It's definitely more you, but I'm just kind of just thinking of like, I don't know, I don't know, just state of the union of like the world right now. Like, man, like I understand that people wanna do more to feel good about themselves. So I'm totally great with that. Like, I this is what our business is all about. I think that's so totally fine. And I guess if someone wants that in in in their penis because that's gonna make them feel more confident, I get that. Like, I think that's that's cool. Um, I'm just more concerned about safety. That's all I'm I'm like concerned about.

SPEAKER_01 17:24

Yeah, I think I just want safety. That should be number one. I mean, my my thing's always like uh safety, enjoyment, satisfaction. It's kind of gotta go in that order, really, you know, for these elective cases. But safety should always kind of be number one.

SPEAKER_00 17:37

God dang, man. Do you see um I never asked you this actually? When you think about surgery, like different types of surgery trend at different times. Is that is that is that right?

SPEAKER_01 17:48

It's interesting. I'm publishing an article on this right now. Um, how my surgery's changed uh in relation to like trending hashtags on social media. Um, I did an article with one of the residents. Um it depends because I would say probably more than the positive, it's the negative. So when people are negative about a surgery, when they show really bad rhinoplasties, people hold back on it. It's much easier to scare the the the the fear mongering of this type of stuff is much easier than than the you should do this. Because when people want to do it, they normally have it in their mind, they gotta be thinking about it. But to scare somebody out of it, it's easier. So I think it's and that's what our article finds, by the way.

SPEAKER_00 18:26

But is that but let me take it a different direction. Like, you have all these people out there seeing all these miraculous, amazing things that you're doing with Jaws. Yeah. And they're like, is it possibly though a thing where people are like, God, I didn't even know that could you could do that? Like, I didn't even know that was possible.

SPEAKER_01 18:43

Yeah, I had a actually yesterday had a person, a woman DM me and she's like, Oh, I'm looking at between you and this other surgeon, and you're much more convincing. And I was like, Well, I'm not trying to convince anybody, I don't want you to do it for me. Like, I'm just showing you there's options. So, um, you know, I have children. I don't I don't want people to see the social media and think they need this. But the point is, if you if you want it, we can do it safely, it can be enjoyable, and we can get you satisfaction. So yeah, it's it's it's it's a hard part of my career, really. I mean, listen, I'm part of the problem of a society, you would definitely argue, right? I mean, people hate on plastic surgeons all the time. Um, so I hate when somebody tells me that that they feel as though I'm convincing them they need it. Um, I don't know that that's the case. I think they kind of want it and they're like, yeah, this guy seems like he could do a good job.

SPEAKER_00 19:30

But yeah. No, I think it's I I think it's more along the lines, Ben, of again, just showing people what's possible. Like you're just showing people like this is possible. And I think for a lot of people, uh people are kind of shocked. Like, I did not know that's possible. I mean, when especially when you're talking about jaws, like when you're talking about I always wanted a great jawline and you can't, you never could get it, and then you all of a sudden see like I can have that, I can actually have that. Like, that's gonna that's gonna change how we look, it's gonna change how I feel, it's gonna change how like my overall conflict.

SPEAKER_01 20:04

It's one of those, it's it's uh aesthetically, I mean, it's a very attractive part of the body, and I mean there's good literature. The the most presidents have a strong jawline, most presidents of the United States cephalometrically have a strong jawline. That's really interesting.

SPEAKER_00 20:20

But you know what?

SPEAKER_01 20:21

I I I think it's for men and women because no, of course, it probably almost even more men to be honest.

SPEAKER_00 20:28

I mean, women who have like a fantastic jawline, you're like, wow, you know, that's very hot, right? Very, very, very hot.

SPEAKER_01 20:36

It you know, I always say, like, man, woman, trans, gay, straight, black, white, Asian, Hispanic, it doesn't matter. Everybody likes a nice jawline. Now, you can adjust them for each point in your life or each uh genetic uh uh kind of setup, but um it's you you know, you gotta tweak it and you don't want to you don't want to make anybody look odd or atypical, but everybody, you even when you're 90, you're gonna want your jawline to look good. You're gonna be sick of the neck if it's dripping, you know. So uh I chose a what do you do about that?

SPEAKER_00 21:05

What happens with the with the neck when the neck starts drooping? What do you do about that?

SPEAKER_01 21:08

Yeah, I mean, I just did a neck lift today. Or just a straight necklift? Yeah, necklift. You know, neck, lower face kind of tapers into there. Yeah, there's a whole is that an easier one? Nah, I wouldn't say easier. No, it's a little it's it's it takes long and it's more cuts and stuff, but it's uh it's a little more straightforward, I would say. Like when you're younger in your career, a necklift is is uh can be uh a little because you know you're gonna tighten things back, you put them when you're when you're returning people to where they were, uh, it can be a little easier than if you're actually augmenting or changing things. So I don't know if that makes sense, but it's it's it's yeah, you gotta have a little more foresight in the in the latter. Is that a is that a long recovery or a short recovery? You look pretty stupid for like two weeks, two, three weeks.

SPEAKER_00 21:58

Is that right?

SPEAKER_01 21:59

Yeah, that's It's about them. That's what I tell most people.

SPEAKER_00 22:02

You're gonna look stupid for two weeks.

SPEAKER_01 22:05

Two weeks. Stupid? Three weeks, you know, your sister-in-law is gonna be like, What'd you do to yourself? So that's my that's my breakdown. If people want to hide it, you know, that's like the story.

SPEAKER_00 22:16

Two weeks of looking stupid, and then all of a sudden it's like something's different about you.

SPEAKER_01 22:20

Yeah, it is.

SPEAKER_00 22:21

Uh I like that.

SPEAKER_01 22:22

That's how it goes. Um, okay, what else? What else is going on in the world, Down? I'm I think uh what about the economy in in Canada? Um here in the US. I would tell you that the this might be the only international podcast, by the way.

SPEAKER_00 22:37

Yeah, no kidding, right?

SPEAKER_01 22:39

It happens internationally. Could be.

SPEAKER_00 22:41

I would tell you that um the economy in Canada feels much better than it did in the first half of 25. I think it still has a long way to go. I think there's still a lot of folks that are uncertain about what the next several months are gonna look like, just with you know, tariffs and trade uncertainty and all that. But I mean, Canada's Canada's up and trying to figure out other people to trade with. I mean, that's just the bottom line. So that's actually giving people, I think, a bit more comfort. So I think that from an economy standpoint, it's just starting to help people just feel better. Yeah, and because they're feeling better, they're wanting to be out and spend more money and be able to go to restaurants and stuff. But I noticed I travel around the US a lot, obviously, because um, I'm traveling a lot. One thing that really shocked me. So I was in Beverly Hills, I was seeing one of our uh clinics out there, which is Ava MD. Um, I was going through Beverly Hills. I cannot tell you how many places were shut down, how many places were boarded up. I was shocked. Like, and Ben, I'm not telling you like a few. I'm telling you, like it felt like it's probably wrong about this, but it felt like it was every like seventh or eighth store, like was just like shut down.

SPEAKER_01 24:00

You know, California's, I think, particular part of the US too, that uh is going through a lot of transitioning right now and the politics there and everything. So um, we I think Chicago's bounced back pretty good. We we had that phase, the post-COVID kind of phase. Um, it's coming back pretty dang good here, it feels like. Um, we definitely have uh, you know, there's definitely been some transitioning, I think. But overall, the economy here, at least in Chicago, and I was in uh Utah a couple weeks ago. It seemed, you know, seems good. People are spending money, people are out. Definitely surgically, they're buying surgeries. So uh I'm a pretty good indicator, I feel like, of the economy, my schedule and my leads. Um, so or you know, I I can kind of tell, and it feels good.

SPEAKER_00 24:44

Yeah, like I one thing I would say, um, I mean, Chicago's a bit of an engine, so it just keeps going, and maybe it doesn't see kind of like the as much waves as is maybe some things on the coast. But one thing that really like shocks me about California every time I go to California is so for quite a long time, um like uh say food in Canada, food in Canada was more expensive than it was in the US. Kind of makes sense because they don't grow as much of their own food and have to bring a lot of food in and all that kind of thing. But what is really surprising is I was just in San Diego a few weeks ago. The food in San Diego is more expensive in US dollars than food in Canada. So something that cost like 11 bucks in Canada actually costs$11 Canadian, cost$13 US. And that's a shock when I go there because it's just it's really surprising. And so, you know, for us, we look at kind of discretionary spend and where that discretionary spend is and how people are feeling about that. And I would say, like, we're fortunate that our demographic is probably have a bit more discretionary spend than other demographics, so it's helpful in that sense. I would say that the Canadian consumer has kind of come back quite a bit, and I would say in these centers where you have again uh a demographic that has more of that spend, like you're you're still seeing that people are comfortable and people are spending dollars and and and doing things right. So what I haven't seen in the industry right now, um like 25, like research was down uh in our industry, which tells you that the sponsors just didn't quite have the money or the confidence. Yeah, right. So that's it.

SPEAKER_01 26:35

Yeah, that's a good that's a good indicator of the people that know, I guess, huh?

SPEAKER_00 26:38

Yeah. But 26 is is looking better. Like 26 is is, you know, there's there's more studies out there, the more of those kind of things. So so we see that in our industry a bit. The one thing, the one thing that our industry hasn't had right now, and I think when the economies really buzzing and things are happening, there's just more new things coming out. And it just feels like at the moment that there is nothing, you know, that's that's mega, mega exciting that's like come out as of late.

SPEAKER_01 27:07

Like, I think by by by the industry, you're talking about the aesthetic, the cosmetics, like devices and stuff like that, right?

SPEAKER_00 27:15

Like, we I mean, soft wave is is pretty exciting, like people like that and they're excited about that.

SPEAKER_01 27:20

Yeah, I have a friend that has it, he loves it.

SPEAKER_00 27:22

Yeah, so that that's a good one, but nothing coming out where you're gonna go, like, oh my gosh, like that's so exciting, and that gets people to come into the clinic and and new people to come into the clinic because they've heard about it. So I we I just don't think in the moment we have anything in the industry that's creating that kind of buzz. Yeah, right. Okay, yeah, it's almost like you're getting things that do things better, like soft wave is a little bit better than the Morpheus, for instance. Yeah, yeah. Yeah, it's just do it's just kind of doing it better. And for all the people out there listening, like in our industry, it's not just how effective something is, it's also how much pain is involved, is a factor. Um, because it's hard to get people to say, hey, I want to do three of these, and you need to do three of these to get you know the full effect. It's like the first time hurt like a son of a bitch, I'm not gonna do that again. So devices getting better, getting less painful, those are all like what I would just say more evolutionary than revolutionary right now.

SPEAKER_01 28:26

Yeah, that's that's that's a fair vibe. That's why I gotta lean in on surgery, Dom. Gotta invest in surgery. Dude, I I have surgery ain't going anywhere.

SPEAKER_00 28:34

I have I have some of the best surgeons in the world. Uh I'm super, I'm super fortunate.

SPEAKER_01 28:39

Um anyway. Nice. Okay, hey, hold on. To transition a little bit, we gotta give a shout out to MD Hyperbaric, uh, which my my hyperbaric machine is gonna be active in less than 10 days, I believe. So MD Hyperbaric, which I now have in my office, is a uh medical-grade hyperbaric machine that, as we like to say, jams oxygen into your blood and helps you heal. It's in the longevity space now. Um Brian Johnson just did a whole podcast on like I think he ranked HBot, hyperbaric uh oxygen therapy, as the number one thing he thinks makes a difference for uh longevity. So that's huge.

SPEAKER_00 29:21

Yeah, no, I amazing. And MD Hyperbaric again has the absolute high-end chambers that actually are proper. They're not inflatable chambers, they're hard chambers. You you're gonna get the full effect if you're actually gonna be sitting in one of these. And Ben, I can't wait to come back to Chicago sitting at MD. I mean, actually, you know what? We're you're gonna have to have a meeting. You're gonna have to be, I think I'll be in the tank and you can be out of the tank. Yeah, well, Mike will be totally fine.

SPEAKER_01 29:49

I think we can do it as long as it doesn't make a spark.

SPEAKER_00 29:52

As long as we're not sparking, we're totally fine. But um, MD Hyperbaric is where you go when you want actually the best for hyperbaric. We're super pumped. We love these guys, we love them so much. We put one in our office. Um, and it's all it's all happening. So, Ben, um, I think uh on some of Future Cop podcasts, we we want to get your take after being in the uh in the hyperbaric chamber.

SPEAKER_01 30:17

I've been in them, so I I know, but I will give you my feedback uh full stop. No questions asked. MD Hyperbaric, check them out. We appreciate them sponsoring the show.

SPEAKER_00 30:24

mdhyperbaric.com. Let's go to them. Let's get some oxygen jammed up.

SPEAKER_01 30:29

Olympic people can jump on this trend, and you know, I bet they are, by the way. I bet the Olympic athletes are doing hyperbaric daily. I don't think that's paying or anything. Yeah, they gotta be doing it.

SPEAKER_00 30:38

Or they're just putting their penis in the hyperbaric.

SPEAKER_01 30:40

Oh, they could just maybe they could make it a mini hyperbaric, yeah. I like it, Dom. You're on to something. You know, he said it first.

SPEAKER_00 30:47

The only reason I'm saying that is we were talking about penis gate tonight.

SPEAKER_01 30:50

And so we didn't say anything about I don't know what you're talking about, Dom. What are you talking about? There you go. That's your first clip there. Uh where's your head at with that? Uh all right. All right, yeah. I don't know. I don't know what else is going on in the world, Dom. I don't know what else we can give to people who make them get more of them.

SPEAKER_00 31:07

Quick and fast, man. More you podcast. Rock and roll.

SPEAKER_01 31:09

There you go. More you, more you for real. If you want penis injections, don't do it.

SPEAKER_00 31:16

Follow us, follow us, subscribe, do all of it. Thank you.