The Marketing Intervention
The Marketing Intervention is a weekly podcast where real marketing problems get solved in real time. I’m Jacinta Gandy, agency founder, branding and marketing strategist, and each week I dive into the challenges founders, CMOs, and small business owners are actually facing. You’ll get practical strategies pulled from my work with seven-figure businesses and elite brands, plus insights you can put to work right away. My goal is to make marketing clearer, less overwhelming, and a whole lot more effective.
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The Marketing Intervention
001: How Do I Email My Customers More Without Annoying Them?
If you’ve ever felt torn between wanting to stay in front of your customers and worrying about coming across as “too much,” you’re not alone.
In the very first episode of The Marketing Intervention, Jacinta answers a question from Lisa, founder of a sustainable home décor brand in Scottsdale, Arizona.
Lisa has 8,500 subscribers and an average order value of $400, but she only emails her list once a month because she’s afraid of unsubscribes. With holiday season coming up, she wants to know how to start emailing more often without driving her best customers away.
This episode provides tactical steps on how you can strategically increase your email frequency without burning out your list.
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