The Marketing Intervention
The Marketing Intervention is a weekly podcast where real marketing problems get solved in real time. I’m Jacinta Gandy, agency founder, branding and marketing strategist, and each week I dive into the challenges founders, CMOs, and small business owners are actually facing. You’ll get practical strategies pulled from my work with seven-figure businesses and elite brands, plus insights you can put to work right away. My goal is to make marketing clearer, less overwhelming, and a whole lot more effective.
Subscribe now, and join me for The Marketing Intervention, launching October 1st.
The Marketing Intervention
004: How Do I Create a Brand Partnership that Drives Sales?
If you’ve ever wondered whether collaborations actually drive sales or are just shiny distractions, this episode is for you.
In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a boutique winery in Sonoma, California.
Sofia’s tasting room is thriving, her wine club is growing, and local restaurants and hotels are starting to approach her for collaborations from farm-to-table dinners to exclusive house-label wines. But she’s wondering: Do partnerships actually move the needle, or are they just PR moments that drain time and product?
Jacinta breaks down the difference between collaborations built for buzz and partnerships built for profit, sharing the red flags to watch out for and a simple 4-step framework to decide if an opportunity is truly worth it.
This episode helps founders evaluate partnership opportunities with clarity and confidence — so you can focus on collaborations that build brand equity and boost your bottom line.
Submit Your Question
Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here
Need a Marketing Intervention?
The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here
Explore more episodes and resources at ➝ www.themarketingintervention.com