The Marketing Intervention
The Marketing Intervention is a weekly podcast where real marketing problems get solved in real time. I’m Jacinta Gandy, agency founder, branding and marketing strategist, and each week I dive into the challenges founders, CMOs, and small business owners are actually facing. You’ll get practical strategies pulled from my work with seven-figure businesses and elite brands, plus insights you can put to work right away. My goal is to make marketing clearer, less overwhelming, and a whole lot more effective.
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The Marketing Intervention
005: How Do I Improve Our Email Click Through Rates
If you’ve ever looked at your email analytics and wondered why people open but never click, you’re not alone.
In this episode of The Marketing Intervention, Jacinta answers a question from Priya, founder of a clean beauty brand in West Hollywood. Priya has a list of 8,000 subscribers with open rates hovering around 35% — but her click-through rates are stuck at 2%. Discounts, bundles, even ingredient education aren’t moving the needle.
So how do you get subscribers to take action once they’ve opened your email?
This episode breaks down the most common mistakes brands make with email campaigns and offers tactical fixes to help you increase clicks and turn curiosity into conversions.
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