The Marketing Intervention
The Marketing Intervention is a weekly podcast where real marketing problems get solved in real time. I’m Jacinta Gandy, agency founder, branding and marketing strategist, and each week I dive into the challenges founders, CMOs, and small business owners are actually facing. You’ll get practical strategies pulled from my work with seven-figure businesses and elite brands, plus insights you can put to work right away. My goal is to make marketing clearer, less overwhelming, and a whole lot more effective.
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The Marketing Intervention
009: Should I Start Selling My Jewelry Brand on Etsy or Shopify
If your product sits in the premium space and you’re not sure where it truly belongs online, this episode will help you think about the decision in a more strategic way.
In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a handcrafted turquoise jewelry line in Marfa, Texas.
Sofia creates bold, desert-inspired pieces priced around three hundred dollars and is debating whether to use Etsy for its built-in shoppers or build a Shopify site to establish her brand independently. She wants to know which option truly supports a high end product and sets her up for long-term growth.
Jacinta explores how platform choice shapes customer perception and what founders should consider when deciding where a premium brand belongs online.
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