Strength in Numbers with Marcus Crigler
Strength in Numbers with Marcus Crigler is the #1 podcast for real estate entrepreneurs who make good money but struggle with cash flow, tax planning, and building real wealth. If you're tired of living deal to deal, wondering where your money goes, and paying too much in taxes, this show will transform how you manage your real estate business finances.
Host Marcus Crigler, CEO of BEC CFO Services, helps real estate investors escape financial stress by implementing proven wealth-building systems, advanced tax strategies, and cash flow management techniques that turn chaotic finances into predictable profit machines.
Real estate wholesalers, fix and flip investors, and rental property owners making six or seven figures but still living paycheck to paycheck will discover how to stop constantly chasing the next deal. If you're overwhelmed by bookkeeping, financial management, and paying massive tax bills without knowing how to reduce them legally, you're ready to stop surviving and start building generational wealth.
Every episode delivers actionable strategies on real estate tax planning, business cash flow optimization, wealth building for entrepreneurs, and financial systems that create freedom. Learn real estate tax deductions, legal tax avoidance strategies, cash flow forecasting, business budgeting for real estate investors, profit and loss analysis, entity structuring for tax benefits, and wealth building strategies beyond closing deals.
Most real estate entrepreneurs focus on deal flow but ignore money flow. They hire accountants who only file taxes instead of providing proactive tax planning. Marcus shows you how to keep more of what you make, reduce your tax burden legally, and create financial systems that work whether you close one deal or ten deals per month.
Listen to case studies of real estate investors who've saved $50K+ in taxes annually, built seven-figure net worth, and achieved financial freedom. Learn from entrepreneurs who've transformed their businesses from cash-hungry operations into wealth-generating machines.
This isn't just spreadsheets and tax codes. It's about creating a real estate business that supports your lifestyle, reduces financial stress, and builds lasting wealth. Marcus addresses the mindset shifts, business systems, and financial habits that separate successful real estate entrepreneurs from those stuck in survival mode.
If you like The BiggerPockets Money Podcast, Money Rahab with Nicole Lapin, The Dave Ramsey Show, or The Rich Dad Radio Show, you'll love Strength in Numbers.
Subscribe now and join thousands of real estate professionals who've discovered that true wealth doesn’t come from closing more deals, but from keeping more of what you make. Stop living deal to deal. Start building wealth that lasts.
Strength in Numbers with Marcus Crigler
Episode 5: How to Build a NET Million Dollar Real Estate Business
Most investors want to make a million dollars, but few know how actually to keep it. In this episode, Marcus Crigler talks with Benmont Locker, founder of Ramp REI, about what it really takes to build a lean, profitable real estate business that nets seven figures.
Benmont walks through the real numbers behind a million-dollar business, from how much to spend on marketing and people, to how to build profit into your operations from day one. If you’ve ever wondered what a healthy, scalable real estate business should look like, this episode breaks it down step by step.
You’ll Learn How To:
- Build profit into your business from the start
- Shift from low-quality leads to high-intent marketing
- Create a data-driven, predictable sales process
- Understand the real costs behind a million-dollar net
What You’ll Learn in This Episode:
(01:03) Meet Benmont Locker and how he scaled from retail to real estate coaching
(06:50) How do I make a million dollars?
(08:35) Three keys to building a profitable operation: High-intent marketing
(09:16) Three keys to building a profitable operation: Being great at sales
(09:41) Three keys to building a profitable operation: Building from a net margin perspective
(10:48) Why inbound leads outperform cold calls every time
(13:43) How poor marketing culture kills your margins
(16:07) Avoidance 101
(16:53) “Required results” vs. KPIs
(18:16) The “three-legged stool” model
(22:42) Understanding your market’s receptiveness to cash offers
(24:25) The truth about scaling marketing budgets and diminishing returns
(25:47) Building a good sales culture in every single role
(26:03) “Total store awareness”
(28:46) How many people do you really need to run a million-dollar business
(31:48) The “decade rule”
(34:35) The 30-30-10 formula: 30% marketing, 30% people, 10% G&A = 30% net
(37:12) Why it’s nearly impossible to fix bad margins after scaling too big
Who This Episode Is For:
- Real estate entrepreneurs ready to move beyond deal-to-deal income
- Operators doing 10–50 deals a year who want to scale the right way
- Leaders who want real clarity around their numbers and margins
- Investors building a lean, profitable seven-figure business
Why You Should Listen:
If you’re tired of working hard without seeing real profit, this episode is for you. Marcus and Benmont show exactly how to build a business that’s simple, scalable, and actually pays you, not just one that looks good on paper.
Connect with Benmont Locker:
- Website: https://ramprei.com/
Connect with Marcus Crigler:
- Website: https://beccfo.com/
- LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7
- Facebook: https://facebook.com/marcus.crigler