Strength in Numbers with Marcus Crigler

Episode 7: How a 200-Door Investor Operates From the Owner’s Box (Full Business Breakdown) with Corey Reyment

Marcus Crigler Episode 7

Most real estate entrepreneurs stay stuck working in their business instead of leading from it.

For today's episode of Strength in Numbers Podcast, Marcus Crigler talks with Corey Reyment, investor, business owner, and host of The Wisconsin Investor Podcast.

Listen as Corey shares how he built a 200-door portfolio, how he structured his team, manages cash flow across good and bad months, and balances business growth with personal finances. He also shares the system he and his wife use to keep their business and household money separate. Enjoy the show!

You’ll Learn How To:

  • Build a real estate business that runs without you
  • Hire and structure a team that multiplies your time and profits
  • Manage cash flow across slow and busy months
  • Separate business and personal finances for peace at home

What You’ll Learn in This Episode:

(02:48) How Corey scaled from start-up to 200+ doors

(03:33) The CEO seat vs the owner's box seat

(04:51) Why strong financials allow you to hire top-tier talent

(05:39) Building a stable team and reducing turnover

(08:01) How to evaluate employee ROI beyond sales roles

(09:55) Finding your “queen bee role”

(11:50) When to invest in admin, HR, and finance support

(13:26) Using data to forecast and manage seasonal cash flow

(14:44) Setting aside reserves for slow months

(18:30) Balancing deal income with steady cash flow even in bad months

(19:53) Lifestyle creep is the silent profit killer

(24:56) How Corey and his wife use the “Profit First” method for peace at home

(28:51) Turning active income into long-term wealth through rentals

(31:42) Being a real estate entrepreneur vs a real estate investor

(34:55) Corey's advice: Get clear on your goals and why you want to do it

Who This Episode Is For:

  • Real estate entrepreneurs who are ready to move from operator to true owner
  • Investors who want to build wealth through rentals
  • Business owners who are balancing financial growth with family priorities
  • Couples running a business together who want less stress around money

Why You Should Listen:

If you’re growing fast but still feel stuck in the weeds, this episode will show you how to step into the owner’s box with clarity and control.

Connect with Corey Reyment:

Connect with Marcus Crigler: