Strength in Numbers with Marcus Crigler

Episode 8: The Purpose-Driven Business Model That Creates Real Wealth (Not Just Revenue)

Marcus Crigler Episode 8

Most entrepreneurs start a business to generate income. But what if your business could do more, serve your family better, strengthen your marriage, and create real impact in the world?

In this episode, Marcus Crigler sits down with Mika Self, founder of American Home Buyer in Houston, Texas, to talk about how purpose, faith, and financial clarity come together to build lasting wealth.

Mika shares how he stayed in business for over 25 years, the crucial role his wife played in that journey, and how his company uses profits to support causes. You’ll also hear practical lessons on managing money as an entrepreneur, leading your home well, and creating a purpose-driven business.

You’ll Learn How To:

  • Build a financially stable business that supports your family and your mission
  • Lead with faith and purpose without losing focus on profit
  • Use consistent income to strengthen your marriage and reduce stress
  • Create a giving culture in your company that inspires your team

What You’ll Learn in This Episode:

(04:07) The early struggles, lessons, and first $100 profit that started it all

(06:55) The deal that gave him the courage to continue with his journey

(08:00) How surviving 2008 shaped his business for long-term success

(11:51) The key to business longevity: a supportive spouse

(14:47) Why emotional and spiritual support matter more than tactical advice

(17:20) The “4 Ps” every man should live by: Priest, Prophet, Protector, Provider

(17:31) Be a protector: Protect your home and your wife's heart

(18:10) Be a provider: Women need security

(20:32) How consistent income creates peace in marriage

(21:54) Debt destroys marriages

(23:12) The mindset shift from buying “dream cars” to funding lasting impact.

(24:58) How Mika’s son is now carrying forward the same giving mindset

(26:15) The creation of AHB Cares and how his team joins the mission

(27:00) Real stories of giving back

(32:17) Mika's advice: Reflect and find your sustaining passion

Who This Episode Is For:

  • Entrepreneurs who want their business to serve a bigger purpose
  • Real estate investors who want to connect profits with passion
  • Business owners who are seeking a balance between success and family
  • Leaders who want to create a lasting impact through their work

Why You Should Listen:

If you’ve ever wondered what wealth really means beyond money, this episode will make you rethink your definition of success. Mika shows how to build a business that not only supports your life but also changes lives.

Connect with Marcus Crigler:

Connect with Mika Self: