Strength in Numbers with Marcus Crigler
Strength in Numbers with Marcus Crigler is the #1 podcast for real estate entrepreneurs who make good money but struggle with cash flow, tax planning, and building real wealth. If you're tired of living deal to deal, wondering where your money goes, and paying too much in taxes, this show will transform how you manage your real estate business finances.
Host Marcus Crigler, CEO of BEC CFO Services, helps real estate investors escape financial stress by implementing proven wealth-building systems, advanced tax strategies, and cash flow management techniques that turn chaotic finances into predictable profit machines.
Real estate wholesalers, fix and flip investors, and rental property owners making six or seven figures but still living paycheck to paycheck will discover how to stop constantly chasing the next deal. If you're overwhelmed by bookkeeping, financial management, and paying massive tax bills without knowing how to reduce them legally, you're ready to stop surviving and start building generational wealth.
Every episode delivers actionable strategies on real estate tax planning, business cash flow optimization, wealth building for entrepreneurs, and financial systems that create freedom. Learn real estate tax deductions, legal tax avoidance strategies, cash flow forecasting, business budgeting for real estate investors, profit and loss analysis, entity structuring for tax benefits, and wealth building strategies beyond closing deals.
Most real estate entrepreneurs focus on deal flow but ignore money flow. They hire accountants who only file taxes instead of providing proactive tax planning. Marcus shows you how to keep more of what you make, reduce your tax burden legally, and create financial systems that work whether you close one deal or ten deals per month.
Listen to case studies of real estate investors who've saved $50K+ in taxes annually, built seven-figure net worth, and achieved financial freedom. Learn from entrepreneurs who've transformed their businesses from cash-hungry operations into wealth-generating machines.
This isn't just spreadsheets and tax codes. It's about creating a real estate business that supports your lifestyle, reduces financial stress, and builds lasting wealth. Marcus addresses the mindset shifts, business systems, and financial habits that separate successful real estate entrepreneurs from those stuck in survival mode.
If you like The BiggerPockets Money Podcast, Money Rahab with Nicole Lapin, The Dave Ramsey Show, or The Rich Dad Radio Show, you'll love Strength in Numbers.
Subscribe now and join thousands of real estate professionals who've discovered that true wealth doesn’t come from closing more deals, but from keeping more of what you make. Stop living deal to deal. Start building wealth that lasts.
Strength in Numbers with Marcus Crigler
Episode 11: They Made a Fortune in Real Estate - Then Lost Everything (The 10% Rule They Ignored)
When the market’s booming, it is easy to believe the good times will never end. But what happens when the music stops and your holding costs start eating you alive?
In this episode, Marcus Crigler shares a hard lesson many real estate entrepreneurs are learning right now: the danger of ignoring the 10% Reserve Rule. He walks through the true story of a once-successful builder who went from making millions to losing it all, and the simple financial discipline that could have saved his business.
Listen as he breaks down how to protect your company when the market shifts, why this is a balance sheet problem, and how to survive downturns by managing cash instead of chasing profits.
You’ll Learn How To:
- Avoid the mistake that wipes out even successful investors
- Build and maintain proper reserves to survive market cycles
- Shift from a profit-first to a cash-first mindset
- Turn stagnant inventory into liquidity
- Use your balance sheet as a decision-making tool for long-term growth
What You’ll Learn in This Episode:
(01:17) How real estate made millions during the boom
(02:30) Make money while you can
(02:49) The 10% reserve rule every builder and flipper should follow
(04:02) What happens when you ignore liquidity during a slowdown
(05:32) The warning signs: rising days on market and shrinking margins
(08:37) Real estate as a longevity game
(09:00) The difference between a P&L exercise and a balance sheet exercise
(10:24) Why focusing on cash flow, not profit, keeps your business alive
(11:59) How to prioritize which properties to sell first
Who This Episode Is For:
- Fix-and-flip investors and builders who are struggling with rising inventory
- Real estate entrepreneurs who are learning to manage cash flow in tighter markets
- Business owners who want to build resilience and not just revenue
- Anyone ready to run a smarter, more sustainable real estate business
Why You Should Listen:
If your holding costs are stacking up and your margins are shrinking, this episode could save your business. Marcus reveals how small financial habits, like keeping 10% reserves and making balance-sheet-driven decisions, separate those who stay in the game from those who get wiped out when the market shifts.
Connect with Marcus Crigler:
- Website: https://beccfo.com/
- LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7
- Facebook: https://facebook.com/marcus.crigler