Strength in Numbers with Marcus Crigler

Episode 22: What My 12-Year-Old Taught Me About Running a Million-Dollar Business

Marcus Crigler Episode 22

Sometimes the clearest lessons come from right inside your own home.

In this episode of Strength in Numbers, Marcus Crigler shares a story about his 12-year-old son, Carter, a tough, hard-working seventh grader who decided to try wrestling for the first time. What started as a new sport turned into a reminder about consistency, discipline, and doing the hard things even when they don’t feel good.

Marcus breaks down how watching Carter grind through practices, get beat, show up again, and finally start winning mirrors what real estate entrepreneurs struggle with in their financials.

Enjoy the show!

You’ll Learn How To:

  • Stay consistent even when the work feels uncomfortable
  • Build confidence by showing up daily
  • Strengthen your financial “muscles” so you can scale
  • Apply real-life lessons to how you manage profits, cash flow, and metrics

What You’ll Learn in This Episode:

(01:39) Introducing Carter and how his story ties back to business

(02:23) Daily practices, training, and the jump to school sports

(03:52) First matches, early setbacks, and getting beat

(06:33) Building confidence through repetition

(07:38) The bridge between Carter’s consistency and business success

(08:29) Skills you never lose once you learn them

(09:21) Financial understanding is non-negotiable for business owners

(09:53) Lessons aren’t always from gurus; they are in your everyday life

Who This Episode Is For:

  • Entrepreneurs who struggle to stay consistent with their numbers
  • Real estate investors who want more confidence around financials
  • Operators who feel stuck in the painful part of learning
  • Anyone who needs a simple reminder that success comes from showing up

Why You Should Listen:

If you know your financials are weak or you are avoiding them because they feel uncomfortable, this episode will give you a practical, relatable push to strengthen the skills that make you money.

Connect with Marcus Crigler: