Strength in Numbers with Marcus Crigler
Strength in Numbers with Marcus Crigler is the #1 podcast for real estate entrepreneurs who make good money but struggle with cash flow, tax planning, and building real wealth. If you're tired of living deal to deal, wondering where your money goes, and paying too much in taxes, this show will transform how you manage your real estate business finances.
Host Marcus Crigler, CEO of BEC CFO Services, helps real estate investors escape financial stress by implementing proven wealth-building systems, advanced tax strategies, and cash flow management techniques that turn chaotic finances into predictable profit machines.
Real estate wholesalers, fix and flip investors, and rental property owners making six or seven figures but still living paycheck to paycheck will discover how to stop constantly chasing the next deal. If you're overwhelmed by bookkeeping, financial management, and paying massive tax bills without knowing how to reduce them legally, you're ready to stop surviving and start building generational wealth.
Every episode delivers actionable strategies on real estate tax planning, business cash flow optimization, wealth building for entrepreneurs, and financial systems that create freedom. Learn real estate tax deductions, legal tax avoidance strategies, cash flow forecasting, business budgeting for real estate investors, profit and loss analysis, entity structuring for tax benefits, and wealth building strategies beyond closing deals.
Most real estate entrepreneurs focus on deal flow but ignore money flow. They hire accountants who only file taxes instead of providing proactive tax planning. Marcus shows you how to keep more of what you make, reduce your tax burden legally, and create financial systems that work whether you close one deal or ten deals per month.
Listen to case studies of real estate investors who've saved $50K+ in taxes annually, built seven-figure net worth, and achieved financial freedom. Learn from entrepreneurs who've transformed their businesses from cash-hungry operations into wealth-generating machines.
This isn't just spreadsheets and tax codes. It's about creating a real estate business that supports your lifestyle, reduces financial stress, and builds lasting wealth. Marcus addresses the mindset shifts, business systems, and financial habits that separate successful real estate entrepreneurs from those stuck in survival mode.
If you like The BiggerPockets Money Podcast, Money Rahab with Nicole Lapin, The Dave Ramsey Show, or The Rich Dad Radio Show, you'll love Strength in Numbers.
Subscribe now and join thousands of real estate professionals who've discovered that true wealth doesn’t come from closing more deals, but from keeping more of what you make. Stop living deal to deal. Start building wealth that lasts.
Strength in Numbers with Marcus Crigler
Episode 25: How Successful Investors Think Different About Profit and Structure with Brandon Rickman
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Most people wait until they “know enough” before they start. But that hesitation is exactly what keeps them stuck.
In this episode of Strength in Numbers, Marcus Crigler sits down with real estate investor and builder Brandon Rickman to unpack what drives long-term success in real estate.
From flipping Brandon’s first house nights and weekends to scaling a high-volume operation and developing a 115,000 sq ft Class A self-storage facility, this conversation breaks down how experienced investors think differently about profit, risk, and growth. Listen and enjoy!
You’ll Learn How To:
- Take action without waiting to “know everything.”
- Scale a real estate business through systems
- Use wholesaling, flipping, and rentals together
- Build long-term wealth while still generating cash today
- Leverage relationships to shortcut costly mistakes
What You’ll Learn in This Episode:
(03:38) Brandon’s background from a single-family house to building a 115,000-unit storage facility
(04:55) Flipping the first house nights and weekends
(05:45) How volume grew from a few deals to 100 houses a year
(08:23) Imperfect action beats trying to plan everything up front
(09:05) CRMs, marketing channels, and SOPs
(09:59) The importance of relationships before scaling fast
(11:35) How Brandon prepared financially and mentally for large developments
(13:12) Spotting opportunity in land and pivoting to self-storage
(14:34) The “cheat code.”
(17:41) The 3-1-1 strategy: wholesale three, flip one, hold one
(22:46) Adjusting strategy as market conditions change
(24:07) Private money vs hard money
(27:31) Transitioning from borrower to lender as wealth grows
(28:22) Why lending can be one of the strongest positions in real estate
(30:30) Why relationships determine your cost of capital more than market conditions
(31:41) Why arbitrage is how large funds make money
(32:20) Who Flip Genius is built for
(34:35) Why coaching and relationships shortcut years of costly mistakes
(36:04) Lending across multiple states and how geography impacts private lending
(40:27) Why investing in a lending fund reduces risk versus lending on a single deal
(41:42) Brandon’s core takeaway: five trusted voices beat one emotional decision
Who This Episode Is For:
- New investors who are stuck waiting to feel ready
- Investors who are looking to balance cash flow with long-term wealth
- Anyone curious about self-storage, lending, or higher-level strategy
- Business owners who want a better structure
Why You Should Listen:
If you’ve been trying to figure out what to do next, this episode shows how experienced investors think about profit, structure, and leverage, so growth doesn’t break the business.
Connect with Brandon Rickman:
- Website: https://www.theflipgenius.com/
- Facebook: https://www.facebook.com/brandon.rickman.431258/
- YouTube: https://www.youtube.com/@theflipgenius
Connect with Marcus Crigler:
- Website: https://beccfo.com/
- LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7
- Facebook: https://facebook.com/marcus.crigler