Strength in Numbers with Marcus Crigler
Strength in Numbers with Marcus Crigler is the #1 podcast for real estate entrepreneurs who make good money but struggle with cash flow, tax planning, and building real wealth. If you're tired of living deal to deal, wondering where your money goes, and paying too much in taxes, this show will transform how you manage your real estate business finances.
Host Marcus Crigler, CEO of BEC CFO Services, helps real estate investors escape financial stress by implementing proven wealth-building systems, advanced tax strategies, and cash flow management techniques that turn chaotic finances into predictable profit machines.
Real estate wholesalers, fix and flip investors, and rental property owners making six or seven figures but still living paycheck to paycheck will discover how to stop constantly chasing the next deal. If you're overwhelmed by bookkeeping, financial management, and paying massive tax bills without knowing how to reduce them legally, you're ready to stop surviving and start building generational wealth.
Every episode delivers actionable strategies on real estate tax planning, business cash flow optimization, wealth building for entrepreneurs, and financial systems that create freedom. Learn real estate tax deductions, legal tax avoidance strategies, cash flow forecasting, business budgeting for real estate investors, profit and loss analysis, entity structuring for tax benefits, and wealth building strategies beyond closing deals.
Most real estate entrepreneurs focus on deal flow but ignore money flow. They hire accountants who only file taxes instead of providing proactive tax planning. Marcus shows you how to keep more of what you make, reduce your tax burden legally, and create financial systems that work whether you close one deal or ten deals per month.
Listen to case studies of real estate investors who've saved $50K+ in taxes annually, built seven-figure net worth, and achieved financial freedom. Learn from entrepreneurs who've transformed their businesses from cash-hungry operations into wealth-generating machines.
This isn't just spreadsheets and tax codes. It's about creating a real estate business that supports your lifestyle, reduces financial stress, and builds lasting wealth. Marcus addresses the mindset shifts, business systems, and financial habits that separate successful real estate entrepreneurs from those stuck in survival mode.
If you like The BiggerPockets Money Podcast, Money Rahab with Nicole Lapin, The Dave Ramsey Show, or The Rich Dad Radio Show, you'll love Strength in Numbers.
Subscribe now and join thousands of real estate professionals who've discovered that true wealth doesn’t come from closing more deals, but from keeping more of what you make. Stop living deal to deal. Start building wealth that lasts.
Strength in Numbers with Marcus Crigler
Episode 34: Start With Profitability, Not People - The Reverse-Engineering Framework - Matt Viebrock
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most real estate investors try to solve growth problems by hiring more people.
Joining us in today's episode of Strength in Numbers is Matt Viebrock, real estate operator, founder of Let’s Grow COO, and owner of AcquisitionReps.com.
Matt shares why profitability has to come first before you add headcount, and how reverse-engineering your financial goals creates clarity around hiring, operations, and growth. They also break down when to hire an assistant, why marketing should be protected early, how to structure your team in the right order, and what it takes to build a scalable acquisition team.
This episode will bring a clear framework to follow. Enjoy the show!
You’ll Learn How To:
- Start with profitability instead of hiring reactively
- Reverse-engineer your financial goals into clear KPIs
- Decide the right order of hires as you grow
What You’ll Learn in This Episode:
(03:06) Matt’s background and experience across 2,000+ real estate transactions
(06:38) Why most investors don’t actually need a true COO
(07:53) The real role of an executive assistant in a growing business
(09:24) When to hire overseas VAs vs U.S.-based EAs
(11:48) Reverse-engineering net profit into KPIs and strategy
(14:14) What business tune-up is all about
(14:49) The ideal hiring order: EA, marketing, sales
(16:22) Why TC is a sales-protection role
(18:16) The real job of a title company vs a transaction coordinator
(20:08) Why marketing needs an internal owner and not just agencies
(23:49) Matt's advice when hiring an acquisitions manager
(26:17) The structured hiring process Matt uses to filter A-players
(28:56) Why onboarding and sales management matter as much as hiring
(32:07) The true cost of a bad hire in acquisitions
(37:12) The CEO only does three things: People, numbers, culture
(38:34) “Two is one, one is none.”
(40:43) Connect with Matt Viebrock
Who This Episode Is For:
- Real estate investors who are struggling with profitability
- Business owners who are unsure when or who to hire next
- Operators building or rebuilding their sales team
Why You Should Listen:
If you are hiring out of pressure instead of clarity, this episode will help you slow down, start with the numbers, and build your team the right way.
Connect with Matt Viebrock:
- Website: https://acquisitionreps.com/
- LinkedIn: https://www.linkedin.com/in/mattviebrock/
Connect with Marcus Crigler:
- Website: https://beccfo.com/
- LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7
- Facebook: https://facebook.com/marcus.crigler
Additional Resources:
- Matt's recommendation for TC: Atlas TC Services