#38 - The Link Between Money, Safety, Spirituality, and Sales (S3)

In this episode, I’m taking you deeper into something that shaped not only my life, but the way I teach sales today — the relationship between money, survival, and how we show up in business. I share my personal story growing up around financial pressure and what it taught me about urgency, safety, and selling. This is not just about making more money — it’s about breaking the pattern of only selling when things feel tight and creating a business that actually supports you. If you’re ready to shift from survival-driven sales into clean, powerful leadership, this episode will land deeply.

Key Takeaways

⚡ Why selling in urgency creates pressure, emotional charge, and unstable income
⚡ The hidden pattern behind “I only sell when I need money”
⚡ Why being gifted, heart-led, or spiritual isn’t enough without sales skills
⚡ How clean, clear sales create safety, space, and real freedom in your business

Relevant Offers from Aimée

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 👉 DM “RAISE” on Instagram (@aimeedrost) to get the invite

✨ EXPAND Mastermind — my premium container for coaches & healers ready to build a clear premium offer, magnetic messaging, and consistent sales without losing the depth of their work.

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✨ If you enjoy the podcast, please leave a rating & review — it helps us reach more bold leaders like you. Don’t forget to subscribe so you never miss an episode. Thank you for being part of the Bold Expansion Movement!

Let’s Connect:
👉 Instagram: @aimeedrost | @millionairebreathwork
🌍 Website & Offers: pleasureinselling.com
👥 FB Group: facebook.com/groups/premiumsales

Transcript

SPEAKER_00 0:03

Hello, beautiful people. Welcome back to another podcast episode. Today we're talking about something that honestly has shaped so much of my life, and definitely so much of the work that I do now. It's about the relationship between money, survival, spirituality, and spending. And I'm sharing a bit of my own story that I witnessed growing up around money, what that taught me about the work and the pressure and the safety, and why I care so deeply about helping brilliant heartland people build their businesses that actually support them. Because this conversation is not just about making more money, it's about what money changes. It's about what happens when your business only knows how to move through urgency. It's about what becomes possible when selling gets to feel clean, clear, and powerful. So let's dive in. Welcome to the Bold Expansion Podcast. You are here because you know your business is meant for more. I'm your host, Ame Dross, and this is where you'll learn how to make more money, create transformational offers, and step into your truth as a leader. Through premium strategy, identity work and my signature method, Millionaire Breath Work. Each week you'll get the strategy and the shift to expand your wealth, your impact, and your freedom. This is bold expansion. Are you ready? I grew up with spiritual parents. There was a lot of wisdom in our home. There were some practices. I must say they don't didn't bring all of it into our family, but I spent a lot of time in the Ashang, which is where my mother was devoted to, the Babati Ashon. And we did a lot of different things. And when I say we, I mean my twin brother and myself. We went to a camp for children with spiritual parents. We walked over hot coals when I was about the age of, I think it was six, maybe a little bit older. And yeah, there were a lot of tiny practices like learning how to meditate that I didn't even know wasn't normal for other children. But what we also had growing up, besides the consciousness and the different way of living, was that there was a lot of tension around money. What shaped me wasn't just the absence or presence of money itself, it was the emotional weight money carried in our family. Even in moments where there was enough, the story was often repeated in our household that we were running out, that things were tight, that we had to be careful because we were running out of savings, that we had to work hard and push through. Money often felt heavy and loaded and charged. And as a child, I felt that. I felt how the lag of financial safety affected the whole energy of our house. I felt the anger, the sadness, the pressure, and disconnection. And it wasn't just that money was stressful. It was the length of money that had a massive ripple effect in our lives. There was less comfort, less safety, less space to fully live. I remember as we weren't always not abundant. There was actually a very pivotal moment when I was about the age of nine, when my parents sold the house that they had built together and invested into a house that later became a spiritual center. So a big chunk of her money became stuck in the house. And in the same world, my dad also decided to stop his business, his income, and to fully focus on supporting my mother as the main facilitator of the spiritual center, which then in itself created this massive lack of money because there was no structure in how my mom was actually making that sentencing work. So after this decision to move, we didn't live in overflow anymore. We lived in limitation, in just enough. Or better yet, not enough, because that was the story, even though that wasn't the full truth. We had a roof over our head and we had food every day. There was always enough. But the conversation was a lot about the lack from making it work, from surviving. And I watched how that survival energy shaped the way my parents showed up in the work, in their partnership, in their lives. My mom was incredibly gifted, deeply spiritual, powerful in her work. Since the age of 24, she was a breathwork facilitator, rebirth, breath work, and from the Netherlands. So it was around the same time that Wim Hof also was starting his own practices. He wasn't well known yet. It was something that not a lot of people knew about. My mom is the kind of woman who genuinely changed a lot of lives. There were many raving testimonials to prove. And she also wrote a book. So there was a lot of proof that my mom was actually changing lives. But she didn't really know how to sell. I think a part of her just wanted to just show up and be discovered. Part of her believed that the work should speak for itself. And part of her expected my dad to handle the marketing side of things. I remember her sharing with me, reflecting back on those years and sharing how she felt like he wasn't fully by her side. She felt that he would take upon that part of the marketing. And he also didn't really know how to pull that. He would do things like put flying style at the library, but there wasn't a real strategy, a real sales process, a real structure that created consistent support. So what I was witnessed, I know. So what I witnessed wasn't just a money problem. It was what happens when incredible people who do meaningful work had no clear pathway for that work to be seen, valued, sold, and sustained. And then when the money got tied because the savings were running out, everything intensified. There was one moment where my mom brought in 21 people for a summer course, which financially saved us. But from the outside, that might sound like a success. But when she shared this story with me, she shared it from this point of it came from force and need, and we already had to. So I made it work. And that's the energy that I remember my mom showing up in. At that time, she was already burned out, already in a depression. The energy in the house was really tense, and the sales weren't coming through grounded capacity or overflow. They really came from this needy energy of survival. And on top of that, my parents were entering a divorce. The indecision took them a couple of years, and there were more personal reasons involved. But to me, it shamed me so deeply because I could see that the lack of money caused all the fights to amplify. Because I saw that you can absolutely create money in survival. You can push, you can force, you can pull something together when you really need to. But that doesn't feel good and it doesn't create safety. And it doesn't come from a harmonious energy. It creates more urgency, more pressure, more emotional charge around receiving. Which, of course, that is normal because we had the resource. But then there were also moments where it was rendered out to people that we didn't actually want to share our home with. And this was the home where I also was growing up. So it was shared with people who were also in survival mode, who were picking fights with my dads, and I had to witness that. And that touched me deeply. And what I remember is survival energy attracts more survival energy. This is something I integrated in all my teachings around who you're speaking to, and if you're speaking from need or desire and the energy in which you show up, because that truly matters. There were tensions with people around money, there were fights, poor communication, unclear agreements. And at one point, I even remember telling my dad when I was 17 to use contracts. Because I could already see how much conflict came from money being handled vaguely instead of clearly. So from a very young age, I wasn't just learning about money, I was learning about the consequences of not having structure around money, not having clear communication around money, not having sales, agreements, and responsibilities held in a grounded way, not having a stable income. And I absorbed these patterns deeply. From a very young age, my parents told me, I don't know, it's very young and younger than some of my friends. I think I was 15 when I got my first side job because they told me, if you want to buy those things, get yourself a job. So I started to work in a restaurant, I had a few different types of jobs, some were sales related. I honestly think that taught me so much. So I'm grateful for those lessons. But I also observed that pattern of work hard to get money, push through, carry more, figure it out, don't relax yet, only act when it's urgent. And I live that pattern. I burned out in my corporate job after one and a half years of loving the job and then completely being pushed over the edge and letting myself be pushed over that edge. Before that, I worked hard for years. Side jobs, side hustles. I I started my first entrepreneur, entrepreneurial business. I started a clothing web shop at the age of 17. When I was much, much younger, I think the age of seven, I was going around the neighborhood trying to sell random things with my brother and then a neighbor that was helping us with that as well, a young girl. And I always had that entrepreneurial spirit that I inherited from my parents. Creativity, the resourcefulness, the ability to make something happen. That was part of the gift. But the shadow of it was that I also knew how to overwork, how to overcarry, how to make efforts and pressure feel normal. And over time I started to see those same patterns everywhere. I saw people leave their jobs, they hate it, to do what they love, which in essence was what my dad also did when we moved and he stopped his job. But I did it without a solid plan on how to actually make the business work. I saw brilliant coaches, healers, practitioners, facilitators, service providers with huge gifts and real integrity, still struggling because they hadn't truly learned the skill of selling. And I saw people disappearing into healing seasons, avoiding visibility, wait too long to meet their offer, creating for many months before even selling it for the first time, and then pushing really hard when the money was needed. And I've been there too, especially in the early days when I started my business. Because I started my business when I was in that burnout, and it was from survival log that I really needed to push through, which was also the pattern that I had learned. So obviously, I understood that if I pushed through, I can make this work, and it worked. And at some point, something became really clear. I saw people make sales only in urgency, then or is then the very thing that was supposed to support their freedom. And I was guilty of this myself as well in the early days. One thing became really, really clear to me that money is important, not in some sort of shallow way, and not because it defines your worth, but because the lack of money, or even a constant story of lack, in my case, changes the way people live. It changes the choices you can make, it changes the safety that you feel in your body, it changes your relationships, it changes how much space you have for joy, rest, creativity, impact, and for your actual lives. And I realized something else too. The problem was never that spiritual people are bad with money. The problem was that so many people were never taught how to sell in a way that matched who they are. They were never taught how to position their work so people immediately understood its value. How to communicate in a way that creates desire and trust. How to make clean invitations instead of vague hints and being filthy and icky. How to build recurring revenue instead of always starting from zero. How to create a business model that isn't built on survival. How to hold sales with nervous system safety, self-responsibility, and actual skill. That changed everything for me. I realized that being good at my work, and also for you being good at your work, it is not enough. Being hard-let is not enough. Being gifted is not enough. If people don't understand the value of what you do, if you don't know how to lead them into the sale, and if your business only knows how to create money when things feel tight and urgent, then your work stays under-supported, no matter what. If people don't understand the value of what you do, if you don't know how to lead them into the sale, and I knew deeply that I didn't want to keep repeating that pattern, that I was gonna be the one to break the cycle in my family, or even bigger than that, in this world. I didn't want to build a business where I only sold when I was desperate. I didn't want money to feel heavy, loaded, or emotional, chaotic. I didn't want to create from burnout, over responsibility, or survival. I didn't want other hard-let humans with beautiful, meaningful work to keep thinking their struggles through that they were bad at business. Or that it was supposed to feel hard. Because you're not bad at business, and it's not supposed to feel hard. Most of the time, you've simply not been taught how to sell in a way that is actually powerful and sustainable, and that you can enjoy selling, that you can have fun selling. But expansion of taking up more space and serving the people that you love and sharing your gifts with the world. You've been taught to over-explain, to post more, to give more value, to keep refining your offer, to be more consistent, to wait until they feel fully ready, or to force yourself into sales strategies that disconnect you from who you really are. But none of that gets to be the real issue. The real issue is that sales is not an afterthought. Sales is not an awkward part you rush through after doing the quote unquote real work. Sales is the pathway that allows your work to be received. Let me repeat that. Sales is the pathway that allows your work to be received. Let's take a breath of that together. In through the nose, out through the mouth. Sales is what turns your gift into support. Sales is what turns devotion into something sustainable. Sales is what allows your work to actually hold you. Because a business without sales is just an expensive hobby. And when sales actually start to make sense, money stops carrying so much emotional charge. There's more space, there's more safety, more breath, more room for joy, generosity, creativity, leadership, pleasure, and actual own flow. And that is why this work matters so much to me. I care about leaders having businesses that truly support them. I care about brilliant people who are not sitting up. I care about brilliant people not sitting on life-changing gifts because they don't know how to message them. I care about ending the cycle of waiting until it's urgent. I care about helping people build businesses where selling becomes natural, easy, flowy, not pushy, not performative, not panic-driven, but integrated in your lives. Because sales is communicating. And just as much I care about what becomes possible when money is no longer carrying so much fear. I care about leaders having the space to fully live, to create from overflow, not the tradition, to be supported enough to think bigger, love deeper, rest more, give more, and bring more of themselves to the table. Because this isn't only about getting out of survival. It's about becoming available for a richer experience of life. That is why I've become so obsessed with this work. Not just to make more money, not just getting clients, but helping people create businesses that can actually hold them, all of them, all their power, all their gifts, all their magic. Businesses where their message is clear, their offers are irresistible. The sales are easy. And the way that they make money actually supports the way they live and they want to live. Because when money is no longer the constant source of pressure, everything opens up. You don't just get revenue, you get freedom, stability, self-trust. You get space to breathe, you get space to create, you get space to live. And that is the deeper invitation underneath everything that I talk about today. If this episode with you and you know that you are ready to stop waiting until it's urgent to sell, come and join me in the Magnetic Sales May. This is a four-week shameless sales print for coaches here as facilitators who already have an offer. They have an audience, even if it's small, they already have some engagement with their people, and they are ready to sharpen their positioning. Give yourself a 10k raise before this summer. That is the vibe, that's the energy of this offer. I'm gonna show you exactly how. Inside this month, we're not just gonna work on sales strategy, we're also working on the identity shifts required to become the kind of leader who sells shamelessly. Through sales coaching, great invitations and breath work to move through fear and expand your capacity to be seen, you'll shift how your position, how you invite, how you sell, how much more you can hold. Every week of those four weeks, we have a different theme that we're gonna cover, and it's gonna help you sell every single day. And when you sell every day, there is more bonuses. It's a really cool, fun challenge where I'm gonna get you excited and get you an energy of pleasure in selling. So if you're done with survival selling and you're ready for more support, more structure, more momentum, this is the challenge for you. Four weeks, a sales challenge. You are invited. Give me the word raise on Instagram, and I'll show you how to give yourself a 10K raise before this summer. The whole month, May, we're gonna prepare. Because imagine you showing up this summer with already an extra 10k in the pocket, with already dream clients lined up, allowing yourself the gift of getting a raise now and learning the skills on how to always be able to get yourself a raise whenever you want it, for whatever reason, not from survival, but from desire. I desire a 10k raise. I desire to sell my offers. I desire to have the most dreamy soulmate clients in my world. If that sounds like you, if you are ready for that, if you're up for the challenge, the Midword raise. This is an offer that you cannot pass on. It's gonna change your life forever. Thanks for tuning in into another bolt expansion podcast episode. If this episode inspired you, then hit subscribe so you won't miss any of the upcoming episodes. Write a quick review and share it with one friend who really needs to hear this. And if you really felt a big shift, then share it on your Instagram stories and tag me with at Mdros. I would love to celebrate with you about your breakthroughs, and it helps me reach more people with my work. See you next week for another bolt expansion episode.