#47 - How Charlotte Made £26,500 in 4.5 Months with Her First Teacher Training - With Charlotte Little

How Charlotte Created £26,500 in 3 Months by Building a Premium Offer That Matched the Depth of Her Work

Charlotte joined Expand at a moment when her business felt like it was falling apart. After moving countries, losing the reputation she'd built over years, and finding herself stuck in the cycle of posting, launching, and barely covering her bills, she knew something had to change.

In this powerful conversation, Charlotte shares how shifting her business model, strengthening her boundaries, and stepping fully into her leadership helped her create over £26,500 in just a few months — while feeling more grounded, regulated, and supported than ever before.

Key Takeaways
⚡ Releasing the cycle of overworking, overgiving, and creating from survival

⚡ Building a premium offer that truly reflects the depth of your expertise

⚡ Strengthening self-trust through courageous decisions and aligned action

⚡ Creating more freedom, stability, and nervous system safety in both business and life

Relevant Offers from Aimée
✨Millionaire Breathwork™ Club

Ready to expand your identity, regulate your nervous system, and sustain deeper energetic upgrades? Inside the Club you'll find guided breathwork sessions (15–40 minutes) designed to help you embody the version of you who can hold more wealth, leadership, impact, and freedom.

DM "CLUB" on Instagram (@aimeedrost) for the founder's rate.

✨ Free 3-Day Wealthy Leader Awakening

If Charlotte's story resonated with you, this free experience will help you step out of survival mode and into the identity of the leader who can hold more clients, more visibility, and more abundance.

Join here: pleasureinselling.com/wealthyleader

Resources Mentioned

• Expand Mastermind

• Wet and Worthy Woman Podcast by Charlotte

• Instagram: @thewildfemm

✨ If you enjoy the podcast, please leave a rating & review — it helps us reach more bold leaders like you. Don’t forget to subscribe so you never miss an episode. Thank you for being part of the Bold Expansion Movement!

Let’s Connect:
👉 Instagram: @aimeedrost | @millionairebreathwork
🌍 Website & Offers: pleasureinselling.com
👥 FB Group: facebook.com/groups/premiumsales

Transcript

SPEAKER_00 0:00

Hey love, welcome back to the show. Today I'm sharing a client conversation with Charlotte, a priestess, who joined Xpand at a moment where her business felt like it was falling apart. She had moved countries, lost the local reputation her business had built on for years, and found herself posting every day consistently and still barely making enough to cover her bills. Within a few months of joining, that completely changed. Charlotte created a premium offer, a teacher training, to be precise, that generated over £26,500. She signed seven private clients and then rolled four more into her group experience within just a few months. Without relying on endless content or another exhausting launch that barely moved anything in her audience. But this conversation isn't just about the money. It's about what changed underneath. Her business model, her boundaries, her confidence, her leadership, and the way she finally started to own the depth of her work. So if you've been showing up, creating, launching, and wondering why all that effort still isn't creating consistent sales, or you know that your work is powerful but your offers aren't reflecting that yet, not fully, Charlotte's story is going to be such a beautiful mirror of what becomes possible when you stop trying to work harder inside of a model that just isn't working for you, and start building the right model for your business and you can expand. Let's dive in. Welcome to the Bold Expansion Podcast. You are here because you know your business is meant for more. I'm your host, Amei Drost, and this is where you'll learn how to make more money, create transformational offers, and step into your truth as a leader. Through premium strategy, identity work, and my signature method, Millionaire Breath Work. Each week you'll get the strategy and the shifts to expand your wealth, your impact, and your freedom. This is Bold Expansion. Are you ready? Hello, Charlotte. I am so excited to have you here for a client interview for the Xpense Mastermind. It's not been that long yet since you've joined in my world, but four and a half months in now, and you have had incredible results. I would love for you to briefly introduce yourself and then we're gonna dive into this story because I know it's gonna be so inspiring for those who are on a similar path. Thank you.

SPEAKER_01 2:22

One thing I want to check is can I say the naughty spicy words with you today? Because you know my work. For me, it's all welcome. Let's go. Okay, perfect. So hi, I'm Charlotte. Thank you so much for having me, MA. Yeah, I had to make this face when you said four and a half months because I was like, wow, okay, what the fuck? That that yeah, a lot has happened. So much has happened. So thank you. I'm Charlotte. I'm a sexual trauma survivor who now helps women through sexual trauma, sexual shame to completely liberate their feminine sexuality through connecting with the parts of us we've been told to ignore, we've been told to give away, we've been told not to touch, we've been told not to be as woman. So I'm really backing with alchemizing trauma and shame in women's pelvic bowl specifically, mainly through the practice of safe consensual yoni massage, which is a beautiful hands-on healing practice to woman's amazing vagina and pelvic bowl to allow them to release the past and feel safe in their own body and in the bedroom and have epic sex lives again.

SPEAKER_00 3:34

Ew. And can you take us back to where you were when we started working together? What had happened in your business? What was the season that you were in, your life, in leadership? Yeah, can you share a little bit about that?

SPEAKER_01 3:48

Oh, it was my crying on the bathroom floor era. It was really my victim era. I'd moved abroad last year to an amazing, beautiful island in Spain because I fell in love with my now husband who lives here, and one of us needed to move. And I had a pretty successful, what I considered successful business in England, where I was teaching yoga and I was seeing multiple yoni massage clients, and I was running really iconic workshops, and I'd been doing that for five years. And if I launched a course or if I launched a workshop, it would just sell out because I had a reputation in my area in England and people would come. It was just, it felt easy. And then I moved abroad and I realized that my business had zero structure behind it because I actually had no way to bring in money anymore without my reputation behind me. Nobody knew me here. Yes, I had a podcast and I had an Instagram following, but when I arrived here, it was really my era of doing launch after launch and trying to come up with new creative ideas every month as a way to bring in income and then not really having a strategy, but just posting it on my stories as much as I could, post, post, post, post, post, and pray that people sign up. And that did not work anymore. That was not working for me at all. And I don't think I noticed it wasn't working in England because I had so many in-person clients that the money was fine always, anyway. So even if my online offer didn't succeed, I was like, wow, I'm making quite good money, but it was from my in-person clients. So of course I moved to Spain, and then I kind of needed to start from scratch. That's how it felt. And when I joined Expand, it was after nearly one year in Spain. And yeah, I was giving up. I was really not making much money, unfortunately. And I was in pure survival. Everyone, every entrepreneur listening knows that feeling when you're at the beginning of the month and it says zero, and you're like, okay, come on, intuition, just channel something epic so that I can make some money, and then you have no idea what you're doing, and you start monetizing on your creativity and you get creative burnout, and you feel like you're on this creative treadmill that never ends. And so I just felt that I was trying so hard, posting every day, podcasts every week, trying to get myself out there as much as I could. And the results were tiny. The results were not enough to even cover my bills. So yeah, I was panicked, panicking a bit. I was survival mode, I was stressed, and I was like nearly just thinking, oh my god, I have to get a normal job. Yeah. Five years of having a beautiful business in the UK, I was not willing to give up my I knew it could succeed, but I was being a victim about it. I was just crying about it.

SPEAKER_00 6:56

Yeah, and I love your story so much because I know there's so many people who resonate so deeply with this, and some of the things that you touched upon, they're so true. Like showing up, posting and praying every day, and then thinking that it's successful, but when you really match your clients and where they came from, it's actually not from that thing. So then when you moved, you were like, Let me do more of the thing that I thought was successful. So you do even more and you get even less results, and it's driving you insane. And this is this spiral, because yeah, it could be a circle if you're circulating on the same income level, you can see it like that. But what really happens over that year is that not just your income stays the same or slips away, it also eats on your identity. Because you start to wonder: did I make a mistake? Did I see this wrong? Is that fire inside of me that this should be it? Is that a lie? And am I missing something here, right? That's the spiral that you end up in. And I see this with so many talented people, and I'm so happy that it didn't end in that story for you and that you actually found a way out. Can you share with me what you were craving in the moment that you decided to lean in for support and how that process went? Because I know for you, yeah, you had a nudge that you wanted to work with me the moment that you met me, but you didn't hire me that exact day, right? Nope. I actually invited you to my house to have cacao.

SPEAKER_01 8:19

Yeah. Instead of hiring you. And it took many months for me to make that decision. But I'm grateful that I paused. I was actually craving and spiritual entrepreneurs. I am one of you, don't worry. But like I was really craving strategy, and this is what I had thought that I didn't need. Because I was listening to the world of like, yeah, you just build this funnel and you just post and you put like a comment, this word at the end, and then people join your offer, and you just show up consistently, and then people will buy because you earn their trust, and it's all identity. You just have to do more identity work and like just shed your money block and do your inner child work so you feel safe to receive. So before hiring you a couple years back, I did hire a mentor and I did make a five-figure investment, and it was all about identity and wealth identity and energetics. Was I making more money at the end of that year? No, I was not. I was making the exact same revenue monthly that I was making when I joined that one-year mastermind. Of course, I got value from it. I got value from this weekly sisterhood and being around entrepreneurs, but I didn't have a strategy. I didn't have a blueprint. I didn't have a system that was working for me. I didn't not, I wasn't doing sales calls, I wasn't selling in the DMs. None of that was taught in that year-long mastermind, which I invested five figures in. And so, yeah, and identity was important, but I've been doing self-development for 10 years or something. I used to be a yoga teacher, I meditate every day. I'm one of those morning routine women. So I'm working on myself a lot. And I knew that it wasn't about identity. I was done being sold the story that it's not more work. And actually, you really helped me to call me out on that because I remember in a call with you, I said, Yeah, I think I just I know what I need to do. I'm just gonna do, I just need to embody this thing more. And and then you were like, Do you have a plan for the rest of the year? And I and I was like, Oh, yeah, no, no.

SPEAKER_00 10:32

I remember that call, there was your wealthiest year yet workshop.

SPEAKER_01 10:36

Yeah. Yeah. And like it really called me out on, yeah, but if you don't have a plan, if you don't have a strategy, if you don't have a structure, like what are you gonna do? Are you sure? You know what you're doing? And it was really the reflection I needed to think, yeah, screw this story that we all need to work on ourselves and work on our money blocks. It's not a freaking money block. I just wasn't charging more than 100 pounds for anything in my business. So if I actually did the math, I was never gonna make that much revenue. Come on. Yeah, I really needed to see that. So I was craving strategy, I was craving structure and knowledge for a system that I could rinse and repeat and feel confident in. So yeah, that's what really made me go with you. Because you combine both beautifully, but I do think that you don't sell all you need to work upon yourself. I really don't ever see you do that. And it's so refreshing because I've spent five figures on being gaslighted that all I needed to do was work on myself more.

SPEAKER_00 11:40

Yeah. I think it's so important to realize that you have the power within. And the biggest power that you have as an entrepreneur is the power of choice. You always have a choice. You have a choice to wake up today and to not be the victim anymore and to decide I'm gonna figure this out. And especially with you in the few months before making that decision. I know that you dipped your toe in with a workshop of mine. I know you were also looking at other workshops from other people, more low price, because that felt a lot safer. What was the moment that you decided, okay, actually I'm done with getting bits and pieces everywhere, and I need something bigger that can really hold the power of the business that I'm building.

SPEAKER_01 12:18

Yeah, I have to say that it was you believing in me and feeling your vision and belief in me helped me to believe in myself again after one year of crying on the bathroom floor about burning my business to the ground for love. Which is a dramatic version of what happened. She went through an upgrade, actually. But yeah, it was your belief in me, and it was also some little golden nuggets that I'd already got from you by attending one of your breastwork sessions and then just hanging out with you as a girlfriend, and then going to the Wealthy Leader Awakening, the New Year workshop, and then I went to your five-day free event, and I got some information from you. You said some really important things that no one in the industry had ever said to me before. And I've hired multiple business coaches, and no one had ever said those things. And I already saw tangible different results in my business just from the few things that I'd already learned from you. So it was a no-brainer. I was like, okay, this woman's already bringing me results from one sentence that she said that no one else ever said. So I may as well just go all in. If I can get results from that, then what results can I get from being with her every week or really understanding this? And yeah, that's what made me go all in.

SPEAKER_00 13:45

Yeah, I love that. And I recognize something in here that I see with myself when I'm thinking of hiring a mentor or when I'm curious about someone, and it's really this openness of what can I get from being around this person and how do I change? So how do I shift? And a lot of people are a little bit hesitant to lean in. And I think you were that in the beginning, you were like, Oh, is this really true? Does it get to be this easy? And then the more you got to know me and the more you were in my world, the more you opened to the idea of potentially hiring me and really stepping in. And this is a process where we as entrepreneurs, as coaches, as humans, we have a lot of power in the pace that we move. Because the sooner you start to realize, oh, I'm actually blocking myself from being sold to, even when it's something that can change my life forever, then you're blocking yourself from going faster. And you have to remove a lot more walls before you're open to actually see, okay, do I want to make this investment? And that's what SEALs and the premium buyer path that I'm designing, that you are designing now for your business, the thing that I teach is really about to create a smooth path for your people to understand if you're the right person for them. And so I'm very happy that you walked that path with me and that you tuned into all my things and that it gave you what you wanted. And then you joined Xpend. Can you share a little bit about the four and a half months that you've been in Xpend now and the tenuble results that you've achieved while working with me?

SPEAKER_01 15:12

Yeah. Wow. One other thing that really stood out before I bring the insane unreal results. Is I really looked at the way you lived your life. And if I can say anything to anyone considering higher a mentor, look, try, and I know from social media it's really hard to see that. And I had the privilege of seeing you in person, so I could actually see how regulated you were, how happy you were, or if you were actually depressed behind the scenes and then burn out and selling to everyone on Instagram. You I could see the lifestyle you were living, and I thought, yeah, I want that. I want that freedom. I want that. She's doing both. And also, you love working, and I love working. So, you know, we work also, we work hard, but there's a lot of space and time for adventure, festivals, sisterhood, woman circles. I I saw you going to ecstatic dance on the island, and I was like, yeah, this she's got balance going on, and I think that's what I want to invest in, is the lifestyle that I want to get to. So that also really sold me on.

SPEAKER_00 16:21

I want to add something to that because you said about how I'm not advocating for more healing, which is true. I don't believe in healing in isolation, but you are still healing, you are growing, you are becoming the version of you that can hold so much more. And I think that is also what you see when you see me living my life. Because of course, there are seasons where I have a little bit more stress, or where things aren't all sunshine and rainbows because I am navigating a dating life, or I'm navigating moving countries, I'm still living my life. It's not like I'm perfect, but in how I live my life, I have cultivated an identity and a way of holding myself through it that is really embodied in the wealthy leader identity and where I am not playing the victim. I'm really in my power. And this is what I remind everybody in my spaces of all the time. Because when you're implementing strategy from victim or from I don't know how to do this, please hold my hand, you're my savior. You're not gonna get those big results. Sure, you can still get some results, but you will feel it. You will feel it with the type of clients you attract, but you will also feel it, and we'll come to that today in this episode as well, in how you're showing up in life. Because how you do one thing is how you do everything, and how you lead your business with integrity and being honest and communicating clearly, all these things are real life skills. And I can teach people how to do marketing, but if they are not aligned with my energy, with integrity, with really being a solid human, then probably my spaces are not for you.

SPEAKER_01 17:52

Yeah. Yeah. And I think just to the final note on that, what you've taught me. And I didn't hear it from you first, but I needed to hear it from you a few times before it really landed. Is like, it doesn't have to be this big healing process where you're like unlaying all this shit and taking all the darkness away, and it's so hard and it's so heavy, and you're like crying about it for weeks. No, you make it a decision. You reflect that to me a lot. Okay, are you gonna make a decision to keep doing that or are you gonna change? And then it gets to be that easy. It's like that is healing. I don't even like the word healing anymore because it implies that there's something in us that needs that's broken, that needs fixing, but that is gross. Can you make a different decision? Can you change your pattern that you've been stuck spiraling in? And yeah, I'll bring that in the next question because I'll go into personal life in a minute. But business-wise, we launched my premium offer. I didn't have a premium offer really in my business. I was struggling to sell out my retreats, which were happening twice per year. And when I joined, it was right before my second retreat. And you really helped me to create revenue to support that retreat because I didn't quite have the sign-ups I wanted for it. And then a last-minute sign-up came in, of course, from the work we were doing together. And I also launched an online version of the retreat to really financially support the in-person experience. But that was my only premium offer, was my retreat. And it was not, yeah, it was it just wasn't working.

SPEAKER_00 19:31

It felt some of the numbers as well, like what were you charging? But then also if you do the calculations with the price of the venue, were you actually earning something from it?

SPEAKER_01 19:42

Yeah, so the retreat I was doing when I joined you, I was charging £1,250. So let's say 1,400 euros. And yeah, if I filled up the venue that I had hired, I would have made around 8,000, which would be 9,000 euros profit. But I didn't fill up the venue. I actually had to split the venue in half and get rid of half of the rooms because I only had four women inside. So I still covered costs and I made a little bit extra on top, but I was marketing that retreat for six months every day, every day for six months to get four women in and to make 500 euros profit. It wasn't sustainable for me to continue doing that, and I still trust that one day that beautiful retreat will evolve into something that it needs to be. But the way it wasn't working, and so I knew after giving 80 women internal, sacred, trauma-informed, ceremonial yoni massage to release their sexual trauma, to release numbness, to release tension, to feel alive and safe in their body again. I knew that I was a pro at that. And then my clients started to ask me if I could teach them how to do it in my way. And I'd been sitting on that invitation from my clients for six months without any idea how to make that reality, without any idea how to make it a premium offer. And with you, I told you my idea, and I it was a small idea. A five-day training, and I'll just charge a thousand pounds, and it'll just be like super easy and yeah. And you were saying, no, Charlotte, you have so much to share, you have so much wisdom, and are you sure you feel confident with people going out there looking after women's bodies? Let's make it bigger. And now it's unbelievably magnetic. So we created together my three month Yoni Massage practitioner training called Priestess for women that want to give this unique, trauma informed, beautiful ceremony to women's bodies and add their own premium offer into their holistic healing business. And in the first, I don't know, what was it? In the first two weeks, four women already said yes. And we are now, I don't know how many. The first one I sold was March. So we're three months in. Just under three months, because it was the end of March that I opened it. I have seven women training with me one-to-one, and I already have four women inside my group container for November. So that premium buffer has generated 26,500 UK pounds. So yeah, I don't know what that is in Euros, but a lot, like 28,000 euros since March in three months. So yeah, I went from not even able to pay my bills to a 10k month last month.

SPEAKER_00 22:52

Yes. And this is an insane result, of course, but also it is so obvious because you have been building your audience for two years. You had a podcast in place that had loyal subscribers and five-star reviews, and you have been doing the things, but it was more the warm-up, it was more the foreplay with your audience, basically. And by creating this offer that people basically already are begging you for, you were just putting it in place and bringing the puzzle in there. And when you understand like how to build this, it becomes inevitable to sell it because this is what people truly want. They see the value, you have the value, and then it's just creating an offer that actually makes sense. So I remember from the early months, the first two months, that we weren't actually designing your premium offer yet because you really were stressed out by this retreat and you wanted to save it as much as you could and have a good experience around it, which your energy around that completely shifted, which I'm so happy for you and for the participants. I know regardless, you would have given an amazing experience to them, but for you to actually be the first few weeks before that in so much surrender and oh, I gave it my all. This is what it is, I have a plan for after this, and I'm just gonna have fun with it. And right before you also did an online launch, which we did more so for you to actually feel good in your business. Of course, it's nice to do a launch and to get some money from that, but that was all the foreplay before creating this premium offer, which is now the spine of your business. So, yeah, of course, those results are amazing. Can you share a little bit about the process of how it went with sales? And yeah, how did you go about handling so much demand? Because I know we also looked at how we can open up more demand again because you were basically booked by selling out those first one-on-one retreats, right?

SPEAKER_01 24:47

Yeah, yeah, exactly. And I think that you having recovered from burnout yourself like years ago, you're also really making sure your clients don't get burnout. So you asked me an important question, which was like, how many clients do you have capacity for? Like really per month. And that allowed me to keep boundaries around two clients per month in the training. And now I'm taking that down to one client per month because I have the freedom to do that now financially. So yes, that's also amazing. Yeah, the process was incredible. I think there's something so exciting to me about messy action. So, of course, I was following the lessons in expand, and I was taking your advice on our coaching calls, and I was implementing it, but I was implementing it fast, messy action. I wasn't waiting for permission, I was just doing the damn thing. And sometimes you'd send me a message and say, This was amazing, but next time doing like this, but at least I was doing it and things were moving. And I upgraded my content. I did an exchange with a local photographer and I got some professional videos for my Instagram. And so instead of posting every day, I just needed to post one epic, professional, edited, insane art on Instagram, not just content, but actual art. And that would generate me a lot of revenue. So everything got easier, but better quality. Less frequency, but better quality. And yeah, the launch process was beautiful because I really didn't do a launch that people think of. I didn't really even post it on my Instagram. I didn't announce a launch. Actually, the first time I announced a launch was last weekend when I did an online call about the group program, but I'd already generated 20k by then in without even technically launching, just by reaching out in community for market research and doing some market research. And everyone I did the market research with was very excited about the offer because my messaging is clear because of working with you on my messagings. I'm attracting the right woman and they're just easy yeses straight away. And it means that I'm spending way more time talking to women in sisterhood and way less time posting and praying and just hoping something works. Really, way less on my content right now in a good way. And I know a lot of spiritual entrepreneurs hate doing their marketing. I actually love hanging out on Instagram, but I don't stress if I haven't made my Canva carousel for one day or two days or three days or four days because I know that I might have a call booked in with an amazing woman at the end of the week. And my revenue is coming from sisterhood, from really deep, beautiful conversations. So yeah, the process of my sales completely changed. I went from not talking to anyone and just posting online and waiting for people to sign up to only talking to them and creating connection and conversation and then inviting people in that way. So that's how the launch went.

SPEAKER_00 28:06

It was just something so powerful in actually having the conversations with the people that you want to serve because you can post on social media, but it can also feel quite isolated, especially if people are not engaging with you directly because they are consuming your content, but that doesn't mean they give you feedback. Not everybody who watches is actually gonna leave a comment or a like. And one of the conversations that we've had quite a lot was, I'm not posting enough anymore. What is going on? Should I show up more? And I'm so happy that this is landing now for you because it is such a game changer when you understand that it's not about the quantity. Of course, quantity can support, especially when the quality is good. But even if you post once a week and sure, you show up a bit more in your stories, and you have this embodied content of actually working with clients, which also makes it a lot easier to show up in your stories, then you don't have to stress about showing up daily because a lot of people use that as an excuse to feel like they've been productive and they've done something, but that's the old strategy of post and pray that doesn't guarantee sales. So now you have an actual solid strategy to move people from I'm curious towards, hey, I'm in and we're doing this and you're changing my life forever. The process of working with me, implementing, you mentioned some things about the market research, about the sales call. Are there other things? I know we also went quite deep into DM strategy. What are the things that stood out to you from working with me and the strategies that you've already looked up and looked at until now?

SPEAKER_01 29:37

Yeah, the first strategies that come to mind are being careful not to overgive. Because in all of my free events in the past, I've basically given them the offer in the free event. So then they don't sign up for the paid offer at the end because I've already guided them through this epic, deep embodiment journey. And then they don't need to sign up for the offer because they've already felt so much transformation. So really not overgiving in my classes, in my content, in my DMs, setting boundaries and deadlines, having this structure, having an actual structure of okay, if you want to join, here's the here's the deposit link, you can send it to me in 24 hours or the price rises. Having some kind of way to communicate structure, not just here's the link, please join. Oh, you're interested. Oh, amazing. Okay, I can't wait to have you inside. And then no action is being taken. So actually having a pathway, a clear pathway of this action, and then boom, here you are. So that's been really helpful to just know little ways that maybe I was emotionally holding or already giving the therapy, giving the support, giving the mentoring, giving the practice without someone actually paying yet. So having boundaries around overgiving has been really powerful for me.

SPEAKER_00 31:02

Yeah, I want to add something there because it doesn't mean that we're just creating an air castle or a scent castle where nothing is really being valuable for the person receiving it. But we're really clear on when does the coaching start and when are we holding someone in a sales process. Because when you don't know how to hold someone in the sales process, then it becomes really messy and icky, and then you're overgiving because there's no moment where you're actually starting to charge, but you do feel, hey, I'm giving too much. And the best thing that you can do for someone in a sales process is to actually sell to them, is for them to get to the point that they're like, oh my God, please take my money because I want in, I want everything. I don't want the bits and pieces here and there. I want to be held in a container. I want to transform, I want to come the starting point, the A point to the B point. I want you to take me through that whole journey and I know it's you. And when they feel that, and when you feel that level of conviction, it becomes super easy to then naturally transcend them to okay, this is the payment link and let's do it. And then you can overgive, even though overgiving is also not the way to deliver in premium offers, because they're there for a transformation. So it's very focused on this is a transformation, this is exactly what we're gonna do together. So yeah, the thing that you mentioned about boundaries, both in your sales process, also in your delivery, they're so important. And that also brings me to a point of how you designed your premium offer. I think it's quite unique because it always has an element of in-person because of the work that you do with the Yoni massage. I also know that when you started, you were super excited that you had this beautiful space in your house that you could facilitate people, and that this is one of the biggest things, the first things that I told you when I saw that you were delivering and how it actually took a lot of your energy delivering. Can you share a little bit about what we did there and how you changed this? Yeah.

SPEAKER_01 32:50

I think this is I love it when you quote me on your emails and things, when you quote my results, because you always put people's business title or job role and you always label me as priestess. And I just love that. And as working as a priestess means we kind of want to enter a temple. We want to create that really divine ancient sisterhood living in a temple under the Egyptian pyramids, kind of feeling about our office. So, yeah, as doing the work of a priestess, I want to be right next to my sister that I'm training, that I'm sharing this with. And I also have a beautiful marriage and a husband who had to move out the house every time a trainee was arriving just for the safety of the massage practice to take place without there being a man that they didn't know hanging around and living his life. So it was a big disruption. And my husband, don't get me wrong, he's amazing. And he's Yeah, have the house. I can't, I'm so excited for you. And he has another space to go to. So it wasn't a problem for him, but for me, I missed him. I was suddenly spending at least one week of the month away from him every month, training my woman. And you're living with your clients, and my clients are amazing. But when I'm cooking for them three times a day and teaching them for eight plus hours, I also need my space to recharge. And that was a really hard boundary for me to set because I love them so much and we're going on such a deep journey together that I almost didn't feel safe to let them have their space. So it's been an upgrade for me now. I've just booked my amazing trainee that's coming this week into an Airbnb with a pool. So she's gonna have her own swimming pool. She's right across from the most beautiful beach on the whole island. She's got her own space, and she was like, Wow, oh my goddess, I am receiving this. Wow, what an incredible treat. Yeah, I put the price of the training up a little bit to upgrade the woman to have their own integration space and for me to also find my boundaries because I'm a cancer son and yeah, I'm not a go moon, and I love to give cancer rising and moon here, so I completely feel you.

SPEAKER_00 35:10

And what I love about this is it's such a good example of that you need to design a premium offer, not just for your clients, but also for you to show up in your best capacity. And that's also what I love about understanding where my clients are at and really being able to serve them inside of the mastermind, because over time, and that's why this also takes a year or longer, even it's a mastermind designed for life to really hold you through the transformation of growing and scaling your business. And when I get to know my clients, which I can fairly say I know you pretty well by now, I know that overgiving is a real problem for you and that you are not used to spending a lot of money on things. Even though that might change now because there is more resources available, you're still being quite careful about that. But one of the things that I told you was as soon as you can put the price higher and get someone an Airbnb because it will give you your space back, it will give you life back. And as you're doing that, you will be the best version of yourself. You will show up differently. Because, of course, in the beginning, you need to learn, you need to try, you need to play, and then you see, okay, actually, this is not 100% how I want it to be. So your premium offer is gonna change over time, it's gonna grow with you. And that also happened when we actually created the one-to-many for the retreats. Can you share a little bit about that? Like that transition moment of that you were reaching out to me, like, oh my god, I sold out so many spots, what do we do next?

SPEAKER_01 36:32

Yeah, exactly. I think the reason I love expand as well is because that is a formula that you can make your own. And I knew the way you worked was okay, test it one-to-one. And if there's demand, then we make it a one-to-many. And I knew from my energy, like these women are incredible, and I love feeling how they massage me because right now I'm training them on their body and they're training on my body. So I had a sense of control over does this actually work? Is my training working? I needed to feel them giving the practice to me, so I knew if it was working or not. And after seven trainees, I can confidently say that everyone has picked it up and I have received amazing rituals from these women. My pussy has always felt so safe with them. So the training is working, and now I can welcome a group where my body isn't being practiced on anymore because I finally trust in my method, in my own method. So it's like it was a trial period a little bit, but the trial went like insanely well. So then it's a no-brainer, okay? I could train seven people in one year, or I could train seven people in one week together. Like it just financially and energetically specs wise.

SPEAKER_00 37:56

Yes. One of the things that I absolutely love about how you put together your teacher training is that you're not creating mini you're, but that you're also inviting them to bring their own flavor to it. And the stories that I've heard, like behind the scenes in Xpend, we're always cheering on the clients of my clients as well, because they get insane transformations. And what I've heard from you is that you even receive things that you haven't even given to other people because they brought in their own energetic blueprint as they were giving the massage to you. So if any of your trainees is listening, big shout out to them for how they're picking this up. And also with the retreat, I remember we had this conversation about pricing. Because for you, it felt like a no-brainer to price the one-on-one higher. But then we were looking at the retreat, and you were like, actually, I could charge more there. And then it starts to become a bit blurry about the one-on-one and comparing that to the retreat. And I actually had a conversation with you about no, the one-on-one is more exclusive. That's the higher price point. And the retreat gets to be also a high price point because you're still delivering insane value, and there's another part of the transformation there. But it's really this stepping away from traditional pricing based on hours, based on what I invest for the venue, and really focusing on what is the real transformation that someone is receiving from this offer.

SPEAKER_01 39:18

Yeah, and there's something, there's an invitation in there for me to see the value of my identity, and how many years, like five years in business now. So, how many years of my leadership identity I have done work on and invested in, and that when a woman is living with me, yeah, or in an Airbnb next to me, for four days, when she's spending all day with me, having every meal with me, touching my body, I'm touching her body. She's getting unmeasurable value from learning so much about me, not just about the yoni massage, but she can see me as a leader and how I hold things behind the scenes. Because in the lunch breaks, I'm also then maybe doing a quick Instagram post and she's oh my god, I'm behind the scenes of the world fan. I've followed you on Instagram for three years, and now I'm watching you do a post. So it's also there's so many lessons in there around sisterhood and her transforming through being with me, who has done a lot of work on my sexuality and my business and my leadership identity, that the value is therefore more, but I couldn't see that. I almost was valuing myself, I was valuing the 3D, the private chef, the sauna, the swimming pool, but I wasn't necessarily valuing me as a woman, and that is something that needed to shift for sure.

SPEAKER_00 40:50

Exactly. And this is why I'm so confident that if you would relaunch the retreat that you've done before, not the Yoni Massage retreat, but the one Wet and Wordy retreat, that this time it will land completely different. Because so many people were selling retreats, they're trying to sell based on the venue, based on the island. I know you were hyping up Tenerife as you shoot because it's amazing, but that's not the main reason that somebody wants to be in that room. So yeah, that's a really important distinction to make because that is where marketing and sales and messaging where it all comes in. And one of the things that I've seen you do before you worked with me was you were actually quite good in messaging in a way that you were speaking to the divine, to the bigger picture, to the deep-rooted fight for women to take their power back and to really speak to that desire, but not so much the desire of them personally, but really the big desire, which it's amazing, but it cannot hold all of your marketing. It cannot, because then there's no safety in what does the human actually want with this investment? Why does she want to be here? Why does she want to show up? What is the method? How do I feel safe? So, yeah, there were a lot of smaller details in the messaging that we tweaked, but you already had a really powerful voice. And yeah, I think I want to um go a little bit into the conversation of what happened with you as the human, as Charlotte, behind the business. Because of course, your business started to blow up and you found your voice, you find your excitement, a lot of things started to shift. What was the ripple effect there that it created for you just living your normal life?

SPEAKER_01 42:22

Yeah, this is the part that I think we can't fully. I feel like so many spiritual, conscious entrepreneurs desire it, but they don't fully understand what money can create. And not just money, but purpose and clarity and direction and action, what actually acting towards your dreams can create for you. And everyone on the internet is talking about the regulated nervous system, right? But yeah, my nervous system was in constant survival before creating clarity on where my business was going. If I was constantly just guessing and trying to build it as I go, it was stressful. I was stressed, I was like constantly in the unknown without a floor beneath my feet. And this has given me a pathway to walk. So, of course, I'm more relaxed as a woman. And it's like you said earlier, how you do one thing is how you do everything. And you know a lot about my marriage because expand is everything. So you hear a lot of life behind the scenes things as well. And yeah, I was also a victim in my marriage. I was also a victim to I moved all the way to the other side of the world to be with this man, and now he's too busy for me. And instead of taking action towards my relationship, I was in the victim of the crying on the bathroom floor about business and about relationships. So the power that I have found in my purpose, in my business, has also allowed me to find more power in my relationship. And actually speak my needs instead of spiraling into the victim and to really ask for what I want in love and be met in the ways that I feel adored and cherished more. And so that was one thing, finding my voice better in my relationship. And also a big shift is not feeling like a burden to my relationship, but feeling like a team. And my partner would never complain about supporting me financially. And of course, I had my own savings and I was safe and I had money of my own, but he was paying for most of the groceries. He was paying for most of the gas in the car. He was still doing that. Whereas now I can be the one that drives to the groceries and surprises him with a full fridge of his favorite food. And I can be the one that treats us to croissants and coffee in the morning. And I can be the one that does that for my relationship. It's not all on him. And that's actually opened up the freedom to him to now chase his dreams. So he's working way less for his clients and working way more on creating his freedom and his dream business. So now I've given the kind of stability to our home to be able to do that. It's just created more rest and less pressure, more trust and less urgency and stress and survival. It really has taken so much pressure away so that now I can do business from actual authentic creative pleasure, not from I need to show up today, oh my God, or I'm gonna not be able to pay the bills. Yeah.

SPEAKER_00 45:48

Yeah, I love that. I know that feeling myself very well of having a different way of walking and of feeling more dropped in with your nervous system and not being on that all the time. Like when you know that you have five, multiple five figures in your bank account and money is coming in and you know how to generate money and you're not planning month to month, but you really already have stacking recurring revenue, it changes who you are fundamentally. And that can sound superficial because a lot of people like to blame money and like to make it sound like, oh, it's all about the money, but it's not because money is energy, it's something that amplifies who you are being, it amplifies your heart. And if you're a good human, a solid human, then you will use that money for good. There is such a thin line between rejecting money and welcoming it in, because even when you welcome it in, you can put it on a pedestal. So this is something that even in expand, we also have these conversations. I want to invite the listeners today to really look at who is close to you. And if you had an extra 10,000 euros on your bank account, or if you had an extra 5,000 euros coming in every month, how would you show up different for them and for yourself? And also just a reality check for yourself. And I know you've been having this conversation as well. And I do this also sometimes to check in am I still happy with where I'm spending my money?

unknown 47:09

Yeah.

SPEAKER_00 47:09

When you start making more money, that's the moment to make that normal and to not make it seem like something that you just did once. And it doesn't mean that you need to spend a lot of money. It means you still respect your money and that you don't just throw it out of the window. But there is also more play money. And then there is the intuition of, oh, I really want this. But before, maybe you would have blocked yourself by not even daring to think about it, not even daring to consider it. Over the last couple of years, I've been to so many things, Easter retreats, without a split second thinking I just went there because I felt I wanted to be there. I went to Sexibility in Anjbaka, and it didn't make sense. It didn't make sense in my calendar. The flights were twice the price of the actual ticket of the event. And I knew I had to be there, and it changed my life forever. And these things they become available when you have more than enough money. And so many people are imprinted with just enough money, and that's the stigma that we're breaking here. What would you say to someone who is on this path right now, who is where you were when you started, when you were thinking about this investment? I know that when you joined, there was still the option for expend for four months. I've now removed that because I know at the core you do need more time. Because everybody can show up for four months and just do that for a minute, and then you have some results. But the best clients of mine, they got the best results minimum a year with me in my space because then you fundamentally change who you are and how you show up. Can you share a little bit about someone who's thinking about making a big investment, making a change? Maybe they're not even at the point of investing, but the first thoughts that you changed, what would you tell them?

SPEAKER_01 48:46

Yeah, wow. I think the first thoughts that I changed when I thought it doesn't make sense to invest. I've barely made any money for one year. I'm living out of my savings, bear depleting. What if I run out of money? They were the thoughts I was having before I joined for four months. It got to the point where I was sick of my own bullshit. I was sick of my own. Well, what are you gonna do then? Just keep crying because you're not making enough money. What am I gonna do about that? I can either keep being the victim and spiraling and doing the same thing that I was doing. I knew I needed to act differently to see different results. And this was a different action to take. Okay, it doesn't make sense, but I have to take a different action right now to get different results. So this is it. And of course, I was still sensible, I wasn't impulsive. I tried and tested you out for months before I invested. I even invited you to my house to get to know you because I was really like, you know.

SPEAKER_00 49:42

Wasn't that the real intention?

SPEAKER_01 49:44

I was thinking we were just becoming friends. I just want to do that to be fair, and then that was a block because I was like, I just want to be friends with her, I don't want to become her client, but actually we manage both quite well. Yeah, yeah. The thought was that it doesn't make sense, but what else to do? What else to do? I don't have the answers, I don't know what to do. This isn't working, what I'm doing right now, so I have to. It was stepping out of the victim and actually taking action. What changed for me to actually invest. And if someone's on the fence now, I would just say that when you take an action for your future, it builds so much trust between you and yourself because you really know that you've got your own back. You know that even when shit hits the fan and everything's falling apart, you are the woman or man or human being that takes action. You're not the one that just collapses. So when you hire a mentor, when you join something for your future, it's like a whole level of trust is built within you towards you, of being that person that will always have their own back and will always do what it takes. And that trust is what I wish everyone could have with themselves. But you have to take action to build that trust. It doesn't come from mindset work, it comes from actually taking action. That's where confidence comes from.

SPEAKER_00 51:16

Yeah, I couldn't have said that any better. This is it. When you hire a mentor, some people do it and they give their power away with that move, which is the wrong way to approach this. And how I do it, how I've seen you do it, how my clients do it, is they invest because they know they can do it themselves, but they do want guidance. They do want someone to give them that roadmap. And I'm sure you could have figured it out at some point. Although at this point, before you hired me, it was low season, right? So you probably would have gotten a job, did that for a year, realized it's not it, come back to what you have been doing, find some courses, maybe hire another mentor. And this whole process of making that decision faster, we talked about this in the beginning. It's really about opening yourself up to being sold to and to be the person that does make the investment. And of course, there are some people that realistically cannot make the bets, do need an extra couple of months to feel into it, to feel safe enough. But you can also learn how to make yourself feel safer sooner, and then you can have those results sooner. And what you said about building that trust and taking the action, when you are building the muscle of self-trust, the only way to do that is actually to be brave enough to do it. Fear is courage becoming known. It's about walking with the fear and knowing yes, it's gonna be scary. And that's what premium offers is about. Three years ago, I was still teaching people you need to feel a full body. Yes. That sounds beautiful, it sounds delicious. It's what a lot of people in the industry repeat. And it's not true. Because when you are making a premium investment, when you're investing into a transformation, something that will change your life forever, you will not be the same person after this anymore, as you have experienced in four and a half months. The only way to do that is to let a part of you die and to let go of that part. And most of the time, in my spaces, it's the victim. It's the victim that needs to die. So making this choice from an empowered place and saying, yes, I'm gonna bet on myself and I'm gonna make this happen, that's how you do it. And it doesn't mean that you need to be rich and already have a lot of money on your bank account. If you have that amazing, you can leverage it. But even in that process, even those who have it on the bank account, they need to go through this whole process of changing their identity because most of them they are not ready to part ways with that money. And they make that money mean a lot more than the actual transformation. And some people who don't have the money, they get resourceful. I've had many people in my space who either borrow it from family members or who were able to sell an old company within weeks of meeting me so that they can actually join. One of the things that I would say if you're listening to this and you are so open to going faster, is to really open up your mind and be more receptive of finding out if I'm the one for you and binge watching my podcast, tuning into my world, hanging out with my content, commenting on my content. I love seeing that, watching my stories. And then you will know. And it's the same, like if you are dating someone and you're not really meeting up, you're not getting to know them, you're not finding your answers. So if you hang out more with me, if you spend more time with me in my world, you will get clarity if I'm the one for you. And in that process, you will find your answers. So the worst thing that can happen is that I might not be the person for you, but in the process, you gain clarity. That's my invitation for those who aren't listening who feel that little fire of, oh my God, Charles transformation sounds insane. Is that possible for me? And also just come hang out in my DMs and let's have that conversation. Because I will be honest. If I don't see this working for you, I will tell you. Because I don't want someone in expense who is not ready, who's not doing the work, who is not an expert, who is not embodied. I'm very careful with who I accept. That's why there's an application process for this work as well. Before rounding up this conversation, I have one question about your future. I know we still have a lot of time in expense, and who knows, maybe a lifetime even. What can you see happening for you in the next months and years to come? What are the bigger projects, the bigger vision that you're working on today?

SPEAKER_01 55:20

Yeah, this has been such a delicious conversation that I had with you before I invested in another year and expand. I said to you, what do you see for me? And that was such a beautiful reflection to have because you reflected to me things that I already wanted. I've briefly spoken to you about motherhood. I don't think it's coming in the next year. I don't think I want it in the next year. I don't think I can even plan for that. Who knows? It might never happen. But I would love to set my business up in a space where motherhood feels like an option. I want to build a business that supports my future family. I'm going to write a book. I already wrote 50 pages of it before I met you. And then it got sent to the bottom of my Google Docs. And that's a vision that we've been bringing up together again to write a book. My husband, amazing man, dropped a vision into my mind of having this global school where people come from all over and they learn my unique methods of unworthy woman and they learn the unique way that I give yoni massage and how to alchemize sexual trauma within women because the divine feminine space is full of embodiment mentors, but not many people are realizing that at the root of most women's limits, blocks, challenges is usually a trauma that's stored in their pelvic bowl. So I feel like my method is the shortcut to most women's lives. And yeah, I want to build a body of work that really supports us to hold each other better as humans because I really think so many facilitators are coming forward now to train as facilitators because that's the way our world will be a better place. More people to hold space for each other. And yeah, I really see myself now in that teacher role of people how to hold these spaces with information on sexual trauma and sexual trauma survivors, because unfortunately, 95% of women you speak to are that. So there needs to be a lot of awareness around this. And yeah, that's just a few things.

SPEAKER_00 57:33

Yeah. And I think especially in these spaces, even though there's more and more people entering these spaces, it doesn't always mean they are actually trauma-informed, they actually lived it, embodied it, and are holding with integrity those spaces. So yeah, I feel very honored to be by your side to bring this all to life. And I know that this was not your only teacher training, the Yordi Persaj. I know there is more coming. So I'm very excited to give that live with you. If someone is listening and really wants to connect with you, wants to find you, maybe even work with you, where do they go? Where do they find you?

SPEAKER_01 58:06

I think the best place to send anyone is to my podcast, Wet and Worthy Woman. You can listen to that everywhere, Spotify, Apple, everywhere you listen to podcasts. And there you can really get to know me. There's 132 episodes to binge. The podcast is the best place to really start that reclamation journey of your sexuality. Or send me a message on Instagram at the Wildfen F E N.

SPEAKER_00 58:33

Thank you so much for sharing your story with us today. And I cannot wait to see what this year is gonna bring you. Woo! Thank you. Let's uh wrap up this episode with the biggest takeaways from Charlotte's story. The shift didn't happen because she posted more, or she launched harder, or spent another year trying fixing herself. It happened because she made different choices. She chose to stop forcing a business model that was no longer working. She chose to stop overgiving and undercharging. She chose to trust the depth of her work enough to build a premium offer around it. She chose to get clear in her messaging, more grounded in her sales process, and more honest about the kind of business she actually wanted to lead. And once those pieces came together, everything started to move. Because the problem was never that her work wasn't powerful, the problem was that her offers, positioning, and business model hadn't caught up on the depth of her work yet. So if you recognize yourself in Charlotte's story, if you know your work is powerful, but your income still feels inconsistent, your offers don't fully reflect your depth, or you keep slipping back into chaos, reactivity, and month-to-month pressure, expand is for you. Expand is where we build the foundations of your next level. A premium offer that actually sells, messaging that leads naturally into sales conversations, a grounded sales process that you can trust over and over again, and the leadership capacity to hold more clients, more money, and more consistency without burning yourself out. This is for you if you're done winging it with your business, done relying on endless content, and ready to build something that feels clear, stable, and expensive. If you want to explore joining Xpend, apply through the link in the show notes or send me a DM on Instagram with the word expand, and I'll send you the details. We'll have a short conversation to talk about where you're at with your business, where you would like to be, so that I can also see if Xpend is actually the best place for you. I will honestly tell you if it is or it isn't, because this is an application-only space. This is for you when you stop shrinking your work into the version of your business you've already outgrown, even if it worked in the past, and you start leading from the identity of the leader who can hold so much more. I'll see you in the next episode or in my DMs. Thanks for tuning in into another bolt expansion podcast episode. If this episode inspired you, then hit subscribe so you won't miss any of the upcoming episodes. Write a quick review and share it with one friend who really needs to hear this. And if you really felt a big shift, then share it on your Instagram stories and tag me with at MDrost. I would love to celebrate with you about your breakthroughs, and it helps me reach more people with my work. See you next week for another bolt expansion episode.