#48 - 5 Reasons You’re Still Undercharging for Powerful Work - S3

If you've been telling yourself you need more confidence, more certifications, or more experience before you can charge premium prices, I want to lovingly challenge that belief. In this episode, I share the five real reasons powerful practitioners stay stuck undercharging—and why it's often not an identity problem at all. It's about building an offer, messaging, and client journey that truly reflect the transformation you create. My hope is that you leave this episode seeing that premium pricing isn't something you earn—it's something you build the foundation to hold.

Key Takeaways

⚡ Why selling transformation instead of time changes everything.

⚡ How to create an offer you're genuinely excited to sell.

⚡ Why your mentor's pricing doesn't have to become your ceiling.

⚡ How empowered messaging attracts committed clients instead of those looking to be rescued.

⚡ Why premium pricing requires a stronger container—not more proving.

Relevant Offers from Aimée

✨ Premium Breakthrough™ Course
Ready to build an offer that feels premium, aligned, and easy to sell? I'm celebrating a Festival Flash Sale—save €330 until July 7 at midnight (Portugal time). Learn more at pleasureinselling.com/premiumbreakthrough

✨ Millionaire Breathwork™ Club
Regulate your nervous system, embody your next level, and become the kind of leader who naturally holds premium offers. DM me "CLUB" on Instagram (@aimeedrost) for the founder's rate.

✨ Free 3-Day Wealthy Leader Awakening
Step into premium leadership, strengthen your identity, and expand your business from the inside out. Join here: pleasureinselling.com/wealthyleader.

✨ If you enjoy the podcast, please leave a rating & review — it helps us reach more bold leaders like you. Don’t forget to subscribe so you never miss an episode. Thank you for being part of the Bold Expansion Movement!

Let’s Connect:
👉 Instagram: @aimeedrost | @millionairebreathwork
🌍 Website & Offers: pleasureinselling.com
👥 FB Group: facebook.com/groups/premiumsales

Transcript

SPEAKER_00 0:00

Have you ever looked at your prices and thought, I know my work is powerful, so why am I still charging so little? Maybe you've told yourself it's because you need to feel more worthy or more embodied or more confident or have another certificate, more experienced, before you are ready to raise your prices. But in today's episode, I want to offer you a different perspective. What if the reason you haven't raised your prices yet is not because you're not worthy enough? What if it's because your offer, your messaging, your client journey, and your ability to communicate value haven't caught up to the depth of the transformation that you actually create? Today I'm gonna walk you through the real reasons powerful practitioners stay stuck in low-ticket pricing and what actually needs to change if you want to build a premium offer that feels clear, ethical, and deeply aligned, and continuously sell that offer. By the end of this episode, you'll understand why raising your prices is not just an identity shift, it's an offer design, messaging, and sales skill. And you'll know what needs to change before premium pricing actually feels natural to you. Welcome to the Bulk Expansion Podcast. You are here because you know your business is meant for more. I'm your host, Amei Dross, and this is where you'll learn how to make more money, create transformational offers, and step into your truth as a leader. Through premium strategy, identity work, and my signature method, Millionaire Breath Work. Each week you'll get the strategy and the shifts to expand your wealth, your impact, and your freedom. This is bold expansion. Are you ready? Undercharging does not only affect your income, it affects the way you show up inside of your work. You start over giving, over-delivering, and quietly resenting your clients. I've been there. Do you recognize this in yourself? You squeeze deep transformations into lower price sessions, between 50 euros and 250 euros, whatever your price range is right now. Even when you know your clients need a fuller journey to create the real result. Your business model does not give you the space to bring the debt, the care, and the leadership that you know you are capable of. Raising your prices is not simply about earning more, it's about building a sustainable container that allows you to serve more powerfully, holds stronger boundaries, and work with clients who are ready to participate in that transformation. Powerful work needs a business model that can hold that powerful work. Your prices will keep feeling too high until your business model is designed to hold a deeper transformation. I've seen this over and over again with my clients in my own business model. And today I want to talk with you about the five reasons you are still choosing to undercharge. Reason number one, you're selling time, not transformation. The first reason you're undercharging is because you're selling the format instead of the results. You're saying things like, hire me with my three-month program, we have six sessions, we have weekly calls, really describing the features of your offer. And sure, those things are valuable and people need to know about them, but nobody is sitting at home thinking, oh my God, I really need six sessions, I really need three months, I really need a weekly check-in call. They want to shift the problem. They want clarity, they want an identity change, they want to stop repeating the same old problem. And when you only lead with the four months, people compare your six sessions to everybody else's six sessions because there is not much else to compare. So they start comparing the price. And that's when you have those icky sales conversations where people don't get why they should hire you compared to someone else who has a similar-looking offer on the outside. I once hired an amazing mindset coach for a four-month program. He was so powerful, and I knew that because I had met him in person, and I already trusted him. I saw how he showed up for others and how in a split second he could say a few sentences that completely changed my reality. But when I hired him, in those four months, there was never a clear pathway for our work together. Every week I came into the sessions and I felt slightly on edge, wondering, where are we going today? And what are we building together? What is the end goal here? It was not because the work that we were doing was not good. I learned so much from it. But it was because the journey was not clear. And honestly, if I wouldn't have already trusted him, I probably would have never bought that offer. That is why framework truly matters, even when your work is intuitive. In episode 27 of this podcast with Philippa, I had a power coaching session on the question: how do you sell a premium offer when your work is intuitive and every session is different? There we break down exactly how you can create a transformation, even if your work is very intuitive. Because the framework does not need to make your work rigid. It helps the buyer understand and trust the transformation. And you can think of having this in place, the messaging, the framework, the transformation, as the front store. If the first thing people see is an old 50 euro session, a low commitment type of offer or something built for your cheapest buyers only, your premium client might never realize that there is actually an offer waiting for them. Imagine this when you have your messaging as your storefront. And let's compare it to a store, like a clothing shop, and the clothes from 2010 are still in the front store. Sure, there might be some buyers for that. But you cannot expect people that go with the latest fashion to walk into that store because it's not designed for them. So if that storefront is built for your lowest committed person in your audience, your free masterclass that's positioned for the person that cannot afford your premium offers yet, which is not how you should design free offers anyway, because that's how you get a very uncomfortable, I don't have the money type of conversations. If that's the case, your premium buyer will walk straight past your front store. So stop leading with those logistics, with what is included in the program, because people don't buy the program of what is included in it. I very often use this example of people don't buy a drill because they want a drill, they buy a drill because they want a hole in the wall to hang something on that wall. They don't buy the tool, they buy the outcome of the tool. So what you need to do in your offer is to lead with what changes. Because when the transformation is clear, the price also starts to make sense. If your ideal client wants the results more than they want the price, the money, then the price starts to feel obvious. And one of the signs that you're not doing a great job with this is when you have client testimonials that say, I got so much more from this than I ever expected. It was beyond my expectations. Now, you might be thinking, that's amazing, that type of review, right? Sure it is. And yes, there can be a gap in what you share about will be in your offer and over-delivering. I'm a big fan of over-delivering. But when your reviews constantly say this over and over again without clearly stating the journey, because what what happens when you are clear about your journey is that they become more clear, they get better results, and they also can name it clearly in the review. But if your review sounds vague and how they got much more than they ever expected they would get, realistically, you probably have a problem with not being able to display the real value of your offer at the front of your business. And that's a leak. And that's why sales feel harder than they should right now. And that's why you probably scare away from charging higher prices because if it already feels hard to sell and you then need to even raise your price, it's gonna be impossible, right? Reason number two, you're not fully in love with your offer yet. This is a juicy one. You might still be undercharging because you're not fully in love with your offer, and you don't mean it when you say that people need to buy this offer. You're not fully backing it. You might know that your work is powerful, like I'm pretty sure that you know that by now, because you do have a lot of testimonials, a lot of people wanting to work with you over a longer period of time. Of course, you would love to have more consistency there, faster buyers, all of that. But you know what you do is really good. But when it comes to this specific offer, this transformation, the specific price point, that's when it starts to feel wobbly. So when someone DMs you asking about support, you share some of your offers, but you notice you're not actually mentioning your premium offer, or you're not saying it with your chest. You assume they want a cheaper thing because that's what you want, or that's what you would want because you know that your premium offer feels a bit off. You don't know if what you're promising there, if you can even deliver that, because the promise is actually vague. So you send them the lower cost options, you hide your deeper work behind your other offers, you rarely talk about it, and when you do have to share that price, you feel a tiny bit ashamed. Like you need to soften it or justify it, explain why it costs that much. This is information. Because maybe the issue is not that the price is too high, probably it is that you haven't created an offer that you feel proud enough to sell and to lead people through. Because you are maybe unclear about the transformation, you don't fully see it, you don't own it, and that's a problem. For the right person, your offer should feel juicy. It should feel clear, it should feel like, yes, this makes sense. I know why this is valuable, I know why people need this and get excited for this. And if it doesn't feel that way yet, and you feel a little bit resentful about the price that you put on top of that, maybe the solution is not lowering the price or giving big beta discounts every time you do sell it. Maybe it's about strengthening your offer, falling deeper in love with it, creating a stronger container, tightening that container, and creating that pathway that you actually are so excited about. So many of my clients, they think they have a good offer, and then they hire me. We refine their premium offer, we build their first one, and they're like, oh my god, now I'm excited to sell. Now I can stand behind my offer. Reason number three. It means they chose a 50 euro session business model. And you are allowed to choose another business model. Your teacher's pricing is not the spiritual law, it's a business model. I remember this moment where one of my friends was asking me something about the business model that I teach because she had some doubts about it. She is an Ayurvedic practitioner, incredibly gifted, incredibly good. I've also had the opportunity to work with her for a little bit. Oh my god, she knows what she's talking about. But she had a hard time charging more because one of her main teachers was this older lady who had decades of experience and was still charging 50 euros per session. So then who would she be to start charging 2,000 or 3,000 or 5,000? It didn't make sense to her. And it's so interesting because that same month another person hired me, someone I didn't know, who was also an Ayurvedic practitioner. Faria. And Faria had a good business, she had a community that she had built, she was doing some in-person workshops as a way to get people into her world, and then she had 101 sessions. And lately her calendar was pretty full. And she also started to notice that a lot of her clients come for a few sessions, but then they gave up. And she knew that with the years of damage that they had done to themselves by not taking good care of themselves, they needed longer. But their clients often dropped off after about three sessions. And so she had this business model where she was making one to two K per month, and it was okay to live from. And she was working quite a lot, her calendar was pretty full, she was pretty tight to the location where she was living. So she hired me and she created a premium offer. And she started selling it fairly fast. She started selling it within, I think, six weeks or so. She had her first sale. And from that point, she started to see the power of this business model. So she leaned in fully and she started to consistently have 6K months by selling her premium offer. She started to work a lot less, the hours on her calendar became a lot less. And here's the thing that is even more interesting about this. Her clients were getting better results. And this is not only Faria who shared this with me. It's not just the price that goes up, it's the quality of the transformation of the people that goes up as well. So a container is not just about charging more. A premium container is really about delivering a high-value transformation. And it's a business model choice. Respecting your teacher does not require replicating their pricing. You are not a student asking permission anymore. You are a practitioner who is choosing a business model. It is a choice and it is yours to make. So if you're thinking, but who am I to charge more than people who are more experienced? You have a choice to make. You could be my friend and doubt and hold back and not deliver your best quality of work to people, or you could be like Faria and actually get the support you need to create a premium transformation and to deliver at that level and to break your income ceiling while working less and being less dependent on the location where you live. Reason number four, you are emotionally attached to serving people who need saving. This is a big one. Many practitioners confuse care with making everyone their ideal premium client. They keep speaking to people who are exhausted, broken, powerless, completely stuck. Maybe you already recognize where I'm going with this, but this is pain point marketing. This is what a lot of the bro marketeers teach you outside in the industry who are saying, hey, the more you push the buttons of the pain, the more people are willing to buy. But the thing that this creates is that you attract people who need saving. You attract people in pain. And then you wonder why your clients need rescuing and why they see you as a savior. I teach empowered messaging because with empowered messaging, you can still name the pain, you can still show the gap, but you're speaking to the highest version of that person who needs support. And that person will still see their own pattern, take responsibility, want support, and feel ready to act. So the transformation starts already in your marketing. And that's one of the main reasons why I love marketing so much. Because it helps people to be ready to step in their highest version faster. But not if you use only pain point marketing, because then you create broken attached clients who are only moving when you tell them to. I know that you care deeply about these people, but most of the time, these are the people that might not be fully ready yet for the transformation. They're not in all in energy. They're not fully willing to transform. But the beauty of this is when you start speaking to the other person, the one that is ready to take responsibility, that is feeling their own power, that still wants that support, something shifts in the broken people too. And they slowly start to become less broken because they see how it is and how it feels when you're in your power. The client who needs most saving is not automatically the client that you can actually create that deepest transformation with, because they come from a different starting point. And they need to hold themselves a little bit more before you can probably hold them on a deeper level. Of course, it can be a choice to serve these people, but if you look at your business and who you are serving and who is giving your energy, who is draining your energy, you might want to rethink that choice. Because you can't care deeply about someone without making them your ideal client for your core offer. You can still serve them in other ways. And instead of only saying, are you exhausted? Are you feeling broken? Do you feel like nothing is working? What you can also do is you can speak to their pattern. You can tell them they are done circling the same issue over and over again. They're done with their own excuses, their own bullshit. And they actually want to be held in a container where they can actually move forward. And what this does is the exact same person can hear this message and enter your container from a completely different perspective. So if you feel like if I charge more, people expect more from me. That's not true. It's about how you shape the container, how you invite people into that container, how you hold the standard of that container. I totally get that you want to make your work accessible. Because when you do that, it actually tells me that you care. But if you are pricing your deepest work at the level that it drains you, it overwhelms you, or it makes you resentful, then eventually you don't get to help everyone. You burn out and help only a few people. Helping everyone does not mean everybody gets the same level of access to you. You can have free content, low-cost resources, community spaces, workshops, referrals, payment plans, scholarships, if that feels aligned. But your deepest, most intimate, most transformational work that does not need to be priced like a casual session just because you love people. It's often those people who need all of the support who are not even ready to receive it in that level of container. That's when you create a loop in your business around underpricing, heavy sales, those who are not willing to pay in, even though they need it more than others. And those who do buy for a lower price point and a lower level of commitment, they end up not putting in the work, not getting the big transformation that they could have in that program because they weren't willing yet to change. They were too attached to being the victim in their own story. This is also the part of work that I solve with my clients because if they use pain point marketing, you get a different quality of clients. It's much more fun to write for you as well, and you really make a difference with your free events, even because you keep the frequency high. Reason number five. You tried premium before and it burned you. Some of you did raise your prices once. You sold a thousand euro or two thousand euro offer, and maybe you went even up 5,000, or you had a download that you wanted to price your offer a lot higher, and then it didn't sell, or the client was demanding, unclear, needy, constantly questioning the process, and your nervous system went premium equals pressure. But that may not have been a pricing problem. It may have been a client fit problem. Because the wrong person at a higher price point can make you feel like you need to over-deliver, over-explain, and prove the value every step of the way. So instead of you deciding I'm not ready to charge more, the real lesson here might be I need better messaging. I need clear expectations. Because if you don't set your expectations, your clients cannot hold themselves to it if they're not aware. I need more discernment about who is actually a fit for this level of work. Premium doesn't just require a higher price, it requires a stronger container, stronger leadership. A lot of the work that I do with my clients is about container creation, boundary setting, holding that standard. And this also has to do with who you allow into your world, who you call into your world, which again is how you use messaging. Pain point messaging will always attract people who are in pain, and they will show up as if they are in pain. That's always going to be a heavy client to hold. One of my clients, Melly, a meditation coach, she didn't sign any premium clients for over a year, even though she had her premium offer. And when she found me, she invested into the premium breakthrough course, and within two and a half weeks, she signed her first premium client for 2,222. Just by watching the mindset module and bringing her back into her power that made her a match for signing premium clients. And then within a few months, he started to implement also the strategies. He signed three more clients, made about 8,000 euros from this. The mindset shift is what really got her excited about selling premium offers again. And then the right strategies that didn't rely on pain point marketing or chasing cold leads is what allowed more of the right people to come into her world. There is a podcast episode where I have a client interview with her where she breaks down how she got those four premium clients after having zero sales for a long time just by implementing this simple strategy shift. It's number eight in the podcast. And we go really deep in how she went through this premium breakthrough course, which is a self study course with 10 steps, a very clear roadmap to. Create or refine, launch, and sell your premium offer within 90 days. And she's going through how she walked herself through this program. And you can hear in this story that there were so many moments where she was self-sabotaging, and so many moments where she chose to recommit and to show up for herself and her dream. And listening to this episode will already save you so much time. Now, if you saw yourself in any of these five reasons, that is exactly why I created the premium breakthrough course. Maybe you are still selling sessions right now instead of transformation, but you know your work is powerful and the value might not be so clear yet for the right client to understand why it is worth investing premium. And maybe you even have your doubts yourself. You keep speaking to clients where you feel responsible for saving them instead of people who are really ready to meet you in the depth of your work. You wish your clients were more like you, really committed, all in, am I right? So you tried charging more before, but maybe you had a difficult client experience, and you quietly decided it was safer to stay small, to do another business model, to launch a group program again, to just do one of those other cute offers where your full potential wasn't fully met. And maybe selling already feels hard, so raising your prices feels completely unrealistic. Now I want you to really hear me. None of that means that your work is not ready to be sold at a premium price. It just means that the foundation underneath the offer needs to become premium too. And that's exactly what we build in PBC, the premium breakthrough course. And this is where you stop trying to sell isolated sessions and you really build a clear client transformation. It is where you create an offer or refine an offer that you are genuinely obsessed with. So sales become so freaking easy. This is not about six random sessions packed together or a three-month program where you have weekly calls, and actually the price is just a discount from your regular sessions with a pretty bolt tied around it. This is not another vague work with me type of page or another update on your website that is never going to lead to your premium sale. It is also not going to be an offer with a price that you chose because it kind of felt safe. A clear, powerful transformation your client can actually understand. So that when you pitch your offer, they're like, oh my God, this makes so much sense. I'm in. This is exactly what I need. It becomes so crystal clear who this offer is for, who it's not for, and why it matters now. How to communicate the value to your ideal clients so that they can immediately feel it's for them. You will learn how to turn your expertise into a framework without making the intuitive magic of your work less powerful. And you build identity, the messaging, the sales process that allows you to stand behind your offer without constantly convincing, overexplaining, or apologizing for the price. Because you do not need to become more worthy before you charge more. You need an offer you trust, a transformation you can articulate, a buyer you can understand, and a business foundation strong enough to hold the price. Now, this is what the premium breakthrough course gives you. This is the backbone of your business, the place where we build the premium offer, the positioning, the messaging, the sales foundation. And if you've heard me talk about my core mastermind, expense, that is the next step. You can start right away with expand because these are also things we cover there. But in expense, we go for a wider ecosystem. More visibility, more launches, systems, authority, multiple offers. This is where if you are still building your premium offer, strengthening the foundation, you're learning how to sell it consistently, the premium breakthrough course is an amazing place to start with a clear roadmap without wasting your time or your energy. And right now I am doing a special festival flesh sale because I am on a holiday. And during this holiday, one of the things that I love so much is to make sales. Even though I'm living my best freaking life here in Portugal, going to be in gathering where I will be from tomorrow on. And I'm gonna announce this to my email list, to my socials tomorrow. But you guys on my podcast, if you tuned in on Tuesday as always, you are the first ones to know about this. The premium breakthrough course with the 10 modules, where I show you exactly how to create or refine your premium offer and to launch it and sell it, is normally 997 for 90 days. And right now, you get 330 euros off. So it's only 667. This price is only available until July 7th at midnight Portuguese time. You receive the complete roadmap, immediate access, and you can start building or refining your offer now. The link is in the show notes, or you can go to pleasureintelling.com/slash premium breakthrough. If you want me closer to the implementation, I also have three VIP spots available. You will receive a private 60-minute call with me, support throughout August in a mini telegram group, VI group, with maximum three people, one question per workday, which for me is Tuesday, Wednesday, and Thursday, personally answered by me, and two exclusive extra breathwork audios, and a ticket for a live breathwork experience called Rich and Regulated that is happening online on the 16th of July. DM me the word VIP on Instagram for those details and to sign up there. But either way, the invitation is this stop trying to force the full depth of your work into a business model built around isolated sessions, low prices, and overgiving. Stop making your best clients work so hard to understand why your work actually matters and connect the dots for them. Make it easy for them to say yes to your offers. Stop waiting until you feel perfectly confident to build the offer that would actually make you feel confident. Build an offer that you're in love with. Build a transformation that you can stand behind. Build a business foundation that allows the right client to see it, desire it, and say yes. The premium breakthrough course is 667 only until July 7th at midnight. The link is in the show notes. This is your moment to have your premium breakthrough. Thanks for tuning in into another bolt expansion podcast episode. If this episode inspired you, then hit subscribe so you won't miss any of the upcoming episodes. Write a quick review and share it with one friend who really needs to hear this. And if you really felt a big shift, then share it on your Instagram stories and tag me with at Mdrost. I would love to celebrate with you about your breakthroughs and it helps me reach more people with my work. See you next week for another bolt expansion episode.