Bold Expansion Podcast
The Bold Expansion Podcast is for coaches, healers, and facilitators who are ready to choose bold expansion as a way of living — in business and in life. Join Aimée Drost as she shares raw solo riffs, client success stories, high-level guest interviews, and transformative breathwork sessions. Together we’ll explore premium sales strategies, identity work, money mindset, and aligned business growth — so you can confidently sell premium offers, scale to 6 and 7 figures, and embody bold, authentic leadership. Every Tuesday, tune in for the conversations and tools that help you expand not just your business, but who you are.
Bold Expansion Podcast
#50 - Rich & Regulated: The Be-Do-Have Shift That Saves You 10 Years (S4)
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I've seen two women walk the same stage for the same million-dollar achievement — and feel completely different doing it. One radiated. One held back. That moment changed everything for me. In this episode, I'm sharing the exact shift that separates the coaches and healers who build rich, magnetic, legacy businesses from those who keep gripping their results and waiting for them to disappear. It's not more strategy. It's not more certificates. It's the be-do-have shift — and it starts with becoming rich and regulated before the results arrive.
Key Takeaways
⚡ Why two people can run the exact same strategy and get wildly different results — and what's actually running in the background
⚡ What I witnessed at Freedom Queen Live that gave me the most powerful embodiment lesson of my career
⚡ How imposter syndrome is not a knowledge problem — and what it actually is (and how to dissolve it)
⚡ Why "just being regulated" without the money is not full regulation — and why that matters for your clients
⚡ How Millionaire Breathwork™ shifts your identity in 35 minutes by taking you into a theta-like brainwave state where old beliefs finally move
⚡ The zero self-bullshit policy — and how to use it to audit your own content, energy, and standards
Relevant Offers from Aimée
✨ Rich & Regulated Breathwork Experience (July 16th) — A 75-minute live Millionaire Breathwork™ session dedicated entirely to this theme. Your nervous system won't just hear about regulation — it will practice it. DM me "REGULATED" on Instagram (@aimeedrost) before July 16th, or find the link in the show notes. Replay access for 30 days.
✨ Millionaire Breathwork™ Club — If one session moves you, imagine going deeper every month. This is where we do the identity work that makes your strategy actually land. DM me "CLUB" on Instagram (@aimeedrost) for the founder's rate.
✨ EXPAND — My 12-month mastermind for coaches, healers, and facilitators building premium legacy businesses. The be and the do, together. Spots open now — and if you join in full pay, the Rich & Regulated retreat in Tenerife (November) is included. DM me on Instagram to chat.
✨ If you enjoy the podcast, please leave a rating & review — it helps us reach more bold leaders like you. Don’t forget to subscribe so you never miss an episode. Thank you for being part of the Bold Expansion Movement!
Let’s Connect:
👉 Instagram: @aimeedrost | @millionairebreathwork
🌍 Website & Offers: pleasureinselling.com
👥 FB Group: facebook.com/groups/premiumsales
Rich and regulated. I am so excited to bring this conversation to you because this is the exact shift that has saved me 10 years, if not longer. This is the shift that more business coaches should be talking about. This is the shift that determines if someone who hires me is gonna get insane results or just kind of implementing a thing here and there and getting some results. So if you are serious about building a rich and regulated life for yourself, pay attention to this episode. Especially if you've been noticing that, yes, you have tasted some success and things are going well for you, but a part of you is still gripping onto that, is holding on to the success, is really making it a tense feeling and not something spacious and where you trust that this is the new normal, but something that almost feels like it can leave you at any moment in time. Welcome to the Bolt Expansion Podcast. You are here because you know your business is meant for more. I'm your host, Ame Drost, and this is where you'll learn how to make more money, create transformational offers, and step into your truth as a leader. Through premium strategy, identity work, and my signature method, Millionaire Breath Work. Each week you'll get the strategy and the shift to expand your wealth, your impact, and your freedom. This is Bold Expansion. Are you ready? I want to take you back to about seven months ago, where I flew into the US my very first time to visit a conference of one of my mentors called Freedom Queen Live. And as a European that had never set foot in the US, I can tell you it was quite the experience. Of course, I knew a bit about the culture. I've had clients from the US, I've had friends from the US, but being there and seeing all the people that I've been connecting with on Instagram for many years who are in this industry, it was truly magnificent. And there was one specific moment from that conference, a multiple-day conference, that I want to bring into this episode to really bring my point home of what it means to be rich and regulated. And this was the moment where I was sitting in the room. I was quite in front because I had a VIP ticket, which for this type of experience I highly recommend because you just get so much more from it. A lot of this experience is about networking, meeting the right people, getting inspired, hearing the exact right thing at the exact right time, so it can learn differently for you. And this is what happened when I was there in the room. Because of this, I was sitting quite close to the stage when something started to happen. And what was happening here was that there was a moment to celebrate. There was an intentional award moment where people in the room who had reached certain milestones of income levels were invited to walk the stage. Now, mind you, this was a conference of about 500 women, 500 powerhouses, all different levels in business, because you being a powerhouse is not defined with where you are in this moment in your business. You being a powerhouse has everything to do with your identity, with who you are being in your business, how you move, how you make decisions. So it doesn't matter where you're tuning in from, whether you've already sold premium offers, had your first 10K month, had many 10k months, if you are making millions, or if you're just getting started with a new coaching or healing niche. It does not matter. What matters is your being, your identity. And in this room, everybody already had that in common. They chose to put themselves in that room, in that conference. And that says a lot about who those people are, who those women are. Now, in this moment, something was happening, which was the celebration of milestones achieved in your business. So I was sitting there and actually I was not expecting too much from this moment. But I would say this was one of the biggest shifts that I've had on that experience. Because I remember receiving an email where they were saying if you've hit a certain milestone, you can apply. And if you send in the proof for this, you will be invited to walk the stage. There is an application fee for this. I'm not sure what it was again. I think it was about 500 euros. I remember reading that email, and there were different ranges that you could apply for: 100,000, 500,000, 1 million, multiple millions. And I remember reading that and seeing the fee of 500 euros and just kind of like shrugging it off, being like, no, whatever. I don't think I should walk there. Also, I'm going by myself. One of the main things people do this is that there's a moment of recognition and that you can also create some material around this, make some photos, some videos. It's really good because it builds on your credibility. Because if someone allows you to walk the stage for this amount, it becomes more real. But I was going by myself. I didn't know anybody there. I didn't know how to arrange having a photographer there, shooting that for me. So I just kind of shrugged it off and didn't apply. And I think with me there were more women who decided this. So even those who walked the stage were not the only ones with all these achievements in the room. There were big names in that room. Self-made millionaires, self-made multimillionaires. And most of them did walk the stage, which was an insane moment for me. Let me take you there. So at some point we started with the 100k. I've made 100k, I've made multiple hundred Ks. I was like, yeah, okay, that's cool. And what I noticed here was also in my own system how I wasn't fully celebrating my own achievements here. Because actually I've made 250,000 in 3.5 years. 250,000, which I think is about $300,000. And of course, we were walking for dollars because we were in the US. That is a lot of money. And part of my system is still not fully acknowledging that. That was my first gift from seeing people walk this path. And to really identify with the part of me that didn't fully celebrate. So my question for you is when are you celebrating? Are you celebrating? The big wins, the small wins, doesn't need to look anything like my celebration or my win, but I do remember my first 10,000 euro month. And that was a pivotable moment for me. And sometimes all it takes to have a pivotable moment is to acknowledge that moment. And of course, there are so many more milestones than just the financial milestones in your business. But one thing that for me almost goes without saying is that your financial rewards in your business, your income statement, how much money you make is directly related towards the success in your business because people pay you for the results. People pay you for the value that you bring in. So when I'm watching these women walk the stage, I'm not just walking, I'm not just watching them walk for that amount. I'm not just seeing them walk because they're greedy and they want a lot of money. Sure, money is a part of that. I'm not rejecting money, but what I see is incredibly brave women, leaders, industry leaders, leaders for their clients, for their family, examples. Maybe they are chainbreakers, the first generations to be entrepreneurs. These women are heroes. And they were given a stage and they were walking it. And as I saw them walk it, I realized I could have been up there. I just chose not to, which in itself is also interesting to reflect on. So we had the first women walk for the 100,000 award. Then we went up. 500,000 award. And I started to see already a little shift in the type of women that was walking. And this was something I paid attention to during this event because they all say, and I'm sure you've heard this, put yourself in the right room. Put yourself in the right room so you can calibrate to their nervous system, to what they have achieved, to seeing how they walk, talk, behave, how they take action. So that was one of my intentions being at this conference, being in the room, not just on Instagram. So I watched them carefully. I watched how they behaved, how they carried themselves. And 500,000 is a big achievement. The next was a million dollars. And then something happens. The first one walking up that stage was actually someone that I knew. I had been in a mastermind with her. I had been in the same freaking mastermind. So I didn't just see her walk that stage. I knew how she moved. I knew how she asked questions. I knew how she showed up at coaching calls. I knew about her story. How she didn't really had a very successful story in her early days. How she was trying lots of things, how she was failing miserably for months, for years. And she came to this point that her husband actually told her, hey, I think it's time that you consider getting a job again because we need to support our family. And she wasn't done yet. She didn't want to give up on her dreams. So she tried again and again and again. And at some point she cracked a code and went all in on that. And within two years of that specific business, she became a millionaire. So she was walking the stage for one million dollars achieved in her business. And I slowly started to feel something shift within me already because wow, I've been in the same mastermind. I've had access to the exact same resources. What did I do differently there? And of course we had different starting points, but the biggest shift there was when I was being really honest about that year for me in that mastermind and how I hold myself and how much I showed up being dysregulated in that space and how much I wasn't going all in and making excuses and buying into limiting beliefs. Still, even when I chose to invest 25,000 euros into being in that space for six months. And I had to get real with myself because that woman had almost the same resources as me. Sure, she might have joined some other masterminds as well, but I knew from that mastermind there were more millionaires. And so a few other women walked up that stage, and wow, it was a magical moment. Goosebums all over, how they walked the stage, how they owned it, their energy, how they moved, how they received the award, how they posed. And then another woman walked up the stage that I knew. A woman that also had been in that same mastermind. A woman that I had had lunch with prior in those days, and just laughed. And I didn't even know. With the other woman, the first one, I did know because she had made a public statement and I had seen that about her making a million dollars. But this woman I didn't even know, and she was so humble, so relaxed, so chill. And even when we had lunch, she was so normal. Like you, like me, like everybody else. This might sound logical, right? Like of course she's human. Of course she is like us and normal and has normal emotions and conversations and themes going on in her life. Yet this was such an important moment for me. Because people can say, yeah, just a human. They're like you, they're the same. But to see them walk and see them have those results, that to me, in my system, making a million dollars still felt so out of reach. Which is also interesting to feel. Like, are you really believing that it is there for you in your system? Are you truly believing that it is yours already? And by seeing her have her moment, have her walk, make the photo, I realized, hey, she's just human. I'm human, like her. So that was an embodied experience of me to see those who are walking the stage are no different than me, are no different than you. But what is different, and what I did pay attention to was how they held themselves, their energy, their frequency, how liked they felt. And this is something to pay attention to. How are you showing up? How are you leveraging your resources? What stories are you buying into? How are you supporting yourself to actually get there? This is the be do have shift that I want to talk with you about. And then something else remarkable happened. Someone walked the stage and she was walking for a million dollars. Yet I did not see what I saw in the other women. I did not see that glow, that excitement, that self-made within just a couple of years type of energy. That I've got myself no matter what. The almost delusional energy that now had manifested in real results. What I saw was someone holding back. Like energetically, when she was walking the stage, there was a little bit of a backwards movement instead of forward, instead of fully trusting, going first, going all in, being that leader, being proud. She was holding back. And I took a note of this. And then the event went on. The last day the event closed, and we were going back to the airport. And I was sharing the taxi with a few other women that I had met there. And then someone walked up to us asking if she could be in the same taxi. And I recognized a woman who had been walking the stage for one million, but something in her energy had felt different to me. And when she joined our taxi, I asked her a bold question because to me, this was what this event was about. Understanding energetically what was different in those who were ahead of me. So I asked her, not directly, because also I wanted to be respectful of what I've saw, what I saw, but I just asked her about it. Like, wow, you had such a big achievement. That's incredible. How did you achieve that? And her answer revealed exactly what I needed to know. Again, there was this apologetic energy, and even her words, how she was answering, she was like, Yeah, it's it's good, but you know, like I've been doing business for 20 years, and yeah, like it is a good achievement, but to be fair, I've been doing this for 20 years, and it's an award for the whole timeline. And if I wouldn't have made a million by now, yeah, that would have been quite embarrassing. Because yeah, I've been in business for so long. It was so interesting to see what she revealed there to me because her energy, her body, like she was holding back. There was something that was just not magnetic. And how she spoke about herself and her achievements was not celebration. And it felt heavy, didn't feel fun, it didn't feel rich and regulated. It didn't feel in my place, Samir it is back to her in that moment. But it did gave me this beautiful gift of fully understanding energetically and having seen it, witnessed it with my own eyes, felt it with my own body, felt her presence, felt the presence of the other women. How important energy is. Be do have. Who are you choosing to be? What is your energy field representing? How is your aura being perceived? Who are you being? How are you showing up? Because this woman probably did not get more clients from walking that stage from the people in the room. But the other women who spread their energy, who showed who they are, this is a really big part of coaches and heaters and our industry that we're in, because people buy you. Not in the way that you need to give all of yourself, but they are choosing you, your brand, your positioning, how you are different than anybody else. And this becomes more and more important with the age of AI. They're choosing you, especially in premium offers, especially high-ticket, which was what most of the people in that room were doing. Not all of them, but most of them. And when you don't back yourself, it's going to be very hard for someone else to fully trust you. So this was such a big lesson for me energetically, and this imprint. And I hope in this sharing, I can get that across to you as well. I can help you feel how you've been feeling about your money achievements, your milestones. And if there's still resistance on money and really being rich, I invite you to look into that. Because it's not just about the number in your bank account. Being rich is so much more than that. It's an energy, a frequency, being magnetic about it. It is knowing that you bring true value to this world. And when you do that, when you're so confident that you're almost delusional, but you back it up because you back yourself up and you move towards the end goal and you give it your all. You always give it your best. That's when things like imposter syndrome just disappear. Because imposter syndrome is not you not knowing what to do. Imposter syndrome comes up when you don't believe that you actually deliver something that is what they need, what can really help. So many people think they're an imposter, but they have lists of certificates. They have so many raven client testimonials, they have so many achievements. It is not about that. Imposter syndrome lives within because you don't fully believe that you're capable. And that's not the truth. But by not believing that, you do become less capable. So it's a downward spiral. And this is so true for all the stories that you hold on to, all the limiting beliefs that you hold on to. And this is the work that be do have. And I want to give this specific example with Rich and Regulated, because I've had my own moments where I didn't have a lot of money in the bank account, where I was gambling a little bit because I was still young and I had the space and I didn't have a family and I could take that risk. But also because I backed myself with a safety net and asking my brother to be that safety net for me. Be do have, rich and regulated. It starts by being, because in those moments when I didn't have money on my bank account, I felt so secure. And I remember a few months after that, when I started to make big money again, which wasn't the first time but the second time, I felt this sensation of gripping, of holding on, of not knowing when the next money would come in and not trusting the next money would come to support me. This has a lot to do with trust in life. But also trusting yourself to take the right action because you can trust all you want, but if you never take action, if you never really show up for it, you're not gonna get there. Because you can be for a certain amount of time, but if the reality around you keeps telling you otherwise, it's gonna be very hard to stay in that energy. So be rich and regulated means choosing peace over chaos, trust over control, regulated over gripping. And when you have this identity of be rich and regulated, being rich and regulated, then the next step of how you act and behave in the world is do rich and regulated, which means you're actually implementing strategy. You're actually walking the talk, you're showing up, you're taking aligned action to make money and to regulate yourself. And when you have this in place, when you're being and you're doing this golden combination, then you can have, but only then you can have the outcome of Rich and Regulated, which is the money, a calm nervous system, a chill aura, a magnetic presence that people can feel even before you say a word. Now I'm sure you've met people, I'm sure you've been to workshops and retreats and places, and some facilitators are kind of okay. And some facilitators are incredible. The ones that you tell your friends about, that you go back to again and again, that if you see they're in the lineup at a festival, you know you need to be there. One of these people for me is Satya. On Instagram, I think it's work with Satya. She is a woman of integrity, fearless energy. She she truly embodies integrity. Like for me, being in her energy, in her fields, already shifts something within me. The power that she holds, how she doesn't focus on trauma, but really on power. She works with rituals, with embodiment, she matches science with spirituality and shamanism. I love that woman. And it's because of how she Carries herself. So the rich and regulated version of you, it's not just a bank account number. It has a ripple effect in how you show up in the world, how you show up as a leader. And you will recognize this because there is there are some facilitators who are good in what they do. Good, not exceptional, because to me, if you're truly exceptional, it also manifests in finances. That's just the reality. I know a lot of really good facilitators who are stressed as fuck because they are not making enough money. Or they are making just enough, but it still stresses them out because there's no safety for two, three months from now. And if they do make big income happen, they invest it right away into mentorship, into certificates. They're thinking more short-term than long-term. And most of the time it's because they never learned how to do. And maybe they understand to be being rich and regulated. But there are so many more facilitators that thrive within their workshops, within their delivery, but behind the scenes are not really giving themselves what they need to be regulated. And I love this combination of rich and regulated because it truly is a combination. Money is energy. Money is something that you need in this world. And we chose this human experience for a reason. If you're just regulated, but you're broke as fuck, I will promise you you have not reached the level of regulation that will make you excellent in your work. So if you truly want to have what you can have when you're being rich and regulated, the money, the calm nervous system, all the things, the recipe is be do have. And most of the time it starts with be. Sometimes you can start a little bit with do to get a sense of it. Like this is where it's not only linear. B and do, they go back and forth a little bit, and you can play in both areas. But if you're only hanging out in one of those, it's gonna slip away. B and do result in have. You are the type of person that has done fair amounts of belief shifting work and affirmations and really shifting who you are already, reinventing yourself. You are obsessed with inner work. Because that's why you do what you do. You care about growing mentally, physically in this world. You care about expansion. You want to be an example and an inspiration for others. Yet I'm gonna invite you to a whole other level of identity shifting. Because what I have found over the years is something so freaking powerful that I couldn't keep it just to myself. And I created my own methodology around this. Maybe you've been intentional about your identity shifts. Even if you haven't, I know you've gone through many already. You've had many seasons and chapters in your life where if you look back on it now, it feels like a different person. I want to give you today my most powerful tool. And if you've been in my world for a while, you might already have tried this and experienced this. This tool goes beyond just affirmations or belief work or even meditation. To me, when I found this work, oh my God, it shifted everything for me. Because when you're being, doing, and having, when you're in that flow, you often get into your own way. Your mind gets into the way, old beliefs get into your way, your systems, your nervous system is working against you to keep you safe because what you have built until that point, your system, your beliefs, they are there to keep you safe. They exist for a reason. They're not random thoughts. They served you at some point. But the next level that you're going towards, your next level identity, it needs different support, different thoughts. And so you can think your way there. It does work sometimes like that, hearing the exact right thing at the exact right time. But it's not something that always lands. And this methodology I want to share with you because honestly, if you haven't tried it, you need to. Maybe you've tried parts of it. I'm talking breath work. Maybe you've done some Wim Hof, some rebirthing, whatever methodology. There's many breathwork methodologies out there these days. What I did is I created my own methodology that combines Wim Hof breathing, rebirthing, and business breakthroughs. And it works with your inner millionaire. That's why I called this breathwork millionaire breathwork. Maybe you've done it already with me, which, oh my God, I would love to hear in my DMs. Send me a message if you have done one of my breath works and it had a massive breakthrough for you. What happens here is that you're directly communicating with your nervous system. And when I'm talking identity shifts, your identity really exists out of your belief system, your nervous system, how you show up in this world that goes beyond your mind. Because sometimes we think our thoughts are our identity, and that's simply not true. Our thoughts are something that is really present and that shows us where we're at right now, if we pay attention. But so many of these things are deeply rooted in our body, in our nervous system. And if you truly want to get to the root of how you've been showing up, how you've been behaving, then just journaling and meditation is often not enough. Or it takes a very long time to get there. Now, there's many methodologies and tools that you can use and work with, and maybe you have certain things that work for you. What works really well for me is breath work because it really gets me in the body, out of my mind so freaking fast. And I've worked with methodologies like Wim Hof and Rebirthing. And at some point I came across this incredibly powerful woman who taught me money breath work, really focused on breath work that helps you heal your money wounds. And this just made so much sense to me because over the years, doing a lot of different types of breath works, my mom actually has been a breathwork mentor since she was 24, which has been many decades by now. And what I learned from breath work was that a lot of people say, okay, you just breathe, and the facilitator is just guiding you through the breath, and your body will go somewhere and you don't know where and you cannot really influence it. And from the first moment I started doing this, I just felt bullshit. Like this is not true. You can definitely bring intention and clarity into those sessions. So when I found my mentor on money breath work and she was doing that, I was like, yes, this is it. This is what we need to be doing. Because when you do this type of breath work, and I'm working with a very specific method here, I call it breakthrough breath work. 25 to 40 minutes breathing, it depends on the theme that I bring in and how I'm guiding you through it and the music that I put behind it. This is where you go into a Teta brainwave-like state where you're open for change much faster. This happens within five to ten minutes that you are dropping there. And with meditation, it takes up to more than an hour. I don't know when you've done a full hour meditation for the last time, but then you just start to get into that state. And I simply do not have the time for that or the patience. I'm a little bit ADHD, I am very impatient. And meditation, like I do it sometimes, but it's hard for me to really stick with it. I prefer breath work over meditation. What happens here with this breath is that you are breathing rapidly and controlled, and it's like a hyperventilation technique. It shifts your blood chemistry quickly, and it creates this tintling lightheadedness, the felt sense of something shifting. You're deliberately overstimulating your sympathetic nervous system. On purpose, in a safe container, because that's how stored tension that's been sitting half activated in your body finally gets to move and it gets to complete itself instead of staying stuck there in your body waiting you down. When you're in this teta-like state, this is a place where the analytical critical part of your brain goes quiet. It's the same mechanism that hemnotherapy uses. It's why affirmations mentioned during the breath work land so much deeper into your body, into your system when you're rewiring your system. The same sentence when you're journaling on a random Tuesday morning just kind of feels nice and you agree with it, but then you forget about it, and a couple weeks later you write down the exact same thing without even realizing that you've been there before, and nothing has changed since then. This works. I've had moments coming out of a breathwork where I just couldn't speak for a moment because I felt the neuropathways in my brain rewiring, reconnecting, creating new associations. One of my clients, Demi, already had built a seven-finger business and she had the strategy she was doing already for 23 months, 120 to 180k cash months. And her goal was a 200k cash month, but she hold this belief, because for 23 months she didn't succeed, that it just wasn't possible for her. Well, that month we only had about eight days left, which eight days is actually a lot of time. You can do a lot in eight days. But she was at 175k. And with her current strategic strategy, she didn't see how she would make more within those days. So when we did the breath work, I invited her to go into that theme specifically and to see what came up. So we did that breath work for 35 minutes, and she came out a changed woman. She felt different. She had created this space for herself to really be in the transformation and to see what else is there, what else is living there in my belief system, where am I holding back? What needs to shift for me to allow myself to have these results? And she told me, okay, hey, I feel like something powerful and important shifted here. And I want to wait to give you a review before the end of the month. If I do hit this goal, I'm going to make a review for you, celebrating the 200,000 that we unlocked with this breathwork because I feel it's happening right now in this moment. And so she went on to do her thing. She had some realizations about strategy and shift that she wanted to do. And one day, before the end of the month, she sent me a message. It happened. I have gone through my seeming. So she had her first 200k cash month. And since then, she had many, many more. This is how you break beliefs. This is how you shift timelines. Another client of mine, Ace Lynn, had a skill and an audience, and she was doing great, and she was launching her masterminds to help photographers in the wedding industry to make big income and to change their business model. And she was launching her first ever mastermind, and she had been speaking about it for a month. So she started to feel like giving up, like hiding. And I'm sure we've all been there, right? Like a launch that hasn't completed yet, and you're like, oh, almost at the finish line, nobody came. What if I just cancel it and then it will be less embarrassing? Never do that. I have a breath work specifically on this that is about till the finish line in your launch, and it changes everything because you can renew your energy. The energy that you started with, the excitement that you started with. And that is what makes the final moments count. And especially in those final moments, it is so important that you don't give up because that's what most people decide. So Aislan had renewed energy, she kept showing up. She also implemented some strategies that helped her to make an easier close, and that resulted in 28,000 in sales before the launch was over. Her nervous system had rewired and refueled, and she was showing up differently. This work is so powerful. I have so many more of these testimonials and things that shifted, but one of the biggest things that shifts is your belief in yourself and how you feel. My business is called pleasure in selling because I want you to feel amazing as you're showing up in your business. And yes, strategy can do that because it gets you the results. But when you're implementing that strategy and if you're not covered, your be, your identity, the rich and regulated identity, then showing up and implementing those strategies before you have the results is not gonna feel great. So we do this work, we do this breath work, we do it preventive, we do it as you're showing up so you can hold yourself. Because the clients that come into my mastermind and that ask questions from a rich and regulated state, they ask better questions, they get better answers because of that, they collapse timelines because of that. When you're creating content and your energy is different, when you are being rich and regulated as you record something, that has a different effect on your audience. After this, if you're scrolling on your timeline, I want you to pay attention to that. Who in your timeline is feeling more rich and regulated and who is not? Probably you're following more the people who actually have more embodiment in rich and regulated. And I want you also to take a good look at your own content, to just scroll through your page and to see: am I embodying rich and regulated? Or not? And this is a tough conversation to have with yourself. I've had this conversation with myself. I call this also the zero self-bullshit policy, where when I see something, when I see, okay, actually, my energy is not good right now. What am I doing? Have I been getting eight hours of sleep? Am I eating healthy? Am I moving enough? This is all part of it. If you want to be rich and regulated, it goes beyond the number on your bank account. And it goes about your identity, your health, how you're showing up in this world, how you're carrying yourself, the standards that you hold for yourself. I talk about the wealthy leader identity. This is it. Choosing to be the wealthy leader does not mean that it's only about the money. It means that you're in leadership. You're leading yourself, you're leading others, you're being the inspiration, you're showing the F up. And that feels different. When someone enters the room who is being rich and regulated, the room shifts. And I want you to be that version of yourself. Can you promise me that? That you're gonna be the one rich and regulated. No more excuses, no more limiting beliefs. Be, do, have. Be that version of yourself so that you can do and take the right action so you can actually have the outcome. Because if you don't have that outcome right now, it's not because you need to push more, push harder. It's because you need to understand who you need to be and embody that version of yourself. And as you're embodying that version, you have to walk the talk to show up, to make the choices, not just short term, long term. Because you are a leader, and a leader has a vision and moves toward that vision and allows others to follow you as you move. Okay, that was really something that I wanted to share with you, and I hope you felt that. You're still feeling it. Maybe you want to come back to this episode a couple of times to really feel this because this is my transmission for you. And I want to leave you with some key takeaways. Be do have, not do have be. Who you are being comes before what you do, and what you have follows both. Two people can run the exact same strategy and get wildly different outcomes because the nervous system is also running it. It's a real variable that runs in the background. Some of my clients show up and implement the strategy, but then do it 30%, 40%, 70%. This can look like when you're doing a launch and you're showing up, but not really. And you know what I'm talking about. You're posting, but only when you need to. You're coming to get. You're not embodied in showing up in that way. That needs to shift. So this is where you actually get to implement the exact same strategy that you might have already implemented before, but from a different frequency. The most powerful tool that I can share with you is millionaire breathwork. It moves through your body, through the full stress cycle on purpose. It gives you this activation, a peak, a release. And this is really where you can shift your identity within just 35 minutes. The quiet critical mind is completely gone during the breathwork. And that is why when you hear things in this state, in this Tata-like brainwave state, you can shift much faster. This is where it lands and integrates. So maybe it's not that you need a better strategy to unlock your next level. Maybe it is that you need to become the version of you who can actually hold what that strategy requires. Being first, so that the doing gets easier, less resistance, less procrastination, and it just feels better. It feels more pleasurable, more sustainable. And that's when the having will follow, and you will have those exact results. So if you've ever wondered why your strategy isn't landing in the way that it should, sit with this. It might not just be the strategy. I want you to sit with this for a moment. Maybe you've been forcing a strategy, and yes, it's the right strategy for you. But your nervous system hasn't caught up yet on the level that you're trying to build. And that's exactly what rich and regulated is for. This month, I'm dedicating the theme of the Millionaire Breath Work Experience to Rich and Regulated. It is a 75-minute live experience on July 16th, where we work with your nervous system directly. Not just talking about regulation, but really practicing it, embodying it. So you can actually hold what you're building instead of gripping it or waiting for it to disappear. We all have our own story with being rich and regulated, whatever comes up in your life, and this breath work will activate what is inside of you and what needs to be seen there. I'm not just telling you what your stories are. You're gonna feel it. Your body is gonna communicate it with you. So I'll put the link in the show notes. If you are messaging me latest July 16th, because after that, this breathwork disappears as a single off breathwork. If you cannot join live, there's gonna be 30 days access to the replay. And if you are joining live and you do want to go deeper into this, because one-time breathing is powerful, but yeah, if you wanna go even deeper, then doing the same breath work over and over again gets you deeper results. This is really my invitation for you. If you want to go deeper in this theme, then this is also the work we do inside of Expense, my mastermind for coaches, healers, facilitators to build their empires that are legacy businesses. If you're curious about that, because we do the be and do there, send me a message on Instagram. I'm happy to chat. And right now, we still have some spots for the rich and regulated retreat, which is included in Expense. So if you join Xpend right now with a painful, you get that for free. Ask me about the details on Instagram. This retreat is a five-day experience in Tenerife in November, purely designed for your identity shift. The be do have. But let's start with that breathwork. Rich and regulated July 16th. I would love to see you there. Thanks for tuning in into another bolt expansion podcast episode. If this episode inspired you, then hit subscribe so you won't miss any of the upcoming episodes. Write a quick review and share it with one friend who really needs to hear this. And if you really felt a big shift, then share it on your Instagram stories and tag me with at Mdros. I would love to celebrate with you about your breakthroughs and it helps me reach more people with my work. See you next week for another bolt expansion episode.