#51 - 9 Things I'm Doubling Down On to Stay Irreplaceable in the AI Era (S4)

 In this episode, I share why I believe the AI era isn't something to fear—it's an invitation to lead differently. As information becomes more accessible, trust, embodiment, and genuine connection become your greatest competitive advantage. I walk you through the nine shifts I'm personally making in my business to stay deeply human while leveraging AI strategically, so I can create more impact without losing my voice. If you're ready to build a premium business that stands out because of who you are, not just what you produce, this conversation will show you where to focus next.

 
Key Takeaways
⚡ Why trust, perspective, and embodiment are becoming more valuable than information in the age of AI.

⚡ How I strategically use AI to amplify my leadership, streamline my business, and create more space for my unique voice—not replace it.

⚡ Why opinion-led content, podcasts, video, and storytelling create deeper connection than endless how-to content ever can.

⚡ How building a connected body of work and trust ecosystem naturally attracts premium clients instead of relying on constant content creation.

⚡ Why real relationships, in-person experiences, and transformational containers will become even more valuable as the online world becomes increasingly automated.

⚡ How nervous system regulation is the foundation for sustainable leadership, premium visibility, and expanding into your next level with confidence. 

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✨ Podcast to Premium Clients Masterclass
If this episode inspired you to start a podcast—or turn your existing podcast into a premium client pathway—I invite you to join my live Podcast to Premium Clients masterclass, where I'll show you exactly how to create a podcast that builds trust, authority, and premium sales.

DM me "PPC" on Instagram (@aimeedrost) or use the link in the show notes to join.

✨ If you enjoy the podcast, please leave a rating & review — it helps us reach more bold leaders like you. Don’t forget to subscribe so you never miss an episode. Thank you for being part of the Bold Expansion Movement!

Let’s Connect:
👉 Instagram: @aimeedrost | @millionairebreathwork
🌍 Website & Offers: pleasureinselling.com
👥 FB Group: facebook.com/groups/premiumsales

Transcript

SPEAKER_00 0:02

AI is changing the online business world rapidly. And I don't think the answer here is to either panic, to pretend nothing is happening, or to just start producing more and more low-quality content, because we technically can. I think the deeper question here is if information is becoming cheaper, then what is becoming more valuable? Because AI can create content, it can summarize information, it can help you move faster, it can support your workflow, and I love all of that. But if everybody has access to more information, more templates, more captions, more scripts, more how-to content, then the thing that makes your business powerful is not just how much you know anymore. It is how much people trust you. It's how clearly they can feel your perspective. It's whether they have spent enough time in your world to understand how you think, what you stand for, and why your work is different. In this episode, I want to talk about what I'm personally doubling down on in this AI era. Not because I'm trying to compete with AI, but because I know that this reality is the one we live in now. This is the era that we chose to be in. So we can either ignore it and get behind, or we can leverage it and separate ourselves from what everybody else is doing and making sure that you're devoted to the parts of your work that cannot be replicated. Welcome to the Bolt Expansion Podcast. You are here because you know your business is meant for more. I'm your host, Ame Dross, and this is where you'll learn how to make more money, create transformational offers, and step into your truth as a leader. Through premium strategy, identity work and my signature method, Millionaire Breathwork. Each week you'll get the strategy and the shift to expand your wealth, your impact, and your freedom. This is bold expansion. Are you ready? The first thing that I'm doing is I am using AI strategically, not reactively. I'm not interested in using AI to produce more noise. More content is not automatically better content. And I have been in this trap. Some of my mentors were using AI and it looked so effortless when they were doing it. And even though I know so much about messaging, people know me as a messaging queen, I know exactly how to speak to premium buyers in a way that they see your offer and they pay four or five figures because it makes sense to them and they're so happy that they pay you. And yet, even I, when AI introduced itself and when there were more GPTs and there were more tools and prompts to create really fast carousels, I went with it for a while as well. But I started to see the engagement drop and my enjoyment about creating this content dropped. And there has been something happening with ChatGPT at late 2025 where their whole system, their whole algorithm changed. And actually the content that was being produced was very low quality. And I started to pick up on that, but I also know that I got a little bit lazy at that time, and it took me a while to shift back towards I'm not gonna use ChatGPT anymore for this because it's not making sense. And I'm not saying don't use AI at all, because there are points where it is helpful, but it's more thinking about the different categories of content. And you need to train AI to know you, to know your tone of voice. And still, I don't just copy-paste post something. I always look at it to see, okay, is this me? Is this the truth? Is this how I want to present myself? Because your content is really important in how you show up and how people get to know you and your work and how they're choosing you. So I make sure to always have that last touch and to energetically put my signature on what I'm creating. So that's for content creation. Yes, I became faster. Now I know how to use it the right way, but also I still do quite some work myself. And I think the only reason that I can use ChatGPT or now Claude, which I will talk about in a second, is because I know what I'm doing. I have learned messaging, and this is quite a long journey. I've been doing this for five plus years, I've been teaching my clients this, and when you understand what messaging should be doing and how it should be focusing on desire, methods, how to be in someone's head, that's the real shift. We're gonna talk in other points a little bit more about content as well. Another thing that I'm using AI strategically for is support in the back end of the business. So I'm brainstorming, we're finding ideas, workflows, we're purposing, research, SOPs, centered operation procedures, and also just efficiency in general, just asking questions about tools that I'm using, how to find certain things in those tools, if some things are possible. So the goal here is not to replace my voice, the goal is to create more space for my voice. And AI can help me move faster, but I still need to decide what actually matters. So if you think you can throw your leadership overboard and just let AI do everything, you're wrong. Because if you want to be extraordinary in this industry, where everybody has access to AI these days, you need to find your competitive advantage. And AI is part of that. I would say actually, I would argue that AI, you cannot use it anymore because you're gonna get so behind on people in the industry that do use it. It's like crypto back in the days. Although not completely, because if you don't have crypto now, you can still do so many things in the industry. But in the online space, if you do not use AI, I predict in about five years from now, you're just not gonna be able to keep up anymore. It's just not gonna be possible. And maybe you will find team members who will use AI, leverage AI for you, but then you're still using it, right? The competitive advantage that AI is giving solopreneurs compared to big companies, even though big companies can also use AI, these days you don't need a whole team anymore. I still have my virtual assistants, and there are still some people that I hire in certain times, and I do have my own mentors, but you do not need to have a whole office filled with team members. AI is not here to replace my leadership, it's here to give me more room for it. So by using it strategically, you create that room. Another way that I'm leveraging AI is not just for myself and how I'm running my business, but I'm also leveraging it for my clients. Not just by showing them how I'm using it. What I'm gonna do that is gonna completely change the game for my clients is that I'm gonna create an AI bot that has all my knowledge so that they can have 24-7 support for me. This is something I'm building out in the next month, so that means that the time in which my clients will feel supported within the mastermind goes up. I don't even know how many percentage. Right now I'm answering questions, I'm showing up throughout the week. But of course, that is not 24-7. And with this tweak, with this tool that I'm gonna implement, it's gonna be such a game changer, and I'm gonna be so excited for my clients for when it's finally there because this is not a general ChatGPT conversation. This is an AI bot that is coded with everything that I teach, with all my modules, all my methods, all my ways of thinking. So it's not gonna be a generic ChatGPT conversation where the whole industry, everybody in the world, can ask the exact same question. And that's gonna be like I don't even know how to express that. So I cannot wait for this to finally launch and for my clients to benefit from this 24-7 support, which is insane that this is possible nowadays. Number two, I'm doubling down on perspective over generic how-to content. We already have so much how-to content. Anything anywhere. Mango. People can find tutorials for almost anything. What people are craving right now is not just information, they want interpretation. And they want to know what you think, what you believe, what you would do differently. This is so important right now. And of course, in some industries it's different than others because if you're in a relatively new industry, in a niche, a very tiny niche, or just your niche of your own, you do need some of the how-to content, and there is a place for that. And I would say everybody once in a while would benefit from actually showing that you know what you're talking about, but even inside of that how-to content, you can mix it up with opinionated content and belief shifts inside of that how-to content. Your lived experience, your philosophy, your standards, your stories-that is what makes your work yours. In a world full of answers, your perspective becomes your premium asset. This is why I care less about only teaching steps and more about sharing my perspective, because my perspective is what creates that true leadership. Even before AI, I was teaching about this as well, where how-to content is not what actually gets you to seal, especially for premium offers. What happens when you post only how-to content? And if that has been you need to mix up your content styles, if you're only posting how-to content, you're maybe getting people to like you and they are interested in what you share about, they get some tips from it, they get some value, but you'll end up getting these DMs that say, Oh my god, this was so valuable. And then whenever you're talking about a sales call or inviting people in or launching your offer, crickets. Or even if they do take that step, or if you invite them more boldly, more directly, they say, Oh no, I'm good. And this happens because when you give a lot of how-to content, they have plenty of things to do. They know what to do because you told them in the how-to content. You gave them all these steps, they're still working on that, they haven't fully completed them, and in between, there hasn't been a lot of belief shifting happening of why they actually would need to work with you on a deeper level or the deeper transformation that is available beyond the how-to content. And then someone else does talk about this and they see that, and within a few weeks they hire that person, even though they've been interacting with your how-to content for a couple of months. So, doubling down on perspective over generic how-to content. This is a big one, even before AI already, but it becomes more and more important, especially now because AI is simply changing the game here. How-to content is available for anyone at any time, and of course, there's still this benefit from okay, you actually know what the how-to should be about, the roadmap. There's of course your perspective we even into this, so don't completely let them go. But if this is your main way of content, you need to switch up your content strategy. Number three, I am proactively creating more voice and video-led content. Written content is powerful. I have many carousels, they shift a lot of beliefs, they're powerful, they get people in my DMs, but people need to hear you and they need to see you. Voice carries nuance, voice carries energy, long-form content carries intimacy. Now, let's talk a bit more about how the voice carries nuance or energy. I am currently on a dating app, and this dating app has the option to send voice notes. And this is something I always do just to get a sense of someone's energy. Now, finding your mentor, your coach, your healer is not that different. Because when I'm choosing my mentor, I want to know how their energy is. I want to feel them. And you cannot do that just through text alone, you cannot do that just through a carousel with a tone of voice that might have been altered by AI. And this is the real thing here because nowadays it becomes relatively easy to copy someone's voice, to show that on a carousel or however people are showing up in content. But if you are making videos, podcasting, being more present on camera, they really get a sense of who you are. One of the styles that I've been experimenting with is yapping videos. It's a short form video of one to three minutes where you're just yapping into the camera, and that already does a lot for your audience to really get to know you, to get to feel you. It's a great entry point, especially for new people in your world, and it rapidly makes them know and trust you. But then long form content carries intimacy, and this really matters because sometimes you hear people, oh my god, this person, this stranger landed into my world and they convert it into a premium offer, four or five figures within days. And you might be thinking, like, how the heck does that even happen? It happens to me more than you would think, and that's because I have created long-form content. It's not that someone lands on your profile, watches this one or two minute yapping video, and decides you are it. What happens if somebody is ready within seven days to join your offer is that they got into your rabbit hole. They got curious, they followed the flow, and that means that somewhere along the way of the path that you created for them, there was long form available. And an amazing place to do that, to create that for people to really binge your stuff is to have a podcast. Now, this can be a podcast like this one that I have, just voice. It can also be one with video. I personally chose to just do voice because for me it's much easier to record without the pressure of also making sense on camera. But yeah, I think it would benefit to see my face more. But then I'm compensating with the yapping videos I'm creating, with the masterclasses I'm doing. So I'm making sure that in my ecosystem you can really feel me, you can feel my energy. I think one of the biggest mistakes people will make in the AI era is becoming more polished but less felt. It's really about them understanding who you are and that you are the right person for them. Number four, I'm building a body of work, not random content. This is something that when people hire me, when they start working with me, especially in the expand mastermind, where I really go deep with my clients. This is the home base I created for coaches, healers, and facilitators to build their business, to build their premium expansion model. And what we're doing here is I don't want disconnected pieces of content floating around with no pathway. There's so many people out there, maybe you included, who are doing the post and pray strategy. You heard you need to show up every day, AI made it possible, or you're not even leveraging AI for it and you're resenting social media because you quote unquote need to show up every day, and your content is not making sense together. You're just talking about what happened that day, or maybe you do have a document somewhere where you're taking some notes on categories or themes that you do want to talk about. But I want people to really come into my ecosystem and to find a world there, to go deeper with me, to know exactly where they need to go, and for me to give them a clear pathway towards the transformation they desire. This means my podcasts, my emails, my videos, masterclasses, offers, retreats, programs, they are all connected. The more someone consumes, the more they should understand my work and not feel more confused. Because random content creates attention, if you do it right, and a body of work creates trust. So I want people to be able to fall into this rabbit hole, not to see just one post and think cute, because I'm not a one-hit wonder. I'm here for the long run. I've built an ecosystem in my business that will help you transform. Some of my free content is so freaking valuable that I send it to my clients. My podcast goes so deep. If you would just binge everything on here, you could make such a big shift in your business. You could make so much money from it, you could make so much impact from it, you could become more of you through listening to this podcast, and you don't even need to pay for it. And I'm building that, I'm creating that with so much intention, with so much love, and I'm still seeding very intentionally invitations to go even deeper with me. Because there's even more. We go so much deeper when I actually present you this whole roadmap. In the podcast, I'm talking about themes and in my emails and in content. I'm talking about themes that are a bit more focused on belief shifting, opinions. But in the deeper work, in the programs, in my workshops, in my pro group programs, in the mastermind, we really go deep in the strategy, step by step, but also still the mindset around it. For instance, with Xpend, there's this roadmap with three pillars, and these three pillars are connected as the through line through my whole business. It starts with premium positioning. If you've been in my world for a while, you know that I really vouch by the premium business model and how a premium offer should be the foundation of everything that you build in your business. Because it just creates that body of work. It makes it so much easier to show up in your content, in your delivery, for people to actually know what your body of work is about. So that's the first thing that I work on in Xpend with my clients to really focus on having that foundation. Because when you have a clear premium offer in place, then communicating about that, communicating about your body of work becomes so much easier. And you're not just creating random content anymore. The second pillar is magnetic sales, and this is where I take my clients from random sales or short-term sales towards building this whole ecosystem, building a premium buyer path that makes bango that creates an obvious yes for your dream clients, so that when they land into your world, they know exactly where to go. It's more like having an IKEA store experience where you're walking this path, and there's only one way you can walk through it. Of course, there's a few side places, but you will always end at the same point. Compared to going into a supermarket getting completely overwhelmed by the 20 different brands just for one type of chocolate. Am I right? I honestly avoid supermarkets whenever I can. I think I go twice a month maximum because I really do not enjoy that experience. And by building a body of work, you create such an intentional experience in your world for people to come into your world, to have this experience, to go deeper, and to understand when and why they need to hire you. My third pillar is about skill with soul, which is actually quite connected to the theme of this podcast episode because AI and the age that we are in right now, it asks us to have conversations about how do we skill with soul. How do we skill, first and foremost, but then also how do we do it without losing our authenticity? So for me to come up with my content, it's very connected to these pillars. There's a few more things in it. I'm not gonna go too deep into that today, but this is really what helps you build a body of work instead of just random content left and right that burns you out, that only has the post and prey strategy. Number five, I'm treating my podcast as a trust ecosystem. Short form content is amazing for discovery, and you need it, and you need to understand the different layers of content where you're speaking to new people coming into your world, those who are in your world but are not sold yet, and those who are already sold and they just need to see your offer. But short form content, when it's for discovery, it's great, but it usually does not give people enough time with you. So it's the introduction, and then you wanna like when you have them hooked, you want to keep them and you want to have them enter this world that we just talked about. The podcast really lets people hear how you think, how you hold complexity, how you choose to lead. I don't know if this is your first episode with me or that you have been around for a while. This is, I think it's episode 51. So if you've binged a lot of them, you probably have a good sense of who I am and how I can support you. And maybe you've already put me on your vision board, or maybe we've had conversations in the DMs and you're at the point of jumping into expense. Premium buyers often need more than one reel or one post before they feel ready to buy. It's a big decision. Your podcast can become the place where strangers become believers and believers become buyers. A podcast is not just a content platform, it's really a trust engine. And this is why I'm so obsessed with podcasting right now, because people don't just need another tip from you. They need time with you. And when they can binge with you when you have this long form place, because even if you do Instagram lives or if you create different places where you have content and Maybe even longer content. That's great. But you're still competing with that algorithm. But once they are hooked on you in your podcast, they subscribe. And if you are hooked on me and you're not subscribed, let this be the reminder that you can subscribe, that you can leave a review. I really appreciate it. I put a lot of effort into creating this podcast for you. And if you are subscribed, then you've probably noticed this that on every Tuesday I post a new episode and you get a notification and that invites you to listen. So this is what we're creating. Number six, I am prioritizing real connection with my audience. Some of you are already focused on personal branding, which I love for you. I am creating my personal brand as well. It is super important to have certain aesthetics, to have certain pillars in your content to be talking about, to understand where you're leading your clients. But being recognized in your personal brand is not the same as trust. I don't just want people to know my name. I want them to feel connected to my work. I want you to feel connected to my work. And that means including more storytelling, more honest perspectives, more relational content, more spaces where people can actually interact. It also means that I'm interacting with my audience. I'm still managing my own DMs. I'm still in there. My VA supports me with certain things in there. But if you're speaking with someone and you have a conversation, it is me. I'm talking with you. Sometimes even with voice notes. And of course, I'm very intentional with my time that I spend there. And I have a clear boundary of what I do and what I don't do in the DMs, it's not a place for free coaching. I show up with clarity on where I'm leading the conversation. When you land on my profile, I send you a welcome message. And from there, if you are up for a conversation, we're gonna chat a little bit. I love knowing who's in my audience, who you are, what your goals are, who you're serving. But also, I love sending you into the right direction. So when I'm talking with you, if you haven't talked with me on Instagram yet, please talk back. I love that. But also I will send you some free resources, some low price resources that will really help you with the next step in your business. And with doing that, you also get a feel of who I am and how you can leverage being in my space instead of just becoming another follower. Because I really want you to win, and that means that I'm here to support you. So if there's anything that you do need support with, or if you're thinking about hiring me and you're wondering, is Xpend the right place for me? Is there another offer, the premium breakthrough course? I have many resources for you, free and paid, and I'm very happy to point you in the right direction. Another thing that I do whenever people sign up for my free or paid events is that I check in with you. I send you a message because I'm making this for you. So of course I can ask with ChatGPT what needs to be in there. I might do that as well to get some perspectives, but I also look at what do I already know, what is my embodiment here, what is authentic to share about for me, and I talk with my audience. Whoever signed up, I'm probably asking them, hey, what are you hoping to learn here? And that gives me inspiration as well on what I want to riff about, what I want to share about. So yeah, I create intentional touch points with people that are actively enjoying my community, who are actively showing up. It does not mean that I'm gonna cold DM people that's not my vibe. But yeah, I am here for interaction. And I don't think the next era with AI is just gonna be about bigger brands, I think it's about deeper relationships. Number seven, I'm creating more in-person experiences. So this is something that I've been experimenting with since I would say two years ago. It started mostly in Bali, a little bit before, but in Bali I was doing bi-weekly millionaire breathwork sessions, and I really loved it. It introduced me to amazing people, I got a bunch of clients from it, and it was just something that I really enjoyed facilitating as well. Because for me, hosting these breathwork events, oh my god, there's so much power that is released in the room. I'm doing a lot of these breathwork experiences also online, and there's a different power in that. It's not really something you can compare because being in your own home, in your own space, in your safe zone, and then doing an online breathwork can be very powerful as well. But being in the room with like-minded people working on similar expansion themes in their lives, that is also a very powerful experience. And now, this is something you don't want to do every day, and the ones that you are doing in your safety of your own home, you could. So there's a lot of differences here. In-person experiences are really an experience, something that AI cannot compete with. There is something that happens in a room that just cannot be replicated by a feed, a bot, a PDF. I'm also leaning more into retreats, live spaces, in-person work, embodied experiences. As a participant, I'm showing up in these spaces with my mentors. I'm choosing mentors who do live-in-person experiences. I am going to live-in-person experiences. I traveled to the US about seven months ago to be at Freedom Clean Live. One of my mentors was hosting this yearly experience, and it was my first time ever being in the US. It was quite stretchy to go by myself and to not know anybody per se, a few people from online masterminds, and it was so expensive. And I'm not talking, it was also quite pricey, but expansive, as in expanding. It expanded my being to be in that room, to learn from the top of the industry, to challenge myself, to see myself walking in the same room, having this VIP ticket, being fully immersed in this experience. And because of all these experiences and knowing what AI is doing and how we can actually leverage it instead of compete with it, I also decided to integrate more in-person events and retreats. The one thing that I'm most excited about is the rich and regulated retreat happening in November that is part of the magnetic mastermind. This just feels so aligned because honestly, my clients are insane. I love them, I'm inspired by them, and I really enjoy meeting them. I have been meeting clients all around the world whenever I was traveling. Some of them were already friends before they hired me, but with this mastermind, I decided to integrate a yearly retreat. So everybody who joins the 12-month experience, they get to join the virtue-regulated retreat for free. A five-day experience, which I am so excited to be giving this to my clients on top of everything else. They get in a whole year experience of expense. The more automated the online world becomes, the more sacred real human experiences become. People don't just want to learn from you, they want to be in the fields, they want to be in the room, they want to experience the transformation, not just understand it intellectually. And that is really what we're doing with these in-person events. I'm not saying do only in-person because I love online spaces. I love how you can feel supported throughout the whole year, how it can be a light thing to deliver for a premium delivery quality. I love AI. Really not against any of this. I love social media. The fact that it exists and that we are in this time, in this era, alive where we can leverage social media, how we can reach hundreds, thousands, hundreds of thousands, millions of people just through showing up online. To me, that's still insane. But I do love a good in-person experience, and so why not both? Number eight, I'm focused on deeper transformation, not more information. People are already overwhelmed by information, they do not need another free PDF that leads nowhere. What they do need is clarity, support, guidance, accountability, integration. And this is especially true for premium buyers. They are not just buying content, they're buying transformation. The work that actually moves people, hold people, help them become someone new, a new identity. Information gives people something to consume, and transformation gives them somewhere to become. So this is why I'm less interested in creating more random resources and more interested in creating containers where people are actually seen, helped, and moved. And this does not mean that I do not create free PDFs. Let's be clear about that. I have a few really good ones. I call them mini magnets. There's a whole training inside of Expand where I'm teaching my clients how to do the same, but I'm not creating them out of thin air. I'm creating them fitted to my premium offer, to the core transformation, to the offer that I'm selling in that moment. So it's already leading somewhere. Otherwise, it's just a waste of time and information and space on the internet. If you're just creating something random for the sake of it, let's lead your people somewhere. Something I'm realizing more and more is how we don't just need more inner leadership, we need actual true leadership. People that dare to go first, that trust themselves, that are willing to be the ones walking first. And that's what entrepreneurship is also really about. I'm anchoring everything I'm doing in nervous system regulation. This is the deepest one, and I would absolutely make this a priority. Not as number nine, but integrate it in your business, in your life, having tools that when you need more regulation, that you have them. Because AI can help you produce and organize, research, execute, but it cannot embody leadership for you. It cannot regulate your nervous system, it cannot help you hold more visibility, intimacy, money, responsibility, or success in your body. The leaders who thrive won't just be the ones who can produce more, they'll be the ones who can hold more. I believe that the future with AI will not only reward speed, it will reward capacity. Because if your nervous system is constantly in survival, more tools will not save you. More content will not save you. More visibility will not save you. The real edge here is about being able to hold the level that you're calling in, to hold it before it's there so it can manifest. There is something that happens in your nervous system when you are actually regulated. And I'm not talking about being regulated 100% of the time, but I'm talking about having it as your baseline. I've been through a very severe burnout. I've really had conversations with my nervous system, understanding how she thrives, how she survives. There are so many people who think at certain points that they're thriving, but they just found neutral because their whole life they've been in surviving. And maybe there's no real big threat. Maybe there's no bear standing in our room trying to eat us. But we are in a society where we're constantly being pushed into survival energy. So the real flex here, the true leadership here, is to have a regulated nervous system because this has a ripple effect in all the other points. How you show up in your yapping videos, people can see, they can see your nervous system. And maybe after today you want to pay attention on social media when you're looking at people, the difference between someone who is regulated and someone who is clearly not. Someone who has stress about showing up in their videos, on their podcasts, you can hear it. Versus someone who is relaxed. And there's even a difference between someone who's excited, which I'm not against the energy of excitement. I think it's cool, but there is a very thin line between excitement and fear. And I used to talk about this from the other way, how fear is so related to excitement. And yes, that's true. And it there's a very strong connection there. But a regulated nervous system is not per se hyped, it's not per se activated very strongly, it is more neutral, it is more relaxed. So this is an energy to play with. Like when you're creating content, and this is something one of my mentors also showed me to get back to every time you start yapping on a video, to put one hand on your heart, take a deep breath in, take a breath out. You already show up so differently. And this is just one little trick that you can integrate. Another one is to do a heart coherence breath, which is six seconds in through the nose and six seconds out, which will connect the rhythm of your breathing to the rhythm of your heart and will automatically make you feel more relaxed. And if you are in a very stressed phase in your life right now, maybe you're in a launch, maybe there's things happening in your personal life. This is a really cool trick where I would set an alarm, depending on how much you need it right now, maybe every hour, maybe three times a day, where you just pause and do the heart coherence breath for three minutes and see how your system drops. I'm not just talking about slowing down constantly and being neutral. I'm talking about stretching your comfort zone with intention. So that means also sometimes feeling that stress and upregulating yourself, not only down-regulating, because that's where expansion happens. This is why I love the millionaire breathwork method so much that I've created, which has different types of breath: five-minute daily breath works, 15-minute shift breath works, but then also the bigger ones, 25 to 45 minutes, where you really activate your system in a way that you overstress it almost. And by doing that, you change your system, your internal system. By doing the breakthrough breath, which is a longer one, 25 to 45 minutes, you drop in a theta-like brainwave state, and that's where you can change your belief system, where you're more receptive towards change. So this is where identity shifts also come in. And there's a lot of episodes here on this podcast that go about that. I think the one before this, even is about be do have, and I talk more about this there. But to me, all the strategy, all the things you're doing in your business, it always starts with be, which is the identity, then the do. How are you actually taking action? And the have, the results that you want to have come to you when you do the be and the do. So these nine shifts, number nine, I'm anchoring everything in nervous system regulation, is actually the most important one. Because when you operate from a regulated state, the other points become even easier. You're more connected to your intuition, to your truth, how you're showing up. So this is where AI cannot compete with you simply because true embodiment is something you cannot fake. And this becomes more and more important as more people who are dysregulated will start to hide behind automations and AI. And the real advantage is here to be regulated and to leverage AI. Because then AI will actually amplify your embodiment, amplify your leadership, amplify your impact in this world. So this is the bigger conversation for me. Yes, AI is changing the industry. In two, three years from now, everything will be completely different. Yes, this is such a powerful tool. There are so many tools with AI that are really game changers. And yes, we should learn how to use them. Probably not all of them, because that will stress you out, but some of them, the really important ones, yes, you should learn them. I don't believe that the future belongs to the people who simply produce the most content. I believe the future belongs to the people who build the most trust. And I've mentioned it a couple of times in these shifts that I shared with you, but one of the biggest ways that I'm building that trust right now is through long-form content, especially podcasting. So if this conversation is landing for you and you've been feeling the pool to either start a podcast or make your existing podcast more strategic, I want to invite you into my live masterclass, Podcast to Premium Clients, happening on July 28th. This is requested by my expand mastermind clients, and I've decided to open up a few spots for guest passes because this is something I know a lot of you are talking about. A lot of you are thought leaders, you have a lot to share, you have a body of work, maybe it's not as defined yet, but a podcast is also a process where that evolves. So if you've been thinking about launching a podcast or you have been trying to for a long time without actually taking those steps, or you have one, but it's not really moving the needle in sales, then inside of this podcast masterclass, I'm gonna show you how to use your podcast as more than a place to publish random episodes. Your podcast can become one of the most powerful places in your business for your soulmate clients to spend time with your voice, your perspective, your method, and your world. Not just to casually consume your content, but to actively move towards working with you. Inside Podcast to Premium Clients, I'm gonna show you how to turn your new or existing podcast into a premium client pathway. So strangers can binge your world, trust your methods, and move towards working with you so freaking fast that you're like, what the F actually happened here. We're gonna talk about how I've signed multiple clients within seven days from my podcast, even though they were complete strangers before finding me, and what made those episodes convert without me chasing, performing, or pitching non-stop. I'll show you what episodes to create so premium buyers listen, trust, and buy, including the podcast flavor that build authority, desire, connection, and readiness. Because your podcast should not just be another place where you give a lot of things away for free and hope people magically connect the dots and end up in your DMs, even though you know that hasn't been happening lately. It should really be built around helping people understand why your work matters, why your method is different, and why now is the moment to go deeper. We'll also cover how to sell naturally inside your episodes so that your podcast doesn't become another free content machine. And we'll talk about how to make podcasting take way less time with my workflows, batching, repurposing, delegating, and yeah, just a backend that doesn't really eat your life. Plus, I'm gonna walk you through the back ends, the guest strategy, the scripts, the workflows, and simple systems that make your podcast feel sustainable instead of like another full-time job. And I'll also show how my virtual assistant is supporting me with my podcast so it even takes me less time. So if you've been wanting to start a podcast or you already have one, but it's not yet creating premium clients, come and join us inside of the podcast to premium clients. July 28th. This is the only chance you can join. I'm probably not gonna make this something that is available outside of expand after this. The link is in the show notes, or you can send me a DM on Instagram saying PPC. And I would love to have that conversation with you. I would love to hear what type of podcast you're thinking about creating. This is right now in the early bird for 33 euros. And after the 24th Friday, it goes up to 33 euros. So this is really the time to jump in because if you would only sign one more premium client through your podcast, it would actually lead to multiple premium clients. It's a no-brainer. Thanks for tuning in into another bolt expansion podcast episode. If this episode inspired you, then hit subscribe so you won't miss any of the upcoming episodes. Write a quick review and share it with one friend who really needs to hear this. And if you really felt a big shift, then share it on your Instagram stories and tag me with at MDrost. I would love to celebrate with you about your breakthroughs and it helps me reach more people with my work. See you next week for another bolt expansion episode.