#52 - How Do You Build a Funnel That Feels Authentic — Not Pressured or Performative? With Alex (S4)

When you've built the pathway, written the pages, mapped out every step — and your soul still says no — that's not resistance. That's wisdom asking for a better framework. In this power coaching episode, Aimée coaches Alex, a Taoist yoga teacher, Qigong teacher, and psychic medium, through the exact moment her funnel was complete but she couldn't launch it. What unfolds is a masterclass in building a premium buyer pathway that actually matches the depth of your work — without borrowing a structure that was never built for your body, your clients, or the way you lead. 

 
Key Takeaways
⚡ A funnel is not a manipulation tool — it's a nurturing pathway that creates intentional touch points, shifting beliefs and building trust until a "yes" feels inevitable, not forced.

⚡ Pain is not the only thing that sells — desire, possibility, and the next evolution of who your client is becoming are equally powerful, and far more aligned with how premium buyers actually move.

⚡ Safety is not separate from strategy — especially in deep transformational work, the pathway into your offer needs to feel as thoughtful and held as the offer itself.

⚡ You don't need to start from scratch — what you need is clarity on your core premium offer, and a connected ecosystem that leads your soulmate client home to it.

About Alex
Alex is a Taoist yoga teacher, Qigong teacher, and psychic medium with over 12 years of experience supporting clients online. Originally an occupational therapist specialising in mental health and chronic pain, she healed herself through Taoism and discovered her gifts as a psychic medium. Find her on Instagram. 

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✨ If you enjoy the podcast, please leave a rating & review — it helps us reach more bold leaders like you. Don’t forget to subscribe so you never miss an episode. Thank you for being part of the Bold Expansion Movement!

✨ If you enjoy the podcast, please leave a rating & review — it helps us reach more bold leaders like you. Don’t forget to subscribe so you never miss an episode. Thank you for being part of the Bold Expansion Movement!

Let’s Connect:
👉 Instagram: @aimeedrost | @millionairebreathwork
🌍 Website & Offers: pleasureinselling.com
👥 FB Group: facebook.com/groups/premiumsales

Transcript

SPEAKER_00 0:00

Have you ever built a funnel, written the emails, mapped out the whole pathway, and then just not launched it? Not because you didn't know what to do, but because something in your body went, Nope, this does not feel good to me. Or maybe you have just been thinking about creating a funnel because everybody has one. But where do you start? And then all the resistance comes up. In today's episode, you will hear me coach Alex, a Taoist yoga teacher, Qigong teacher, and psychic medium, through this exact edge. She's been doing deep transformational work for over a decade. Her clients stay with her for years. There's a lot of depth in how she shows up, how she carries herself, the results from her clients are there. So, why did creating a simple sales pathway, aka a funnel, feel so confrontating? This is what we're unpacking today in the episode. Let's get into it. Welcome to the Bolt Expansion Podcast. You are here because you know your business is meant for more. I'm your host, Ame Drost, and this is where you'll learn how to make more money, create transformational offers, and step into your truth as a leader. True premium strategy, identity work, and my signature method, Millionaire Breath Work. Each week you'll get the strategy and the shifts to expand your wealth, your impact, and your freedom. This is Bold Expansion. Are you ready? Hello Alex. So good to have you here for a power coaching episode. I would love for you to shortly introduce yourself for my audience. Who are you? Who do you serve? Tell me everything.

SPEAKER_01 1:36

My name's Alex, and I am a Taoist yoga teacher, Qigong teacher, and people call me a spiritual medium or a psychic medium. And I didn't choose that path to begin with. So I was originally an occupational therapist working in mental health and working with people who have chronic pain. And then healing myself from chronic pain developed this deep path into Taoism, which is a Chinese spiritual or philosophic practice and a way to heal ourselves. And then later I found out that I'm a psychic medium.

unknown 2:14

Yeah.

SPEAKER_00 2:14

Amazing. And what is your question that you came here with today?

SPEAKER_01 2:19

Yeah, so I have been in the game, can we say, online, helping people, healing people, doing workshops for 12 years now. And this the online world has changed a lot since I started. And now funnel seems to be a thing that you're supposed to have. For a long time I refused. And this year I jumped into it and I started to create it. But my question is: how do I create a funnel that feels authentic and doesn't feel pushy and salesy, and doesn't risk to push my clients away? Because what I do is not, I'm not selling shoes or a product, I'm selling my services to sensitive women. So this is my dilemma. How do I build something that can lead people to the right place without pushing them?

SPEAKER_00 3:14

Yeah, that's a beautiful question. And it also already shows me a little bit what type of teachers you've had until now. So I would love to hear a bit more about what is your definition of a funnel? What do you mean when you talk about a funnel?

SPEAKER_01 3:27

Yeah, so for a long time I wasn't really also sure about what that is. But now I'm saying to my subconscious, it's a way. But basically, what I'm creating is lead magnet, I learned it's called, leading people to something that they get for free. That lead magnet then jumps them into a sales page that they get some like a really good high-quality product for a lower price. And then when they say yes to that, they will get an opt-in for my prime, like the best thing that I can give people in a short amount of time. That is my funnel that will then lead them into also a hub where they can get different free things. I have my own app, and in that app, they have a free tutorial where they can go through things. Yeah.

SPEAKER_00 4:22

Beautiful. And when you say I just started looking at this, I can see that you've learned a lot of new vocabulary. Am I right?

SPEAKER_01 4:29

It's very new, all these words. I remember the first time I started all this, my brain was exploding with O2O and CTA, and I was like, what is all this? Because when I started, it was all new Facebook and Instagram. I would just post a picture, and 25 people came to my classes. I had huge success. I've had yoga classes with hundreds of people, and now I post something, and the people that are following me they don't even see it.

SPEAKER_00 4:57

Yeah.

SPEAKER_01 4:57

So my dilemma is okay, the world has changed. I have to adapt or get a regular job, right? And I want to adapt and grow, but it's definitely a new world for me, this online thing. Yeah.

SPEAKER_00 5:08

Yeah. And a lot of things did change because a decade ago there was not so much noise on the internet, and the algorithm could actually work in your favor. It still can, but you need to learn how. And it's also that there's just so much other noise. So, how are you actually gonna stand out? And I can see that you have a very bright, energetic presence, which will help you a lot. But when there's a lot of other noise out there, you also need a strong hook and really being there in a place that people are like, Okay, this is actually something that stands out from the crowd. Because in a split second, in the first three seconds, they might not have the chance to actually feel your energy. Whereas before, if they saw a video, they were like, Oh my god, there's someone posting a video, and that was exciting, and that's not the case anymore. So I love the mindset that you're bringing of I need to adapt to what is happening. Because for me, there's a lot of people who resent social media for those reasons, but actually, how incredible that social media exists and that we have this opportunity to stand on a stage and to reach all these people, and we just need to learn how, and that's a skill. So I'm super happy that you're developing that skill. Then there's all these terms and terminology, and what you're describing, yes, that's a funnel. But what I'm curious about is before you started to go into these words and really building a funnel, because it sounds like probably at some point you invested in someone that showed you exactly how to build this specific funnel. Am I right?

SPEAKER_01 6:32

Yeah, I did that three weeks ago. Until that point, she advised me not to do it because I had a basic way that people come to me, that I use it organically. I've called, I've been told that's what I've been doing. So I've been doing that and it works, but it's like random. And at one point it's growing. What I'm doing is growing very fast, and I can't follow with the old plan. So I do need some sort of structure that can help me out so I'm I don't burn out with the amount of people that are coming in now in a different way. Yeah.

SPEAKER_00 7:13

Okay, so this sounds like you're having a good problem that there's actually a lot of people coming in. Can you take me a little bit through that? What does it look like? And you mentioned that your mentor or the person that you invested in, they said that three weeks ago. Either you made the decision three weeks ago or they said three weeks ago it was time to turn up the funnel. Can you elaborate on that?

SPEAKER_01 7:32

Yeah, so the thing is that three weeks ago I kind of how can I explain it? I realized that I do have a system, and then she was like, let's take that system and make a funnel out of that instead of making it random. Because in a funnel, I would be able to create leads and count people how many that come in and be a little bit more systematic about it. And she was like, if I create a system from the structure, then other people can in the future help me so I can hire someone or a VA or stuff like this. Where before, so my steps before would be I do something called shadow readings. They are a 10-minute audio where basically I tap into the person with my psychic abilities and I channel the shadow that is blocking them or triggering their nervous system. It can be past life, ancestral, can be trauma, and I help them to identify it, clear it out, and activate more power. And people experience huge shift from 10-minute audio files. So that was my only thing, nothing else. After 10 people, I can't do any more audios. So I then automated a part of that. So I made I channeled some audios that you can then buy and you can do those, and then after that, you can then get your can I say your personal audio. It's I can reach more people without burning out.

SPEAKER_00 9:00

Yeah, which is very important. Very happy you're taking these steps and you're doing the right things. But what I'm noticing is it feels heavy for you, probably because of how it's being explained to you and how the funnel is yeah, like how the funnel is presented, which is more it sounds like you mentioned she, so it's a woman, but it sounds like it's someone who is probably more rigid than you have been until now, and not just a little bit, because I would probably tell you quite similar things, but in different words, and with I don't know what her support is that she offers, but with different, a different view around it. And I think that is so important when you're implementing strategy because there's a lot of business coaches teaching exactly the same thing, but just explaining it differently. And that sounds super simple. Okay, it doesn't matter who I hire, but actually it does because how the words are landing with you and how that person is able to then understand and see you and see that you are actually struggling with the words that she is using, that means that it's not 100% a fit because you're losing energy, you're leaking your energy around the terminology. And if you already dumb it down, you had a funnel, you already had a funnel. It was just not so sophisticated because you were still trading your hours for time. Yeah. And a funnel is basically okay, where are people coming into my world? And then what happens in that point? And then there is a nurturing journey, and that nurturing journey, you can call it a funnel, but you can also call it a nurturing journey where you're just hanging out with them and you're making sure they hear the right things so that they are ready for the next step in your funnel or in your path. I call it the premium buyer path because I teach my clients premium offers. I know you're also in that range, and I create this intentional pathway for my audience, for my people to walk through that so that it becomes a no-brainer, yes. And then you also remove the energy because I noticed also you were sharing about funnels. I have to create this so that I can trick them to take the next step with me and come to the next thing, and then it becomes salesy because it's about convincing and it's about how many people can I trick in taking the next step with me? But you can do exactly the same thing and then understand that actually you're not tricking anyone, you are creating points, touch points for them to walk that path. You're inviting them to step into your world, just as you were doing before with those calls, but now you're actually creating more pathways so that more people can find you. Does that already sound a little bit lighter to you?

SPEAKER_01 11:32

Yeah, and I do feel that's the energy behind it. But then when I like when I created all the steps, it's basically it's done. Then I was just like not, then I didn't do the last step, which is put it out in the world. So the funnel is created, but my soul was like, nope. Something is not aligned, something is not clean, or something is more like you say, trigging or salesy, or something where something in me is just like no, yeah. And I think it's also a process, maybe what I'm doing is something I learned in a temple in a mountain, and I've gone through many processes with trying to take something so pure and bring it here. It took me, it's like I came home from there seven years ago, and it's taken me a long time. Like, how to bring this pure practice into a society without breaking my connection with my master, and then also being authentic here is a whole thing because people will see. I feel like people will see it, and they will think I'm very similar to what you will find, like a coach or a healer or a medium, and it's not that. So it's it is about language a lot. It's just something in me, it's just can I do that? I don't know how to explain it, but it's just it feels off.

SPEAKER_00 13:01

Yeah, so this could be two things. It could be you actually having beliefs that are blocking you, where you're like, okay, this is not good, this is wrong, I cannot charge money for this, I don't want to skill.

SPEAKER_01 13:12

It could be part of that, it could be yeah, no, that doesn't, it's more about I love earning money what I do, but is this the way? Is that the way I love like when I do a training or people pay me to heal themselves? Is no-brainer, but if they pay, yeah, maybe it's that if they pay something where I'm not there, I think that's the feeling that I'm like, but then I don't know what happens to them. No the power of what I do. Is that actually something that we can I say, like spiritual people, is that actually something we can do? Is that it's something more deeper like that? It's okay. Let's say you bought those audios that I channeled, and let's say you have a huge reaction to that, and we don't know each other. That for me doesn't feel authentic.

SPEAKER_00 15:13

What about that? It's not authentic.

SPEAKER_01 15:16

It's then I feel like I sold you something, then I gave you a lot because I'm not uh woof like fluffy, it's very deep, and I didn't take the responsibility, right? So I gave you something, I gave you all the responsibility. Maybe you don't even know what you bought, and now you're sitting there with all kinds of things happening to you, and the only thing you can reach me through is something online, and you don't have a personal relationship yet. Yeah, it's something more like that. I feel so a part of me don't want people to buy it. Yeah, I want them to know me, right?

SPEAKER_00 15:52

I think there's two parts on this. There's one the belief that you need to be in the room to actually give an ethical transformation, yeah, yeah, and that's just a belief, yeah. So we can talk about that, and then the other part is messaging, and that's like how are you talking to someone and how are you explaining what your offer is about? Because you can create the funnel, and for me, a funnel is more the whole business model because you don't just make one funnel. For me, I start with a premium offer, and everything else leads to that premium offer, and those are all separate funnels, they can be like someone can walk through the whole funnel, someone can skip steps, and you just really design an ecosystem that works in a way that it serves your audience best, it serves the person that's meant to be in your ecosystem best because they might start with a free thing or a seven euro thing or a 500 euro thing, but in the end, if they want to take the next step, there's always an invitation to go to a better place for deeper support. Not everybody needs to be in the room, not everybody needs to be in the bigger offer, not everybody desires that, not everybody's a match for you. So it's also just giving them this taster of what it's like to be in your world. So as you're building your funnel, that's one part to have the different offers, but each offer needs its own messaging. So if you're positioning a free masterclass, it needs to be really clear what that container is, what is promised within it, what is not, so that if they are there, they know exactly this is what I'm getting. And they're not having expectations to get the exact same treatment as they would get with a premium offer. Because that's not realistic. But if you don't set those boundaries, if you don't communicate about them, just as in the real life in conversations with people, if you don't set your boundaries, you cannot expect other people to just sniff them, right? It's really about understanding am I clear? For me, messaging, marketing, sales, it's a lot about being clear, being in integrity, being I play a lot between the masculine and the feminine energies because there's so many coaches out there who only choose one of the sides. It's either very bro, marketeer, and masculine, or it is very attraction-based energetics. And I don't believe in that. I believe everything has a role. Because just as we need to understand how we have an inner masculine and an inner feminine, that also comes out in your business. And when your offers are just energetic-based, then there's no clear communication around it. So the leadership that you take in sales and the clarity and integrity that you bring in has a lot to do with messaging, and messaging should also build desire and curiosity and more like that feminine elements in it as well, because that's what attracts people in the first place. But then once they're in, once they are a match to the desire and they see, okay, Alex actually knows what she's talking about, and this could be a match. The next step is okay, how do we get consent? And that happens by talking about okay, this is the offer, this is what I'm giving you. And when you're clear about that, when you explain, okay, this is the method that we're working on, then there's consent. There was a time when I met someone in person, and he was a friend of a friend, and he had really good results as a peak performance coach. He had this beautiful Instagram grid with people with before and afters, and also some friends of mine were on it. I was like, Yeah, I need that, let me do that. And I met him in person, so there was more of that trust and energetic connection built, and I signed on. And the first week I realized I needed to calorie count, and I did not like that, and I knew that beforehand, but I didn't know when I said yes, that was one of his core methods, and that was something that I always remembered as this moment where actually your messaging, your message around your offer should include desire, yes, because that's why people buy, that's why they initially even want to hire you, because they don't buy because you have an offer, they buy because they have a desire. And the next step is okay, what are we actually gonna do to get you to that desire? And there can be so many the same people or so many people in the industry talking about the same thing, they're healing people, let's say, and they do it in different ways. You have your unique method, someone who does EFT could argue for the exact same outcome, but they use the EFT method. So I always teach my clients that in messaging, 80% should be about the desire, and of course, you have to find your tone of voice and speak to your specific type of client in the phase where they're at that you actually enjoy working with them. But then the second step is how can I bring my method in and really show them that this is the best way for them in this moment? And it's not about being pushy, it's not about this is the only way, there's no other way. It's really about look, this is what I have to share about it, and if this resonates, it's probably gonna be the best way for you.

SPEAKER_01 20:29

When you are talking about this, I do see that I do all those things. Yeah, I just do it in a very random way. I do have sales pages where everything is, but I do it in a you can call it organic, but I do it, I have all those things, I just don't have it very organized, yeah. I don't have it in a structure that I would be able to say to people, okay, then there are these steps. It's much more fluid. I want to say it stresses my nervous system at one point, but at the moment, people have how can I explain the moment I've had people just 10 minutes or I've had a conversation with them, they tend to join me, and then they tend to just stay. My clients are like they're we're like family, like we've some people have been with me for eight years, seven years, nine years, and they join again and for different things. So the moment they're in, they they enjoy the ride, and things are always described. I do think that from a lot of my own experiences, I tend to make sales pages more about what you actually get than desire, because I do feel that so my group of people are empathic and highly sensitive, and they need to know what they're signing up for because otherwise you get a mismatch mismatch because I do have certain expectations, otherwise, what I teach it won't work if you don't do it every day, for example. And a lot of sensitive people they will not be able to do that, yeah. So I do have not calls anymore to join people to join. I don't do that anymore, but I have pretty detailed sales pages, yeah.

SPEAKER_00 22:04

Yeah, I think what you're describing is that you've been focused on maybe making one funnel and maybe making a sales page here and doing this, but it's not really congruent, it's not really bringing it home into a business model. And that's the work that I actually do where people come to me, they've done a lot of things, they've done some messaging courses, they've done some content things, they know how to do reels, some don't, some they have their things they've tried and courses that they've bought, and maybe one or two mentors, or maybe a lot of mentors, but nobody showed them how to bring it all together and how to connect everything together because a lot of the offers they might even be competing with each other right now because it's just not clear. I don't think that's the case for you because I've seen your product suite a little bit, but they also are not super connected.

SPEAKER_01 22:47

Nope, they're actually pretty separate, and so for what I'm working on is one that was so funny to hear your what's it called, the pop that I listened to before this call. I was like, wow, it's exactly where I'm at. Because that's what I'm trying to create now. It's like I want to make, let's call it a nurturing path to my one core offer. So I am like ending, so this is the last year that I'm doing my old way. Doing things, and then next year I'm doing a whole new thing, which will be one core offer only, and then different paths leading to that one core offer where all the tools are inside. Yeah, beautiful.

SPEAKER_00 23:24

Yeah, and I love how you already set nurturing pathway and not funnel.

SPEAKER_01 23:29

I think that I do think you're right that there's just associations with funnel, not the mentor I have now, but definitely a lot of the courses that I've been on that are very strategic.

SPEAKER_00 23:41

They do have something in my nervous system goes like and how I see it is that funnels, and you also described this funnels and more automation and structure, it actually should relax your nervous system for you to have them, but also for the other person, because there's not this you need to make a decision now. A funnel can look in so many different ways. My podcast is a funnel for people, and the how I create funnels for people is also very mindful. Because I have, for instance, a breathwork audio that's called I trust I make the right decision for me. So when someone is in a big decision process, I say, Hey, do you want to have this audio? Because I think it will help you. Because the truth is with premium offers, your nervous system is gonna respond to that. Doesn't need to be overstretched, doesn't need to be in a way that it really damages someone, because that's maybe if you do like the bro marketer, get on the call, give me your credit card, do it. No, that's insane. I've never done that. When people come to me and they said the last mentor that I was on with the sales call when I was still doing more traditional sales calls, which I don't do at this point because I've built out my funnel. People came to me and they said on the last call I was crying, and not the good type of crying that they could see their dream life, but really crying from the depth of their pain, because that's what a lot of business coaches teach. They teach you how to dig in someone's pain so that they move. And I think this is also the biggest shift. I see you look very surprised, which I am very happy to see that because this is not a reality for most, but there's a lot of people who teach this and who get this teached, and that is when a funnel becomes really unethical for me. That is really sad. Yeah, and this is where most people don't believe that people can buy based on only desire, desired outcome. They think pain is the way to go. And this be that this I'm super passionate about speaking about this because from the get-go, when I was hiring a lot of business mentors myself, they always told me if you want to have more sales, you need to focus more on the pain. And there is a time and place to put some pain in there because we want to be realistic. There needs to be a gap for someone to actually want to move, but that does not mean that you need to make someone feel that they are miserable without you and that they can never do anything else.

SPEAKER_01 25:46

And but I do think that depends on who we are and what we're here to do. With all respect, like I had chronic pain when I was 21 years old. I was on crutches, I couldn't eat, I had inflammation from the mouth to the end of my intestines. I was so sick that I was home most days. I've had endometriosis, I've had surgeries, I've been sick in the bed. I was in chronic pain for five years. When you are sick, I you don't need someone to post about your sickness. You need someone to tell you, get the fuck up of the chair and have faith and hope that you have the power to trust in the good thing inside because everything hurts or everything is sick. So I always refused to talk about the bad things, or because I do believe that when we have a pain or a soul suffering or human suffering, we will seek out the result if we are on that path. Others will become the victim and they will never rise up. Those are not my clients.

SPEAKER_00 26:55

Yeah, this is the work that I do and that I teach about. And you give this as an example of this is where it should not be happening. And actually, most people think this is where it should be happening because they say pain or desire based on meeting someone where they're at. And if you're always in pain, if that's your reality, most people actually respond better to pain because it's already in their mind, and that's the psychology behind it. And especially with premium offers, a lot of people they don't need it. You don't need a premium offer, but you desire it, and that's where a lot of people see it wrong in my eyes. I truly believe people move for desire, they move mountains when they see what is possible, if you can actually explain that to them. But pain in our society is a lot more present, and that's why a lot of coaches think that's the only way, because they might not even know how to buy from desire. I have made my first investment in a business coach from pain because I was so fed up with being in a corporate job and getting burned out and being burned out for one and a half years and not having the energy, and I really needed to find those coaches as survival strategies, and it it it's not like the typical victim, but it definitely came more from an energy of I need them to save me. And then I started to see that, I started to see it within myself, and then I actually hired someone not because I needed to, but because I really wanted to, because I really wanted to get that support, and that was such a different energy, and it's also a different energy because before I was hiring and I was like, if this doesn't work, then maybe I go back to corporate. And when I started to hire from desire, that whole long-term vision changed. I'm never gonna do that. I'm this is my purpose, this is what I want to do, and every hire that I make, it's gonna help me, but it's not the ultimate path because I'm on that path anyway. So this whole strategy of how to speak, messaging, pain point, or desire focused has a lot to do with who you want to activate in someone. A lot of premium buyers, they don't have the money, they create the money, and that's what a lot of people don't see. I was buying premium offers way before I had the money, and even now, when I have the money, I don't spend it on offers just because I respect my money. So that's where a lot of people think okay, people buy who have a lot of money, and my audience doesn't have that, and they make up all these stories, and it's just not true. And this is also where sometimes it gets super tactical, and then it takes a bit the human out of the funnel, it takes a bit the human out of this whole process. But when you're just speaking from human to human and you understand what's happening, and also the process that they're going through as they're making a decision to hire you, it's not just happy and sunshine and rainbows, because when you're making a decision that's going to change your life forever, you're changing who you are fundamentally. And that decision, even though it's a quote-unquote small yes or no, it is actually them saying, I am ready to change my life. It's not saying I'm 100% ready, I've been ready for months because nobody is. It's the decision that you make, and that's the tipping point. Even if you felt like you weren't ready at all and you were like at 20%, one thing can happen. Someone can say one thing, or you join one masterclass, or you do one thing slightly different than you're used to, and you can be at the point that you're 80% ready, and you lean in and you leap, and that's when you become ready. The moment you say yes, that's when you become ready, not before. And that could even be an internal yes where you're like, This is gonna happen, and I'm gonna move mountains to be in there. And that's the difference with I used to teach years ago, premium offers you need to feel a full-body yes to be in, otherwise, you're not my fit. And that's actually not true because your nervous system is gonna have this tiny voice that's gonna scream no. That's just the reality of it. So, throughout your funnel, when you understand this, when you understand the psychology and you understand what someone needs to say yes, which is what I just described, but there's also a process before that around belief shifting, which is the process that we go through if you want to sell an idea to ourselves, even the whole idea of a funnel and me selling the idea to you that a funnel is a nurturing journey. I'm shifting your beliefs in the process. And a funnel does exactly the same thing. It shifts the beliefs of someone who wants the outcome that you can help them with. And if they see that you're the right person and that your method is the right way and this is the right time, that's what your funnel should show them, then they're ready to buy. So that even on the sales call, even on filling in the application, whatever that part is, the friction is already gone. They're already a yes. So there's no pushing, there's no convincing. It's just this nurturing path that they went on and they're ready and they've been ready. And that's the beauty of building out a whole ecosystem or a funnel, but a funnel is more isolated. So I like to look at it more from this whole ecosystem with one core offer. Some people have two offers, three offers, but not more than that. Really having a clear ascending pathway, and then it just becomes really easy to sell and really easy for someone to land into your world and to know this is for me and to actually follow their intuition and not just sure you can find someone and you'd be like, This was faith, this was intuition, this was the right time. Yes, but also for the person that opened those doorways for you, for me, like how you found me in this world was also because I created a message that resonated with you. So it's this dance between communication, intuition, energetics, and also sales strategies where you understand how the psychology of someone's mind works so that you can create a safe pathway for them. And yes, sales is a superpower. So I always try to really explain. Like, I'm only taking people in my world, especially for premium offers, where I know they can deliver. And if I don't believe in them, I have no reason being their mentor because then I would be teaching you how to sell something, and it actually does not feel in integrity because I will teach, like, I'm I can teach anyone to sell premium offers, but that wouldn't feel right if I know that it's only beautiful on the front end, and then the delivery is actually not. So I know that's not the case for you because you have people staying for years and years, and those are the signs that people can look at am I actually in integrity selling premium offers, even like some of my listeners, they don't have a premium offer yet, and they're like, This is a big jump to create something like that. There's always a first moment to do that, and as long as you know you're in integrity, and especially people asking themselves, Am I in integrity? That's often a sign that you actually are and that you're trying to do the right thing. And I think you bring this question of how can I create a funnel that feels authentic? How can I make sure people on this path don't stress too much or don't feel like it's forced? I think that already shows so much about your integrity and how you want people to enter your world and how you don't want to dilute the power of your message. And so I want to come back to this point where you mentioned about how it might be more about you not being in the room and that feeling like maybe it's not as good as when I am in the room, right?

SPEAKER_01 33:50

Yeah, it's more like what I do is quite deep, and let's say someone got a 10-minute minute audio with me. When they get that, I get their phone number and I would record the audio for them, send it to them, and then after we'll have a conversation, maybe we'll have a phone call, maybe we'll do voxer back and forth about what happened to them because it's a big deal. They are not the same person after those 10 minutes. And I remember in the beginning when I did it as a test, and I was so surprised when I did the first 10 times. Now I've done it more than 100 times, and people every time they're in shock, they are release problems, the whole family dynamic changes. It's insane, like it's deep things, and those things also happen from my healings, they happen from my like just doing a Qigong class with me, sometimes just from people meeting me. And so I have a profound respect for the energy that I carry, and I just I wanna make sure people are safe, is actually always my concern with the teachings that I'm bringing into the society because our society is so far from truth, and people are maybe not always ready for what I'm bringing. And I try, like right now, I'm doing like a test again. I test things. So right now I'm testing. Can I give five minutes of this? And can I channel this for five minutes? And then people still get a benefit, but they don't go overboard because when we are sensitive, it's usually because there's some sort of trauma, and I do help people through trauma if it's that comes up. And so I feel it's something differently about integrity, and that I just want to make sure that when they sit and they do that at home, they know. I don't know if like when you're talking, I'm like, I should put videos inside the funnel so that they can hear me and they can understand, and they like maybe a like a hotline that they can write to and they feel safe because safety is the core thing for an empath. They need to feel that someone has their hand, otherwise, it doesn't work.

SPEAKER_00 35:58

Yeah, so I think that this part you actually know exactly what to do. It's just about putting it in place and then also having someone like confirm to you, yes, it should not only be a marketing sales funnel, it should also have that safety, and then checking okay, is it still speaking to the desire? Is it still coming across for that it's a match? And that's just a process to go through to learn the language and to see okay, what is the sweet spot here with being safe and then also trusting that the person that's receiving your magic knows what to do with it and that they get exactly the medicine that is meant for them in that moment. And for me, like I work with breath work, millionaire breathwork, and that's really freaking powerful. And I actually started through Zoom mostly, so for me, that was already more normal than being in person with someone, but also I can go really deep, and I love doing that, but I don't do that through Zoom per se, only when there's a very clear container and when I know people can hold themselves, yeah. But I focus on activating people's power, and I think that's also a different flavor because you go quite deep in trauma, and it could be that on the front end you might want to shift that up a little bit, and you want to bring them more in their power and make them feel really good, feel them, make them feel really seen, and invite them. Hey, if you want to go deeper, which we can do, but then we do that in this type of container and we do it slightly different.

SPEAKER_01 37:17

So it's just yeah, yeah, that's also what I'm thinking. Change the order, exactly.

SPEAKER_00 37:22

Yeah, because for me, like with the millionaire breathwork, obviously, I always explain what they need to do, how they need to do it, and what is safe, what is not safe. But I also have a five-minute breathwork audio that is very different because that's not where you're altering that teta brainwave state yet. So it's different, but it gives them a taste of my voice, of my work, of how they feel in my space, and then there's invitation, okay, we can also do this in a different format and go deeper together. So I think it's more just playing and trial and error, and you're already doing that. So I'm giving you a little bit of permission to just play with that and to find the right words and to trust that it's going exactly how it's meant to go. Because there's also a little bit of control over that. Yes, your energy is powerful, and yes, you can really shift things, but maybe that's exactly what they need, even if it's not 100% safe, because we cannot guarantee safety, safety lives within.

SPEAKER_01 38:12

I'm also an empath, so we don't always tend to like that. We're like, ooh, yeah, I want everyone to be happy and healthy all the time. So it's it that's what I'm thinking could be the pattern of the nervous system.

SPEAKER_00 38:24

Yeah, yeah. So that's something to play with. It could even be that your front-end funnel, like a mini magnet. I help my clients also with that, a mini magnet to really create inner safety, and that's the front end. And then everybody who goes through all the other stuff has already a tool to help them with inner safety. Yeah. So I think that could be a really good sweet spot. Okay, so I think we did a lot today. I would love to hear from you. What is your biggest takeaway from this conversation?

SPEAKER_01 38:50

Yeah, my biggest takeaway is definitely permission. I think that a part of me, my empath self, needed to understand that it's actually I'm not on the wrong path or whatever, but I have permission to do it in a safe way to create a safe pathway. And I do think that's what I want to take from this is creating a safe pathway for people to find me and hold their hand and not push sales, but more like use maybe what I learned, but in my own way, and that's also okay. And talking to someone who has that experience is uh is a very huge benefit. I'm super grateful, actually. I'm sitting here just feeling super grateful and held. Okay, that's also a way to do it, and I feel like all the things I learned led me to this place, and I'm getting these visuals about doing videos inside the funnel or inside those pages that I've created so people can feel my energy, they can understand me better, I'm sure, when they just get maybe two or three minutes with me before they dive into what I have created. And then the biggest change that came in my subconscious mind was to change the front. So the first thing you find with me, instead of that being something very deep, like we talked about, instead it will be my core method that I actually have in my premium offer, I'll put that in the front. So it's like the first thing you get is an eight-minute audio called the frequency of you. And that's the power. Yeah. So starting with that instead of starting with going deep, instead of starting with the shadow, we start with the light. Yeah. Then when you feel safe in your light, then you could go in the shadow. So the other way around. I think that's a big shift. Yeah. I love that. Okay.

SPEAKER_00 40:32

So if someone is listening and they're like, Alex, where can we find you? Where do they go?

SPEAKER_01 40:37

I really would recommend just jumping on my Instagram. That's really where I'm most active. I feel most alive there. And from there, you can jump into my website, into my Facebook page, and you can see the things that I do from there. Yeah.

SPEAKER_00 40:50

Amazing. So if someone has been listening, go to Alex, her profile, say hi, say that you've listened to this. If you want to send me a message, do that as well. I would love to receive a DM always after if you've listened to a podcast episode and it landed for you. And Alex, thank you so much for being here, for bringing your question. I'm super grateful. Thank you for having me. I want to land this episode with you with a few things to sit with. The first one is your funnel does not need to start from scratch. You've probably already created a ton of things in your business. Your core offer, but also things around that. And even within your core offer, you already have a lot of resources that you could probably turn into something that fits into your funnel. So you might think that you need to start from scratch, but what you do need is to understand what you're building. That starts with a really clear premium offer, and from there identifying what needs to be in place for this premium buyer journey to make sense for your soulmate client. Secondly, pain is not the only thing that sells. So if you feel right now like you need to poke at everybody's wound just to create that desire, then I want to tell you you don't need to. And that could probably feel like a deep exhale. If you're anything like me and the people in my world and how we like to show up, it is not about activating someone's pain over and over again until they move. You can speak to what they deeply want. You can sell through possibility, you can invite people into the next evolution of who they are becoming. All of that is also transformation. And the third, safety is integrated in your funnel in the pathway, especially when you're doing deep work. The pathway into your offer needs to feel as thoughtful as the offer itself. Because your people aren't just buying information. The funnel you're creating is not just some low-ticket offer at the front end that doesn't lead anywhere. Everything leads to Rome, to your core offer. And that means that you want to make them feel the experience that they will have when they're actually with you in a core program. And it also means that as they're going through your funnel, the free resources, the low-priced offers, that these people, your soulmate client, will be asking herself, can I trust this? Can I trust her? Is this the space where I can actually go where I want to go? And this is where I see that a lot of powerful coaches, healers, facilitators hold themselves back when they're creating a funnel. They think being strategic means being pushy. So they either avoid structure completely, or they borrow a framework that was never built for their depth, their body, or the way that they actually want to lead. But when you build your own nurturing pathway, rooted in your integrity, your work, your voice, and your client's real transformation, everything changes. You stop hiding the offer, you stop leaking energy, trying to sound like everybody else, and you start creating a business that can actually hold the level of impact that you are here for. If this episode resonated and if how I'm talking about funnels resonates with you, and you are ready to build a premium buyer pathway, which is what I call funnels in my world, then I have an invitation for you. An invitation, not a push, because this is also what I teach. So feel how you feel when I'm inviting you into the next step, into expand. This is where we go deeper into your premium offer, your core offer. We either refine it if you already have one, or we create it. We look at your messaging so that your authentic story matches with what the market actually can understand, your sales pathway, so how they're actually going to pay you for your offer and the leadership capacity required to grow without burning out or diluting your work. You'll find the link in the show notes or you can just DM me on Instagram the word expand. I'd love to have a conversation with you about where you're at in your business, where you would like to go, and if expand is the right place for you to do that. And if you'd love to be coached by me one of these podcast episodes, power coaching episodes like Alex was today, you can apply at pleasureinselling.com/slash podcast. And if this episode gave you insights and clarity, send me or Alex a message on Instagram. We would love to hear from you. I'll see you in the next episode. Thanks for tuning in into another bolt expansion podcast episode. If this episode inspired you, then hit subscribe so you won't miss any of the upcoming episodes. Write a quick review and share it with one friend who really needs to hear this. And if you really felt a big shift, then share it on your Instagram stories and tag me with at MDros. I would love to celebrate with you about your breakthroughs, and it helps me reach more people with my work. See you next week for another bolt expansion episode.