4. Miryam Fossati on Wine as the Ultimate Luxury of Time

In this episode, hosts Prof. Dr. Phil Klaus and Rebecca Gabbi sit down with Miryam Fossati, founder of Premier Cellars, to explore wine as far more than a luxury good,  but a reflection of time, care, identity, and emotional connection.

“The Luxury of Time” - Why opening a bottle is the ultimate gesture of trust. Building a bespoke wine service for yachts and UHNW collectors. How a cellar becomes a mirror of personal values and milestones.

This is an episode for collectors, connoisseurs, and storytellers and anyone who believes that true luxury is more than what you buy. It’s what you give.

Hit subscribe to explore more powerful conversations with the leaders defining luxury today.

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Transcript

SPEAKER_01 0:00

Welcome to Lux Visionaries, the talk show where the most influential minds in ultra-high-end living share what truly drives their success. In every episode, we sit down with the Trailblazers redefining what bespoke, personal and purposeful luxury truly means. Nothing here is cryptic or staged. It's unfiltered, unwarnished, and unlike anything you'll find elsewhere in the world of luxury. How can we craft experiences around wine, especially for ultra-high-natural individuals? And how do we even transform one bottle into an unforgettable moment? Well, this is the word of our guests, Miriam Fossati. My name is Rebecca Gabi, and I'm vice president at Lex and Lux. I will be your co-host today and moderator. So let me now introduce you to my partner in crime, Professor Dr. Phil Klaus. He's the co-founder of Lex and Lux and awarded luxury CX strategist. So before starting, Professor, the floor is yours.

SPEAKER_02 0:58

Good morning, good afternoon, and good evening to our well-appreciated audience. Today is another episode of Lux Visionaries, presented by Lex and Lux. And today we are honored and delighted to have with us Miriam Fossati, which is a fine wine curator. We all think we know a little bit about fine wine here and there, in one way or the other. And you might guess what her profession is, but when I looked at her profile and I spoke with Rebecca earlier on, I found out that you're doing something very, very unusual and very, very catered to our audience, meaning the people who serve the ultra-high network individuals. So, Miriam, it's delightful to have you. A very warm welcome. And would you like to tell us a little bit more about you? I know now you're from Bolivia originally, but tell us more about you.

SPEAKER_00 1:55

Thank you, Dr. Klaus. Thank you. So happy, I'm so happy to be here and having this conversation with you guys. I mean, I admire all the work that you guys do. And thank you for um having me today. So just a little bit about me. I got into the winer world, um, the wine, the world wine, I would say, um, a couple of years ago, actually, now it's seven. Jesus, time goes so fast. Um, just because I wanted to create something where I was very passionate about. I wanted to become, I was already an entrepreneur, but I wanted to become a passionpreneur, doing something that I was really passionate about. And it came down to very simple things. And it was traveling, wine, food, and connecting with people. So then I was like, okay, so how do I, you know, start making a revenue with all these beautiful things? And that's when I got involved into the world of wine. I started taking some courses and I loved it. I mean, learning about the world of wine, it was like they always say that you go down that rabbit hole and you keep going down, and the more you want to know, the more you want to know. It's like it's a never-ending um experience. And I love sharing that as well. And that is kind of how I started getting into the yatting side as well. Because um, I start working for a wine boutique and I start meeting a lot of wine collectors and people that wanted to know more about wine. I started curating a couple of people's sellers. And the more that I learned about wine, the more that I wanted to share about wine, and I start finding people around in the industry, I'll say the industry that had the same passion and beliefs. And then um, one thing led to another one, and I created Premier Sellers, which is the company that I own now. And we really specialize on doing a lot of the provisioning for the yetting industry in South Florida, as well as across in the in the Med, because I have partners in in France that helped me do a lot of the provisioning there. And what we do is like I wanted to create something that also was on my values. So I try to highlight a lot of wineries and individuals that are working with um sustainable practices, regenerative agriculture, organic, biodynamic. So it's kind of creating a platform as well where you're giving back as a consumer and learning about what others are doing at the same time without really, you know, jeopardizing the quality of the product. Actually, it's actually a better product because it has a soul behind it. And that's kind of how I started with Premier Sellers. And we do a lot of curated, you know, bespoken wine experiences on board as well as on shore. Um, we do some trips to very uh beautiful vineyards across the Met as well as here in the United States. Um, I do a lot of crew training and also provide a couple of different courses that are one-related, like wine and food pairing, some WCT courses. So, pretty much the world of wine encapsulating one. So that's a little bit about me.

SPEAKER_02 4:41

This is quite marvelous, and I admire that you combined your passion, your curiosity, and made a business out of it. Everybody who's listening in always saying, hmm, maybe I should follow my passion the way that Miriam did, because I'm absolutely marvelous, you know. But my question, of course, is how did you find out your niche? Where you say also the combination between wine and yachting is not and then becoming a curator and having your seller business? It's uh it's very unusual. How did you how should I say stumble, not stumble across it, you know, or uh was it like the what was the eureka moment where you said, yes, this is what I should?

SPEAKER_00 5:27

Yeah, it was kind of funny because um when I started, it was mainly on land and I was curating, like I said, some high network individuals, um, wine cellars. And they were like, Well, would you mind putting together a wine dinner for us? You know, I have friends coming over, the chef is coming over. Can you pick from our cellar what wine should we have for dinner tonight? So I'll curate the wine and do the wine and food pairing. And then it was like, Well, my friend has a boat. Do you mind doing the same thing for the boat? And I was like, Yeah, sure, no problem. You know, and then it was like, Well, I have a cellar on the boat. Do you mind, you know, making sure that we're going on a trip? Can you take care of making sure the cellar and everything there is proper for the trip that we're gonna go? If we need to buy anything, just you know, here is the money, just take care of it. I was like, Yeah, sure, no problem. And that is kind of how I start getting into the world of yachting little by little. And I was living in South Florida at the time, which is probably one of the yatting capitals in the Americas. And um, I also own a dive shop. So a lot of the the there is the connection with the water. So a lot of my clients in the wine, they were also starting to become, well, actually, I would say the clients on the um on the scuba, because we did all the compressor services for the yachts, the scuba equipment, all that stuff. They started to become a little bit more of the same clients. So I was working with the wine side with the owners while I was working with the um diving side with all the crew, like all the captains, the chefs, the um not so many the the chiefs to, but it was mainly the captains. And when I started working with them, I started realizing that there was this huge, huge need for education for crew, because a lot of them they're managing these beautiful floating hotels, pretty much. And it's a lot that they have to do um on board. You know, they have to take care of the flowers, the wine, the food, um, you know, everything from the engineering side all the way to um the catering side. So I was like, I can be their personal wine concierge. They don't need to be running around like crazy trying to figure out all these wine leads that are coming from different parts of the world. They have so much already in their plate, I can be their go-to. So that's when my niche became more clear and it was very specific. If if I can find, you know, and help these people, then I can grow my business. And I always feel like I don't want a lot of clients, I want those clients that we are partners that are, you know, that they can pick up the phone and be like, okay, I need this, and I'll be like, if I have to fly it in for you, I'll have to fly it in for you. Because when you are there, it's my goal to make you shine. You know, as your service provider, as your partner, my job is to make you shine. And that's what sometimes for even for the crew that are new into the business, I give them wine notes, I give them food pairings, any information that can help them that whenever they're presenting that wine to their clients, they're creating an experience. Because at the end of the day, that's what we all want. You know, we all want to have that experience with others. Sometimes you might not even remember the wine that you're having, but you'll remember who you had it with, where you were, the conversations, and it might tie all in. And that's what I think for me, wine is it's that it's that luxury, it's the luxury of time that you share it with others. It's combining all that together that makes it special. And it's more about creating that special moment than anything else, you know. So that's kind of a little bit of part of my passion as well. Because I always say this is that you can have a glass of wine with anybody. But the moment that you open a bottle of wine, you're making the biggest commitment that you have, and that's sharing your time. That's the most valuable thing, the most precious thing that you have. And the moment that you pop that bottle, you know you're gonna be sitting there at least for an hour, maybe two, maybe even more if another bottle pops up, and you're sharing conversations, you are sharing moments, you're sharing experience. And that to me is priceless.

SPEAKER_02 9:34

I couldn't agree more. I mean, you mentioned now uh two things of our MEPA framework that we're Lex Lux well known for. One is, of course, the memorable experiences, you know, the extraordinary experiences, and you describe it as an experience. Wine is uh almost you describe it as a facilitator for what's coming along. So that was marvelous to see, and also the time, because nothing is more precious today than for the ultra-high network individuals, your clients, then it is time. Yes. I also love the fact that you speak about such as in Lex and Lux, we do the same. We are not looking to work with clients, we look for partners. Yes, and I love that. So you're quite a successful serial entrepreneur. And what was the what was your uh phrase for a passionate entrepreneur? What did you think about it? Entrepreneur.

SPEAKER_00 10:28

Yeah, it's funny because I was an entrepreneur for many years before because I was doing some consulting. I come from the international global business, I was doing product development, all that. It was fun, I loved it. It was very creative, I got to travel, but it got to a point that I was like something was missing. And it was like the what next? And sometimes it's very difficult to have a complete career change. You know, I was in my time, early 40s, you know, so I was already in the peak of one career, and then I was like, okay, I either continue on this path or I reinvent myself. And I was like, well, I want to be doing something that if I'm lucky enough to be in my 90s, you know, and I'm healthy and active, I still want to do it. I don't want to feel it like it's work. So I was like, okay, career change it is, but it has to be in like really in green and in tune with your personal values and what you see life and how you live life. And to me, life was that. It's like when I travel to a place, I want to know the culture of the place. I want to get immersed in the place. And I found that through wine and food, you get to do that. Because you go to a place and you start eating the local food, and then you start asking questions and you start meeting like the waiter or the restaurant owner, and you start asking them about it. Same thing when you go to a vineyard, when you talk to like a winemaker or a like a vineyard, um, they can tell you their entire life based on the vintages. And I asked one time, how do you remember all that? You know, because they were like, oh yeah, and this year, that's blah, blah, blah. The weather was this, and this happened and that happened. And I was like, How do you remember all that? And he was like, It's our journal. Yeah, like we're leaving this month to month, day to day. You know, I know this year because my uh daughter was getting married and it was a rainy day, and we had to stop harvest because, you know, this and that, and like it's their entire life that is in that bottle of wine. So when you take the time and you sit down with them and you talk about them and you share some food and some um wine, you get like history, you get stories, you get behind the scenes, how it was made. It's like it's so fascinating, but it's that connection that that you get through through wine and and food, really.

SPEAKER_02 12:48

Oh, that sounds marvelous. When uh your job description, for the lack of a better word, says find wine curator. And when we think about curators, we're thinking about museums, galleries, and so on. So your function was first to, for the ultra-high net worth individuals, for your partners, to find the right wine only for their personal taste, or also one thing that always comes up with wine is uh investment.

SPEAKER_00 13:19

Yep. Yeah, so started with both. So when you're starting to curate a seller, you know, there are some bottles that are mainly there for investment. You get them young at a lower price point and you hold them till it is the right time to sell. And one thing that I always tell my clients is like, even though there is art in wine, wine is not have the life on of an art piece. Life is a living organism, eventually it's gonna die. You know, it goes up into the peak and then it goes down. So the moment that it's going down, that bottle still has value, but it's more of an emotional value. It might be special vintage, it might be a special location, a special bottle, but the quality of the wine is already started to come down. So at that point, either you sell it or you start drinking it and make an amazing party, bring all your friends over and start popping bottles. Um, but yeah, I mean, it's you have to curate it for both. What I always tell my clients when it comes to curating their sellers is like drink what you enjoy. Because sometimes they will buy. I have a lot of clients, I start with one region because that's when you know they start making their money and they start getting the cases, they don't know much about it. But your palette changes over time, you're exposed to different things constantly. So, what you might have liked 10 years, 15 years ago, you might not like now. So, buy the bottles that you want to drink now. You want to enjoy them now. You know, if you are aging certain bottles for a special occasion, perfect. If it's for investment, perfect. But don't deprive yourself from not enjoying what you want to drink now. Because, you know, it has happened to me. I've held onto this bottle for a long time. I opened it because it was a special year that you know, and the bottle was vinegar, it was horrendous. I still drank it because it was a special bottle, and it was memorable because it was so bad. But you you don't want that, right? But still, it was it had a purpose for that moment. But if you are curating a uh a seller, you know, you have to have different types of purposes. And starting with that is like, what is it that you want your seller to be for? Are you collecting? Are you enjoying it? Are you sharing it? And then we organize it based on that. You know, you want to explore the world through wine, then I make sure that we start picking up hidden gems of uh areas that might not even be known, you know, producers that may be so small that it's very difficult to find. But it depends on what is it that you want to do with your seller. So it's always starting with that. It's like what you want your seller to be for. I have some clients that they have a couple of sellers and they have a beautiful setup in their home and it's a masterpiece. All the collectible bottles are there because when people walk in, you want that wow factor. It's like, oh my gosh, do you have that bottle? You know, it creates a wow factor as well. And it has a purpose because that also shows that that person has been collecting for a long time. Um, there's certain you can make a lot of a, you know, understand a lot about that person based also on what they're drinking, where they've been, what they like. So I always like it's also a reflection of your personality and what you want to showcase. Like I have a beautiful art back there, it has a story. If you walk into a house and you have a beautiful seller, that seller also has a story.

SPEAKER_02 16:40

This would be my follow-up question, because I was wondering if you um before you start designing it, do you have a lot of conversation with your clients and then try to create a seller that pretty much tells also their story, not just the story of the wine?

SPEAKER_00 16:59

Yeah, it's very important to have that conversation and more than one. You get to know them, like I was saying, like they become your partners. So by the time I'm done with a seller, it's like we know this person very, you know, very well. You know, I've been in their home.

SPEAKER_02 17:14

Very intimate, very intimate, you know.

SPEAKER_00 17:16

You know a little bit more about their habits and what you want, and you need to know that because they're the ones that are gonna be using that seller, so you're building them for them for their use. You know, I have some clients that they love to party, so they have a seller that I tell them the middle bottles I do not touch anything above and below, just go on it, right? Because the middle, the middle um side is gonna be the ones that they're letting them age, they're collecting, but the other ones is the ones that were constantly being depleted, you know, you keep switching them around. So they have a purpose because they're like entertaining a lot, and they know if they want to pull a special bottle, they pick it for the middle, you know. So you build them based on what their lifestyle is, what they want to do. Um, so it's yeah, that's definitely like one of the most important things is having a lot of those conversations constantly. And many times I've been called back to be like, okay, I'm done with Burgundy, I'm you know, exploring Italy now, so I need more of these wines. So can we like reorganize? I was like, sure, we can reorganize. So it's it's a constant development, you know.

SPEAKER_02 18:22

That's quite interesting to hear, you know. But why in the middle? Why the most valuable one in the middle? I thought if you have a party crowd, you put them away somewhere else when no one's gonna touch them or put them by accident.

SPEAKER_00 18:37

Well, I always said buy the middle because that's your eyesight. So even because that's your your center piece, your show piece, right? So those are the ones that when you're walking in, it's like they're gonna be the statement piece of the seller. You're probably not gonna be paying much attention to the tops and downs. So it's like you usually put the lower price point in the bottom, like like in a real retail store, you know, same thing as the retail store. Yeah, yeah. So, like if you want to go lower price point, pick up from the bottom, then is the top, the middle is the do not touch unless it's a special location. So it's easy, even as a consumer, because we're already predisposed because of the grocery store to kind of shop that way. So makes sense, yeah, yeah. That's my retail background.

SPEAKER_02 19:19

Ah, there you go. Well, lots of backgrounds mixing there. And by the way, I can very well relate to the story that you said because I changed my life also in the early 40s from one country to the other. So well done for you. Do you only uh only forgive me? Do you also refer to the installation and give them advice there? Uh meaning uh humidifier, you know which temperature, where shall it be located in when you have different wines that need a different treatment? Do you help them also with the equipment, so to say, and the storage space?

SPEAKER_00 19:55

No, not so much on the equipment because there's like companies that just specialize on that, and it's very technical. It's uh because you have different, you have to have different kinds of humidifiers, um, you know, cooling systems. So it's a completely different business on its own. I'm more like, yeah, once it's done, I I do have some of the guidelines, but usually you can adjust them. Like, for example, I don't like to mix in the same cellar um whites and reds and roses. So normally we'll put those in a separate one or at least have a division just because they require different temperature. Um, for selling long time, not so much, but for more of that constant consuming, you do. Um, but other than that, that's very easy to adjust. Yeah, it's more like whoever is in charge of creating that, that's you know, each owned to their own business.

SPEAKER_02 20:45

That makes sense because then I would have asked you because clearly uh if you have it on a ship, on a yacht, it needs to have a different kind of installation than you would have in in a fixed cellar, so to say.

SPEAKER_00 20:58

Yeah, the yacht sellers are very interesting because unless it's a private owner and the cellar was built as part of the boat, um, it's one thing. But most of the other ones, I don't know why it is, but wine becomes like a second thought. So yeah, it's funny. Like, so you'll have the the wine coolers, but they have to be constantly replenishing them because they're not big enough to have like all the wine that they buy. So I've been in some boats that crew has to be so creative because they have to stuck bottles of wine everywhere that they can find a space for them, and they need to remember where they go, where you know, what's coming, what's going, and constantly be replenishing, especially if you have one of the charters. You know, you have sometimes the clients' wines and then you have the charter wines and keeping them apart. It gets I I can't tell you, like the magic that they do in those boats, it's uh it's pretty amazing because just keeping track of all that would be like

SPEAKER_02 22:00

Be going crazy, yeah, because they have limited resources that comes with it. And I also was wondering the wine that is normally stored on the yacht will not be the investment wine, I reckon, will be something huge.

SPEAKER_00 22:14

Yeah, normally, if it's uh like a lot of those very special wines that will be flown in for that particular trip, but it will not probably stay there just because even on the best boats, you might have issues with electricity and going up and down. So you have a lot of other variables that you have to consider. So most of the larger collections will not be on the boat, they'll just you know be flown in for that particular trip, um, get replenished for that particular trip. They'll have a good amount of them, but it'll be more of those that you can replenish them much easier than others. Yeah.

SPEAKER_02 22:51

With all your knowledge, Mrs. Fossati, do you also have uh then an opportunity to speak with the yacht owner about their itinerary? Like we're going there, and you say, Oh, while you're there, this is really a winyard you should focus on, or try this one out. Do you do that too?

SPEAKER_00 23:08

Yeah, not as much because uh, when I start working more with the crew, I'm kind of like assisting them more than anything. Um, the clients that I had on shore that actually do have the boats, with those, I have a more of a personal relationship, I would say. And with those, we've done like particular trips. Like I have a couple of um wineries that are in the med. One is this beautiful um winery that is in the Backlus area, it's inside a UNESCO park. They're completely like isolated in their own little bubble. They do everything with generative agriculture. And it's not easy to get there, but you can get there from Avignon. You can either go by land or you can take a chopper. So some clients they'll you know have their boats there, and if they're able to have a chopper on board, they'll just fly in for the weekend and then come back. So those are like the special things that you can do for clients that is not easily available. Like people like you and I, we still can go there and enjoy and we're gonna have an amazing experience because this winery really makes an experience for everybody. But if you want to have a little bit of more of that privacy, you know, you can book the entire villa, you can go there and you have completely outside privacy because, like I said, it's like you're not you're really in the middle of a UNESCO park. So you know it's marvelous, which is marvelous, you know. To some privacy is you know, their luxury. Whenever they're able to get that privacy, it's you know the thing that they are looking for because of the lives that lifestyles and lives that they have. Um, for you and I, it's like I don't care about the privacy. I just want to go to the vineyard, enjoy amazing wines, eat food, talk to people. You know, we all have our different ways of our different luxuries.

SPEAKER_02 24:52

That makes sense. Um, for your clients, do you also attend auctions?

SPEAKER_00 25:00

I've done a few, but not that many. Um, there is a big one here in Napa. Um, that's something that um it's interesting because a lot of them they even don't have the time or they'll send somebody else to auction. Um but for the clients that I've been working in, they love the shopping off. They like to go to the winery and buy there. So it's more of that experience. There is a big market on going to auctions, but those are more the ones that are like buying it for investments. And even now, in a lot of wineries, you can even buy at auction and keep it at the winery. You don't even have to retrieve that because with all the NFTs and all those, now they will put the seal on the bottle, and you can actually like buy some really expensive bottles of wine and you can trade them and sell them, but that bottle never left the winery, so it's a different kind of market, different kind of you know, um wine business, I would say.

SPEAKER_02 25:57

Yeah, doesn't sound like the kind of business you prefer.

SPEAKER_00 26:00

No, I I like more that one-on-one connection, right? I I prefer to go with my client, let's go visit this winery and like let's you know, let's provision that way.

unknown 26:10

Exactly.

SPEAKER_02 26:11

Did you ever come across some uh when you buy something for your clients that you say, oh no, I'm gonna keep that for myself all the time.

SPEAKER_00 26:22

I don't have their budget, but I have their credit cards. So when I watch for them, I feel like, oh my gosh, I cannot believe I'm making this purchase. And they're like, you're sweating a little bit, you know, but then you receive it, and it's like a baby's like, oh, let me let me handle with care, you know, are you okay? And it put you like right in the saddle, don't wake up the baby, you know. So it's also amazing for me to be able to, you know, see these bottles of wine sometimes that you only see them on books or you hear stories um out there. So it's it's very, you know, great for me, I would say, because I've been exposed and I've been lucky enough that a lot of my clients are also very generous. So when I was, you know, many times they'll invite me over and be part of their dinner, or if it's like um, you know, if I'm curating and I've been like eyeing a bottle, they'll be like, just take it, enjoy it at home, you know. Because like I said, you develop these relationships and they care for you, you know, the matches you're caring for them. So, and I've been lucky that everybody that I worked had always been very generous. So I've been able to taste some amazing wines in my life.

SPEAKER_02 27:34

I'm sure you deserved every single drop.

SPEAKER_00 27:37

Oh, thank you, thank you.

SPEAKER_02 27:39

It's delightful to hear that you also receive value in kind, so to say.

SPEAKER_00 27:44

Yes, I was just like, I can work for wine.

SPEAKER_02 27:48

Yeah, don't pay me. I just take the bottles, you know, one for you, one for me.

SPEAKER_00 27:53

Yeah. I do, I do. Um, I like to pick, I have seven nieces, so I've been trying to get one for each of their vintages when they come. Um, special bottles, like sometimes on trips that I go, like every time that I go to Europe, I always bring a suitcase that's empty because I'm gonna fill it up with wine, so bring it with me. Um, it's just because to me it's it's a memorable thing, you know. And sometimes when I open the wine here after a trip, it takes me back to that memory, to that trip. So instead of buying souvenirs, I buy wine.

SPEAKER_02 28:25

Oh, that's very nice. So I'm sure they also have when you look at them, they bring back a memory just with your clients, don't they?

SPEAKER_00 28:34

Yeah, and that's the idea, you know, with wine is like you want to create those experiences, you want to create those memories. And wine, like you were saying earlier, it's kind of like a little bit of that tool, you know, that allows you to it, it might transport you to places. It's also funny because sometimes I have clients, I was like, Oh my gosh, Miriam, this wine doesn't taste the same as when we had it in Italy. And I was like, of course, because you are not in the vineyard, you're not in the taste different, but it does take you back over there because you remember it. And they were like, Yeah, that's true. And it's like you're just creating new memories, and you have a story to tell from that trip now.

SPEAKER_02 29:11

Yeah, that makes complete sense. Miriam, it was a real pleasure having you on our show. You know, we really enjoyed the great stories, all the insights, and uh clearly the passion that comes through that you shared with us. We are very much obliged for what you gave us here and what you shared with us. And I'm sure there will be a lot of people who are watching the show probably uh linking up with you and saying, Oh, yeah, can we talk about this or that?

SPEAKER_00 29:42

Oh, yeah, I'm here. Um it will be amazing. Anything that I could do to help and again, you know, create those experiences for people. That's we all won nowadays, really.

SPEAKER_02 29:52

Yeah, thank you for that. And we're looking forward to have a face-to-face experience with you at the Monaco Yacht Show this year in September. So we're looking forward to that. So thank you so very much again. And uh, as Rebecca will always remind me, I should say like and subscribe, correct? Yes, like and subscribe. There you go. Thank you, ladies, and again, thank you so much for us.

SPEAKER_00 30:19

Thank you so much. Have an amazing week and see you guys in Monaco. Bye. We're definitely opening that bottle of wine.

SPEAKER_02 30:26

We are you would choose it.

SPEAKER_00 30:30

I will. Bye guys.

SPEAKER_01 30:34

And that's a wrap on today's Lux Visionary. If this conversation inspired you or gave you something to think about, please do us a favor. Follow, subscribe, and share it with those who appreciate real insight. The future of luxury isn't coming, it's already here. And we're giving you the front row seat. So until next time, stay bold, stay curious, stay visionary.