The "Holidays are Coming" trucks are an iconic symbol of the season. But this year, the engine driving them is Artificial Intelligence.

In this episode, the BPP Digital Marketing Training Team sits down for an unfiltered review of Coca-Cola’s controversial new AI-generated Christmas ad. 

It’s the campaign that has split the marketing world down the middle. Is it a glimpse into the future of cost-effective, reactive advertising, or is it a "lazy" step into the uncanny valley? The team breaks down the strategy, the tech and the backlash.

Key topics discussed:

• Man vs. Machine: The surprising reality behind the production—it took 17,000 AI-generated clips and a team of 100 humans to build it.
• The Pivot to Animals: Why Coca-Cola likely focused on squirrels and polar bears to avoid the "uncanny valley" criticism leveled at previous AI attempts.
• The Backlash: Addressing the criticism that AI ads are "lazy" or taking jobs away from creatives, versus the argument for efficiency and speed.
• The Consistency Problem: A look at where the tech still falls short, specifically in maintaining character and asset consistency across scenes.

Whether you think it’s brilliant or a creepy look into the future, this is a must-listen for anyone interested in the intersection of Brand Heritage and Generative AI.

To find out more and to see our full range of programmes, please visit our website at: www.bpp.com 

I'm Idris Fabiyi, Head of Technology and Innovation at BPP University, Estio Training, Firebrand Training & host of the TechSphere podcast. I'm on a mission to demystify complex technology and make it accessible for businesses and learners.

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Get in Touch: idrisfabiyi@bpp.com