The Marketing Trainers Drop-in: Decoding the New Search: Navigating SEO, AEO, and GEO.

In this episode of The Marketing Trainers Drop-in, host David Green is joined by Pav Sharma, Helen Evans, and a very special guest: Madison Forman. Madison was one of the first students to complete BPP’s Multi-Channel Marketer (MCM) program, securing a distinction before transitioning into a full-time marketing role at DCA Limited.

The team dives deep into the "alphabet soup" of modern search: SEO, AEO, and GEO. As AI tools like ChatGPT and Meta AI change how users find information, the panel discusses whether traditional search is being replaced by a "conclusion-based" model where users no longer want links—they want answers.

What you’ll learn in this episode:

• The Rebrand of SEO: Why the foundations of SEO are still the bedrock for AI-driven search (GEO).
• Agentic Behavior: A look at how AI agents are being trained on human behavior and what that means for content creators.
• The Apprentice Journey: Madison shares her experience balancing a high-pressure marketing role with the rigorous MCM apprenticeship and how she uses data to drive growth. 
• The "Myth" of the Influencer: Madison clears up common misconceptions about working in social media and the reality of managing complex, multi-functional marketing roles.

Featured Guest:

Madison Forman – Digital Marketer at DCA Limited and BPP MCM Alumna (Distinction).

Host & Panel:

• David – Digital Marketing Trainer
• Pav Sharma – Marketing Coach 
• Helen Evans – Head of Quality 

I'm Idris Fabiyi, Head of Technology and Innovation at BPP University, Estio Training, Firebrand Training & host of the TechSphere podcast. I'm on a mission to demystify complex technology and make it accessible for businesses and learners.

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Get in Touch: idrisfabiyi@bpp.com