The Rise and Fall of Trust
The Rise and Fall of Trust dives deep into the defining moments when trust is earned, shattered, or put on the line. In each episode, hosts Anne Claessen and Pete Mockaitis sit down with bold, honest professionals–from wealth advisors and legal experts to executive coaches and thought leaders–who’ve seen trust tested in real time.
Through real-world stories of extraordinary follow-through and shocking betrayal, you’ll gain powerful insights into how trust shapes reputations, relationships, and results. Discover the traits that elevate someone from good to unforgettable, and the red flags that signal a fall from grace.
Whether you’re leading teams, advising clients, or navigating your own high-stakes path, this podcast helps you master the art of trust in business AND in life.
New episodes drop every other week. Tune in to uncover what makes trust thrive, and what causes it to collapse.
The Rise and Fall of Trust
Clarity Beats Cleverness: The Eight Pillars of Trust with David Horsager
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What if your sales problem, leadership challenge, or retention issue isn’t really about strategy at all, but about trust?
In this episode, Anne sits down with trust expert David Horsager, founder of the Trust Edge Leadership Institute and author of multiple books on trust, including Trust Matters More Than Ever and Trust at a Distance. David has spent decades researching how trust is built, measured, and repaired inside organizations, from Fortune 500 companies to the U.S. military.
Listen in as he explains why trust is the leading indicator behind sales, engagement, referrals, and retention. He also breaks down his eight pillars of trust framework and shares how trust is built in measurable, practical ways.
As you listen, consider where trust may be the real issue behind the challenges you’re trying to solve.
What You’ll Learn:
- Why trust is the leading indicator behind sales, engagement, and retention.
- The eight pillars that determine whether trust rises or falls.
- Why clarity beats cleverness in leadership and marketing.
- How to make your message memorable, repeatable, and actionable.
- The cost of inconsistency in brand and leadership behavior.
- Why personal connection is regaining importance in a digital world.
Ideas Worth Sharing:
- “Clarity beats cleverness today. People want to be clever, and they want to be cute… No, clarity wins. Just say the thing.” - David Horsager
- “Every single interaction we have with every single person, we increase or decrease trust a little bit.” - David Horsager
- “If you want it to matter, it's got to be MRA… Is it memorable? Is it repeatable? Actionable?” - David Horsager
Resources:
- David Horsager
- Trust Edge Leadership Institute
- Trust Matters More Than Ever by David Horsager
- Other Books
- The 8 Pillars of Trust
About David Horsager:
David Horsager is CEO of the Trust Edge Leadership Institute and a Wall Street Journal bestselling author. He is the inventor of the Enterprise Trust Index™ and director of the global trust study, Trust Outlook®. His books include Trusted Leader, Daily Edge, and The Trust Edge. David works with leaders and organizations worldwide, from Fortune 100 companies to professional sports teams and global governments, to measure, build, and restore trust.
Connect with David:
LinkedIn: David Horsager
Connect with Anne:
LinkedIn: Anne Claessen
Connect With Us
If you enjoyed this episode, follow The Rise and Fall of Trust wherever you get your podcasts. And if you’re thinking about launching a podcast that builds trust and drives results, that’s our jam. Schedule a free call at Cashflow Podcasting to learn more.