Field Frequency

EV Narratives Done Right: Steve Birkett on Facts, Friction & the Future

Jason Cortes

Host Jason Cortes sits down with Steve Burkett of Plug & Play EV and the Coast to Coast EVs livestream to explore how a passion YouTube channel grew into a trusted voice connecting EV drivers, fleets, and infrastructure players. They dig into why storytelling beats slogans for mainstream EV adoption, where charging reliability and destination charging still fall short, how to cut through hype and vaporware in EV news, and what fleets, retailers, and policymakers need to get right over the next 3–5 years.


Show Notes

Guest

  • Steve Burkett – Founder of Plug & Play EV, host of Coast to Coast EVs livestream/podcast, long-time EV driver and B2B marketer focused on EV consumer education and infrastructure.


In This Episode

  • Meet Steve & Plug & Play EV
  • Sitting Between Drivers and the EVSE Industry
  • Reliability: Are We Finally Turning the Corner?
  • Destination Charging & Real-World Hotel Pain
  • Storytelling vs. Slogans (and Why “Save the Planet” Isn’t Enough)
  • Signal vs. Noise in EV News & Tech Hype
  • Coast to Coast EVs: What Drivers Really Talk About
  • Retailers, Buc-ee’s vs. Kwik Trip & the New Fueling Mix
  •  Plug & Charge, Credit Cards & the Real Driver Experience
  • Fleet Electrification & Total Cost of Ownership (TCO)
  • Lessons from CNG / LNG Fleets for EV TCO
  • Global Lessons: Europe, China & Standardization
  • Looking 3–5 Years Ahead: Affordability & Education


Resources Mentioned