Event Matters
Welcome to the Event Matters Podcast, a new podcast from Kershaw Partners about the realities of running, growing and scaling event businesses today.
Hosted by David Watt, each episode keeps things open, honest and practical so you walk away with ideas you can use the same week.
Expect straight-talking updates on the market, candid conversations with expert leaders from across venues, agencies, caterers and suppliers and the wider industry, plus valuable insights and advice you can implement within your own business.
Event Matters
Why ‘Good Enough’ Isn’t Good Enough: Events, Design and Client Trust with Holly Faulkner
In this episode of Event Matters, David Watt is joined by Holly Faulkner, Co-Founder of Purple Patch Group and Presentation Experts – two businesses built on one core belief: great events and presentations don’t just look good, they make people feel confident, clear and ready to shine.
Holly shares how presentations became their secret doorway to long-term event clients – and why making people look good on stage is often the most powerful business strategy of all. She explains how design, storytelling and event delivery all come together to help clients connect with their audience – whether that's a boardroom of 10 or a ballroom of 500.
The discussion explores culture, process and what it takes to build a business for the long term. Holly talks openly about running remote teams, planning for the unexpected and why ‘good enough’ is never good enough when your job is to help people show up at their best.
Expect insights on:
- How presentations became a gateway to deeper event partnerships
- Why delighting the client still beats marketing and cold outreach
- How design and storytelling can help presenters feel more confident
- Why clarity and trust are essential for leading creative and remote teams
- Why process, backup planning and culture drive event performance
Holly’s story reminds us that the best events don’t just run smoothly - they make people feel seen, prepared and proud to be on stage.
Host: David Watt, Partner at Kershaw Partners
Guest: Holly Faulkner, Co-Founder, Purple Patch Group & Presentation Experts