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Event Matters
Welcome to the Event Matters Podcast, a new podcast from Kershaw Partners about the realities of running, growing and scaling event businesses today.
Hosted by David Watt, each episode keeps things open, honest and practical so you walk away with ideas you can use the same week.
Expect straight-talking updates on the market, candid conversations with expert leaders from across venues, agencies, caterers and suppliers and the wider industry, plus valuable insights and advice you can implement within your own business.
Event Matters
From Performer to Entrepreneur: Joanna Andrews’ Journey
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In this episode of Event Matters, Joanna Andrews shares her journey from a successful performing artist to the founder of Charm Productions, an event business that specialises in unique entertainment experiences.
After an injury put an end to her career as a professional dancer, Joanna decided to create the company she needed: an entertainment business providing work to performers between contracts.
In this discussion, Joanna shares the challenges she faced, the importance of adaptability in both performance and business, and how asking for help allowed her to build a loyal team around her. She emphasises the significance of personal connections and testimonials as a business tool, and shares her thoughts on the role of AI in the creative industry. Joanna's story is one of resilience, creativity, and the pursuit of passion in business.
Expect key insights about:
- The importance of adaptability in performance and business.
- Why building a loyal team is crucial for success.
- The importance of business processes and systems, and why a simple solution is enough.
- The power of marketing through personal connections, human stories and testimonials.
- Why AI may be useful as a business assistant, but cannot replace the human touch in creativity.
- The importance of asking for help.