How to Use Human Design in Business for Visibility, Growth and Alignment with Emily Armitage

In this episode of The Unshakeable Talks, Katy sits down with Emily, a Human Design business coach and strategist, to explore how understanding your energetic blueprint can help you build a business that actually fits who you are. Together they talk about visibility, identity, motherhood, neurodivergence, business growth and why the most sustainable success often comes from working with yourself instead of constantly trying to override your natural way of operating.

Key Takeaways:

Human Design can be a practical business tool, not just a spiritual concept.
Human Design can help you understand how your energy works, where your strengths sit, and what may need support in your business decisions, visibility and business model.

Visibility gets easier when you build evidence that it’s safe to be seen.
Rather than waiting to feel fully confident, showing up consistently helps your body learn that being visible, judged or misunderstood is survivable.

Your business should work with your life, not against it.
Emily shares how motherhood, neurodivergence, energy, boundaries and capacity all shaped the way she built her business, instead of forcing herself into someone else’s model of success.

Embodiment takes longer than information.
Knowing something intellectually is not the same as living it. Deep change in business identity, confidence and strategy takes time to land.

You are not broken, you may just need a different blueprint.
Whether the challenge is visibility, money, capacity or confidence, self-awareness should expand you, not box you in.

If you enjoyed this episode, you can connect with Emily on Instagram @emilyarmitage_ and if you want to learn to lead and thrive in a new era of business you can get Emily’s New Era Masterclass for free here.

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Transcript

SPEAKER_01 0:00

Welcome to the undertaker for talks with me, Katie Tweger. This is not just another podcast. This is a good chat for business women. I'm going to speak to women in business, and we're not just gonna have a normal conversation. We're speaking about what it really takes to build a business, to escape a business, what are we not doing business, and what are the real challenges? What are the things no one actually talks about? What are the things which are holding us back? And what are the things which are really driving us to do what we're doing? So I believe running a business as a woman isn't harder, but it is difficult. So it's time to actually start talking about it. Let's get into it. In today's episode of the Untable Talks, I'm speaking to Emily. And Emily is a business strategist and identity coach who actually uses her human design to help women in particular scale and build their businesses. So you really need to listen to this episode if you want to understand a bit more how human design can help you within your business. Welcome to the Uncheckable Talks, Emily. Thank you for coming. Thank you for having me. It's really good to be here. Because you came a long way today. So thank you. I really appreciate this. Because um you obviously do business coaching with human design, and that's extremely interesting to me. But before we really get into this, I would like to go back.

SPEAKER_02 1:20

Okay.

SPEAKER_01 1:21

Who was Emily before? Because you're coming from a more corporate strategic background.

SPEAKER_02 1:25

Yes, that's right.

SPEAKER_01 1:26

And your coaching journey or coming into coaching wasn't straightforward. It took you a little while, didn't you?

SPEAKER_00 1:32

Oh, yeah, absolutely.

SPEAKER_01 1:33

Let's talk about this.

SPEAKER_00 1:34

Okay, how far back do you want to go?

SPEAKER_01 1:35

Like however far back you would like to go.

SPEAKER_00 1:38

So I've had a very wiggly career. Um, I didn't go to uni, I uh did open university while working full-time because I was just like, I'm done with school, I'm done with that environment. Um, and I've had lots of different jobs, cosmetic sales, um like working in cafes, and then I moved into estate agency and adventure travel, like customer service and marketing, and then I worked in higher education doing like admissions, marketing, all that kind of stuff. Um, and it was when I was at the adventure travel company, actually, a friend of mine, like a colleague, started learning how to be a coach. Okay, and I would be her guinea pig like during lunch breaks, and I was like, I need to do this, like this feels like what I should be doing, and I felt like I couldn't because she was doing it and I didn't want to like take her. Okay. Anyway, she got qualified and did exactly nothing with it. Um, and so at that point I was like, right, I really, I really want to do this. Um, and it wasn't until 2019 that I actually took the plunge and was like, right, I'm gonna get a certification in this because I've seen how powerful it can be for me. Um, and so I so I did, and then I started working just as a general life coach with clients as I was working full-time as well. So my coaching practice was something that was very much on the side. And I got into it more and more, and then I had this one coaching client, and every single session she talked about human design, and I was like, What is this thing? Like, I've never heard of this before. I feel like I need to understand it so I can help her more. Um, and that's when I went down the rabbit hole of human design, and I saw how powerful that was and used it for myself because of my background, even further back from that, when I was younger, I was in a relationship that was very toxic, there was a lot of coercive control, financial abuse, that sort of thing. Um, so I started, I I kind of moved away from life coaching into more money coaching and wealth coaching for women. And because of that, I started attracting more business owners. Yeah. And then I saw how powerful human design and business coaching could be sort of side by side, and then bringing in my own kind of personal background with strategy and marketing and planning and all that kind of stuff. Now I've moved into like so many iterations later, business and identity strategists, human design led with business coaching for women who are building their businesses.

SPEAKER_01 4:08

But most of us coaches, we have to actually go for that uh transition period. We we we're starting in one kind of era of coaching and then we're moving through through the channels and until we really find what we really want to do. So I think that's really normal that happens to all of us, and you know what? I actually think it's a good thing that it happens to us because it makes us also more understanding of the whole coaching principle. But you've mentioned you've done this on the side to your full-time job. When did you take the plunge and just went fully in? And how was how did that go?

SPEAKER_00 4:40

So I I had a we tried for a family for a long time. Yeah, and I sort of made a promise to myself that if I wasn't pregnant by the time I went back after Christmas in like 2020, well, it would have been into 2022, then I was gonna have my notice in. And I found out I was pregnant like literally the day before I was due to go back. So I was like, okay, we're doing this now. Yeah. So I had my baby, I went on maternity leave, and while I was on maternity leave, I plotted and planned and uh used my human design and all my skills and knowledge to create a business to go back to after my maternity leave.

SPEAKER_01 5:25

Um so that was always the plan for you. That was the plan for that. So that was it's quite a strategic thinking, isn't it? You had the maternity break. Yeah. Um, and use this to build up your business.

SPEAKER_00 5:36

Yeah, yeah, yeah, absolutely. And the thing that happened for me when I had my baby was I was just insanely creative. Like I had I was running on zero sleep. I was creating content at like three in the morning with a child attached to my boob, and I'm like, oh my god, I'm so creative. Like just ideas were zinging out of me. And then you get to a point, as you know, where you're just like, I'm just tired. Yes, the juices run out, like I'm just done. At some point you get to know. Yeah, absolutely. Um, and so that's been an interesting journey. Like becoming a mum at the same time as really going in all in on my business, yeah, has been a very interesting journey, and like working out who am I as a business owner, but who am I also as a mother, and yeah, who am I allowed to be, and what are the voices in my head telling me I can and cannot do. And that's been really interesting to navigate, and putting boundaries in place has been one of the biggest, like asking for help has been really hard. Um, and being able to communicate my needs and what you know, because I think so many were like I watched my mum do everything, yeah, and and I'm like, but you know, my dad was great, but she was always instructing him what to do, um, and being in a position where you could be like, hang on a minute, I can't tell you everything, like I need you to see what's happening, yeah. Um but being able to do things like that was hard because I hadn't had that blueprint for me. Yeah, so yeah, finding my own way with it and building those things up at the at the same time, discovering who I am as my business grows as an entrepreneur, but also who am I as a mum? And he's such a big catalyst, my son, for doing this because I saw a lot of my corporate colleagues getting up at 5:30 in the morning, running around like an idiot, dropping their kid off, picking him up when everybody's tired, everybody's hungry, drag ends of the day. And I'm like, I don't want to do that, I want to create a life where we can have family time, where we're all here because of the job that my husband does. He's he's not here all the time. Um but when he is here, he's he does he's not working, so I want us to be able to work with that and my life and my business. I want to kind of have the freedom and liberation to do that too.

SPEAKER_01 7:54

Yeah, that is extremely powerful, but I'm wondering if your money story obviously coming from the controlling relationship, obviously that built a certain belief around money for yourself, absolutely, and taking the step out of that secureness of a employment situation and actually going full in with that uncertainty of entrepreneurship because we never know how it's going, isn't it? It always goes like this.

SPEAKER_00 8:21

Yeah, people think it's like a linear rocket ship.

SPEAKER_01 8:23

Yeah, no, it definitely is even if it works really bad, that rocket is still going like this on the top. But did that your money beliefs, which I have I know you have worked on massively, and obviously it's a big part of your coaching world now, but did that your money beliefs uh stop ever stopped you in your tracks or did they motivate you even more to go for it?

SPEAKER_00 8:46

I think a bit of both, really. I think a bit of both. I think coming out of that coercive relationship was like a shock because because I went from having very little financial freedom and financial power of my own to actually having the option to to have that. Yeah. So it was almost like too much, like quite overwhelming in a way, because it's like, oh what do I do with this? Yeah, um, but at the same time, there's there is something that I still battle with, is that it's like scarcity mindset, not having enough. You know, am I allowed to use it in this way? Am I allowed to use it in that way? Um, and I and that I think that is always gonna be something that I have to work on. Definitely.

SPEAKER_01 9:27

I think so too. I think when we especially when we speak about traumatic experience, which sh shape us all as human beings in general, um, that we you will never get rid of this. No, you will all there will always creep up in certain uh kind of situations.

SPEAKER_00 9:42

It's like whack-a-mole, isn't it? Like you think you've dealt with it and then oh boop, yeah, again in a different kind, and you're like, oh thought I was done with you.

SPEAKER_01 9:49

Do you feel that you obviously work with really ambitious women with women in business, and you're using your human design um specifically uh in the area of money? Um, do you find that there is a common threat within women, like common things we are struggling with around money?

SPEAKER_00 10:10

Um, I wouldn't say particularly with money, I think the clients that I work with that's quite varied. I think the one thing that I do see, because I use human design as like a framework for your whole business, like business architecture, as well as like the identity piece, and obviously money comes a lot into that. I think what I tend to see more is around visibility, okay, and the kind of whatever level. So I worked with women who are really top of the game to just starting out and everything in between, and visibility and being seen, and the potential to be misunderstood, and the potential to be judged and and misconstrued, and all that stuff. That is what comes up with 99% of the people that I work with, I would say. And you struggled with this yourself, yeah.

SPEAKER_01 10:57

It took you years to actually really and it's something that I still struggle with.

SPEAKER_00 11:04

How do you feel about visibility? Like obviously you're visibility.

SPEAKER_01 11:09

Um, I struggled with this massively, and it's really I think my first Instagram story took me like half a day to record, like 30 seconds in the garden outside. Yeah. Um at the time, I was also I wasn't very happy with myself. I had a lot of work to do on myself. I was um 70 pounds heavier, I wasn't I didn't have the confidence for many, many different reasons. Um, we went through quite a traumatic experience within our family, so that really uh took quite a hit on me personally. Um, so I was moving through this while I was always also trying to enter the online world, so to speak, because I'm coming from a more traditional business background where in a way you're hiding, you have your business, but you don't have to be up like you didn't face the bit the business. So I I can do strategy, I can do all of this, I can do business, but I really struggle with my visibility. Um how do I feel about this now? It's really funny you asked that because yesterday I was recording an episode with my daughter and we had questions from the audience, and my daughter said one thing which really still stuck in my head. She said, The woman I'm now since the last two years is completely different to the woman she grew up with. And she said, and sometimes she now wakes up and thinks, Who the fuck are you? Like in a good way, yeah, yeah, but she doesn't she didn't grow up with that confident part of myself. I still have days where I don't really want to show up, but I do show up now with my Chivav hatband in the morning doing my makeup online. Yeah, I think it becomes easier the more you do it, and the more maybe it's also an aged thing, I don't really care anymore. Um, there is not everyone is gonna like me. I know I can be really like my mate. It always comes, I know about myself, anything I do and say comes from a good place. Yeah, so I'm not a nasty person, yeah. Even if we have like a disagreement, it will always come from a good place. So I I think I owe it to myself to be true to myself, and that gives me the eternal confidence as well.

SPEAKER_00 13:19

And it's so interesting you say that. I'm gonna jump to your human design of that's a good thing. Oh, yes, because in your in your profile, so we all have a profile lines, which is how we interact with the world, but also how the world interacts with us, and you are a three-five, and that fifth line is a very interesting one because that kind of dances on the projection field. So you can, I'm a fifth line as well. We can be a bit of a mirror for other people, yeah, and people will put put their projections and expectations onto us, and you know, they may or may not be true, yeah, but that is how that person sees us and expects us to behave in response. So just from what you were saying there, I was like, ding ding ding. Like that's so interesting because that is part of the fifth line experience. And as you build the evidence, like you have been doing, and like you say, potentially it comes with age, and potentially it comes with just doing it more, yeah. You build the evidence that actually this is okay, and this is my this is my stretch zone, this is my growth zone, this is what's alright, and you you build that evidence in your body that it's safe to be seen like that, or safe to be judged, or for people to have ideas about you that aren't true, but because you're true to yourself, then that's what counts, and that's what's that's what makes a difference.

SPEAKER_01 14:36

Do people that's a trickle down to how people perceive you in the end? Like when you come to this point where you feel really true to yourself, and therefore, then also as a consequence, show up as your true self. That's just having affect how people perceive you to be.

SPEAKER_00 14:53

I think so, definitely. Because the more information you have about who you are, and as you say, the more in alignment you get with that person, that blueprint, you do show up differently, your energy is different, you're not carrying stuff, beliefs, thoughts that you had before because they don't exist in this version of you that's that's truer to who you are. I always think of human design like kind of peeling the onion because there's so much layered on top of it. Like something happened when you were seven, so that gave you a belief about this. You were in a coercive relationship that gave you a belief about this, and when you understand what your energetic blueprint actually is and how your energy naturally functions and who you came here to be in this incarnation, you can start to strip that away and start to dissolve those stories, and you just get further and further into who you actually are, and yeah, and that that energetic exchange changes when you're we're all energetic beings, right? Like energy is a currency between us, so much of communication is non-verbal, yeah, and you you are different, you show up differently, and people will see that.

SPEAKER_01 16:00

I was just about to I think you answered my next question already because I wanted you to explain what human design actually is. Okay, because it's um obviously I get to speak to um a lot of people, I I clas I classify myself as a spiritual, but I'm also very skeptical of things. Like if things are not tangible for me, I kind of I need something tangible to understand. That makes sense, like that's just how I kind of function. And because I speak to so many different people within the industry, and we I speak to people I just spoke to someone about shadow work this morning. There is a similarity because we all speak about our energetic field, and yes, it's scientifically proven. Like I spoke to someone with uh who does who teaches intuition, and she also speaks about the energetic uh field. What a freaking hell is it though?

SPEAKER_00 16:46

Do you know what I mean? Yeah, yeah. Like, well, there's there's lots of different ways of thinking about it, I guess. In human design, it gets a little bit trippy because it brings in quantum physics, right?

SPEAKER_01 16:59

And um you lost me here because physics physics was really my downfall in score, but let's carry on.

SPEAKER_00 17:06

So, yeah, it brings in quantum physics and like the the kind of um how the universe was at the moment of your inception, okay, brings different parts of the cosmos into your being. That's why the day time of birth is so important. Time, date, place of birth, very important. Um, but also if you think about it, like your heart is an electromagnet, right? And it you have an electromagnetic feel. So even if you just think of it on that basis, like a biological basis, yeah, you can feel someone's resonance. Like we all, everything carries a an energetic resonance, whether that's the chair or the flowers or this mic. And and humans do too, just simply from that bio field that your heart creates as well.

SPEAKER_01 17:50

Do you the women you work with and they come to you, do they have a good understanding of human design or and come specifically for that to you?

SPEAKER_00 18:01

I would say uh it varies. Most people know at least the basics. So, like yourself, they'll have had their chart done once, it's languishing in their emails, they're not quite sure what it means, but they know they're a manifesting generated, yeah, emotional, etc. So I don't tend to get people who have never heard of it before. It tends to be women who've like dabbled and want to think there's something else in it, or the timing is right for them to explore that as a business framework. And I tend to very much focus it in on the practical. Okay. So when it comes to like visibility, for example, we look at things like your throat centre. Is it defined? Is it undefined? Is it open? Like what's going on there? What stories have you got? What happened at school assembly when you were 12 and you fell over and you were doing a talk? Like all those sorts of things matter. So I kind of use it more as that rather than going into the very spiritual side of it, which absolutely you can do. But I see it more as like a very practical framework that can help you move forward from challenges that you're currently in, or help you get to where you want to be, because you can understand, oh, this is how my energy naturally works. Yeah, I want to do this. What do I need to mitigate? What can I actually use as a strength here? That kind of thing.

SPEAKER_01 19:23

It makes it more tangible, then, doesn't it? Yeah, absolutely. Because a spirit spirituality is not something which is understood by most, and especially when you would say, Okay, we're using it to further you within business, that surely doesn't make sense for most people within business. But actually applying it the practical form that does make total sense.

SPEAKER_00 19:44

Absolutely, absolutely. Because when you understand how your energy functions, you can look at three different business models and be like, Well, those two aren't gonna work because of XYZ in my design and my life season and who I am as a human, because like a lot of people forget about the human within human design, and they're like, Oh, here's this chart and here's all these things, and it's like, Yeah, but what about you? And what about your life experiences and your skill set? Because that all those things have to match up as well.

SPEAKER_01 20:08

But when I find out that a certain thing doesn't work and it's due to my human design, and what what is the next step? So, okay, I know now I have the awareness that XYZ isn't working because of this part within my human design. But what would be the next step to change this? Do I change it and to eliminate it, or do I change it in terms of using it to his advantage?

SPEAKER_00 20:33

Use leveraging it, leveraging it and and seeing what needs to be mitigated. What need where what gap do we need to bridge? Do I need external help here? Do I need to think of something in a different way? Do I need a different kind of offer? Yeah. That kind of thing. It's human design is never a limiter. It's never some it's never to put you in a box, it's never to say, Oh, you're a manifesting generator, so don't do this. Yeah, it's always an enabler, it's always an expander, and it's always a clue as to what gifts you have, what strengths you have, also what shadows you have, yeah, and where we can mitigate things. Because there's always an answer, there's always a plan B. Yeah, there's always a plan B. Exactly. So it's it just helps guide you in a slightly different way.

SPEAKER_01 21:16

So you have um been you had a late diagnosis of autism and um OCD. Yes. How did you get did your work with the human design help you figure out that there was something you you struggle with and therefore got your diagnosis? Or how how did it happen? How did it happen? And does your human design knowledge and how you apply it to your own life? I would like to think you applied this on a day to your own life, um, actually help you with this diagnosis?

SPEAKER_00 21:48

Oh, interesting question.

SPEAKER_01 21:50

So I will I'm will this is really what I have in my head. I really would like to understand if that can actually help you with this.

SPEAKER_00 21:58

I think absolutely it can. So I was first diagnosed with OCD and then I got my autism diagnosis sort of a year after each other each other, so like July like summers after each other. Um, and they ultimately came about because uh because I had my child and all my coping mechanisms exploded, and I just couldn't, I was like, I can't function like what has happened. And I know everybody says when you have a child your world goes upside down, but this was like more than that. Um, and so the OCD diagnosis came as quite a surprise because I didn't think that's what I had, I thought I was just a highly anxious person. Yeah, turns out that's that's it's a bit more than that. Um and understanding that has been so helpful. Like today, for example, coming down here, my OCD has been kicking off because I've had to drive myself. So even when I was filling the form in to apply to come here, yeah, my OCD is like, don't do it. You'll have to drive there, you'll have to travel.

SPEAKER_01 22:57

Yeah, and I'm like, No, I want to do this. And then we ran over in time, and you had to wait longer than you thought. That's funny. But it is things like this, yeah.

SPEAKER_00 23:04

That will trick you one day. Yeah, yeah, yeah. Potentially, potentially. And I've done a huge amount of therapy around my OCD, and I've got a toolkit that I you know I know how to use, and I can just be sat there in your kitchen having a drink, chatting to your daughter, and I can be doing um tool using tools to like sort myself out, which is great. And I think honestly, the OCD has more of an impact on my life than the autism dialogue. Yeah, um, I've always thought I was autistic, always. And there becomes so many online questionnaires you can fill out before you're like, okay, I really need to speak to somebody about this. Um, so I did write to choose, I and I got to see him within about a year, I think. Um, and it was more sort of an anti-climax because it was sort of like, well, I thought I was, and I am great, quite bad through. What now? Um, so I think I think it's just really a good thing to know about myself. I sort of see it as like a different operating system, you know, like Apple or Android. Yeah, it's kind of like that, and it's given me a lot more self-compassion.

SPEAKER_01 24:11

Yeah.

SPEAKER_00 24:11

Because I understand where things I find things harder than other people potentially, and give myself a bit more grace or ask for support. I think in terms of human design, for me, it's my like my specialist subject. So, like when you are autistic, you have like specialities that you really like to focus in on. This is mine, so my kind of depth of knowledge is sort of down here when everybody else's might be up here because I just yeah, it's you really dive in, don't really almost get obsessive about it. Yeah, yeah, yeah, absolutely. And so there is a school of thought which I because I stick with such practicalities around human design, I don't go into the the spirituality as much with it. There is a school of thought that um talks about how you can you like how it can almost be diagnosed, how neurodiversities can actually be almost diagnosed through your human design chart. That's not something that I explore or look into just because I think there's so many things that we can use to label ourselves, and I never want human design to be like that, it's always an expander, yeah, um, for me, rather than a label or a limiter. Yeah, um, so yeah, so that's how I that's such an interesting point. Yeah, yeah, yeah, absolutely.

SPEAKER_01 25:28

That's yeah. So when do you I know you've spoken openly to me about this, and you're obviously speaking under one house openly about it. Is this something you speak openly about um to your clients? If it comes up, only if it comes up, so it's not that you're naturally making this because a lot of people um would make this as their selling point.

SPEAKER_00 25:50

Yeah, I mean I think because I had my business before I got my diagnosis, it's kind of like it it's just me. Yeah, yeah, yeah. Um I think it I do attract quite a lot of people with ADHD because I can bring a kind of clarity and calm the brain, yeah, uh to their um their neurodiversity, and it kind of is very complementary. Um, and that doesn't always, you know, that's not the same for everybody. Um, but for me, I I notice that a lot of my clients do have ADHD with it, but I've never used it as kind of like the selling point. I I tend to use my human design, like my face line, my first line more as the selling point, like my strategic background, yeah. That as a selling point rather than I've got this operating system going on.

SPEAKER_01 26:40

So the average Tuesday in Emily's life, obviously being neurodiversion, being also an entrepreneur, having a small child. How old is your son? He's three and a half, he's three and a half, a small child, having a husband with a profession which takes him away from home. Yeah. Um, so there is a lot of um what I like to call well, instability is not the right word, but like obviously you know what I mean. There's no like proper routine in your life, so to speak. It's not the average routine.

SPEAKER_00 27:11

So, how does an average Tuesday or Wednesday look in your life? Actually, Tuesdays and Wednesdays are my child family days, okay. Yeah, um it's moved to Thursday and Fridays then. Yeah, okay. And it's funny what you say about it's not it's not routine because I make routines, like routines make me feel safe. Yeah, and like with my husband's work, he has a calendar, so we know the entire year in advance, genuinely. Okay, we know when he's not here, so that is really helpful for me because I'm like, oh okay, that means I need extra support here. I want to go and do this podcast with Katie, so I'll need child care for this time, yeah, all that kind of stuff. So it does actually give me a bit of a routine and control, and control, yeah. Obviously, we love the control, yeah.

SPEAKER_01 27:55

We do.

SPEAKER_00 27:55

Yeah, I'd I'm definitely I'd definitely like to be in control, yeah, absolutely, and I think that's that's a good point, actually. I think a lot of entrepreneurs do like to be in control, yeah, because we've potentially had to be in corporate backgrounds. I know I have where I didn't have control and I was working to somebody else's agenda, and I wasn't too happy about that. And me neither.

SPEAKER_01 28:18

I always knew I can't work for someone else. Even my parents, obviously, I I didn't go to university either, so I went into a tradition, like where I grew up, this was a dandy, you do an apprenticeship. So I've done all of this, but I went from one apprenticeship to the next to the next to the next, and I could never not that I don't like rules, I actually love rules, but even my parents said you you just can't work for someone else, you can't just can't be told you have like always your own view of things and your own way of doing things. And um, I think morals were always really big for me. I used to work in in like a fashion fashion house, and I remember to the day that my supervisor made me, and it's funny you wear me leopard pin shoes, she made me sell this leopard pin top to this severely overweight lady, and that lady looked horrendous in it. And I was only 17 years at the time, and I couldn't sell her this top because I thought I can't bear the thought of you leaving the shop looking like this.

SPEAKER_02 29:17

You can't do it, yeah.

SPEAKER_01 29:18

Um, so yeah, I always wanted I always never knew what I wanted to do, but I always knew I need to do my own thing, yeah.

SPEAKER_00 29:26

And I think bringing it back to your design again, you're a manifesting generator, and you've got a third line as well in your profile, so you're a three-five, and the manifesting generator, that's one of the energy types, so there are five different energy types. Manifesting generators generally march to the beat of their own drum, they don't like to be you know hemmed into one path, they want to try different things, and that third line is very much the experimenter, the alchemist. You want to try, you want to do different things, you want to drop it when it doesn't work out. Yeah, you want to experiment as you go, and that's not failure, that's just learning. Um, so yeah, that that's interesting.

SPEAKER_01 30:02

Now I know I do what I'm doing because I had this chart obviously done, but I've never had the chart explained to me because you get like 200 pages like per email, and who did no one has time to and also it doesn't make sense if you don't understand human designs. Um, so I've never really looked into it. I basically went super service level, like yeah, manifesting generator, it's my human design.

SPEAKER_00 30:28

But that's good because like when we're having this conversation now, I can uh bring it to life a bit for you because but you know the basics, like you know you're a manager and you know all that kind of stuff.

SPEAKER_01 30:39

So hopefully hearing about some of the practical stuff taken from your story helps make it a bit more absolutely, and I actually really and I didn't know this about you before, but I absolutely really love that you're approaching it from a practical point of view because I think that's important for people to actually understand, and then it takes the voo part out and actually gives gives depth to it. Yeah. So I I really like this. So if I would come to you as a client, what would usually be what would usually be my motivation to say to you, okay, Emily, let's work together with my human design on expanding my business.

SPEAKER_00 31:16

Okay, you would probably you're either at a point where like a capacity crunch point, whether that's energetic or financial or time or whatever, and you're like, you're either like things are going really well, but something just feels off, okay, or things are going well, but I want them to be even better, or you'll be like, things are going terribly and I don't understand why. Um so it's kind of generally one of those three things that people come to me for. And we would sit down and our first conversation would be looking at where you are at business wise and understanding what's going on for you and where you're wanting to be, what's not matching up, and then we'd do a deep dive into your human design. But it's very much a conversation, it's not me just like word vomiting at you, it's like how is this landing? And then you would tell me, Oh, well, this situation happened here, and it's it really helps bring it to life in a way that makes it make sense, yeah, rather than it just being this like this academic thing that doesn't it's just words that don't actually relate to you or your life because it's also not a fix a quick fix, isn't it?

SPEAKER_01 32:24

Yeah, because I find within especially the online industry and within coaching, there's a lot of people who want results fast without actually doing anything doing anything. And I have a lot of I I being approached all the time and I actually step away a lot from people, and I I refuse n refuse is a really hard word to use, and it's not a refusal well it is a refusal, but the kindest refusal you would get because there's no point in working with me if you want a quick result fast, because nothing happen in my opinion, nothing deep and valuable really happens in like a five-day course, or like in one hour or 90 minute consultation. Yeah. So the average time span, I know you have different programs you're offering, you're doing a lot of one-to-one work, aren't you?

SPEAKER_00 33:14

Yeah, I'm doing a lot of one-to-one and I've got a 12-month mastermind. Okay. Um, which is which is starting in June.

SPEAKER_01 33:20

Yeah. Oh, starting in June. Starting in June. Oh, how exciting. But I actually I love that because I actually see your work being something short term. So if you would have told me, oh, you've got an egg eight-week horror and after that you have everything sorted, I would be the type of person who would doubt this because for me I feel like this is something you have to work on long term.

SPEAKER_00 33:38

Yeah, yeah. Embodiment happens over time. Yeah, it's not you can't just know something and then it's done. It's it's built in the evidence. You need evidence that this shit works, yeah. Because otherwise, you'll just put it back in the drawer, it'll stay back in your emails until you bring it into 3D and see the evidence that oh, this is working, I've tried a different way, and you feel that in your body, it's it's not gonna land. Yeah, and like you were saying, like an eight-week short course fine has its place if you're wanting like a learning, like an information transfer, but to have real embodied change, like part of my background is in change and transformation, like change takes time, you have to move at a certain pace, like it it doesn't happen necessarily quickly. Obviously, you can get quick results from certain actions, yeah. But are those embodied actions and then then like safe? Yeah, yeah, if it doesn't feel safe, it's gonna go, Well the heck was that? I'm not doing that again. Yeah, and then you back to square one.

SPEAKER_01 34:39

I'm excited for your mastermind. I think this is a really this is a really good route to go down to for 12 months. I think 12 months to me is the sweet spot. Yeah, I think it's enough time to really give you, like you said, a good change, yeah, if you're willing to put the work in and if you're receptive of what you've been taught. Yeah, but also it's uh not too long because I think anything over 12 months, obviously I'm assuming I could work with you longer if I wanted to, then after, but like the extension is an option, but anything which is over 12 months almost feels like not manageable. Yeah, I feel yeah for most people.

SPEAKER_00 35:19

I think you you have to have time to embed things and implement. I don't know if you find this as well. Absolutely, yeah. You have to have that space and time to do that for yourself. Um so like I came out of a a six-month mentorship at the end of last year, and I was like, right, what do I actually strategically need support with now? And I'm not in like a mentorship space, I'm in a very specific space for a very specific part of my business because I'm like, well, that's my gap. Yeah, and it allows you to, I think doing it sort of incrementally, I think support is always needed, but having it incrementally allows you to embed and percolate on things that happened, and you shift your identity shifts with every one of these investments you make, and you need time for that to catch up.

SPEAKER_01 36:04

I I completely agree. I think I mean I I'm currently in a mastermind. This um it's coming up to 12 months, and after the 12 months, I will not immediately go into any other spaces for that simple reason because I just need time to actually implement, embody it, and actually do what I'm supposed to be doing after and give that time and see where this takes me to then really make a good decision with the clarity I'm gotten to invest in the next thing. I'm a huge investor in mentorship and everything. I think we all need to have like every coach needs a coach. Oh, yeah, absolutely. Like none of us is perfect, none of us is the holy quail. Like, we all need like everyone needs some sort of membership, uh, mentorship or help. So I'm a huge investor in this, but um, I do think implementation period is so important, which a lot of people are missing.

SPEAKER_00 36:54

Yeah, yeah. Um because we're all evolving, aren't we? Yeah, and what landed in the mentorship at one point is going to be different three months later when you're responding to something else. So, you know, it's we're like jellyfish, aren't we? We yeah, we expand contract, expand contract. That's so true, yeah. And we have to have that implementation time, definitely.

SPEAKER_01 37:12

Believe it or not, but we're coming to the end of the episode. I know. So, are you ready for my fire questions? I think so. Right, okay, so you help women build six-figure businesses, but do you think the obsession with six figures in the online coaching world has actually become toxic? Is it an empowering goal or just the version of keeping up with the Joneses?

SPEAKER_00 37:37

I think it's both. Yeah, I think it's become both, and I think um we are in danger of because when you look at the maths, 100k a year should be your floor, not your ceiling. Yeah, absolutely. So when you think about like what it actually takes math-wise. Um but at the same time, we've all been assaulted with less than um conscientious people and uh like aspirational marketing that doesn't actually mean anything, that's rooted in nothing that's given us a very bad taste in our mouths, I think. And so I think it's both the the cognitive dissonance is real with this one. Um but I think 100k should be your floor, not your ceiling. But I love that it needs to be done in an in integrity, not just for a quick book or because somebody said it should be what you want to do, it should be the real numbers based on you and your life and where you're going and what you want to do.

SPEAKER_01 38:39

Yeah, I love that. So you've experienced a relationship where money was used to control you. Do you think financial dependence in relationships is still one of the most undertalked forms of control of a woman and what needs to change here?

SPEAKER_00 38:55

Oh, that's interesting. I think it depends how you both go into that relationship because my experience I wouldn't wish on anybody, and actually, it when you say like financial abuse, people will probably think it was way more dramatic than it was. My cards were not caught up, there was no kind of like banning of anything, yeah. It's in the subtleties and it's in what is not said as much as what is said and tone and behaviour and all that kind of stuff. Um I think being in a relationship obviously is it's a two-sided thing, and just knowing who you are, yeah, and how you feel about money, and how you feel as m about money as a couple is a very interesting conversation to have together. Agreed.

SPEAKER_01 39:44

Um, yeah, agreed, and it's a process, isn't it? It changes all the time as well.

SPEAKER_00 39:49

It changes, like you throw a child in the mix, you can't both be working. Like what you know, it has to ebb and flow. There are phases, yeah, etc. etc. So, and that has to you you have to be on track on the same page with with it all the time, I think. Did that answer the question? Yes, that answered the question.

SPEAKER_01 40:06

I think there was there is no um obviously then coercive control is not good regardless. No, no, like so. There of course there needs to be changed to be made, but I do think a lot of the times when we and I have this a lot with women I speak to, when we find finance is difficult within our relationships, it's due to communication. Yeah. I think there is and we women are just not I think we women tend to not be as open to communicate our thought processes around money and society also society puts women and men in a set box.

SPEAKER_00 40:46

Absolutely.

SPEAKER_01 40:47

I think it goes both ways, it's not just for the for the women, and because of this, and if we don't communicate properly, it just usually goes into a way where there's friction coming. And resentment, and resentment, yeah. So which is then after the friction. So if you don't have those conversations, you will not change it. So I think the communication is a huge, yeah, huge piece there for me personally.

SPEAKER_00 41:09

And if you're not allowed to communicate, that's probably a sign that there's something else going on. There's definitely something, yeah. I agree with you.

SPEAKER_01 41:16

I have one last question. Okay. So you discovered your autism diagnosis as an adult. Do you think the culprit word systemically fails new neurodivergent women? And is entrepreneurship actually the only real option for women who are wired differently?

SPEAKER_00 41:33

Um that's an interesting one because the last job I worked at before I took the leap, there were so many neurodivergent people in the room. It was um like an IT-focused change project, and I would say 80% of the workforce in that team went were neurodivergent. Um so I think I'm coming at this question with a slight colouredness from that. Yeah, yeah. From that experience. Um, I think there could have definitely been improvements in that space, but there was a lot more when you've got managers who were neuro as as neurodiverse as the staff, yeah, things shift in a different way. Oh yeah. Yeah. Um I think overall there's there's an expectation that everybody's the same and everybody can manage lights the same, or environment's the same, and conversations the same, and that's just not real life. Um, and I think there should be there should be uh a different way of looking at corporate life that makes it more accessible for more different operating systems. Um, what was the last bit of the question? Let me check. Oh, is entrepreneurship the only way? Yeah, I think entrepreneurship gives you the freedom to create the life and the working life that you want. And so for me, it's been brilliant. So you're bypassing the I don't need to check with somebody if the lights are not right for me because I just changed the bulb myself. Like it's it's not an issue, yeah. Um, but at the same time, there are certain things that I have to push myself to do, like applying for this podcast and driving down here and coming and talking to you today. Like someone else is doing it. Well like you have to do it yourself, exactly. And nobody's telling no, there's no manager saying, Yeah, Emily, this is gonna be good for business. Like, I know it's good for business, I know I want to have these conversations, I know I want to talk about these things, I know you know I want to be on podcasts and stuff, but it's something that I need to push myself to do. Um, so yeah.

SPEAKER_01 43:35

So if you would go back and give younger Emma one portable piece of advice about business, what would that be? This is always my final question.

SPEAKER_00 43:44

It would be to oh, this is a hard one. What would it be to really trust yourself and not just trust yourself that things can go wrong? Because I think we're very, very good at trusting that the the failure will happen, but to trust that success can happen as well, and that you are perfectly placed to do what you do and the answer is in there, you just have to find it. Thank you for coming on the Anshaker Talks ever.

SPEAKER_01 44:15

Thank you for listening to the Anshaker Talks. Please make sure to give us a follow and come back next week for another great conversation with another amazing woman. But I also want you to come to my event I'm hosting very soon. If you like listening to my episodes, if you like meeting the women and putting on to the Anchegapa Talks, you will absolutely love my event because you're actually gonna be in the room with the women from the podcast of women who do similar things. Tickets are only £10 and everything goes to telemity. And telemity I chose them because it aligns fully with the values of the Anchelika for talks and with myself. The link is in the show notes. Get your ticket now.