The History of Advertising Podcast

The Killer Line

March 26, 2019 Jack Meggitt-Phillips Season 1 Episode 4
The History of Advertising Podcast
The Killer Line
Show Notes

What does it take to write a killer line? It’s a question which makes half the population of adland tear their hair out. In this episode, the History of Advertising Podcast looks at one of the most enduring slogans of all time: 'Every Little Helps'.