Does research help, or hinder creativity? Sir Frank Lowe recalls the successful Heineken campaign that would have never been made, if they had listened to the research. Meanwhile, Judie Lannon and Jeremy Bullmore explore how research can inspire great ads - but only if the right models are used.
Does research help, or hinder creativity? Sir Frank Lowe recalls the successful Heineken campaign that would have never been made, if they had listened to the research. Meanwhile, Judie Lannon and Jeremy Bullmore explore how research can inspire great ads - but only if the right models are used.