The History of Advertising Podcast
The golden age of British advertising was more than just Mad Men and liquid lunches. Every week, the History of Advertising podcast reveals the stories behind the nation’s most celebrated adverts.
The History of Advertising Podcast
Taking down the competition (part 2)
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Jack Meggitt-Phillips, Dave Trott
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Season 1
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Episode 2
How do you turn the tide when you're getting drowned by your competitors? In this episode, the History of Advertising Podcast speaks with Dave Trott to learn how Toshiba set itself apart from other Japanese electronics companies, and how London Docklands moved away from being known as a 'barren wasteland of mud'.