How Disruptive Creativity Breaks Industry Norms and Turns Women Into Iconic Brands with Remi Gutteridge

Unlock the secret to turning your passion into a disruptive, high-impact brand with Remy Gutteridge, a creative director who skyrocketed from zero to global fame in just 12 months. In this episode, Remy reveals how she transformed her business from scattered chaos to a powerhouse of innovative, boundary-pushing brand experiences that attract clients like a magnet, even when she doubted herself.

Prepare to dive into her surprising journey from a shy, sports-driven girl feeling out of place, to a fearless disruptor who creates viral photo campaigns that redefine industry standards. You'll discover how her bold, unconventional approach, like turning photoshoots into powerful identity shifts catapulted her into the spotlight and accelerated her income from sporadic 10-20k months to a jaw-dropping 160k in a single weekend. This episode is packed with actionable insights on harnessing the power of visual storytelling, designing unforgettable client experiences, and collapsing timeframes in your own business. Remy shares her unique strategies for harnessing intuition, boosting confidence through creative risk-taking, and leveraging disruptive branding to stand out in a crowded digital landscape.

We break down how to use high-end branding principles like the luxury of Gucci or Prada, to craft offers and experiences that make your audience stop and stare, ensuring your brand is the one everyone’s talking about. You'll learn how her intentional event planning, viral campaigns, and authentic storytelling launched her from a UK-based freelancer to a global disruptor, inspiring women to reimagine what's possible faster than they ever thought possible. Whether you're stuck in the hustle or craving that big leap, Remy’s insights kickstart your journey toward radical visibility, income, and influence.

This isn’t just about building a brand; it’s about transforming how you see yourself and the impact you can create. Perfect for entrepreneurs feeling the pull to disrupt their space, creative founders ready to level up, or anyone who believes that success can happen faster than society tells us. Get ready for a mind-shifting dose of inspiration, strategy, and radical confidence, your leap to the next level starts now.

Remi on IG @remigutteridge

Transcript

SPEAKER_00 0:01

Welcome to the Visionary Woman Podcast, your front row seat to the story's trap soul behind the most impactful female led brands. This podcast was founded by me, Anna Rogers, multi-seven-figure mentor, storytelling genius behind Lifestyle Rich, and the co-founder of Hey Clients, the platform that helps you simplify your tech by combining everything into one place. In every episode, my team will be interviewing incredible visionary women who are making waves in their industry so you can learn the real strategies, mindset shifts, and behind-the-scenes stories that don't necessarily make it to Instagram. From navigating the messy middles to building incredible brands, these are the conversations that will inspire you to think bigger, lead bolder, and create a business that changes other people's lives.

SPEAKER_02 1:07

All our guests are special, but today we have one of the founding users of Hey Clients. We have Remy with us today. She is a creative director and founder of Disruptive Studios. I'm so excited for you guys to hear everything she has to say. And yeah, thank you so much for being with us today, Remy.

SPEAKER_01 1:30

Thank you for having me. I feel like this is like we said, this is such a long time coming. We're here now. And I feel like it's gonna be a really raw and good episode.

SPEAKER_02 1:38

Yeah, I feel that too. And you know, it's always in divine timing, and today was the day that aligned for us to have this conversation. I'm so line like, where's it gonna go? Which which direction should we take this? I love this. So yeah, you know, the Visionary Woman Podcast is a podcast where we get to highlight the stories of the visionary woman in our world, and I'm so excited to hear your story. Can you take us back to the early days before you became a creative director, before disrupt was even a thing? Take us back, Remy. How far should I go? As far as you see necessary.

SPEAKER_01 2:17

Ooh, such a good response. Okay, well, okay, I'll go back to when I was at school, and I was always this person that didn't really fit in, but knew that there was something more for her. But when you're so young, you don't really know what that looks like. You can just feel this burning sensation. And I was such a sporty person. I always had to be like captain. I had to just, I don't know, be the best at everything. I was such a competitive person. And I feel like that's when I look back, that was my way of kind of expressing my creativity somehow. And it's funny because it wasn't in the typical art class or even the design class, it was through sports, and yeah, fast forward, and then I decided not to go to university and decided I actually don't need to have a degree for this, and landed myself a really good internship doing social media, graphic design, all of that. And yeah, just it kind of like went from there to then another job, decided I need a break, went to Camp America. That's where I really found out who I was, and like really just found out my strength and what I really enjoyed and who I actually was away from the UK. It was huge, like such a big moment. Wait, what is Camp America? It was like, you know, you go to the camp and you're like a counselor and you look after the kids. Oh yeah, yeah, yeah. It was so funny. It was like three months in the middle of nowhere with I was looking after like seven-year-olds and I was teaching them tennis, which I can barely play. So these poor little kids. But yeah, it was just it was so good for my personal development. And then came home, got another job doing what I thought I wanted to do, quote unquote. Got made redundant in COVID, and then realized I cannot work for anyone anymore. I said this on another podcast last week. I feel sorry for anyone that hired me because I was not a good employee because I never wanted to be there. I always wanted to have something bigger. And the problem when you're employed and people almost don't realize it, but they shove you in a box and they shove you in this box, and you have to do it a certain way. And if you are naturally very creative almost, you can't do what you want because there was already a set of brand guidelines, there was already colours that I had to use, there was a typical way that the brand looked, and so I had to kind of mold myself to that, and so I think there was this frustration. And generally, I was always late for work, I never wanted to be in that office. How I didn't get fired, not too sure. But I was good at my jobs, so yeah, got made redundant, started up my own business with absolutely no idea what I was doing, and now nine years later, I'm still here doing it. Wow, nine years.

SPEAKER_02 5:09

I love this. Yeah. I used that got made redundant because it's so true. So many people through COVID, and just any time the company's just like, yeah, we're gonna just let you go, or we're gonna lay off a group of people, it's like you're really not in control.

SPEAKER_01 5:23

No, it's it that's what it is. And I knew it was coming. I knew it they were doing it like employee by employee, and I knew I was gonna be next. And I almost like gave away so much of my power to this person that they could just change my life in a matter of 24 hours, and I just did not like that because it really does affect you. You can't sleep, you can't, you you don't know where you're starting, and so never would do that again.

SPEAKER_02 5:48

Yeah, yeah, it's it's it's our livelihood, it's our survival, and I feel like where the world is moving now, everybody's gonna need to have their own source. Yeah, yeah, 100% income. Not everybody's meant to be an entrepreneur, I don't think, but we're gonna have to have like the old way is just not gonna work anymore.

SPEAKER_01 6:09

Yeah, no, a hundred percent. And I think that you're so right. I look at some of my friends, family, like people that I even talk to in the gym, and I think you never, never have it to have your own business because it's just you have to be quite psycho and you have to be psycho in a good way, and you have to think so differently and just always not thrive for more in a bad way, but you will never settle very easily. And I think that some people are happy just to settle in their life, and that's okay, but not if you've got your own business.

SPEAKER_02 6:43

No, it's so true. So, okay, you shared your story and it sounds very linear, you know, like okay, I went here A to Z. Now I'm boo, now I'm you know, founder of Disrupt Studios, but we know that that's not the case. This journey is not linear, and I really want, you know, this podcast is we like we like to high like highlight the messy middle. And I remember when I was at Freedom Queen Live and I heard you speak on stage and you shared a bit about your quantum leap journey, like how you started your business and you know, things were going down, and then you had this massive leap. Can you take tell us a little bit about that and the journey it was to really be where you are today?

SPEAKER_01 7:29

Yeah, so it is funny because I dem I generally just did highlight the whole the good of the life for over the last nine years. But if you actually did look what was going on, I mean, I employed someone when I thought that was the cool thing to do on a full-time salary and lost pretty much all of my clients because it was all social media at that time overnight. Literally, it was just one off not that I'd done anything wrong, but they just all wanted to just end the contracts in the whenever their contract came to an end. And I was like, oh my god, I've got an employee here, I cannot just get rid of her. So that was huge, like my whole life changed. But yeah, leading up to the big blow-up season, which happened in only June last year, so it was just before I ran my first event, and it's so funny that I've just hosted my third event, and so sometimes I sit there and I think, wow, like the next one I'm planning now is a fourth event and then a retreat on top of that. But it was, I don't know what came over me. I just thought London had had never really seen an event like this. I just found so much courage, and I just thought I have to do it now, there isn't a better time. So I picked the venue, chose the date, started selling tickets. Before I knew it, the whole thing has sold out. And then I freaked because I thought, I can't do this, what am I doing? It's just all happened so fast. Tried to cancel it in my head quite a few times, but thank God I've got good people around me that pulled me back and said, You cannot cancel this, what are you doing? And yeah, so that happened and it was like the biggest success ever. That even now it still gets compared to events nearly a year later, and I poured everything into that event in terms of like the design, the theme, the speakers, the the people that came, all of it. And after that, I had I went from when I was employed, I was around 30k a year, and then I was hitting, I would say, inconsistent, like 10, 20k months, up, down, up, down, to 160k in two days over a weekend. I know. And I generally I don't think my body caught up for a couple of months later. I still think now it's it's trying to understand and process everything, but I've normalized it a little bit more now. But yeah, it was it was just crazy.

SPEAKER_02 9:44

Wow, congratulations. I know I remember Tom and Anna like talking about how amazing you were and how you had this big blow-up. And I love what you shared too about how when it when you finally got the thing that you wanted and the thing that you've been working hard towards, you shut down. And like this part of us comes online and it's like, cancel it, destroy it, ruin it, tear it to the ground. You don't need this, you don't deserve this, whatever the stories are that come up. And I feel like I just I love highlighting that because we think that when we get the thing that we've been working towards, that it's gonna feel amazing. And sometimes it doesn't feel amazing.

SPEAKER_01 10:24

And then in that moment, like you always look at someone actually asked me this on the panel at the weekend. They said kind of what kept you going throughout the weeks before. And it was so weird. Every time I was driving to the gym, I was listening to this same song, and it was this song that I actually walked out to, and I could imagine everyone in that room singing, dancing, having fun, crying, and I almost manifested that whole thing to happen because that is exactly how it went. And it was so it was quite woo-wads, woo-wods say, because I almost manifested the entire event and it had already happened. I knew it had happened, I knew how it gonna how it was gonna go. I'd already lived it, and so it felt almost in my whole body, as much as it was scary, because it had already been done. I walked in there as like a complete different human. And I basically did. I know people laugh at the the same when they say like collapsing time, but I generally did collapse time.

SPEAKER_02 11:19

Yes, you did, and yeah, you did manifest that just by the visualization, like you were pulling that reality to you. Wow, that's so beautiful. So, what do you feel like was the biggest thing that attributed to the success of that event?

SPEAKER_01 11:38

How intentional it was and how much of an experience I created. So I had been to other events before and they were good, but I just felt I felt like there was a gap in the industry with really intentional touch points, and everything was really created from like the moment someone walked into that door to when they sat down, to then they went for food, when they were getting pictures, when they left. So it because I created like an experience out of it, the socials just absolutely popped off with people wanting to tag everything around disrupt and the brand and try on all the like different props. And so that ripple effect was crazy. And I think it just generally took over social media. And even one of my mentors in in the US, she said, I am watching it happen over here, and I have got clients there, and everyone's talking about this, and I think it was how much that paid off, like more than I actually generally did think it would pay off. Kind of just showed people. I always say to people, show people don't tell them. And I think stepping into a room and being away from Zoom actually showed them what a good brand experience can look like and how possible it was for them as well.

SPEAKER_02 12:52

Wow, that is so important. I love that. Okay, I want to take it, I want to rewind for a second for those listening because I feel like, you know, we know you, the users of hate clients know you. But but for those listening who maybe this is their first time hearing you, who do you serve and like what is the transformation that you helped them create?

SPEAKER_01 13:14

So it was funny because when I said I started nine years ago, I started off doing social media, graphic design, all of that. And then I got led to believe that that was not a good idea, had some really bad clients, and it put me off, then called myself a business coach, as we all do. So then started being a business coach. And then what I realized is there's a reason why I've got so much hesitation to sell anything or do anything, because I was never meant to do that. And so this has been like a full circle moment that now I basically do what I pretty much started off doing, which is taking a female founder who has probably got some sort of brand already and just adding to it so much disruption. And when I mean disruption, I mean how can we make sure that you stand out so differently? How can we make sure that your visuals, what you stand for, the actual brand belief that you hold? How can we make sure when someone comes across your page online they stop and they're so intrigued by it and they want to carry on like going onto your sales page or scrolling through your content? And it's basically making a world out of just a typical coach. I so believe that there is going to be such a huge spike more than ever, with anyone who is just blending in online are going to get forgotten because of AI, because of just more and more people are uh generally looking and sounding the same. And the gap is to become known so much more than like just a coach. And the disruptive piece is doing basically the weird and wild and wacky and what you would never normally see. And so a lot of the photo shoots I do are, for example, Celène, who has just gone on a billboard in Hollywood and Canada with Kel covering her boobs. I don't know if you've seen it, and it is such a cool shot because, for example, typical shot would have been her standing there with like an apple to represent health. And I was like, no, we're not doing that because no one's gonna stop and no one's gonna take you seriously like that. So what happened is I had to drive around so many different shops to get huge, huge like leaves of kel, and we strapped them all together, and we were in this beautiful house in London, and she just stood there and they covered her, and she was completely naked, or she had jeans on, but completely naked under that, and it's gone viral. So she was on the cover of Goss magazine, and then it's gone so big that they're like, we want it in Canada, we want it in Hollywood, and they even said that we'd never had a billboard like this, and like that is such a typical example of how something so disruptive can just blow you up almost.

SPEAKER_02 15:59

Wow, I love that. I love the risky and just like making it a little bit like the shock factor.

SPEAKER_01 16:07

The shock factor, and I feel like a lot of women have never had the almost permission slip to be different and be unique. And as much as so what I do is the strategy side around a brand of how do we actually form this brand and sell it and market it, but then also the creative direction piece in terms of photo shoots, video campaigns, like all of that sort of stuff. But it's all of that is great, but it's more about when a woman comes into this world, it's their evolution happens so fast, and they step in, let's say, to a shoot as one version, and then they don't believe that they could probably become this version that they could see in those photos. And so my job is to basically give them this confidence and then pose them up so that when they get these photos, they are just instantly almost a different person, and then that identity shift literally filters in to everything. So I I see it like someone would garner photo shoot, get their photos back within a week. The way that they're showing up on online is completely different because that past identity is just gone now because visually they can they can see it, and it's that sort of identity shift within a woman that is the most incredible thing to witness.

SPEAKER_02 17:23

I feel you on that so heavily. And it's like what you mentioned about collapsing the timelines before, how you like walk down the stage to the song and you created that moment. That's kind of like what you're doing with the photo shoots, too. It's like you're positioning these women into basically who they want to become and who they want to like show themselves as, and then therefore they become that.

SPEAKER_01 17:45

Yeah, and it's like that I've got you. They'll come with an idea. For example, someone at the weekend said her photo shoot's coming up, and she had this idea, and she said, I don't know if I can do that. And I thought, why can't we do that? Let's just book it right now. And so we've booked it and it will come out soon what it is. But even she said to me, I thought I would be doing this in 10 years' time, not now. And so imagine if she waited. So it is the collapse in timeline of women's identity, which I get to- And this is the thing too.

SPEAKER_02 18:15

Yeah, like what why do we feel the need for things to take X amount of time when time is literally an illusion?

SPEAKER_01 18:22

Oh, I love that. That is so that is it. Like, that is so true, and that's where when you can tap into something bigger than just you as a coach, I feel like time just doesn't exist anymore.

SPEAKER_02 18:33

Yeah, and then what you think you're gonna do in three, four, five, ten years from now, you can do tomorrow.

SPEAKER_01 18:38

Yeah, 100%. And that's why the people that blow up online do blow up because they're brave enough to go after it.

SPEAKER_02 18:45

Yeah, I love this. And yeah, you're the name of your brand is so perfect. Disrupt. Like, I didn't even know that.

SPEAKER_01 18:53

Even that was a whole evolution. I didn't even have it less than when I went to Costa Rica in what was that, April last year. I didn't have it then. It was kind of coming and forming, and I would just have I was having so many downloads, and that's where the lightning bolt was formed because I was driving on a quad bike and asked for a sign, and the whole sky lit up in lightning bolts, and I saw lightning everywhere. Um, and then yeah, so from then, what are we in now? I should note this. June. So literally, yeah, just just over a year ago, none of this existed. Like I wasn't known for this brand, I didn't have the offers, I didn't have a single event. So it just shows like in 12 months how much can generally change.

SPEAKER_02 19:35

Absolutely. I remember when I first started working with Hey Clients, and we did you were one of the first calls that I did where we did like a call where we could support you with building your landing pages and just answering any questions. Oh, I remember that. Answering any questions. And I remember you showing your page with the purple and the lightning bolts, and I was like, wow, this is awesome. And you were like, Yeah, I came up with the lightning bolt idea, and that was around the same time. Wow, that's crazy.

SPEAKER_01 20:02

Yeah, that feels like a lifetime ago. I don't even recognize that version of me anymore.

SPEAKER_02 20:06

That's so amazing and hopefully inspiring to those listening who may be in a place where you know you're kind of just figuring things out, things are unfolding, you're getting the ideas, you feel a bit of fear. Yeah, but it's like everything can change. This time next year, you can be in a completely different part of your business, a completely different stage of life, and a completely different person.

SPEAKER_01 20:28

Yeah, and I think the reason why people don't is because their mind creates this a story of I couldn't have that. It doesn't make sense. And so we we always look for the logic and the what like almost like the timeline and the step by step, and we step so far into this logical side of our brain that then we put off the idea that all of this could happen for us. It gets to it gets to happen. And that was me. I look back saying this because generally, like if you if you told me this was gonna happen, I would have laughed at you. And I thought, I would have thought, no, it couldn't. That's not possible. And I kind of wish I told that version of me back then. Just believe in the unexpected because it can happen when you're behind it every single day. And don't get me wrong, the amount of work that has gone into that, like day in, day out, hours upon hours, weekends, all of it. But when you have that and you have that vision, it's crazy. Like your whole life can change so quickly.

SPEAKER_02 21:25

Yeah. Oh my god, this is amazing. And also, too, like what you just shared about putting in the work and continuing forward and like to a level you believed that you could, but also you had that that in the back of your mind, like, can I really do this? This isn't possible. Like, if you ask that version of me, I probably would have said, No, that's not possible. And so I feel like people they wait until they fully 100%. And it's like you can still have a bit of faith and doubt and still become successful.

SPEAKER_01 21:58

Yeah, and that's where it's like. Let the doubt be okay with being there because it's when you start believing the doubt and then it changes you, and then you don't show up, and then you're not getting seen. And then so many people say to me, I don't want all eyes on me, and that's why I don't want to build a brand, so it feels safer just being known as a coach. And I say, But then you're just gonna get the same results all the time. And I said it actually at the weekend courage first, evidence after, versus people look for evidence and then courage, but it's not, it's the other way around.

SPEAKER_02 22:28

That is so true. And I feel like when people say, you know, I don't want eyes on me, a big part of that is I don't want eyes on me to see me fail. Yeah. Not that you don't want to be seen.

SPEAKER_01 22:40

Yeah, so true. Like if you fail, what's the worst that can happen? Because if you were not scared of failing, you you would have done the retreat by now, the events, like all the things that everyone wants to do, but will do it when the time is right. They would have done it because what's the worst that can happen?

SPEAKER_02 22:56

And I wish that it would be more normal in society. I feel like you know, society has kind of set us up to view failure as death in a way.

SPEAKER_01 23:04

Yeah.

SPEAKER_02 23:05

When it's like actually the more that you fail, the more that you learn. And the more that you learn, the more that you are just growing and experiencing life. And that's kind of the whole point of it. But failure has always been this thing for so many people of just like it literally equates to death in the body.

SPEAKER_01 23:22

It's so true. And even like when you look back and you think, okay, at school, if you failed a test, you are shamed upon, and then you're almost looked at to be not as good as the rest of the people in the class. And then when you go to work, it's if you fail that task, you're gonna probably get sucked, and so it's shamed upon. And it's actually crazy. I've never really thought about it that way. But every even as a child, if you can't ride the bike as as fast or as easy as the person next to you can ride the bike, like what's wrong with you? If you can't walk when you should be walking, what's wrong with you? Exactly.

SPEAKER_02 23:58

You get made fun of or you get yeah, shamed, like you said, and it really creates this whole story and affects us from actually trying. Yeah. Yeah.

SPEAKER_01 24:08

And it's just when people can have fun with trying, and and it is that's why I love the creativity because the creativity allows us to be a an inner child, it taps into our inner child, we get to have fun. I talk a lot about like an alter ego as well. So can you tap into something that's not you to just play in that sort of field? It allows women to kind of like put their guard down and just try this version on, and if it feels a little bit unsafe, they can come back over here. But what happens is they won't come back over here because it feels so good over there.

SPEAKER_02 24:38

Right. I love that. Like a character. A character. Yeah. That's so good. So I'm curious too, as we're talking as we're talking about, you know, the feel fear of failure and trying on these characters and you know, reaching your goals even when you have doubt. You mentioned before that you were making like 10 to 20k a month in your business kind of like sporadically, and then you went boom the jump to 160. And you mentioned that your body is still kind of even catching up to that reality. How do you like yeah, how have you sustained that both how you feel about yourself and also physically and logistically in your business?

SPEAKER_01 25:27

I think physically the gym is like my therapy. I used to actually during that whole gap of not knowing what I was gonna do in my life, I did become a personal trainer as well, which is a funny story. Didn't last, obviously. But a gym for me, like moving exercise has always been just absolute therapy for me. And so physically that has helped me mentally because I uh got into like a really good shape. I started doing this like fitness photo shoot, which just made me feel really good. And so I almost like moved the uh feelings and like that energy around, and that was really good. So that's definitely helped. And then also I would be lying if I sat here and just said it's been like 160, 200, 300, 400, up, up, up, up. I've gone back down, I've come back up again, I've gone back down, and I can sustain it more for sure. And I think this is where a lot of the people in the industry almost lie and say, I've hit this, but then never tell you that they haven't sustained that. It's not bad, it's just a business has had ebbs and flows. There's different seasons. And also my offer suite has changed. So if I was to zoom out, it made me think about where are my boundaries I need to tighten up because in order to carry on this, I need to set so many better boundaries. Even things like teams, systems, platforms, like all of this. I had to basically like look at my business as an overview and think about if I want to hit this and hit it easier and sustain it, where does that come from? And yes, there is strategy to it. Yes, there is being so much more known for like disrupt as a brand, but it's also how do I look after myself? Leading up to the event, I was not sleeping. Like I literally had, I think the night of the event, because I had to set it up, drive to London, drive out, I was going on two hours sleep. So even that, it's not healthy to carry on. And there are seasons where I think any entrepreneur has to do the hard work, but but it's kind of how can I, yeah, how can you carry that on in a healthier way, which is more sustainable?

SPEAKER_02 27:36

Right. And so you feel like the gym and just taking care of yourself has helped you sustain that?

SPEAKER_01 27:44

Yeah, massively. I also think um the people you surround yourself with, if there's people that are fucking the life out of you, get rid of them, stop being a people pleaser like I was being. And I and it's such a mix because there's obviously the what you're doing, who you're becoming, identity side of it, but then there is also the strategy side of it. How are you actually making sure more people find out about your brand? What does your pricing look like? How are you serving your clients? Where are you over delivering? So the more logical side definitely, definitely plays into it. And that's why I've made sure that I kept doing these events because every time I was doing the events, it kind of allowed more new people to find out about disrupt and keep that keep that almost line growing because I was getting new people in person to experience the magic that I can create.

SPEAKER_02 28:38

Yeah, I love that. And then people experience that with you, and then they're telling all their friends, you know. That's one thing I love about women in general, is like we are such sharers when we love something, we're like gonna share it with so many people. And it's crazy how many onboarding calls I do with new users of Hey Clients that are like, oh yeah, I came through Remy or I came through the disrupt event.

SPEAKER_01 29:01

I love that. So far, yeah, it's it's because it's this trust piece between me and them, and like I've always said that hey clients has helped me, and I would never promote something that wouldn't help me. And like the growth I've seen in the platform since I started to now is crazy. And I feel like that comes through at the events, like when the girls are there, when like everyone's just feeling into this community that I've created as well. It's it's such a magic, it's hard to even explain unless you're in that room because it is like a family, not one person will ever feel like they're left out, and so it's so nice to then have this like hay clients team there who are also part of this family, and then people invest into the platform because they start to trust it because they can see everyone else is starting to trust it, and it is just like ripple effect almost.

SPEAKER_02 29:52

Yeah, I love that, and I also love to hear um, because I didn't know when I first met you on that call when we were doing like the tech support call, I thought that would like you were already killing it for a long time, you know, which you were basically.

SPEAKER_01 30:06

Yeah, but it was just like it was inconsistent. That's how I I had amazing mums, I had shitty mums, like it was inconsistent.

SPEAKER_02 30:14

Yes. And then and then to hear it all like kind of took off after that. Tell us a bit about how you know Hagline specifically has really helped you get out of the hustle and the inconsistency of it all and step into your zone of genius.

SPEAKER_01 30:30

So I feel like before I was jumping around around, I'd say, six different platforms. And I let's say just completely neglected my emails because I forgot to log in, or I didn't check even just the smallest things like an onboarding form, because I just had to remember my password. It was just because it was everywhere, it absolutely kind of made me feel so overwhelmed and like a scattered mess. That's how I can describe it. And so when I moved everything into the one platform and having that dashboard in my face every single morning because I couldn't get out of hey clients, because I was just like, oh, I can do this and then I can do this, and then I'm over here, having everything there from like a data perspective, who was clicking, like I've now got literally everything in there. It was so interesting to see the data and the clicks and what emails were actually getting sent. And because I could just easily get onto the emails within what two seconds, I had no excuses not to send emails anymore. So it was like all of that and how it connected. Um, and that's just the ease of it. The ease of, I think anyone's anyone's mind who is jumping around nine different platforms right now is such a waste of time. Such a waste of time because nothing's connected. So where's the data at? How can you see what's working?

SPEAKER_02 31:55

That's exactly what I tell people. It makes such a difference to have everything because then it's just extra steps where you have to pull information from other platforms.

SPEAKER_01 32:05

Yeah, yeah, yeah. And it's so expensive. I was spending like four or five hundred pounds out a month at one point.

SPEAKER_02 32:11

Exactly. What I found too over the the year that I've been with Hey Clients and even my own personal moving to Hey Clients, most people are saving 500 a month. Yeah. Yeah. From crazy platforms.

SPEAKER_01 32:24

Like ClickFunnels. With what is ClickFunnels these days? I don't even want to know. I think some like a thousand or fifteen hundred, depending on how many. Yeah. It's cra and I also love how much it evolves. I'm like all into anything. The the founders are so invested into it to evolve it. And I never forget when I said to Tom something about what I wanted on the platform before I know it, he'd already gone, done it, implemented it, and it was out there. And so I think that because how how like big hearts Tom and Anna have, there's so much behind the platform versus just something that two founders don't really care about set for just creating something to make the money. And I think that shows through 100%.

SPEAKER_02 33:09

And I I feel that so deeply, even like having worked personally one on like with Tom and Anna, is that they genuinely care so much about the users and the relationships that they have over the money. And I feel like that is where that is where businesses are gonna thrive. Even like what you said about your event. Like people come to my event and nobody's gonna feel left out. You know, this is what matters more. Yeah, yeah.

SPEAKER_01 33:36

It is that experience. It's like a I actually recorded a training this morning about this around client experience inside of the world versus just on Instagram. And I said, like, on Instagram, you're looking great, but then once they're inside of your world, what are you doing with them? And I said the analogy of like a brown paper bag, and I said it's kind of like going into Gucci, getting an incredibly expensive luxury bag, and then then putting it into a brown bag for you to take home, and immediately your experience is just completely ruined. And it's the same thing if you look at I always love looking at like Prada, Gucci, the high-end stores, because they have smashed client experience. The minute you walk in, what you're what you're smelling, tasting, touching, the way that the staff address, the way that you feel at home there, and it all matches to the feeling that they want to create. And I feel like that is the same with hay clients. Hey clients want to create this feeling of kind of like this is your new home. Like even if you're not great at tech as a woman, you can become great at tech and fall in love with it. And that comes through everything with the experience and like the yeah, the everything inside I think really shows.

SPEAKER_02 34:49

I love that. I love how you mentioned looking at these high-end brands to bring in that same experience because Yeah, that's so beautiful. And I feel like we gotta we gotta nurture those relationships, especially with the people who have already paid us. Yeah. And what you said about, you know, for those who see hate clients and they're like, oh, it can do everything. And at first glance, it's like that's kind of overwhelming. It could do everything. Yeah, yeah. It's a robust platform, but at the same time, it's like if you're somebody who, you know, identifies as not good with tech, as I was actually, you can actually become somebody who's good at tech with using hate clients.

SPEAKER_01 35:31

Do you know a really good example? I bought this camera, the Canon GX. You know, the one everyone uses, and I sold it, even though I told myself I wouldn't. This camera has about a million different features on it. I just want to make those, you know, the the shots where it's kind of retro looking. And so as long as I get that setting right, I'm good. And so it's the same with hay clients. As long as you you're on there and you've got the five things which you need right now in order to look to make your business grow, the platform works. And then eventually I'll I will start looking at all the different features and become maybe a little photographer. And that's the same with pay clients. When you're then comfortable doing the basics, you can then start to almost look into all the different funnels and all the different like countdown timers and how you can actually like grow your business to the next level. But I think that's where people just freak out before they've even given themselves a chance to to test the platform and just have fun with it. It's not that hard. The the questions I still ask the chat questions and the response on it is crazy. So good.

SPEAKER_02 36:36

Yeah. I mean, yeah, when you have somebody, when you can talk to an actual human being on the team in the chat really quick, like, hey, how do I do this again? Or yeah. Because it's funny on that. Come on. I was gonna say on the onboarding goals when I'm telling people, you know, all the things that can be done. It's funny because it sounds like so it's it's too good to be true. But it's like, yeah, it does everything.

SPEAKER_01 37:00

Right, it does. And I think that I was on a where was it the other day? I tried to reach out to I think I was trying to return something, and I needed to go onto their customer chat, and it said we'll respond in the next five working days. And I was thinking, who's got time to wait around for that? So I left and I'll have to keep the clothes now, but I would never buy from them again. And it's the same thing here. Within, I would say a minute, there is someone, an actual human, not a robot, responding to you and giving you a loom video of exactly how to do it. And I think that is genius.

SPEAKER_02 37:33

Thank you so much. I agree too. I agree too, especially for somebody who you know was not that good at tech. But now I'm like, I'm a tech wizard. I love tech.

SPEAKER_01 37:45

I am such a nerd now. I love it. It's so fun, it's so good when you get to the data.

SPEAKER_02 37:52

Yeah. I love this. Wow, there's been so many golden nuggets in this conversation. I want to wrap this up with something because you know, Tom and Anna, they're big on vision. They don't only have hate clients, but they have Lifestyle Rich, where they help women create money and moments. So you have your net fourth event coming up. You know, you've you're you mentioned before we started recording that you're in a building stage right now for your next level. Yeah tell us a bit about your vision for the next year.

SPEAKER_01 38:28

Ooh, I'm like, where do I start? So I've got the plans for the fourth event at the end of the year. Um, I've also got my second retreat, which is in Greece, in October, which will be really fun. And it's coming in from a different angle. It's actually teaching females how to become a creative director for their own brand. So it's gonna be really interactive, fun, photo shoots, videos. So I again like I can't believe I get to do that because that's like a little version of me's dream. So now I get to do that, and another vision I would say is just to like work with some really, really cool brands, brands that stretch me to think, am I actually doing this? And then giving them the results and then just watching their whole brand go over the world and just changing more women's lives. I think generally the permission slip that I get to give a woman when I give them these photos and videos back, and then they cry is just worth everything. So if I can just do that more and more and more, I'm happy.

SPEAKER_02 39:29

That is so beautiful. I love that. I love that question, right? Yeah. Wow, okay. Retreat in October in Greece, helping women to become their own creative director, that sounds so fun.

SPEAKER_01 39:44

Yeah.

SPEAKER_02 39:45

So, okay, for those listening who, you know, feel the spark of inspiration, maybe they feel drawn to you. How can they find you? How can they work with you? Just Instagram me.

SPEAKER_01 39:56

I feel like there's so many different offers, and it depends on where you're at and like what you want. And I also just love talking to women in the DMs, and so just Instagram me. It's just Remy Gutteridge on Instagram, and yeah, we'll have a chat and then we can go from there.

SPEAKER_02 40:11

Beautiful, Remy, and I'll have her Instagram handle in the show notes as well. Thank you so much for this conversation, for coming honestly and vulnerably and just sharing yeah, sharing your heart with us.

SPEAKER_01 40:24

Thank you for having me. I'm excited for I'm excited for this podcast episode to come out. I think it'd be fun.

SPEAKER_02 40:31

Yes, and thank you to all those who are listening. We will catch you on the next episode.