Sustainability by Design
Sustainability by Design explores how brand, design, and communication can help businesses move from good intentions to measurable impact.
Hosted by the team at BLAST, each episode features honest conversations with sustainability and marketing leaders who are reshaping how organisations talk about — and deliver — change.
From evolving regulations to creative storytelling, these discussions uncover what it really takes to build belief in a sustainable future.
A podcast for anyone working at the intersection of design, business, and sustainability who wants to make progress, not just promises.
Sustainability by Design
Redesigning the future: the opportunity of our time
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In this episode, Giff is joined by Will Hayler, co-founder and CEO of Blue Earth Summit, to explore how entrepreneurial thinking, creativity and capital can come together to drive real climate solutions.
Will shares his journey from media, marketing and events into building Blue Earth Summit – not as another climate conference, but as a movement focused on transforming the way the world works. He explains why Blue Earth centres investment, scale and economic reality, and how moving money from investors to innovators and NGOs is essential to making change happen.
The conversation digs into why sustainability needs optimism as much as urgency, how innovation and technology create genuine reasons for hope, and why bringing non-traditional climate voices into the room is critical. Will also reflects on the role of creativity, music and culture in shaping what comes next – and why the future of sustainability should feel inclusive, energising and human.
Key topics covered:
- Will’s entrepreneurial journey and the origins of Blue Earth Summit
- Why Blue Earth is a movement, not just an event
- The role of investment in scaling climate solutions
- Moving from problem-focused narratives to solution-led thinking
- Technology, innovation and reasons to be optimistic
- Collaboration between business, NGOs and investors
- Creativity, culture and the future direction of Blue Earth Summit
Looking for fresh ways to make your sustainability message stand out?
Download Blast’s free guide, 5 Ways to Unearth Big Ideas for Successful Sustainability Campaigns, at bright-ideas.blast.co.uk — it’s full of practical ways to develop ideas that are original, on-brand, and effective.
If you’re ready to take the next step, book a call with our team to discuss your project: https://calendly.com/blastdesignlondon/intro-video-call-clone.