Patent Matters

Episode 4 - An Inside Look at Patents in The Corporate World

Ensemble IP Season 1 Episode 4

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 40:14

What does patent strategy really look like inside a large, innovation-driven corporation?

In this episode of Patent Matters, hosts Mie Rasmussen and Dave Hunt go inside the corporate IP function with Lars Balzer Nielsen, a veteran patent leader with 25 years of experience shaping patent strategy in the diabetes and obesity care industry.

Drawing on his background as a former patent examiner, European patent attorney, and PhD in chemical engineering, Lars shares a rare, candid perspective on how large companies make real-world IP decisions — far beyond theory and checklists.

Together, they explore:

  • How patent strategy should support business strategy — not exist on its own
  • When to patent vs. keep innovations as trade secrets
  • How companies decide where to file patents under budget and uncertainty
  • Managing long product life cycles, evolving portfolios, and freedom-to-operate risks
  • Building strong, cross-functional IP teams across science, legal, and business
  • Preparing for litigation, competition, and the unexpected
  • What startups and universities should consider when building early patent portfolios

Lars also shares five hard-earned principles for managing corporate IP teams — from relationship-building and long-term thinking to clear communication and courageous decision-making.

Whether you work inside a corporation, advise innovative companies, or are simply curious about how major players protect and defend innovation, this episode offers an inside look you won’t want to miss.