The Swedish Wealth Institute Podcast

Ep 27: Arthur Samuel Joseph on Vocal Awareness, Mastery, Presence & Using Your Voice With Power

• Daniel Wood • Season 1 • Episode 27

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0:00 | 46:25

What if the real power in communication isn’t your words… but the energy, breath, and presence behind them?

In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Arthur Samuel Joseph — one of the world’s leading communication strategists and the founder of Vocal Awareness.

Arthur has coached some of the most influential people in the world, including Tony Robbins, elite business leaders, top broadcasters, major artists, and 20% of the NFL’s first-ballot Hall of Famers. But this conversation is about far more than speaking on stage.

It is about how to use your voice with presence, truth, depth, and ownership so people don’t just hear what you say — they feel it.

Arthur breaks down why most people leak energy before they even speak, why breath is far more than a physical act, and why true communication is not a presentation… it is a performance rooted in identity, mastery, and self-possession.

If you are a speaker, entrepreneur, leader, coach, creator, or anyone who wants to communicate with more clarity, authority, and emotional impact, this episode will shift how you think about your voice forever.

Inside This Episode, You’ll Learn:

• Why communication is not a presentation — it is a performance
 • How breath acts as fuel for voice, presence, and emotional authority
 • Why speaking too fast weakens trust and depth
 • The difference between streaming words and embodying meaning
 • What “Vocal Awareness” actually is and why it matters
 • How elite athletes and Hall of Famers use identity and ritual to perform at the highest level
 • Why fear of public speaking is not the real fear
 • The two real fears Arthur says drive human behavior: abandonment and owning your power
 • How to write a vision statement and goal statement that actually moves your life forward
 • Why mastery starts with self-accountability and daily structure

🎁 Free Gifts & Resources Mentioned:

The Wealth Blueprint (Free)
A practical roadmap built with insights from SWI speakers
👉 https://swedishwealthinstitute.com/

Arthur Samuel Joseph Mastermind Series
A 4-part live training experience on voice, presence, and mastery. Coupon code to redeem a $500 discount: WEALTH26
👉 https://www.vocalawareness.com/empowerment

Arthur’s Website
Books, journal, TEDx talk, and more Vocal Awareness resources
👉 https://www.vocalawareness.com/empowerment


🎙 Guest:

Arthur Samuel Joseph
Communication Strategist | Founder of Vocal Awareness | Author | Vocal Mastery Teacher

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SPEAKER_02

It's one thing to have a stellar career to make it, but then to become a Hall of Fame, then to become a first ballot. They may not be the most talented or the most gifted, but no one will ever outwork them, and no one will sustain it over time longer than them. Sociologists have said a susceptible goods for decades that the greatest fear in society is public speaker. The greatest turn society are actually two fears: fear of abandonment and ownership of my power. Blaming myself and not being afraid of what you think of me while I'm being me.

SPEAKER_01

Welcome to the Swedish 12th Institute podcast. I am your host, Daniel Wood. Today we have a really, really special episode for you. My guest is Arthur Samuel Joseph. He is one of the world's top communication strategists, and I am really excited to share some of the people he has coached, including Tony Robbins. He's worked with 20% of the NFL's first ballot Hall of Famers. He's coached top athletes, business leaders, and the top speakers in the world. Now, we don't only have Arthur on the on this interview because he's coached a famous speaker. We're having him on the call because what he does is teach something deep. How to use your voice with presence, with power and truth. So people don't just hear your words, they feel them. So I'm really excited. If you are a speaker, a leader, an entrepreneur, or anyone who wants to communicate with more authority and impact, this is going to be really, really cool. I have personally just joined Arthur's mastermind to continue learning and continue improving. So I really recommend you listen closely to this episode. Now, as you know, I love spoiling you as a listener. So we've got a got a gift prepared for you. Let me just ask you a quick favor first and give you a little reminder. If you've been enjoying this podcast, you want to hear more interviews, please make sure that you've subscribed. Do what thousands of people all over the world have already done. Hit the follow and subscribe button so you don't miss any coming episodes. Now, your gift is the Wealth Blueprint. Our amazing speakers have helped us put this together. You can grab it on the Swedishwealth Institute.com website. We'll link to it in the show notes so you can download it right away. All right, here is Arthur Samuel Joseph. How do you write a proper vision statement and a goal statement?

SPEAKER_02

Well, that's a great question. Proper is an interesting word. Effective might be. Honest, compelling. I'll just share something I hadn't prepared to share. I've written seven books. My sixth one, sixth and seventh actually came out this January. One is called A New Form of Mastery Journal, which is online, and you can get it on Amazon, you can get it on my website. It only is$25 US. And if somebody gets it and doesn't like it, tell me I hate it and give me my money back. I'll give you your money back. But I bring it up because everything that we're talking about today is in that little journal. My philosophy, how to write a vision statement, how to create a goal statement, and everything we do is put into that journal. And then the end of the journal has 365 pages. It's your week at a glance. Because it becomes your accountability partner. And if you put in there a Tuesday at 10, in school you didn't show up for class at 11 when class began at 1045. And so it becomes your accountability partner. And in sport, in art, you have a team to support you. But out here, we just have us. And at work, we all envision making our dreams come true. I know. Great. But how? So decades ago, I created a really interesting concept called 168 hours. Seven times 24. How do you spend a week? Think about we go to high school, start in kindergarten or whatever, all through school, we have a parent, a teacher, a counselor, an advisor, someone telling us what to do. And we have a singular identity. We are a student. If we go to college, we know when first term begins, when midterms and finals are. So if you ain't, if they're happening Feb 13, you ain't getting any sleep on Feb 12, because they're going on with or without you. You know when your projects are due and it's all mapped out. Yeah. But when we leave the cocoon of university life, we don't have anybody any longer to tell us what to do. And we no longer have that singular identity. So if we don't tell ourselves what to do, our dreams die abort. You get a job, go work for somebody, it's five o'clock, get ready to leave. Emergency, you gotta sit back down, we have to complete this tonight. You have no choice. Because the boss said we gotta get it done. But five o'clock, I'm tired, I'm gonna put this off till tomorrow. We may tend to do that. So in my week in my 168, we disallow that because integrity and integration have the same root source. They mean wholeness. So we use we begin to really connect to our internal integrity. We don't give ourselves that hall pass. We don't any longer allow ourselves to be the cork in our own bottle. So we create our vision statement and then we create steps to become it with timeline. We set Q1, Q2, Q3 goals. We set weekly and monthly goals. If you get this journal and you do it for seven days, just seven days, do what it says, and then sign up for another seven days with yourself. It will be transformational.

SPEAKER_03

Right.

SPEAKER_01

And it's about having a clear vision of what I want, breaking it down into goals, milestones, steps, and then keeping yourself accountable for actually doing it.

SPEAKER_02

Exactly. But it awakens a really two important things here. Sociologists have fed us this empty bowl of goods for decades that the greatest fear in society is public speaking. You've probably heard that nonsense. Yeah. The greatest fear in society are actually two fears: fear of abandonment and ownership of my power. Claiming myself and not being afraid of what you think of me while I'm being me.

SPEAKER_01

Which feeds into the fear of abandonment because that's what they're afraid of. Yeah.

SPEAKER_02

Exactly. There's training schools and coaching that say speak to the last row of the house. What nonsense. If I do that, I'm going to raise pitch. Because my it just because I'm trying to get my voice out there.

SPEAKER_03

Right.

SPEAKER_02

And then people say, bond with your audience. Well, what if you, Dan, you have one point of view and somebody else has another? I can't serve you both. So in vocal awareness, there's a TEDx talk on my website. See who I'm talking to.

SPEAKER_01

And guys, we'll link to all this in the show notes, of course.

SPEAKER_02

I'm telling story. I'm being Arthur. I'm not presenting Arthur. And so learning to embody this and being slow, loving, gentle, and never judgmental with yourself. Being patient. Years ago in my 20s, a thought came to me. I haven't missed a day of prayer meditation, Daniel, in 59 years. And in my early 20s, I was already very involved in my process. And a thought came to me and said, Go to the mirror and say, I love you. Please. And more believed that than pigs can fly. But I was told to do it internally. So I did. I love you. Day in, day out. I love you. Then one day I woke up, the strangest thing began to happen. Actually believed it. More time went along, I'd actually become it. So again, in this journal, in my work, I teach every step of this process. This doesn't exist anywhere else. Somebody actually taught Emmett how to hold a football, for goodness gracious. Somebody actually taught Duane how to dribble a basketball. But nobody teaches us these incremental steps how to be us.

unknown

Right.

SPEAKER_02

How to get rid of the white noise. We create a persona statement. My brand, how do I want to be known? Right. You mean I have a choice? I didn't even know I had a choice. Weakens another very important principle. That every single thing in life, Daniel, everything revolves only around two things. Choose to do something or to choose not to. Never matters how scary, how seemingly daunting. If I'd gone into the commissioner's office saying, Oh my God, I'm going to meet with the commissioner, I would have been a tout. Yeah. But I didn't do that. That would be fraudulent. So all of these principles get woven then into what's called a mastery moment. That athlete, that artist before walking out has that spiritual moment.

SPEAKER_01

I'm really, really excited about this interview. You've worked with some of the top people in the world on helping them improve their ability to get their message out. Please give us a little bit of a background and your story before we dive into the fun stuff.

SPEAKER_02

Well, it was my birthday this past January. I began my second year of teaching. I just turned 80, and the vision has never changed is to change the world through voice. The goals have never changed. It is to help all those I work with to achieve their own enlightenment and enjoy their own empowerment. And if you were to look at my client list, I don't know that there's another coach, teacher, trainer. I'm a communication strategist. I have a master's in voice. I'm a classical singer by training. But it ranges everywhere from the Federal Reserve Bank to chairmans of boards like Commissioner of the National Football League to former chairman of ARCO to global institutions to Angelina Jolie and Sean Connery and Pierce Brosnan and 33 students on the Pro Football Hall of Fame and Olympic gold medalists and NBA First Ballot Hall of Famers and dot dot dot dot dot. The point being, if someone were to ask me what's my target mark, and I said, Well, heck, I sell air. We all have to breathe and we all have to communicate. But this is a profound work that we're about to dip into today that doesn't like anything you've experienced before. So I'm eager to share it with you.

SPEAKER_01

That sounds amazing, and I'm super excited to learn. What what is it about vocal women?

SPEAKER_02

We're gonna play in each other's sandbox. Tell me that same super excited again.

SPEAKER_01

I'm super excited about that.

SPEAKER_02

Okay. Now let's slow it down. We're gonna breathe, and you're gonna put quotation marks around super excited and put a period at you use period or full stop in Sweden. Period works fine. Put a period at the end. And three, breathing slower, deeper, deeper in that sentence. I assume it's a bit more. Oh, but don't do that. That's really interesting. Breath is fuel, Daniel. And everybody, when I'm playing with Daniel, please join us because it's quite a unique experience. What you just did was inhale rather nicely, then exhale, and then prepare to speak. But breath is fuel. If you don't put gas on the tank of our car, we don't get there. So you just poked a hole in the tank, and then the quality of our voice isn't what it's capable of being. And because you're such a vibrant, really committed, passionate man, I want your audience to get to experience you differently. So we're gonna breathe, and here we go deeper, deeper, and speak at the apex.

SPEAKER_01

I am really excited about that.

SPEAKER_02

Underline the last word and see the period. And I'm gonna do it twice. Watch my eyes. I'm really excited about that. Or I'm really excited about that. Because the mouth is where the words come from, but the eyes actually change the story.

SPEAKER_00

Right.

SPEAKER_01

Three, deeper, slow, deeper. I am really excited about that.

SPEAKER_02

Now make it your way. Not the that too obvious. So one more time and just be Daniel. But that was really nice. Eyes only on me. I'm really excited about that. Can you do that one more time out of 40 times slower? How much slower? 40 times. Whatever.

SPEAKER_01

I'm not sure. Is that slow motion? Just go slower. I'm just being silly. Alright. I am really excited about that. Do you feel the difference? Yeah, definitely. I'm feeling it come in deeper into my body.

SPEAKER_02

And did you feel it actually meant something? Whereas the first time they were just words. Right. You're part of the generation I call the fingers and thumbs generation, Daniel. Your mouth is your mind out loud, and you know, all of that. You do that really fast, a whole lot faster than me, I can assure you. And so we don't want to just stream data, especially with people as integral as you are, and in the in the community in which you drive your initiatives. If I just say I'm really excited about that, it doesn't mean anything. I'm really excited about that, it actually means something. So I feel your integrity come through in that communication. That's all I was getting at.

SPEAKER_01

I like that. I like that. And and you're right. You're right. It's uh instead of it being a stopgap for the next thing we're gonna say, we freeze on it and we actually mean what we say.

SPEAKER_02

And what was so lovely right there, your listeners or viewers didn't notice this, but you noticed it, so I want to point it out. You actually listened to yourself very subtly as you shared those last thoughts. Right. Correct? Yeah, yeah. Yes. And that's called this work is called vocal awareness. Because awareness is the first step. So I pointed a couple of things out to you a few minutes earlier. You remembered and you were monitoring, not editing or censoring, just being mindful. And that was really cool. Thanks a lot.

SPEAKER_01

I appreciate it. You've worked with so many different people on vocal awareness, and I see obviously the business leaders and in the speakers, vocal awareness is obviously centered, but you've also coached so many top athletes and other performers who vocal perfor, you know, like vocal awareness would not be my top of mind, is like that is the key for them. Why is this so important? What else do you think?

SPEAKER_02

No matter where you're trying to fix on it. That's a great question. Initially, many of them come to me as broadcasters, but also I do have a reputation. And the next 20 plus years of my life, God willing, is dedicated to mastery. My whole focus is mastery. And when these great athletes, these great artists come to me, it is rare to work with individuals who really understand what mastery is in their skill set. The rest of us really haven't had that opportunity to define ourselves in that way like an athlete or a great artist does. And it leads to something very, very important, Daniel, for all of our listeners that every athlete I teach is hubristic in their skill set. But if we look up the word hubris, it means blaspheming the gods or extreme arrogance.

unknown

Right.

SPEAKER_02

Nothing to aspire to. But in mastery, I can assure you Dwayne Wade is a NBA Hall of Famer on Olympic gold medalist on my website. And I can assure you that Dwayne didn't play one second, hoping his coach likes what he's doing or his teammates approve. And that great artist on stage, of course, my ego mind wants to cross the footlights. We all want to be loved and stroked, but the art is in not doing that. The art is owning the power of my performance in that moment. I leave the mastery environment. Now I'm just a mere mortal once again. I don't have that training. So I teach them mastery with no off switch. In vocal awareness, there is no off switch. My goal for all of us is sovereignty, supreme excellence. And when I just said that, you did another very cool thing. When the body hears the truth, it inhales because it recognizes that. And you disinhaled when I said that. You recall that now.

SPEAKER_01

Yeah, yeah, yeah. You're you have me in a very intense now, like awareness state.

SPEAKER_02

And so I say to every athlete in the first lesson that you bring your talent to your sport, but somebody teaches you every single thing you do. Everything.

SPEAKER_03

Yeah.

SPEAKER_02

But who teaches us to be us? Quite the contrary, actually. If that young, prodigious artistic talent, a fine dancer or a singer has a talent as a young child or a teenager, they're encouraged. That athlete is encouraged as a child. But us, we go to we feel good about ourselves, and somebody might say to us, Oh, don't act like that. What will people think? Oh, you shouldn't say that. You sound arrogant. There are certain, you know, cultures all over the world say the adage is the nail gets hit on the head. Yeah. You get knocked down for standing up. So if I say to you, and I work in in those cultures, and I teach people how to embody what's possible without being arrogant or aggressive, with it still being sociologically acceptable. Right. So it's not just something you're not able to claim no matter what. But but if I say to you, Daniel, vocal awareness of extraordinary work, it can help you change your life in moments. Now that's stupid and arrogant, you'd hope I acknowledge. But what if I said, Daniel, vocal awareness is extraordinary work, it can help you change your life in moments. That's not arrogant. That's my truth. So I teach people in vocal awareness that hubris is not arrogance. Hubris is positive and sovereign. We don't need permission to be us. It's just that we never knew that before. And so, in this brilliant work that I've been given, like goodness gracious, it's the only system I know of where you can actually become what you desire to become. It's crazy. And we're gonna explore a little bit of that today. I do a lot of work for Tony Robbins. I train, he's a motivational speaker in the States. And I trained Tony many years ago, and I still do an master a course for him once a year and a leadership mastery course. And when I was there last year, I said, I want to stop the revolving door of all this self-help stuff. I I've trained so many quote-unquote life coaches who can't coach their own lives, and yet they're shingles on the door. We're so hungry, especially in the challenging times we're living in. These are daunting, scary, and intimidating times globally. And power can be easily usurped from each of us. So we're dying of thirst in the Gobi Desert. And even if it's a mirage, you're still going to try to drink from it.

SPEAKER_01

Yeah.

SPEAKER_02

My point simply is this is a real craft. We we do it through breath, as you will learn, we do it through sound of voice, we do it through body language. Even these couple of minutes, you've learned a couple of things you never knew in your whole life.

SPEAKER_01

No, exactly. When you say bringing that mastery into your life, like outside of just the just that field where where, for example, an athlete is is in their element. How does that look? How does a life look right here in that? That's great. Let's do it.

SPEAKER_02

Okay. Sit up nice and straight, Daniel. Sit at attention, please. And everybody, please join Daniel. Sit at attention. And notice you hold your breath. And I was aggressive. It was slightly, subtly intimidating. So you did what you were told. And the body's first impulse is to hold its breath. Now take this golden thread in your right or left hand, and we're going to pull it from three inches below your navel, Daniel, because that's where core begins. Think of Da Vinci's Vitruvian Man image. Yep. And we're going to pull this golden thread. I got to see that last year in Venice. It's so remarkable. Oh my God. It's only about this big.

SPEAKER_01

Yeah, I know. I saw it years ago.

SPEAKER_02

It is amazing. We're going to pull this golden thread, enabling you to embody an extraordinary man of stature, feeling great about yourself. We're going to do it twice. I'm going to stop the first one after a few moments. So claim yourself as a man of stature, Daniel. And everybody join Daniel. What's the thing? What have you already done? Shoulders back, lift it up. First thing. Do it again. Yes. Did I ask you to inhale?

SPEAKER_01

Not at all.

SPEAKER_02

No, but that was the body's impulse. Pulse when I said embody yourself as an individual of stature. Proclaim your own greatness. We're gonna do this again. Now we're gonna complete it. Slowly and gracefully, pulling this thread. Taller. With me. Taller. Right up through the middle of your crown chakra. Straight up. Neck and shoulders loose. Chin up just a little. Arm fully extending next to your ear. Feel wonderful. Chin up again. You just dipped it. Yes. Arm down. Keep feeling that threat. Doesn't that feel cool? Yeah, got a whole tingle going right now. And your inner space and your external space were subtly quieter. Very true. My dog here. Dodger, you want to meet people all over the world? This is Dodger. Oh. He's a nine and a half-year-old Doberman if he sticks his face in the screen. And so stature is preparation for everything we do. Every artist, every athlete has rituals before they perform or compete. All those rituals have a spiritual component. It's not just great biomechanics. So the first of our seven rituals is to say thank you to God. Say thank you to Source, or simply say thank you. One can be an atheist or an agnostic and still acknowledge something in this work. So within yourself, embody thank you as you choose to for yourself. And the body's first impulse was to do what? May I deep breath, shut my eyes. Exactly. You breathed. Why is this breath so important? The root of the word spirit, spiritu, simply means breath. To breathe. That's all spirit means. To breathe. Inspirare. Inspire. To breathe into. I don't want to motivate your audience. I want to inspire them. The Hebrew word neshemah is very cool here. Because neshema means both soul and breath. So breath is our trigger. Tony used to refer to my seven rituals as pattern interrupts. He said, would say to create a new pattern, you've have to exaggerate behavior to break an old one. Right. The trigger is breathing.

unknown

Right.

SPEAKER_02

Breathing. We trap all trauma from here to here. The most complex joint in your body is right there, your temporal mandibular joint for all the people out there who grind their teeth, TMJ. Right. So this is the same thing.

SPEAKER_01

56 moving parts right there. For those who aren't watching, this you're pointing right next to your ear and your jaw.

SPEAKER_02

If you open your mouth, you feel that joint open and close. The jaw is capable of multiple thousands of pounds of force per square inch. Our tongue is literally the strongest muscle in our bodies per diameter. Every muscle in the body is tied off point to point in the same way. Except the larynx, our voice box. It's fixed in the front and expands in the rear to create different pitches and sounds. All it is is a phonator. All it does is stretch and vibrate. So it is the only muscle in the body that works only with air. So we do exercises to get rid of all of this extrinsic tension. So take your left or right hand and place it right under your lip line. For those of you aren't watching, Daniel has a beard, and so it can get a little slippery, but that's perfect, Daniel. Flush with your lip line right there. Actually, move what I call the V of your hand a little more to the middle. That way. Uh-huh. Right there. And now pull your hand down like this. Watch yourself on your screen. And notice where your tongue just went. Went back. Yes. So a tongue is like a chastity belt. It locks us up and doesn't anything penetrate. This locks us up and doesn't anything out. Right. So we're going to learn to release that tongue tension by placing two fingertips gently under your tongue from the other hand. Okay. Two fingertips of your other hand gently under your tongue. Uh-huh. And now stretch and tell your tongue to relax on your fingers. And stretch down to your navel, please, Daniel. And as you do this, relax tongue and jaw, neck and shoulders. Keep your chin erect. Head up more. Keep your eyes only on me, please, my friend. And just stretch and pull with a little pressure on those fingers, a little pressure here. Watch the delts and traps. Relax back there. And stretch. Yet up another inch. Stay on your screen and now pull another inch. Stretch, stretch. Trust me. Just breathe lovingly. Deeper. And stretch one more half an inch. Deeper. Excellent, Daniel. And let go. And say the phrase, I am an extraordinary man. I'm an extraordinary man. Say it more the way you're already learning to. I'm an extraordinary man. Do you hear the pitch and resonance of your voice is a little different?

SPEAKER_01

Yeah.

unknown

Yeah.

SPEAKER_01

And all we did feel the relaxation here in the jaw. This has been an issue for me. I've always held a lot of pressure here in the jaw.

SPEAKER_02

Yeah, I know. All tension is fear-based. That's my cliff note version of a very complex story. Where there's fear, there's doubt. Yeah. And dot dot dot. So one of the trademark elements of vocal awareness is empowerment through voice. I teach empowerment through voice. I don't want anyone to have dominion over us. I want us to have the Roger Goodell is the commissioner of the National Football League. One of the most successful corporations on the planet. One of the most successful corporate leaders on the planet. I'm privileged to have his forward on one of my books. And we met a number of years ago when I was at the Hall of Fame induction in Canton, Ohio, where one of my students was being inducted. The all-time leading rusher, a rusher, the running back in American football, one who carries the ball in the backfield. His name is Emmett Smith.

SPEAKER_01

Oh wow. Oh wow. So the old Dallas Cowboy Emmett Smith was.

SPEAKER_02

Oh, you know your stuff.

SPEAKER_01

Oh, yeah. I mean, I'm a I'm a student of excellence. Of course I know Emmett Smith. Or know of, I should say.

SPEAKER_02

And well, then one sidebar, all of these Hall of Fame speeches, I write all of their speeches with my men and my women. And they're all on my website. Watched him perform it. It was fully memorized. 28 minutes. Not even a four by six card. And so I was there and the team owner Jerry Jones met me backstage on the NFL network set. I trained all the talent of the NFL network. And he asked, he said to me, We want you to train the commissioner. I never knew if that was the Royal Wii or had actually spoken to some other club owners. But a meeting was set up for a Tuesday at 11 at 345 Park Avenue, a couple blocks up in New York City from the Waldorf Astoria. Right. And walk in and I meet Roger, meet the commissioner. And I'm doing, I'm giving you a very brief example of, but okay, let's say thank you to God. Let's get into stature. Let's do this. One of our breaths. Let's exercise. Let's allow our conscious loving breath. I could have been out in eight minutes. I could have been a snack. And he said, I checked the box, Jerry. Who is this jerk? Why did you send this guy to waste my time? Two and a half hours later, we'd actually begin to build a meaningful relationship. And my point is, in part, even though he didn't empirically understand everything I'm talking about, he trusted the messenger.

unknown

Yeah.

SPEAKER_02

Because in vocal awareness, I'm teaching, it's not just the message, it's the messenger. He felt my integrity, he felt my knowledge base. And so he wanted to learn. And one of the connecting themes with all of this is that a champion does it differ. Of the thousands of men, for example, who played in the National Football League, less than 500 are in the Hall of Fame. Of these less than 500, around 50 or so are what are called first ballot Hall of Famers. Get in unanimously the first try. And I've trained about a fifth of those. All of my NBA Hall of Famers are first ballot Hall of Famers. And so I share this not to brag on myself, it has nothing to do with that, but to make a point. It's one thing to have a stellar career to make it, for goodness gracious. Yeah. But then to become a Hall of Famer, then to become a first ballot. And the point is that they may not be the most talented or the most gifted. All of us out here, we may not be the most talented in our organization or the most gifted. But no one will ever outwork them, and no one will sustain it over time longer than them.

unknown

Yeah.

SPEAKER_01

Well, I mean, we had Marquez Ogden on the show, whose big brother is in the Hall of Fame and who himself was a defensive tackle in the NFL. And just hearing the difference of going from college to the NFL and for his brother to make the Hall of Fame, like it's it is a true accomplishment every single step on that journey.

SPEAKER_02

One of my he was a tackle, offensive tackle for the Pittsburgh Steelers for 13, 14 years. Moment he entered the league, carried a notebook with him every year for the entire season. On the front of it, it said, I will be in the Hall of Fame. Nice. And another one of my Hall of Famers was Emmett's roommate in camp in their rookie season, Michael Irvin, who was and the playmaker. And so my I trained Michael for decades, literally. And in rookie camp, they were going to bed one night, and Emmett was writing in his journal, and Michael asked, What are you writing down? He said, My goals. He's 20 years old or 21 years old. The first goal was to become the all-time leading rusher. Not simply to become a great running back, but to become the all-time leading rusher. Yet he hadn't even run one down yet. And so in vocal awareness, we learned to create a vision statement like that. Then we learned to create our goal statements to fulfill that with timelines connected to it. With that vision statement, he could begin to make a plan.

SPEAKER_01

I need longevity. I wanted to ask about to go back because you had you mentioned that seven-step ritual to get into that process. We got through number one. I'm super curious about the other six.

SPEAKER_02

You ain't gonna learn them all, but I'll teach you a couple. So take take a deep breath, keep your eyes open, exhale. Now allow a slow, silent, conscious, loving breath without needing to empirically understand what I just said. I will guide it. It will take five to seven seconds. Don't take it, allow it slowly with me. Lovingly begin. Too fast. Let's do it again. Don't take it, don't rush it, keep your eyes on me. So slow, hear the word allow, the word love. See, that's fundamentally different. Imagine when you look at my client list, all the people that all learned how to do this conscious loving breath. And state just instantly changed. You feel it. And it will change the sound of your voice mechanically. There's all kinds of technical things going on, which I don't have time to explain today. And then we have our vocal warm-up. So that's the third ritual. I'm skipping the second to allow a slow, silent, conscious, loving breath and enjoy it while we do so. I said it's the trigger. Breath is only physical. You discovered earlier, spirit inspired inspire. Breath is only physical, it's also spiritual and emotional. Yeah. So this is how to gain control. Then we have vocal warm-ups. I gave you a glimpse of one of them. That's the fourth ritual. See the edge and arc of sound. The fifth, we touched on at the top of the show, take my time. In communication, it is never how fast, only how effective. Nothing is gained by going too fast, but potentially everything could be lost. The sixth ritual is where I want us all to live. Pay attention, deeper listening. We pay attention out here and listen deeply inside to this conversation between what I refer to as the deeper self with a capital S and source. And stay connected to the integrity of that. And the whole point of it is a seventh. Be myself. And you'll notice that it isn't two words, be myself. It's three words, be myself with a capital S. And it's categorically not present. So in that mastery moment, we put ourselves in stature, we thank source, we allow this conscious, loving breath, we set our intention for the meeting, whether it be Zoom, a phone, walking in, doing a keynote, whatever it is, going on a first date, whatever. And we're in the sixth ritual.

SPEAKER_01

Pretty cool, huh? I like it. I like it. That's really, really powerful. I'm I'm still processing. Yeah. I think uh that is the perfect time for us to move forward into our rapid fire round. Are you ready for that? Sure. I have just a couple minutes.

SPEAKER_02

Rapidly fire away with the conscious loving breath.

SPEAKER_01

Here we go. The team is a conscious loving breath, which you really with a All right. Let's see if I can do that too. All right. So the first question. What is one vocal mistake most leaders make? Not maintaining eye contact and speaking too fast. What is one tone that instantly loses trust? I don't quite understand the question. I'm sorry. Tone. What is one kind of frequency of voice that instantly loses trust?

SPEAKER_02

Well, when I speak with you right now versus speaking with you right now, the first one loses trust because the pitch was too high.

SPEAKER_01

Right. Right. So a high pitch loses trust.

SPEAKER_02

We have an exercise called finding the hub of our voice. How do we find our optimal pitch range in any given moment? What is one vocal shift that builds confidence? Identifying my persona statement. How do I want to be known? And then learning how to show up as that.

SPEAKER_01

That was cool. Right. What is one myth about public speaking?

SPEAKER_02

That it is a presentation. It is not a presentation, it's a performance. The root of the word present means to introduce formally, to bring before the public. The root of the word perform means to carry out, fulfill, to do. It's a performance because someone is watching or listening.

SPEAKER_01

We all tend to seek approval.

SPEAKER_03

Yeah.

SPEAKER_01

All right. What is one word or sentence that defines mastery? Being myself. I had a feeling you were going to say something like that. I've never been asked these questions. Very cool, Daniel. Thank you. Oh, I appreciate it. And I know you and uh your team has prepared something really cool to our listeners. How about you share that with them?

SPEAKER_02

Tomorrow I begin a four-part mastermind series. And I conduct it. And I don't just use video replay. It's me teaching. It's an opportunity to do this work with a discount code only for your listeners. That's only available right now. And it's a transformational four-part program. It's this on steroids. And I my promise to everyone is that my promise is that even within the first meeting, 90 minutes, and everything is also videotaped and archived, so you can watch it over and over. Or if you can't make the class live, you can watch it in on pretty wonderful.

unknown

Yeah.

SPEAKER_01

So I honestly were thinking I would love to join.

SPEAKER_02

So uh I would love it. Yeah, I would I only offer this a couple of times a year. This is the first one for 2026. And it's you can imagine what it is. It's real. So I'm so happy that.

SPEAKER_01

So we'll share, guys, we'll share the link and we'll share the discount code in the in the show notes so you guys can pick up all what it is, all the information. And Arthur, I'd love to join myself.

SPEAKER_02

Well, I'd be honored to have you. And again, as I say to everyone, if you don't enjoy the first class, just get your money back. It's not about that, it's about the work. It is about mastery. Do you have any final words of wisdom to leave us with? One of the important elements in this work is called visceral language. I didn't talk about it today. It's one of the trademarked aspects of vocal awareness. I've been teaching all in this session today in visceral language. This is how I communicate. As a singer, I look at music and it tells me everything to do. But we just have words, they don't tell us anything. So in this program, we will learn how to annotate every single thing we say on the computer screen under my mind's eye. And so if your audience and you were to write down the phrase, I am an extraordinary person. And it's again, it teaches you how to do this in the mastery journal.

SPEAKER_01

Yeah.

SPEAKER_02

And you heard how I said it, and add the annotation to it, you will learn how to embody everything you say. I didn't just say you will learn how to embody everything you say. You will learn how to embody everything you say so that you convey it with integrity, meaning, and sovereignty. Amazing.

SPEAKER_01

I love it. I look forward to it.

SPEAKER_02

Guys, say that word again and put what's called a stress mark, a downbeat on the M and amazing, and say an exclamation point. Amazing. And now mean it.

SPEAKER_01

Amazing.

SPEAKER_02

Feel the difference?

SPEAKER_01

Yeah. No, I'm looking forward to it. I am really looking forward to doing it myself. I hope a lot of us listening here do it as well. And yeah, I think this is definitely I'm seeing why you've had such successful students. Thank you for sharing time with me today, Daniel. Have a happy day. We appreciate you and having you here on the show. Thank you so much, Arthur. God bless. Thank you so much for joining us on this interview with Arthur Samuel Joseph. It's time for my favorite segment of the show where me and the Swedish Wealth Institute team have broken down the interview to give you some clear takeaways that you can implement right away into your life. Because what we're always trying to figure out here at the Swedish Wealth Institute is what is the difference that makes the difference? And I think we learned some really powerful ones here with Arthur. So let me share the five takeaways that we identified. Alright, so number one, breath isn't just breathing, breath is fuel. So Arthur's first big distinction was simple but powerful. Most people leak energy of their message before they even speak. If breath is fuel, then speaking without it is like trying to drive with an empty tank. So the difference is not just what you say, it is whether you're actually fueling your voice before saying it. Alright, number two. Great communication is not a presentation, it's a performance. So most people throw words out and they hope they land. What Arthur talked about was that mastery means embodying the message, so your voice, pace, eyes, posture, presence all say the same thing. The difference is that the average communicator is just delivering information, while masters are making us feel something. Number three, slow down enough for your words to actually mean something. So one of the cleanest lessons that we got in the team from this interview was that speed often kills meaning. If you rush, you might sound energetic, but you lose depth, trust, and that emotional connection. The difference is learning to pause, to hold the moment, and let the words actually land. Alright, number four, champions don't just work harder, they work from a deeper identity. So Arthur talked about the Hall of Famers, the first belt legends, these amazing people that he coached, and the mindset that separates them. The difference is not just their talent, it is that they create a vision for who they are becoming and they build their habits, goals, routines around that identity. So they don't wait for another person's permission to become extraordinary. Alright, number five, our final takeaway from this episode is that if you don't direct your life, your life gets directed for you. So Arthur's 168-hour concept was really cool to me. School gives you structure, work gives you structure, but once you are left to manage your own work week, most people start drifting. The difference is that high performance create a structure for themselves, like a vision statement, a goal statement, weekly accountability, and they live on purpose instead of by accident. So let's go out and do this thing. Thank you so much for joining us. And before I let you go, let me give you one final gift. I would love to invite you to come to our upcoming financial freedom summits in April. We have one for the North American time zone, we have one for the European zone. An African time zone, you'll get access to world-class speakers. These are speakers like Robert Kiyosaki, Les Brown, Nick Vojacich, Marcy Shimoff, Brian Tracy, Janet Atwood, Jack Canfield, and many, many more. All at the same event. And I want to give you a free ticket. Go claim it right now in the show notes so you don't miss out. And of course, if you enjoyed this episode, please make sure you follow and subscribe. We don't want you missing what's coming next. We got amazing episodes coming out. And of course, feel free to share the episode with someone who you know would like to be a better communicator, that would like more presence, more impact. This could really be a game changer for them. So, of course, if you want to help us further, which we always appreciate, please make sure you leave a five-star review after listening so that we can reach out to more amazing people. Now, next week we got a really cool episode. I interviewed Seal Stanford. She's coached both Robert Kiyosaki and Blair Singer, and she shares such a cool story about how she started out as a student of her mentor, Alan C. Walter, and within a few years had taken over that business when he passed on, and is now the one coaching Robert and Blair and thousands of other people all over the world. So if you would like to take that next step and show how you can grow really, really quickly, well, this interview with SEAL is truly a powerful one. Thank you. I am Danny Wood, this is the Swedish Wealth Institute podcast. See you next week and thank you for joining us.

SPEAKER_00

By the time we're in our 30s or 40s, what used to seem like maybe the world was your oyster, it doesn't seem that way anymore because we've had these things. They trap our energy because they were unpleasant things. So then when you've got big dreams and goals out in front of you, but you wonder why I am exhausted, it's because some of those things in the past, some of the decisions we've made, it's trapped our attention. When you expand your game, you actually are like in the red zone. You don't know a lot. If I'm used to operating a company that's worth$2 million and all of a sudden I come in and I have 20 million, different set of problems.