Full Battery Media
Full Battery Media is where content creators, entrepreneurs, and storytellers come to recharge their creative power. Hosted by Sean Trace, each episode dives into the real strategies, tools, and mindsets behind today’s most impactful podcasts, YouTube channels, and social media brands.
Whether you’re a business owner trying to scale your content, a creator building your audience, or a media pro looking for inspiration, this podcast gives you the inside look at how creators actually make it happen.
From workflow hacks to growth tactics, interviews with top creators to behind-the-scenes lessons from Sean’s own media company, Full Battery Media delivers the energy and insight you need to create smarter, scale faster, and stay fully charged.
Full Battery Media
Why Your Brand Needs a Hero’s Journey | Full Battery Media
This episode of the Full Battery Media Podcast is all about one of the most powerful ideas in storytelling and branding: the hero’s journey.
I break down why your brand shouldn’t be the hero, but the guide. Your customer is the main character. They’ve got pain, dreams, and challenges, and your job as a creator or brand is to help them overcome those and win. I talk about how great content isn’t about showing perfection, it’s about showing the struggle, the conflict, the transformation, because that’s what makes people feel something. Like that viral London train video where a guy races a train to the next stop, it’s not about the run, it’s about the audience thinking, “Could I do that?” That’s how you make people the hero of their own story. Whether you’re selling shoes, teaching lessons, or just sharing your journey, emotion beats information every time. Be Yoda, not Luke. Be the guide who gives others the tools, confidence, and clarity to level up.
Because at the end of the day, storytelling isn’t about flexing your success, it’s about helping someone else find theirs.